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YOUR BUSINESS, YOUR FUTURE5 Enormous Sales and Marketing Technology Trends that are
Changing the Way SMBs Do Business
With
GENE MARKS
Of
FALSE1. Tokyo - 38m2. Delhi - 25m3. Shanghai - 23m4. Mexico City - 21m5. Mumbai - 21m6. Sao Paulo - 21m7. Osaka - 20m8. Beijing - 20m9. New York - 19m
TRUE
False(it was Feb 1st)
Trend 1: Wait a minute…CRM doesn’t suck anymore.
Worldwide customer relationship management (CRM) software totaled $23.2 billion in 2015, up 13.3 percent from 20.4 billion in 2014Gartner
Customer retention and acquisition continue to be main drivers of both enterprises and smaller organizations.Gartner
Business owners need CRM.
The 3 Laws:-Administrator-Exec Buy-In-Reports
Leading Products-Sage CRM-Salesforce-Microsoft Dynamics-Zoho-Insightly
The 3 Benefits
Customer Relationship Management…
True/False: The CRM Market is $23 Billion
and growing quickly.
TRUE
True/False: Reports are
unnecessary with a good CRM
system.
False
TRUE
Trend 1: Business owners need CRM.
Trend 2: You received 82 emails since I began talking.
73% of marketers agree that email marketing is core to their business.
Source: eMarketer, Venture Beat
60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014.
For 69.7% of US internet users, email is the preferred method of communicating with businesses.
Nearly 80 percent of marketers utilize email to deliver messages and experiences that are individualized to each user.
If you think email is dead, you’re dead wrong
93% of B2B marketers said they used content marketing in 2014, and 42% said they considered their strategy effective (up from 36% last year).
22 percent of CEOs Use LinkedIn, zero percent use Facebook or Google+.
Source: Weber Shandwick, QuintlyB2B Content Marketing Benchmarks report, 2015
Global brands spend 45-75 percent of their social media time on Facebook.
It’s not selling. It’s education.
Voice/Text-VoiceShot-Tatango/Betwext
Print-VistaPrint-PrintPlace-FeltApp-Local Print Shops
E-Mail-Constant Contact-MyEmma-A Weber
Social-Facebook-Twitter-LinkedIn-Pinterest
Content Hacks…..
PlaceItPuts your photo into stock images
PiktochartCreates InfoGraphics
TrelloProject management for content teams
IFTTIf This Than That…
SubjectLineAnalyzes your email’s subject line
Blog Hacks…
Contently Where to find bloggers
OutbrainDistributes your content to media
LinkedIn AuthorsPost your blogs to LinkedIn
Social Hacks….
SocedoAutomates workflow
CharlieTrolls your Google Calendar
HootsuiteManages all social media accounts
LikeAlzyerSuggests improvements to your Facebook Page
True/False: Email is the preferred
method of communicating with
businesses for only 5% of Internet
users.
False
True/False: Tatango is a popular dance
with roots in Spain.
FALSE
True/False: The best time to send an email
is 2AM.
FALSE
$47 million
False
Trend 1: Business owners need CRM.
Trend 2: It’s not marketing. It’s education.
Trend 3: You watched 47 hours of The Walking Dead just last weekend. And you’re cool with that.
VIDEO, VIDEO, VIDEO
Source: Mary Meeker, Kleiner Perkins
Facebook: 1 billion to 4 billion video views per day since Q3:14 to Q1:15.
12/14 New Year's Event -37mm views in 24 hours
Winter X games - 1/15 -30mm views in 24 hours
April 2015 - Coachella -40mm views over 3 days
68 percent of marketers plan to increase digital video ads in 2016.
It’s all about video this year.
Live Events:Google HangoutsTwitter PeriscopeMeerkhat
Video Sites:YouTubeVimeo
Millennials:SnapChatWhat’s App
Webinars:GoToWebinarBrightTalk
True/False: Google Hangouts on Air is
like having a free TV station for your
business.
True
True/False: BrightTalk combines both video
with webinar tools.
TRUE
TRUE
FALSE
True/False: Gene Marks’ latest book went to #1 on
Amazon.
FALSE
True/False: Gene Marks’ monthly newsletter
has more than 1 million subscribers.
www.genemarks.co
mwww.genemarks.com
Trend 1: Business owners need CRM.
Trend 2: It’s not marketing. It’s education.
Trend 3: It’s all about video this year.
Trend 4: Sadly, you’re using the “Over 40” app more and more and it’s terrifying.
5.2 billion phone users in 2014 - 73% penetration compared to 80m in 1995 (1% penetration).
Typical adult spends 3 hours per day on mobile devices.
Digital-ad spending is expected to grow 17% this year to $58.1 billion, according to eMarketer.
B2C dominates mobile in 2016.
A MOBILE WORLD….
Business owners must have a mobile data and advertising strategy.
Buy ButtonsFacebook, Twitter, Google
Pinterest Cinematic PinVideo moves as user scrolls
Vessel4 second ads
Carousel adsScroll to browse multiple photos
Google 360 ViewPhotos inside your business
Google Local InventoryAds showing where inventory is locally
MOBILE ADS AND BUYING TOOLS
Mobile Optimizing Tools/ServicesDuda MobileGoDaddy and other ISPsYodl
Mobile Website and SEO
Search Engine Directories:-Google My Business-Bing Places for Business-Yahoo for Business-Donuts-YP
ConvertableCollects details from users on your site
MozThe go-to site for SEO tools, advice, content
iSpionageTrolls competitive sites for keywords, activity
WEBSITE HACKS….
AdRollRemarketing/retargeting service
DonutsCreate and register a NOT-COM website
Mobile Directories
Yahoo and Bing Represent 29 Percent of the U.S. Searches. 149 million unique searchers each month. 5.2 billion searches a month
70 percent of mobile searches from Bing Ads come from iOS. In addition to powering Yahoo, Bing also powers Web search on Siri on your iPhone.
True/False: Google recently changed
its search algorithm to prioritize mobile
optimized sites.
TRUE
True/False: Yahoo and Bing represent
29% of U.S. searches online.
TRUE
She’s 32!
TRUE!
She’s 16!
Trend 1: Business owners need CRM.
Trend 2: It’s not marketing. It’s education.
Trend 3: It’s all about video this year.
Trend 4: Business owners must have a mobile data and advertising strategy.
Trend 5: Target sent your niece a discount coupon for baby clothes…before she told her husband she was pregnant.
Amazon estimated to change its prices more than 2.5 million times daily (15-20% of its inventory)
Netflix says the average show takes 2-3 watches before a viewer keeps watching
Rolls Royce monitors 3,700 aircraft engines daily to spot problems before breakdown
LA's traffic surveillance and control system synchronizes all 4,500 traffic signals and has increased traffic speed 16% since 2013.
Marketing Automation
Revenue in the marketing automation industry is predicted to grow 60% in 2016.
Marketing automation only has a 3% adoption rate in non-tech companies.
Lead nurturing is the #1 most important feature to marketing automation software buyers, followed by CRM integration and analytics/reporting
Source: VentureBeat, Mintigo, PepperGlobal
In 2016, business owners must automate and analyze.
Marketing Automation
Leaders:-Marketo-Hubspot-Pardot-Eloqua
Key Features:-email marketing-integration with FB, Twitter ads (Marketo) -landing pages and forms-campaign management -lead nurturing/scoring -lead lifecycle management -CRM integration -social marketing capabilities -marketing analytics.
Google Customer Match (Sep 2015)
Advertisers upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube.
Google will also be giving advertisers the ability to use that same data to find similar audiences — that is, signed-in users who may not be on your own lists but match profiles of those who are and are therefore more likely to be interested in your products.
Cloud Reporting-Microsoft Power BI-Domo-Tableau-Chartio
Analytics-Google Analytics-Adobe Analytics
True/False: The cloud has made it
harder to share data.
FALSE
True/False: Cloud based reporting
applications can draw data from
multiple sources at one time.
TRUE
True/False: Bridget Pardot is a world
famous French actress.
FALSE
True/False: According to a 2006 study from the British Medical Journal, sword swallowers run a higher risk of injury when they are distracted.
TRUE
FALSE. It’s only 50%*
*Journal of Food Microbiology – 2012 study
Trend 1: Business owners need CRM.
Trend 2: It’s not marketing. It’s education.
Trend 3: It’s all about video this year.
Trend 4: Business owners must have a mobile data and advertising strategy.
Trend 5: Business owners must automate and analyze.
True!
…
CONNECT
@GENEMARKS
Visit Gene Marks at
www.genemarks.com
