Campaign Document - Yo Yo Records

8/13/2019 Campaign Document - Yo Yo Records

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Visual Communication 2013

Record label name Provide examples of material which appeals to your target

audience

Record label description

Who is you target audience?

16 to 30 year olds who like Rihanna, Beyonce , Jay Z, 50 cent and Nicki Mi-

naj.

Demographics (Age, Gender, Occupations, Geographic Region etc.)

female and male citys , students, mix of different jobs

Psychographics (Attitudes, Interests, Lifestyles, Use of media)

Street dancing, serious but also have a laugh.

New Release Campaign Development Document

Yo Yo Records

Tis is rnb, hip hop , rap and bassline,

Skateboards, grafiti, dance studios, urban nights, big speaker system, Flyers,

posters, microphones, headphones.


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Visual Communication 2013 New Release Campaign Development Document


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Your Release

Take your best artist idea from the previous page. Produce a mindmap for your release. Include potential titles, packaging ideas, release formats,

visual styles, ideas for the front cover.


Sasha jackson is rom Manchester, fifh album to be released on my record label, Hip Hop music she is the only British breakthrough artist she does soul music who

produces rap music, hardcore tough music, a dancey element.

Rochelle Stoner is rom Melbourne, third ablum to be released on my record label, she specalises in rap, She is the most popular australian artist. She has workedRihanna, Nicki Minaj, Drake and Chris Brown and also her producer.

Claire Jones is rom Mamia, first album to be released on my record label, she specalies in rnb music, she is a new artist. She is 23 years old.


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Development work New Release Campaign Development Document

Tis is an experiment that represents some o the orginal ideas o theonts, colour schemes, posters and flyers. I gained these skills through atutorial in week seven.


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Tis work was developed in a tutorial i used thehue saturation and

colour balance to make the picture have a different elling to it tomake it stand out and to make it look more artistic.


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New Release Campaign Development DocumentDevelopment work

I used these onts because they have an urban eel to themand my popstar who is bringing out a new cd release isurban it represents her well.


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New Release Campaign Development DocumentDevelopment work


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Gathering Inspiration for your Promotional Material

Create a moodboard outlining other successful examples of similar promotional campagin materials.


Tis is a moodboard to give me some ideas or my cd release.


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Development Work New Release Campaign Development Document

Tis image was the end result that I used in the tu-torial to make it catch peoples attention and make itdifferent to make you normally see in model pictures.


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Finalised product designs New Release Campaign Development Document

Tis is what I decided to be the final result o the cd

sleeve because it looks proessional and it has a bito sense o humour in it which makes it stand out.Te final ont and colour schemes work really welltogether.


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Finalised product designs New Release Campaign Development Document

Tis is the on cd art work. Displaying the image andthe track list.


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New Release Campaign Development DocumentFinalished product designs

Tis is the twelve inch album insert


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New Release Campaign Development DocumentPromotional materials

Tis is the billboard or my album cover. I used these colours because it makes it easier to read which makes it look proessional. I expectthese to be promoted throughout the city. It has the same onts and images to keep it consitent.


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Promotional Materials New Release Campaign Development Document

Tis is the press release that I expect to be sent out to press and online me-dia with promotional copies o the CD.


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Tis is the flyer and poster to distribute this act andother events everywhere including concerts and tours.It will be promoted beore and afer the relsea o thealbum.


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Web banner ad or online music magazines, musicorums. I kept it simple which trys to create mysterybut also gives the inormation needed to promote thealbum.


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Rochellestoner7Tis is the twitter page or Rochelle Stoner this willgive

updates and promote the release throughout the campaign.

Documents

Campaign Document - Yo Yo Records