Year 10 Controlled AssessmentLESSON 4

What is revenue and what is the marketing mix? How does Apple earn revenue?

Products PricePlacePromotion

RevenueSalesTurnover

https://www.youtube.com/watch?v=1Ql0Z8Il73s

Q4) $42.1 Billion In Revenue, $8.5 Billion In Profit

Products and Services

Learning objectives

Knowledge ~ Grade E•Will be able to recall key terms around revenue and marketing mix • Comprehension ~ Grade DWill be able to explain why revenue/4ps is important to a business  • Application ~ Grade C•• Will be able to demonstrate understanding by using

examples/cases (Business context.)

Analysis/Evaluation ~ Grade B/AWill be able to create a questionnaire related to the case study. To link this to the question and have open and closed ended questions.

Thinking of your chosen question:

1. Which enterprise skill has been most important for the entrepreneur you are investigating? (If you have chosen question 1, you will be switching to question 2)

2. Which is the most appropriate method to increase revenue for the business you have chosen?

3. Which is the most important element of the marketing mix for the small business you have chosen?

Research Log

YOU MUST COMPLETE THIS TO LOG at the end of the lesson

Lesson Task

You need to come up with a list of questions that can be asked to your chosen

business owner that will help you to respond to your selected question: (Closed

and open ended questions.)

REMEMBER: you need evidence to back up your judgements

Lesson Task

If you are able to meet with your owner to interview them, you can used open ended

questions

Q1 What is your main source of revenue?

Q2 Which products do you sell?

2) Which is the most appropriate method to increase revenue for the business you have chosen?

Lesson Task

What other questions could you consider?

2) Which is the most appropriate method to increase revenue for the business you have chosen?

If you are unable to do an interview , questionnaires must be styled as below to send to your owner:

All questions must be closed questions List of possible responses Boxes for responses

Q1) Which day on average do you earn the most revenue?

Q2) Which time of year do you earn the most money

Winter Summer

Things to consider (20 minutes to come up with questions.)

4Ps

Prices (discounts)

Promotion methods (How/where)

Place (Shop/Online)

Products (Sell) How do they earn money

Products they sell

Opening hours

Discounts

Advertising

Loyalty card schemes

Complementary products

Display

Competition

USP

2) Which is the most appropriate method to increase revenue for the business you have chosen?

3) Which is the most important element of the marketing mix for the small business you have chosen?

Peer-assessment

Lets take a look at your questions.

Swap groups, compare your questions. State how you think the question could be improved.

As a class lets give each other some feedback.

Exit pass (Please rank your progress.) 1-Outstanding 2-good 3- require more time

On your posit-it notes

Write down:

2 or more things you found easy to understand/ remember from the lesson

What did you find difficult to understand

Type up the blank questionnaire

In new word document:

Heading:

Appendix 3: Interview or Questionnaire for owners of…(business name)

Write up interview questions or create your questionnaire

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