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Pathways to Success – in Sailing

YA Sports Development Role – August 2011

Ross Kilborn

Overview

• Catalysts for Change

– YA Board

– Australia Sports Commission

– Sailing’s Current Position

• YA Success

• The Sport Development Role

• The Sports Pathway

• Performance Measurement

• The Plan

Catalysts for Change – YA Board New Presidents Message at May 2011 Federal Assembly

1.Equitable consistent fees structure to sustain effective YA & States.

2.Strengthened State Services – local delivery to a consistent standard.

Centralise only when it makes sense

3. Safety - Self regulation requires critical self-examination and vigilance

4. Sponsorship and funding – for all levels

5. Service Culture - responsive

• Engagement

• Respect for diversity of opinion

6. United Common Purpose – aligned national plans

YA Strategic Plan

1. Grow Interest and Participation

Promote interest in all forms of sailing and boating and ensure that appropriate opportunities exist for growing participation as interest increases, particularly amongst the young and older-aged people

2. Build Sport Capability

Further the delivery of sailing and boating through Yacht Clubs, providing programs and resources to support the role of the club and its members, staff and volunteers and build the capacity of States and Yachting Australia to enhance the services available

3. Improve Governance and Management

4. Enhance Competitive Success

Catalyst for Change – ASC

• Pathways to Success – Crawford Report

• Participation Funding

• Three funded priorities

– Junior participation – Tackers

– People of all abilities – Sailability

– An entry brand / program – to be named

• YA recognition as a well led and managed sport

Sailing – Current Position

• Membership stagnant ?

– Ranks c30th in sport participation (1 in 200 Australians sail )

– Significant underrepresentation with young people and females

• Ninety recognised sports in Australia

– 62 funded by ASC

– Infinite number of leisure options

• Sailing community expectation of peak bodies to assist increasing membership and participation

– In Victoria the expressed highest priority

• Lack of alignment around a national plan to increase membership

– Individual state and club plans and activities

– Clubs are customer service point

YA Success

• No 1 or 2 Olympic Sailing Nation

• AIS Awards for Program of the Year in 2007, 2008, 2010

• ASC Funding in top 26 sports overall

• Participation Funding $1.6m over 4 years

• Why has YA become so successful ?

– The Gold Medal Plan

– Clear Measured Objective – with consequences

YA Sports Development Role & Team

Sports Services

•Safety •Racing

•Officiating

Participation

•Tackers•Sailability

•(Females) •Volunteers•Entry Brand

Sports Development

•Plans •Relationships

•Funding •Results

Learn to Sail & Skill

Development(Training)

•National Programs & Standards

Sailing Pathway – 10 Steps

Performance Measurement • Registered Club Membership

– Active on water vs social

– Junior/ Youth / Adult (age & gender)

• Numbers in

– National Participation Programs

– Learn to Sail and Skills Courses (Training)

– Significant Events

– Club Events - entrants (vs participants)

– Each level of the Pathway

– Officials & Volunteers

• Satisfaction Surveys

– States/ Clubs/ Members/ Customers

The Plan

• Develop a Plan !

– A series of Plans

• Overall Sport Development Plan

1. A Participation Plan

2. A Training Plan

3. A Sports Services Plan

4. IT Plan

5. Marketing / Communications Plan

Work Plan – timing of plans

• End July (Initial Research of States)

– Framework for Participation Plan

– National Participation Manager

Appointed

• End August (Consolidate )

– Tackers Plan

– Sport Development Plan – overall draft

• End September (on leave)

– States to consider progress to date &

feedback

• End October (FA/EO Meeting)

– Sport Development Plan Agreed

– Training Plan Agreed

– Participation Plan Agreed

• End December

– Sports Services Plan

– IT Plan

– Marketing Communications Plan

Summary of Sports YA Development Role

1. Build national alignment on a plan to increase participation and club membership

– Seek constructive contribution of all stakeholders

2. Deliver on the ASC and Member expectations to increase participation and membership

– Harness the passion of YA Staff, States, Clubs, Members and the Industry

3. Uphold YA Reputation as a “high performance” sport– Shatter the polarisation of the sport around HP and the

“rest” and recognise the continuum of the sailing pathway and diverse motivations of participants