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Your Go-To Sources For Commercial + Market ResearchBy Kho Su Yian and Luo Linyu
1. Why Research ?
2. Industry Databases
3. Short Break
4. Company Databases
5. Feedback
Agenda
Why Research?
• Understanding – Get the macro view of an industry, the overall trends and major events that shape it.
• Viability – Is it realistic to enter a particular market? What are the possible risks and rewards for particular industries (and in particular countries)?
• Context – What are the benchmarks for performance, revenue and other factors for an industry? (E.g. mobile phone market value is $950m, but home insecticides only $20m). Who are the major companies holding the most market share?
Why Research Industries?
• Comprehensive Information – Company websites are easy sources of information but the sites usually do not provide comprehensive or unbiased coverage of the companies.
• Convenience – locate data for several companies at the same time from one database, rather than using a search engine to find one company at a time.
• Analysis – Make use of reputable third parties that analyse trends and forecasts of companies to enhance your research on and understanding of the companies.
Why Research Companies?
Data: Macro to Micro
What is SWOT?
Positive Negative
Inte
rnal
Strengths Weaknesses
Exte
rnal
Opportunities Threats
Feasibility: Technological, Environmental
Desirability:
Social, Legal/Political
Viability: Economic (Industry)
Sweet Spot
Your solutionThe “sweet spot” of innovation is where your solution is at the convergence of Feasibility, Viabilityand Desirability
Source: https://www.ideou.com/pages/design-thinking
Database Matrix
Desirability Feasibility Viability
Databases Social Political Technology Environment Economics
ABI/Inform Yes No Yes Limited Yes
Business Source Premier Yes Limited Limited Yes Yes
Factiva Yes Yes Yes Limited Yes
Frost & Sullivan No No Limited Yes Yes
Gartner No No Yes Yes Yes
Passport Yes Limited No No Yes
Patsnap No No Yes No Yes
Resources
Industry Databases
• EIU.com – While mainly focusing on country information, it also contains analyses and statistics for certain industries, such as automotive, energy and healthcare.
• Frost & Sullivan - Has market research on various technical and technology industries. Also provides market drivers and restraints, as well as possible market opportunities for various innovations.
• Passport - Provides statistics, analysis, reports, surveys and breaking news on consumer product industries, some services, F&B packaging and ingredients. Also contains data and analysis on consumer lifestyles, population trends, and socioeconomic analysis for several countries.
• Find out which companies are involved in similar research by looking at patent assignees.
• Searching for patents is also essential to research, as you do not wish to unknowingly infringe on an active patent.
Company Data: Patents
Fill in the Gaps: News
Factiva | Nexis Uni
•Company Snapshots and Reports
•Current and Breaking News
•Archived Newspaper and Magazine Articles
•Global and in Multiple Languages
Free or Almost Free Resources
• Blogs and free reports from major market research companies, e.g.• Euromonitor• Mintel• McKinsey• Economist Intelligence Unit (EIU)
• Government websites can offer free statistics and analyses e.g.• Enterprise Singapore• Export.gov (USA website but with international data)• National Library Board E-Resources (some databases have to be accessed
from a designated terminal in Lee Kong Chian Reference Library)
Business Database List
• A lot to take in? Don’t panic, you can read about the databases at your leisure with this handout:
nus.edu/2MbUGdl
• More information on relevant library resources can also be found here:
http://libguides.nus.edu.sg
Demo
SHORT
BREAK
1. Where to look for company information and newspaper articles
2. Methodologies for searchingeffectively
You will learn
Business Source
Premier
o SWOT Analysis
o Profiles
o US centric
D&B Hoovers
o Financials
o Annual reports
o 5 year period
o More Asian co.
Factiva
o Financial
snapshot
o Current
o Publicly listed
o Worldwide
Orbis
o Financials
o 10 year period
o Private &
Publicly Listed
o Worldwide
“D&B Hoovers offers dynamic search and list-building capabilities, real-time trigger alerts, comprehensive company profiles, and valuable research and technology reports…..”
D&B Hoovers
Search for General Motors(public parent) in D&B Hoovers. Find answers for below questions:
1.What’s the Net Income for General Motors in 2012?2.Among General Motors’ competitors, who has the highest revenue? 3.How many trigger results are there under the trigger type – “Layoffs” ?
Exercise Time!
Net income
Competitors
Triggers
Orbis
Orbis
Orbis
“….a business information and research tool owned by Dow Jones & Company. Factiva aggregates content from both licensed and free sources, and provides organizations with search, alerting, dissemination, and other information management capabilities.
Factiva
Satisfied with
Results?
Identify Keywords
Select Sources
Construct Search
Statement
•Unity technologies
•General Motors
•FindMore@NUSL
•Academic Databases
• Narrow/broaden
• Advanced Search Techniques
Set Alerts
Access Full Textchange one or more
Topic: I am interested to
find any information on Unity Technologies and General Motors.
1st Search statement (Factiva)
Unity technologies AND general motors
1st Search result (Factiva)
Unity technologies AND general motors
2nd Search statement (Factiva)
Unity technologies AND (vehicle* OR automotive)
2nd Search result (Factiva)
Unity technologies AND (vehicle* OR automotive)
Final search (Factiva)
(AR OR VR) NEAR5 (self-driving and (vehicle* OR automotive*))
Final search (Factiva)
Boolean & Search Operators
AND: both terms must be present fewer results
OR: either terms may be present more results
NOT: exclude a term use with caution
“Phrase searching ”e.g. “social media”
Truncation/wildcarde.g. engag* retrieves engaging, engage, engagement
Round parentheses ( ) To include synonyms/related wordse.g. (twitter OR facebook)
AND(non profit OR nonprofit)
Social media
Public engagement
A B
Feedback:https://nus.edu/30A5THQ
Workshop name: RU-Biz
