Marketing Application & Practices

Assigned By Mr. Sanjog Kakde

Prepared By Suraj Devre Sandip Raut Reema Singh Nikita Deshmukh

PRESENTATION Of

IndexIntroductionIndustryCompanyMarketing MixSTPSwotFuture Plans

IntroducingIn this fuel starving era a bike with no fuel consumption.A completely environmental friendly vehicle with no pollution.The one which you have always dreamed of.Here it is the NO PETROL-YO BIKE.

Automobile IndustryAutomobile industry is one of the fastest growing industry.Day by day new vehicles are being introduced in market.The limited reserves of the biochemical fuel is diminishing at a constant rate.In such a tough time a Bike with no fuel consumption is really great.

Company

ELECTROTHERM

This is the 1st company to introduce a no petrol bike in to Indian Market.It was established in 1983.Having its headquarter in Mumbai.

ONE LOOK OS ENOUGH TO SEE THE DIFFERENCE

WAVER ALPHA BATTERY TECHNOLOGY

GREEN TECHNOLOGY ENVIRONMENT RANGE OF 2 WHEELERS

GET READY TO SWITCH TO A

GREEN WAY,A BATTERY WAY

Marketing Mix

ProductPricePlacePromotion

ProductThe only bike running on Indian Roads which do not consume petrol.So no matter how high the petrol rate goes.No environmental pollution.Very light weight and easy to operate.No need of juggling up with gears.

Product (Continued)

No noise pollution.A very smooth and free drive to save you from being stuck in traffic.Highly durable with specially designed fibers.Available in range of color.

Price

Mainly targeted for middle class people, available at very cheaper rates.Whatever be the rate of petrol your monthly budget would not exceed.Accessories are also cheaper as compared to other bikes.

MODEL AMOUNT(Rs.)

YO EXL ER 47,000

YO Xplor ER 45,000

YO SPEED 43,000

YO Electron ER 41,000

YO Smart 35,000

YO Style 27,000

YO Cycle 18,000

Price (Continued…)

PlaceA proper distribution channel is being framed all over the country including its major metros.Easily available on all the automobile retailers as well as exclusive distributors shop.Temporary shops are also placed wherever any big programs are being organized.We also have a wide distribution channel in small towns.

Promotions

PRINT 2 insertion /week

• 1 in Mainline• 1 regional print

TV5 Mainline Channel

• 3 General Entertainment Channel• 1 Regional Satellite Channel• DD channels

RADIORadio Spots

Outdoor Hoardings

ACTIVATIONSales Promotion Activity

PROMOTIONAL ACTIVITIES

Digital Space Website Banners ads: Impress with banner and

direct to Pleasure Community online. Community tie-up with Sunsilk Gang of Girls. User generated Content on Female Blogs Search engine Ads Google – Yo Bykes Promote offers through SMS’s On Women day. SMS icons of Yo bykes Yahoo Female Avatars of Yo bykes MSN cool zones with Yo byke Branding. Develop ring tones for the Yo byke Signature Tune Pre email pop ups. Viral advertising of Yo bykes

STPSEGMENTATIONThe suburban areas and town where exist mainly middle class families.

TARGETINGThe females most preferable target customers because these bikes are specially designed as per their needs and convenience.POSITIONINGMainly positioned among the middle range of mopeds vehicles like Scooty Pep, Activa etc.

Yo Explor Yo Electron

IMPLEMENTATION OF FUTURISTIC RANGE OF DREAM MACHINES

STRENGTH

The biggest strength of the Yo bykes is its battery which is more durableIt doesn’t need any fuel to run a bikeAny one ride it easilyProtect environment from pollutionSaves petrol Its weight is low

Competitors has strong promotional activities like Scooty Pep , Pleasure, Honda Activa etc.

WEAKNESS

Customers are offered better alternatives by the competition

OPPORTUNITIES IN THE MARKETIt has so much opportunity in market because of its unique feature that is the No Use of PetrolIt can capture all the market due to its various models

THREATS

High competition in market

Foreign competitors

Future PlansThinking of launching a bike using solar heat as fuel.No petrol or Diesel cars and even trucks.Yet many other models of various range in the same bike are yet to come. A bike with gear and which would be MALE absolutely.

THAN

K You