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1 Exhibition and 114th Annual General Meeting Pulp, paper and supplier industry as well as fiber based materials Frankfurt am Main, 25 – 27 June 2019 Your advertising opportunities – the best way to your customers Patron ZELLCHEMING e. V.

Your advertising opportunities – the best way to your ......3 USIVE Price: 70 € 7 (1 newsletter) 1,900 € (3 newsletters) Price: 750 € Text/image ad in the monthly visitor newsletter

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Page 1: Your advertising opportunities – the best way to your ......3 USIVE Price: 70 € 7 (1 newsletter) 1,900 € (3 newsletters) Price: 750 € Text/image ad in the monthly visitor newsletter

1

Exhibition and 114th Annual General MeetingPulp, paper and supplier industry as well asfiber based materials

Frankfurt am Main, 25 – 27 June 2019

Your advertising opportunities – the best way to your customers

PatronZELLCHEMING e. V.

Page 2: Your advertising opportunities – the best way to your ......3 USIVE Price: 70 € 7 (1 newsletter) 1,900 € (3 newsletters) Price: 750 € Text/image ad in the monthly visitor newsletter

2

Overview

Addressing visitors for your success

Advertising Opportunities Online and Print Pages 3 – 5

• Text/image ad in the exhibition telegram

• Advertisement in the exhibition guide

• Logo in the floor plan

• Special logo package

• Career package online

• Text/image ad in the visitor newsletter

• Banner in the exhibitor search

Online Banner Pages 6 – 8

• Banner in the APP

• Keyword Package and Job offers

• Ticket-Banner

• Awareness Package

• Banner on the homepage/on the editorial pages

• Package Platinum

Sponsoring services of the ZELLCHEMING Association Pages 13 – 14

• Package Gold

• Package Silver

• Package Bronze

• Sponsoring coffee breaks

• Sponsoring ›Women in industry‹ breakfast

Order form Page 15

General terms and conditions Page 16

After Fair Sponsoring Page 12

Exhibition Sponsoring Pages 9 – 11

• Main sponsoring After Fair event

• Lanyards inclusive badges

• Sponsoring photo wall

• Message at the trade press booth

Non-Exhibitors

have the chance to book selected advertising and

sponsoring opportunities to a seperate price.

• Front Page Box

• Roll-up banner

• Slim Box in the Foyer

• Advertising on hall columns

• Sponsoring of the registration area

• Mobile charging station Click on the individual advertising opportunities and find the guidance to your perfect marketing strategy

Page 3: Your advertising opportunities – the best way to your ......3 USIVE Price: 70 € 7 (1 newsletter) 1,900 € (3 newsletters) Price: 750 € Text/image ad in the monthly visitor newsletter

3

EXCLUSIVE

Price: 770 € (1 newsletter)

1,900 € (3 newsletters)

Price: 750 €

Text/image ad in the monthly visitor newsletter (recipients: approx. 3,000 international contacts)

Text/image ad in the daily exhibition telegram (recipients: all visitors, exhibitors and participants on site)

Online und PrintThe right format for every requirement: Benefit from our wide range of new digital and traditional print opportunities to address your customers effectively. Achieve a strong presence far beyond the exhibition booth.

Your Advertising Opportunities

Your Text(max. 300 characters)

Your logo/ad

Advertising Opportunities 2019 back to overview

Scope of services: Your company logo/ad inclusive a link + 300 characters (including spaces) Size Logo/Banner: 200 x 110 px

Scope of services: Your company logo/ad inclusive a link + 300 characters (including spaces)Size Logo/Banner: 200 x 110 px

Sole exclusivity for one exhibitor/day

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4

Format exhibitoin guide: Width: 148 mmHeight: 210 mm

Scope of services: Company logo in the floor plan in the print and online exhibition guideLimited availability

* All formats plus 3 mm bleed all the way round.

Advertisements in the inner section: 1/2 Page portrait (74x210 mm) 1/2 Page square (148 x 105 mm)

1/1 Page 1,530 €1/2 Page 770 €1/4 Page 412 €

Prices for premium positions:3rd Cover Page 1,640 € 4th Cover Page 2,560 €

Formats and prices for advertisements*:

Newcomer Pavilion

Eingang/Entrance

Eingang/Entrance

Fachpressestand/ Trade press booth

Marktplatz/Market Place

Fibers in Process@

ZELLCHEMING-Expo

Brainlight

Kongress/

congress

Kaffeepause/

coffee break

Kaffeepause/

coffee breakZELLCHEMING e. V.

E70

F70

Keppler & Cie GmbH

JAEGER

Global

Wefapress

ADESKO Paper & Pulp BVBA

Voith PaperDeublin GmbH

Valmet ISRA VISIONOSKAR

Feralco Solaronics

BirknerPöyry

Procemex

TRIAD

Huntsman

Emtec

EnBW

TECNO PAPER

Villforth Siebtechnik GmbH

Kadant Johnson

AMETEK FRANK-PTI

Petax

econovation

N.C.R.

FMP Veolia

Lotzer

Servophil AG

Keppler PAPtec

Robert HS

Spraying ORGLMEISTER

BTGPaul & Co.

Gebr. Bellmer GmbH

Omya International AG

STAMM

Blackburn

Status Pro

J. Rettenmaier

CHT R. GL&V

FAN GE Energy Power

Deutscher Fachverlag GmbH

Ecol FIS IMPIANTI S.r.l. UNGRICHT KOMY NV TEC.

Projektron UMV

PM TEC

Feltest

Haake

fipptec

Conventus EDT

Kühne + Vogel AS Drives

JagenbergX-Rite GmbHDienes

Kemira OyjMove

Econvert

Petrofer

Chesterton

Edelstahl

Grebien

REM

METissue

PTSSiemens AG

JESSBERGER

DASPAPERCHINE

C03

C06

B06

A68

C10C28

B11B29 B19

B20B28

A21A31

B30

B31B49

C48

B39

C36

A71

D10

C19 C11

D28

C29

B51

C50C62

B59

B50

A51A55

B56B68

A61A69

A10A28

D30

C31

D48

C49

F31

D03

E05

F51

B10B16

A11A17

C51

E49 E47 E43 E39 E35

F42 F38

E31

F30F34F44F48

D29

E28 E22

D49 D31

E48 E30E38

D11

E16

D15

E10

E29

F28

E19 E11E25

F18

E51E69

F11F29

A30A38

A39

Winterstein

Beck

MOSER

Deutschland

Papierservice

Deutschland Papier

Biochemical

TECHNOLOGYUmweltservice

& Mühlenbruch

MedienReuter

Nyblad Vertretung

Systems Infrarot-Systeme

Instruments

Maschinenfabrik

Chemicals

& Söhne

Beitlich Sweden AB

SeparatorConversion

StudioMEC

Rolls & Covers

EquipmentTechnik

Inh.: Dr. Ulrich Prozessautomatisierung & Services

Paper Systems

Roll

Water & Energy

Chemie

International

Jansen

Qualifiber

Productions

Magazine

Process Industries and Drives

Fasertechnik

Deutschland

WeiseAntriebstechnik

TU DarmstadtPapierturm/Paper tower

FMT

ÄnderungeStand Juni 2016

n vorbehalten

Subject to change As of June 2016

F59

Presseraum/Press room Job & Career Corner

Besucherzone/ Visitor Area

FP Pigments

Logo in the floor plan

Price: 465 €

Advertising Opportunities 2019 back to the overview

Online and Print

Advertisement in the exhibition guide

Your Advertising Opportunities

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5

Special logo package • Floor graphic with your company logo (in form of an arrow leading from the

register area to your booth)• Logo in the floor plan as well as colour highlighting of your booth online

and in the exhibition guide• Logo in several newsletters

Price exhibitor: 110 € Price non-exhibitor: 555 €

Scope of services: Publishing of a job ad prominently on the website of the ZELLCHEMING-Expo 2019Period: upon booking until end of eventLanguage options: english and/or german

Logo in the floor plan Floor graphic in form of an arrow

Newcomer Pavilion

Eingang/Entrance

Eingang/Entrance

Fachpressestand/ Trade press booth

Marktplatz/Market Place

Fibers in Process@

ZELLCHEMING-Expo

Brainlight

Kongress/

congress

Kaffeepause/

coffee break

Kaffeepause/

coffee breakZELLCHEMING e. V.

E70

F70

Keppler & Cie GmbH

JAEGER

Global

Wefapress

ADESKO Paper & Pulp BVBA

Voith PaperDeublin GmbH

Valmet ISRA VISIONOSKAR

Feralco Solaronics

BirknerPöyry

Procemex

TRIAD

Huntsman

Emtec

EnBW

TECNO PAPER

Villforth Siebtechnik GmbH

Kadant Johnson

AMETEK FRANK-PTI

Petax

econovation

N.C.R.

FMP Veolia

Lotzer

Servophil AG

Keppler PAPtec

Robert HS

Spraying ORGLMEISTER

BTGPaul & Co.

Gebr. Bellmer GmbH

Omya International AG

STAMM

Blackburn

Status Pro

J. Rettenmaier

CHT R. GL&V

FAN GE Energy Power

Deutscher Fachverlag GmbH

Ecol FIS IMPIANTI S.r.l. UNGRICHT KOMY NV TEC.

Projektron UMV

PM TEC

Feltest

Haake

fipptec

Conventus EDT

Kühne + Vogel AS Drives

JagenbergX-Rite GmbHDienes

Kemira OyjMove

Econvert

Petrofer

Chesterton

Edelstahl

Grebien

REM

METissue

PTSSiemens AG

JESSBERGER

DASPAPERCHINE

C03

C06

B06

A68

C10C28

B11B29 B19

B20B28

A21A31

B30

B31B49

C48

B39

C36

A71

D10

C19 C11

D28

C29

B51

C50C62

B59

B50

A51A55

B56B68

A61A69

A10A28

D30

C31

D48

C49

F31

D03

E05

F51

B10B16

A11A17

C51

E49 E47 E43 E39 E35

F42 F38

E31

F30F34F44F48

D29

E28 E22

D49 D31

E48 E30E38

D11

E16

D15

E10

E29

F28

E19 E11E25

F18

E51E69

F11F29

A30A38

A39

Winterstein

Beck

MOSER

Deutschland

Papierservice

Deutschland Papier

Biochemical

TECHNOLOGYUmweltservice

& Mühlenbruch

MedienReuter

Nyblad Vertretung

Systems Infrarot-Systeme

Instruments

Maschinenfabrik

Chemicals

& Söhne

Beitlich Sweden AB

SeparatorConversion

StudioMEC

Rolls & Covers

EquipmentTechnik

Inh.: Dr. Ulrich Prozessautomatisierung & Services

Paper Systems

Roll

Water & Energy

Chemie

International

Jansen

Qualifiber

Productions

Magazine

Process Industries and Drives

Fasertechnik

Deutschland

WeiseAntriebstechnik

TU DarmstadtPapierturm/Paper tower

FMT

ÄnderungeStand Juni 2016

n vorbehalten

Subject to change As of June 2016

F59

Presseraum/Press room Job & Career Corner

Besucherzone/ Visitor Area

FP Pigments

Price: 1,950 €Solo exclusivity for one exhibitor EXCLUSIVE

Career package online

Advertising Opportunities 2019 back to the overview

Online and Print

Your Advertising Opportunities

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6

Online bannerBanner on the event website zellcheming-expo.de/zellcheming-expo.com

Banner in the Exhibitor Search

Banner on the homepage/ on the editorial pages

Sizes: see next page File: png, gif, jpg (animated/static)Languages: English and GermanLink to your website: includedPosition: For an overview of available positions please see the following page. Banners will be alternating.Reporting: in the follow-up of the show

The billing is based on the so-called cost-per-mille (CPM). It indicates how much you have to invest to reach 1,000 view contacts. Loading and displaying your banner (one ad impression) is such a contact.

Website banner Sizes CPM in € Notice

Homepage4:16:1

1,140 x 285 pixels1,140 x 190 pixels

6560

Limited availability, Minimum purchase: 5,000 ad-impressions

Editoral Pages4:16:1

1,140 x 285 pixels1,140 x 190 pixels

4540

Limited availability, Minimum purchase: 5,000 ad-impressions

Exhibitor search – just below the header (grid view and list view)10:1 1,140 x 114 pixels 90

Limited availability, Minimum purchase: 5,000 ad-impressions

Exhibitor search – Grid View1:11:2

500 x 500 pixels500 x 1,000 pixels

4050

Limited availability, Minimum purchase: 5,000 ad-impressions

Exhibitor search – Combination grid view + list view1:1 Grid View + 10:1 List View

500 x 500 pixels1,140 x 114 pixels 60

Limited availability, Minimum purchase: 5,000 ad-impressions

Website banner

Advertising Opportunities 2019 back to the overview

Your Advertising Opportunities

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7

Online bannerBanner on the event website zellcheming-expo.de/zellcheming-expo.com

Front Page Box Awareness Package Banner in the APP of the ZELLCHEMING-Expo 2019

Price: 1,500 €Front Page Box:An image from your company profile or your product page and your teaser text will be shown right on the homepage.

Sizes: for optimal display on various devices, please provide all of the below: 600 x 100 pixels640 x 100 pixels 720 x 100 pixels960 x 100 pixels 1,280 x 200 pixels1,440 x 200 pixels

Price: 2,640 €Awareness Package:Combination of:• Front PageBox• Top of Search• Top of Category

Price: 1,200 €Top of Search:Your company is the number one in the exhibitor search and you benefit from up to 80% more visits to your company profile.

Price: 600 €Top of Category:Your entry as the number one in your product group will generate up to 50% more visits to your company profile.

File: jpg (Flash not supported)Resolution: 72 dpi, max. 250 KBLanguages: English and GermanLink: includedStart: approx. April 2019 (App Launch)End: approx. April 2020 (App will be updated

to 2020 version)

Available positions and corresponding costs:

Price: 1,250 €Dashboard

Price: 1,050 €Exhibitor search

Price: 1,050 €Floor plan

Your Advertising Opportunities

Advertising Opportunities 2019 back to the overview

DIFFERENT VERSIONSDepending on screen size and format, the right version of your banner will be displayed at the reserved position.

Page 8: Your advertising opportunities – the best way to your ......3 USIVE Price: 70 € 7 (1 newsletter) 1,900 € (3 newsletters) Price: 750 € Text/image ad in the monthly visitor newsletter

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Online bannerBanner on the event website zellcheming-expo.de/zellcheming-expo.com

Ticket-Banner Keyword Package and Job offers

Price: 3,900 €

Sole exclusivity for one exhibitor Size: 770 x 250 pixelsFile format: jpg/png (static), HTML5 (animated) Position: Online Ticketshop, will be displayed to every visitor upon buying a ticket or redeeming a voucher.

Price: 90 €Job offersPosition: Your company profileFile format: PDF, max. 10 MB per fileQuantity: max. 6 job offers per language version

Price: 100 €Keyword PackagePreferred listing of your keywords in the full-text searchPosition: Full-text searchAnzahl: 8 keywords

Price: 28 € eachProduct Groups Booking of additional product groups (10 are already included in the Comfort Package for exhibitors)

EXCLUSIVE

Your Advertising Opportunities

Advertising Opportunities 2019 back to the overview

Page 9: Your advertising opportunities – the best way to your ......3 USIVE Price: 70 € 7 (1 newsletter) 1,900 € (3 newsletters) Price: 750 € Text/image ad in the monthly visitor newsletter

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Lanyards incl. badge cases Your message at the trade press booth*

Price (assembled): 2,250 € Price (unassembled): 2,550 €

Volume 3,000 piecesSole exclusivity for one exhibitor

* Production and delivery on your own but in consult with Mesago

EXCLUSIVE

Additional Benefit:

as sponsor you receive the following additional services:

+ your company logo on the sponsor poster on-site

+ your company logo in the exhibition guide under the category »Sponsors«

+ your company logo on the event website under the category »Sponsors«

with link to your websiteExhibition Sponsoring

Price exhibitor: 950 € Price non-exhibitor: 2,450 €

Scope of services: Display of brochures, advertising materials or branded sweets at the trade press booth on all three exhibition days

Sponsoring Opportunities 2019 back to the overview

Your Sponsoring Opportunities

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10

Roll-up-banner* Slim Box in the foyer hall 4.1

Price: 750 € (excl. production costs)

Limited availability (3)

* Production and delivery on your own but in consult with Mesago

Price: 2,290 € (rental costs incl. production)

Size:Front view: 120 × 300 cmSide view: each 30 × 200 cm

Exhibition Sponsoring

Advertising on hall columns*

Price: 380 € (excl. production)

Your Sponsoring Opportunities

Sponsoring Opportunities 2019 back to the overview

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11

Price: 2,950 €Sole exclusivity for one exhibitor

* Production and delivery on your own but in consult with Mesago

EXCLUSIVE

Sponsoring of the registration area* • Your company logo on the registration forms• Display of brochures• Display of branded pens

Mobile charging station*• Mobile charging station with six lockers

Price exhibitor: 1,600 € Price non-exhibitor: 2,500 €

Limited availability (2)

Your Sponsoring Opportunities

Exhibition Sponsoring

Sponsoring Opportunities 2019 back to the overview

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EXCLUSIVEEXCLUSIVE

Price exhibitor: 4,500 € Price non-exhibitor: 5,500 €

Sole exclusivity for one exhibitor

Price: on request

Sole exclusivity for one exhibitor

After Fair Sponsoring

Sponsoring Photo wall at the After Fair EventScope of services:• Company logo at the picture bar of the polaroid picture• Roll-up next to the networking picture wall• Company logo with link on the event website • Announcement of the Photo wall with the reference »sponsored by...«

in several visitor newsletters and on social media sites

Main sponsoring After Fair eventScope of services:• Company logo at the buffet stations• Display of branded snacks or brochures on the tables• Roll-up of the sponsor in the event area • Listing of the main sponsor in the event website• Announcement of the sponsorship with the reference »After Fair sponsored by...«

in several visitors newsletters and in the social media channels

Your Sponsoring Opportunities

Sponsoring Opportunities 2019 back to the overview

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13

Gold Sponsor - sponsor of the trade fair forum and the Summer Evening • Exclusive logo presentation as a Platinum Sponsor:

• Logo placement in program and marketing materials• Goboprojection (illuminated lettering/logos) on wall in main hall during the

Summer Evening • Logo placement and link on the event website

• Possibility to display one marketing material (flyer, leaflets, etc.) at the trade fair forum

Price exhibitor: 4,000 € Price non-exhibitor: 4,500 €

Silver Sponsor – sponsor of the trade fair forum• Exclusive logo presentation as a Platinum Sponsor:

• Logo placement in program and marketing materials• Logo placement and link on the event website

• Possibility to display one marketing material (flyer, leaflets, etc.) at the fair forum

Price exhibitor: 3,000 € Price non-exhibitor: 3,500 €

Platinum Sponsor – main sponsor of the ZELLCHEMINGGeneral Annual Meeting 2019, the trade fair forum and the Summer Evening• Exclusive logo presentation as a Platinum Sponsor:

• Logo placement in program and marketing materials• Goboprojection (illuminated lettering/logos) on wall in main hall during the

Summer Evening • Logo placement and link on the event website

• Possibility to display maximum 3 marketing materials (flyer, leaflets, etc.) at the trade fair forum

• Oral acknowledgement during trade fair forum and Summer Evening• Consideration of individual wishes of the platinum sponsor according to prior

agreement

Price exhibitor: 7,500 € Price non-exhibitor: 8,500 €

ZELLCHEMING Annual General Meeting back to the overview

The ZELLCHEMING Association offers companies many attractive opportunities to become a sponsor of the event.

The sponsoring opportunities include various services around the following events:The Annual General Meeting on 27 June, the three day lecture program at the trade fair forum with key topics »Bio Economy and Paper Industry 4.0« or the network event »Summer Evening« on 26 June in the location »ALEX Frankfurt Skyline Plaza«.

EXCLUSIVE

Sponsoring opportunities of the ZELLCHEMING Association

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14

For questions and orders regarding sponsoring of the ZELLCHEMING Association please get in touch with:

ZELLCHEMING AssociationCornelia GembusTel.: +49 (0) 61 50/5 44 84 04Email: [email protected]

Bronze Sponsor• Logo placement in program and marketing materials • Logo placement and link at the event website

Price exhibitor: 1,500 € Price non-exhibitor: 1,750 €

Coffee Break Sponsor package• Presentation of your company on stand-up displays • Logo placement in program and marketing materials

Price exhibitor: 1,000 € Price non-exhibitor: 1,250 €

»Women in the Industry« Sponsor package• Presentation of your company on stand-up displays • Logo placement in program and marketing materials

Price exhibitor: 800 € Price non-exhibitor: 1,050 €

Sponsoring opportunities of the ZELLCHEMING Association

ZELLCHEMING Annual General Meeting back to the overview

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Exhibitor search – Grid View: 1:1/ 1:2 (underline selected option) ……………………… 200 €/250 € per 5,000 contacts (CPM 40 €/50 €) Exhibitor search combi package ……………………………………… 300 € per 5,000 contacts (CPM 60 €)

Further online banner: Front Page Box ………………………………………………………………………………… 1,500 € Awareness Package …………………………………………………………………………… 2,640 € Top of Search …………………………………………………………………………………… 1,200 € Top of Category ………………………………………………………………………………… 600 € Ticket banner …………………………………………………………………………………… 3,900 € Keyword Package ………………………………………………………………………………… 90 € Job offers ………………………………………………………………………………………… 100 € Product group …………………………………………………………………………………… 28 €

App Banner: Dashboard ……………………………………………………………………………………… 1,250 € Exhibitor search ………………………………………………………………………………… 1,050 € Floor plan ……………………………………………………………………………………… 1,050 €

Exhibition Sponsoring Lanyards incl. badges assembled or unassembled (underline selected option) ……………… 2,250 € /2,550 € Message at the trade press booth (exhibitor / non-exhibitor) ……………………………… 950 € / 2,450 € Slim Box in the foyer ……………………………………………………………………………… 2,290 € Advertising on hall columns ……………………………………………………………………… 380 € Roll-Up banner …………………………………………………………………………………… 720 € Sponsoring of the registration area ………………………………………………………………… 2,950 € Mobile charging station (exhibitor / non-exhibitor) ………………………………………… 1,600 € / 2,500 €

After Fair Sponsoring Main sponsoring After Fair event (exhibitor/non-exhibitor) ……………………………… 4,500 / 5,500 € Sponsoring photo wall ……………………………………………………………………… upon request

Order form and contact back to the overview

Order form

Orderer or rather bill recipient:

Advertising and Sponsoring Opportunities Prices

Advertising Opportunities online and print Special logo package …………………………………………………………………………… 1,950 € Career package (exhibitor / non-exhibitor) ………………………………………………… 100 € / 555 € Text-image ad in 1 or 3 visitor newsletter (underline selected option) ………………………… 770 € / 1,900 € Text-image ad in daily exhibiton telegram ………………………………………………………… 750 €

Advertising Opportunities in the exhibition guide 1/1 Page …………………………………………………………………………………………… 1,530 € 1/2 Page ………………………………………………………………………………………… 770 € 1/4 Page ………………………………………………………………………………………… 412 € 3rd cover page ………………………………………………………………………………… 1,640 € 4th cover page ………………………………………………………………………………… 2,560 € Logo in the exhibition guide ……………………………………………………………………… 465 €

Online bannerHomepage:

4:1/ 6:1 (underline selected option) ………………………… 325 €/300 € per 5,000 contacts (CPM 65 €/60 €)Editorial Pages:

4:1/ 6:1 (underline selected option) ………………………… 225 €/200€ per 5,000 contacts (CPM 45 €/40 €) 10:1 Exhibitor search (Grid View and List View) …………………… 450 € per 5,000 contacts (CPM 90 €)

Company* Adress*

Name* Surname*

Email* Phone*

Place, date Signature

I am interested in sponsoring opportunitiesof the ZELLCHEMING Association, please reserve for me:ZELLCHEMING Annual General Meeting

Package Platinum (exhibitior / non-exhibitor) …………………………………………… 7,500 € / 8,500 € Package Gold (exhibitior / non-exhibitor) ………………………………………………… 4,000 € / 4,500 € Package Silver (exhibitior / non-exhibitor) ………………………………………………… 3,000 € / 3,500 € Package Bronze (exhibitior / non-exhibitor) ……………………………………………… 1,500 € / 1,750 €

Special sponsoring Sponsoring coffee breaks ……………………………………………………………… 1,000 € / 1,250 € Sponsoring ›Women in industry‹ breakfast (exhibitior / non-exhibitor) …………………… 800 € / 1,050 €

Please send the filled order form to: [email protected]

Please send the filled order form to:[email protected] I am happy to assist you with any questions regarding your advertising and sponsoring opportunities at + 49 711 61946-120.

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16

General Terms and Conditions for Advertising at ZELLCHEMING-Expo

General terms and conditions back to the overview

1. Scope of ApplicationThese General Terms and Conditions of Advertising shall form an integral com-ponent of the contracts concluded between Mesago Messe Frankfurt GmbH (hereinafter, »Mesago«) and the exhibitor concerning indoor and out-door ad-vertising or equivalent advertising measures. These Terms and Conditions alone shall apply. Any general terms and conditions of business of the exhibitor at variance herewith shall not be applicable.

2. Outdoor and Indoor Advertising(1) Outdoor and indoor advertising set up away from the leased stand space at the exhibition center shall be subject to charges. The exhibitors registered for an event may only set up advertising in the exhibition center away from their leased stand space if the exhibitor has previously received a written order con-firmation for the planned advertising measure from Mesago.(2) Mesago shall be entitled to remove or seize either by itself or through vica-rious agents unapproved or unauthorized outdoor or indoor advertising set up away from leased stand spaces at the cost of the exhibitor.(3) »Outdoor advertising« shall mean exhibitor advertising in the form of post-ers or equivalent advertising measures in various sizes and advertising flags during the booked event on the outside grounds of the exhibition center.(4) »Indoor advertising« shall mean advertising posters and any type of print or multimedia advertising on various advertising media and in different sizes inside the exhibition grounds during the booked event.(5) These provisions shall apply accordingly to any other types of advertising on the exhibition grounds.

3. Orders / Contracts(1) For purposes of clarity, it is hereby stated that the service manual for ex-hi-bitors and any performance specifications or comparable documents pro-vided by Mesago shall not constitute an offer from Mesago. The manual, specifica-tions, etc. shall not be binding.(2) The exhibitor shall issue a binding offer by way of the order for the ad-ver-tising measures. The order must be made in writing. Mesago shall accept such offer by sending an order confirmation.(3) Mesago may implement third-party companies and/or subcontractors to perform the agreed services.

4. Prices/Terms and Conditions of Payment/Retention Right(1) Unless stipulated otherwise, the prices specified by Mesago are in euros and do not include the applicable value-added tax.(2) Invoices issued by Mesago shall be due for payment without any deductions immediately upon receipt of the invoice.(3) The exhibitor shall only have a set-off right, right to refuse performance or a retention right if the exhibitor’s counterclaims have been recognized by non-appealable judgment or by Mesago.(4) The exhibitor shall not be entitled to any retention right due to coun-ter-claims not based on the same contractual relation as Mesago’s claims.

5. Deadline(1) The deadlines for sending in printed matter or posters may be found in the

preprinted order forms or order confirmations.2) The customer shall be responsible for the timely delivery of the printed matter and/or posters. Orders for advertising not received in time may be re-jected by Mesago.(3) Mesago shall be liable for executing the order in due time and with the due quality, provided the exhibitor duly meets its contractual obligations, particularly provides all materials satisfying the given quality requirements in a timely fashion.

6. Responsibility for Content(1) The exhibitor shall be responsible for the content of the advertising and any resulting damage. The exhibitor shall bear the responsibility for the content and legal admissibility of the images and texts provided for the advertising. The exhibitor shall warrant that no third-party property rights will be infringed upon through the outside and indoor advertising commissioned by it and executed in accordance with the information and documents prescribed by it. Mesago shall not be obligated to verify whether the information or documents handed over by the exhibitor to facilitate the service infringe or might infringe on third-party property rights. Mesago shall therefore not warrant the absence of any third-party claims, unless information or documents are concerned that are provided by Mesago itself and are not based on con-tent, information, etc. from the exhibitor.(2) Mesago hereby reserves the right to refuse advertising orders due to the content, origin or technical form in accordance with objectively justifiable rea-sons, provided the content thereof, in Mesago’s opinion after a due assessment of the circumstances, contravenes the law, administrative regulations or bonos mores or the publication thereof is unreasonable for Mesago. In addition to the content and optical overall appearance of the advertising, Mesago shall in this regard take into account qualitative and aesthetic elements. The rejection of an advertising order shall be communicated to the exhibitor without delay.(3) In the event the duties incumbent on the exhibitor in accordance with Para-graphs 1 and 2 are breached, the exhibitor must indemnify Mesago against all damage compensation and other claims of third parties and against all damage arising from the infringement of property rights and, if requested by Mesago, must render advance payments.

7. Quality / Transmission of Printed Matter / Advertising Means to render performance(1) The customer shall be responsible for providing flawless printed matter that in particular meets the requirements of the General Technical Standards for File Attachments of Messe Frankfurt. Advertising necessary for Mesago to render its performances must be delivered by the exhibitor as of the agreed date free of charge to the place of delivery or to the place specified by Mesago. If the exhibitor requests the return of the advertising material provided by it, such return delivery shall transpire from the place of use at the exhibitor’s cost and risk.(2) Mesago shall keep the documents provided by the exhibitor in custody for two weeks after the conclusion of the event. If the exhibitor provides originals (slides, disks, etc.), the exhibitor shall be obligated to create duplicates Mesago shall not assume any liability for submissions of the customer that are not re-quested back within two weeks after the conclusion of the event.

(3) A color plate is to be included in the case of color prints. Otherwise, no warranty shall be assumed for the proper representation of the colors. Mesago shall immediately request a replacement for obviously unsuited or damaged advertising submissions. Mesago shall warrant the print quality common for poster advertising and advertising flags as feasible based on the possibilities provided by the submitted prints. Separate graphic work and the production of films after the submission of final drawings shall be charged separately. If the exhibitor subsequently requests significant changes to the originally agreed execution, the resulting additional costs may be billed to the exhibitor in a se-parate invoice.(4) If any defects in the submitted advertising are not evident immediately but only after processing, the customer must bear the resulting additional costs or losses from the processing.

8. Storage and Return of Advertising Material(1) If the exhibitor does not request the return of the provided advertising mate-rial until one week before the event, Mesago shall be entitled to dispose of the provided advertising material at the exhibitor’s cost. If the exhibitor requests the return of the provided advertising materials in due time, the return delivery shall be made from the place of use at the exhibitor’s cost and risk.(2) Mesago shall not assume any liability for advertising materials that are not requested back until one week before the event.(3) Paragraphs 1 and 2 shall apply accordingly to advertising material which Mesago itself produces or has produced for the exhibitor.

9. Warranty(1) The exhibitor shall be obligated to immediately review the performances of Mesago and to protest any defects without delay. If, despite careful inspection, a defect first appears at a later point in time, such defect must be reported im-mediately after obtaining knowledge of it.(2) In all cases, defect complaints must be received by Mesago 7 days after the conclusion of the event at the latest.(3) The exhibitor may in principle only demand a subsequent performance as warranty. The type of proper subsequent performance shall be determined at the discretion of Mesago, which shall also be free to provide a replacement delivery at any time.(4) The exhibitor may only demand the rescission of the contract or a reduction of the compensation if the subsequent improvement fails or is ruled out due to the passage of time (e.g. conclusion of event) or is unreasonable for Mesago.(5) Mesago may refuse to remedy the defects so long as the customer has not properly fulfilled its contractual obligations.(6)If a defect complaint is made late, all warranty claims shall lapse. This shall also apply if the exhibitor undertakes the changes itself or hinders Mesago in assessing the defects.(7) The warranty period shall be one year. It shall commence with the acceptan-ce of the performance or, if acceptance is ruled out due to the nature of the performance, after the conclusion of the event.

10. Liability(1) Mesago shall only be liable in the event of damage due to intentional (in the

sense of the German legal term »vorsätzlich«) action or gross negligence. Not-withstanding the foregoing, Mesago shall remain liable for a violation of a gu-arantee (in the sense of the German legal term »Garantie«), the product liability according to the German Product Liability Act (»Produkthaftungsgesetz«), cul-pable (in the sense of the German legal term: »schuldhaft«) injury to life, body or health or a negligent breach of material contractual duties. A material cont-ractual duty is a contractual duty, whose performance is necessary to execute the contract properly and whose performance the other Contract Party may re-gularly rely upon. In the case of any slightly negligent breach of material cont-ractual duties, Mesago’s liability shall be limited in accordance with the type of performance owed to the foreseeable, direct, average damage typically found in contracts. The above provisions do not imply a change in the burden of proof to the detriment of the exhibitor and do not exclude any claims explicitly gran-ted under these General Conditions.(2) Paragraph 1 shall apply accordingly to Mesago’s liability for its employees, workers, freelance collaborators and other vicarious agents and representati-ves and for personal liability thereof.

11. Cancellation of Orders(1) Advertising orders must be cancelled in writing.(2) If cancelled before the printing date, Mesago shall be entitled to invoice the costs incurred up to such date. This shall also apply to damage compensation claims based on lost profit, to the extent the cancelled advertising space could not be placed elsewhere by Mesago for the booked period, despite correspon-ding efforts.(3) If cancelled after the printing date, the exhibitor hereby agrees to pay the total agreed compensation.(4) Paragraphs 1 to 3 shall apply accordingly to Internet advertising. In this re-gard, the printing date shall be considered the date the website is created. The cutoff date for the calculation of the cancellation costs shall be the date planned for the appearance of the advertising in the Internet.

12. Unforeseen EventsEvents of force majeure, as well as measures related to labor disputes, shall exonerate Mesago from the obligation to fulfill orders and pay damage compen-sation.

13. Place of Performance and Jurisdiction(1) Stuttgart shall be the place of performance and jurisdiction for all obliga-tions arising from the contractual relation concerning advertising.(2) Exclusively German law and the German text of these General Terms and Conditions of Advertising shall apply. The provisions of the United Nations Con-vention on Contracts for the International Sale of Goods shall not be applicable.