REAL PLACE, REAL PEOPLE25hours searches for new answers to the demands of an urban, cosmopolitan, culturally interested and brand aware audience. We develop individual, made to measure hotels with personality in cities with a vibrant sentiment. We fully devote ourselves to creating unique destinations with soul which are inspired by their locations and shaped by art, culture and stories of their surroundings.

25hours-hotels.com

FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT

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YOU KNOW ONE, YOU KNOW NONE 25HOURS HOTEL HAMBURG HAFENCITY

GERMANY

POSITIONINGCLASSIFICATION Playful Upper Upscale International 4 starsSEGMENT Upper Upscale

PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

INTERNATIONAL CAPITALS KEY CITIES & RESORTS

MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

KEY IDENTIFIERSfun. pleasure. relaxation. Plenty of hotels offer the security of familiar surroundings. Not a 25hours hotel which boasts an unconventional mix of contemporary services and is a social hub, a place where international travellers and local guests form a community. Guests deliberately choose dynamism, surprise and a touch of adventure.

stories. design. variety. 25hours hotels are design hotels, inspired by the spirit of our times. But design is about more than just looking good and should neither be overestimated. The story, a work of art or a little detail tells, is just as important. In order to continuously find new inspiration, we like nothing more than to work with different designers, artists, and other creative minds.

democracy. curiosity. adventure. 25hours is democratic and tolerant and welcomes anyone with a sense of curiosity and a spirit of adventure. We gladly open our world to those who open theirs. We don’t believe the customer is king but should, instead, feel like a guest at home with friends.

professionalism. personality. quality. The staff at 25hours is professional, sociable, dedicated and empathetic. We don’t want service robots. Human contact cannot be standardised. We allow our staff to communicate freely and directly with guests, to treat everyone they meet individually and with pleasure.

CUSTOMER PROFILE

 >80 %BRAND AVERAGE OCCUPANCY RATE

5NEW OPENINGS

IN THE NEXT TWO YEARS

 ±40 %REVENUE COMING

FROM F&B

25hours is already being distributed through the AccorHotels website and will participate in the Le Club AccorHotels loyalty programme in the future. In due course, 25hours is going to migrate to AccorHotels’ iPMS, have full access to all sales channels and benefit from the entire group’s distribution power.

DEVELOPMENT New Built & ConversionSUPPLY 10 & 1,347 HOTELS ROOMS

PIPELINE 5 & 1,248 HOTELS ROOMS

UPCOMING OPENINGS25HOURS DAS TOUR, DUSSELDORF, GERMANY (2018)25HOURS THE CIRCLE, COLOGNE, GERMANY (2018)25HOURS TERMINUS NORD, PARIS, FRANCE (2018)

DOMESTIC 34% INTERNATIONAL 66%

BUSINESS 30% LEISURE 70%

TOP 3 FLAGSHIPS TO VISIT25HOURS BIKINI BERLIN GERMANY

25HOURS HAMBURG HAFENCITY GERMANY

25HOURS ZURICH LANGSTRASSE SWITZERLAND

NUMBER OF HOTELS AND ROOMS PER COUNTRY

SUPPLY + PIPELINE

3COUNTRIES 

GERMANY7 hotels

834 rooms Pipeline: +401 rooms

AUSTRIA 1 hotel 217 rooms

FRANCEPipeline: +236 rooms

UNITED ARAB EMIRATES

Pipeline: +440 rooms

ITALY Pipeline: +171 rooms

SWITZERLAND2 hotels296 rooms

DISTRIBUTION

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PROGRAMMINGROOMS URBAN RESORTS

— Average number of rooms 100-250 100-250— Room average size* (sqm) 30-35 32-38 + balcony— Total Gross Floor Area* (sqm) 70-80 90-118

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

1 local restaurant concept1 bar

Well being areaFitness centreSwimming pool (nice to have)

Meeting roomsWork LabsKiosk

*For AAA ultra city center, historic conversion,

the room size and areas can go down by 15-20%