Yoplait is an awesome brand that is

truly loved by Irish people

Feeding Irish

generations

for over 40 years

+70% brand

awareness

(spontaneous)

60%+

Households

WE NEEDED TO THINK

DIFFERENTLY

4

The average person living in a city sees over 5,000 messages a day (vs 2,000 30 years ago), Yankelovich / Futures Company Market Research

WE NEEDED TO

MAKE WAVES

Hyper Localisation

105

Results

BRAND LOVE

+16%

BRAND SALES

+5%

CONSIDERATION

+100%