2018 "Yeah, THAT" VISITOR’S GUIDE MEDIA KIT

5 MillionAnnual Visitors

$1.14 Billion+In Direct Visitor Spending at our Local Businesses

$67.7 MillionIn Local & State Taxes Generated

10,100Jobs Created

*Source: South Carolina Department of Parks, Recreation & Tourism

Economic Impact Of Tourism In Greenville County For 2016*

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Greenville, SC offers it all in one destination — from remarkable culinary dining to unique shopping to can’t-miss attractions and incredible outdoor adventures. Combining traditional Southern charm, stunning natural beauty, and an award-winning downtown, Greenville, SC continually earns great press coverage, appearing in The New York Times, CBS This Morning, MSN Travel, Lonely Planet and more.

Visitor spending in Greenville, SC benefits hotels, restaurants, retailers, attractions, theaters, the arts, transportation and all related businesses.

TOURISM IS BIG BUSINESS IN GREENVILLE. GET YOUR SHARE OF THIS LUCRATIVE AUDIENCE!

TOURISM BY THE NUMBERS:

$826/Household Greenville Resident Tax Relief

$1.14 Billion

Greenville, SC Visitor Spending

$9.9 Million

Accommodations Tax Collections

$18.7 Million

Hospitality Tax Collections

73%Occupancy Rate

+

5,000,000 Visitors

• Of undecided travelers, 83% were influenced to choose a destination after reviewing a visitor guide.

• 85% of readers appreciated advertising as “content” enhancing the guides.

• More than 50% of respondents used a visitor guide to plan their trip.

• Nearly 40% used a visitor guide both prior to and during their visit.

• 45% spent more than 45 minutes reading a visitor guide.

• Another 53% spent between 15 and 45 minutes reading a visitor guide.*WACVB study conducted by Destination Analysts, and Visitor Guide study conducted by

National Laboratory for Tourism & Ecommerce, Temple University.

Our high-quality editorial and photographic content appeals to high-end consumers and is designed to attract high-quality adver-tisers. As an advertiser, you have the unique opportunity to align with the City and County of Greenville’s strong, appealing brand as an innovative, forward-thinking, business-friendly, and consumer- savvy town to visit, live in, and do business in.

Recent studies demonstrate the high value of visitor guides*

“Did reading the guide influence or change the following aspects of your trip?”*

50% Added Attractions

45%Added Activities

24% Spent More Money

17%Stayed Longer

$+

LOCAL. RELEVANT. READABLE.

• The exclusive fulfillment publication of VisitGreenvilleSC.com requests and all advertising inquiries from across the United States and Canada

• National tradeshows and sales missions

• South Carolina Regional visitor centers and outlets

• The official Greenville, SC Visitor Center located in City Hall

• Local city and county government offices

• Greenville-Spartanburg International Airport

• Greenville hotels, attractions, and area businesses

• Meetings, conventions, and sporting events coming to Greenville

• Print/Digital Editions

BONUS

• The digital version of the Visitor’s Guide will be viewable on desktops, tablets, iPads, iPhones and other mobile devices. Mobile users will have the ability to view the publication live or download for offline viewing – a necessary feature for travel.

• Your print ad will appear in all digital flipbook editions and will directly link to your website!

Distribution Platforms:

DISTRIBUTION CHANNELS

Circulation 125,000

The largest distributed annual publication in the

region

3.25 estimated readers per issue

Readership 406,250

VALUE-ADDED OPPORTUNITIES• A run-of-site spotlight text link ad on the newly redesigned VisitGreenvilleSC.com: Full page and premium advertisers receive 12 months (Run Period: January 1, 2019 – December 31, 2019); 2018 run period is available for NEW advertisers

• 1 box of Guides and 50 maps to share with your customers, delivered to your door

• A year-end statistical report for your ad on the digital version of the Guide

A broad spectrum of price options designed to connect your business with our readers

RATES

SizeFULL PAGE1/2 PAGE1/3 PAGE1/4 PAGEBACK COVERINSIDE FRONTINSIDE BACK COVER1ST INSIDE SPREAD 2ND INSIDE SPREAD

Non-Member$6,450$4,000$3,100$2,050$8,700$7,750$7,500$14,050 $12,750

Member Rates$5,800$3,650$2,750$1,900$7,850 $6,900$6,750$12,750$11,600

*Additional anchor positions as identified 15% premium

AD SIZES

AD REQUIREMENTS

MEDIA AND FILE FORMATS

Preferred method of delivery: Dropbox link sent to ads@visitgreenvillesc.com

Please provide the Advertiser, Agency Name, Phone Number, Contact Person, and Ad Name/#.

Please name your file in this format: AdvertiserName_2018VG_AdName.pdf

Preferred File Format: High-quality PDF

Alternate File Formats Accepted: Adobe InDesign and Adobe Illustrator (MAC ONLY).

PDF files must contain only 4-color process images (CMYK).

VisitGreenvilleSC is not responsible for PDF files prepared incorrectly.

Image Requirements: All images provided for ads should be final, color corrected, hi-resolution (300dpi) CMYK files.

PRODUCTION REMINDERS

Additional Production Charges for the Advertiser may result if the below guidelines are not followed.

• All spread ads should be preparedas two individual full bleed pages.(See full page bleed dimensions)

• Do NOT send JPEG or GIF files.Do NOT send files in RGB.

• All spot colors should beconverted to process CMYK.

• The magazine prints at 300dpi(150 line screen), maximum inkdensity is 280%.

• All ads created in any unacceptableformat will not be accepted andwill need to be resubmitted orre-created.

• All ads submitted should besuitable to print as is. VisitGreen-

villeSC is not responsible for any errors in content, or color shifts on press if no approved color proof has been supplied.

• If files are prepared improperlyand mechanical requirements arenot met, VisitGreenvilleSC willnot guarantee the reproduction ofthe ad.

• If the ad is submitted afterdeadline or revised after deadlineadditional charges WILL apply.

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50 West Broad Street Greenville, SC 29601

864.451.5700

www.marriottcourtyardgreenville.com

MAKE ROOM FOR A

LITTLE FUN

New Bar Coming 2017

Greenville County Museum of Art

“Top 10 Underrated Cities for Art Lovers”

—U.S. News & World Report

Greenville’s historic West End dis-trict where the company presents a full main-stage season of cut-ting-edge and alternative works.

37 Augusta St.; 864.235.6948; warehousetheatre.com

Visual Arts

The Art Cellar This eclectic fine art and craft gallery located in downtown Greenville features more than 40 local artists in a salon-style setting.

233 N Main St. Suite 12B; 864.520.1653; greenvilleartcellar.com

Art Crossing at RiverPlace Local artists ply their trade in a variety of media in these studios along the Reedy River. Drop by during studio hours to chat with the artists and watch them work.

300 River St., Suites 100-112 and 201; 864.423.8863; artcrossing.org

Art in Public Places Stroll Main Street and beyond to admire Greenville’s diverse collection of 70 pieces of public art, including bronze statues of famous city figures like Vardry McBee, as well as contemporary sculptures.

See map online; greenvillesc.gov/1114/art-in-public-places

Fine Arts Center The first specialized arts school in South Carolina, the Fine Arts Center encompasses public gal-

leries that display pieces from the center’s permanent collection as well as student art.

102 Pine Knoll Dr.; 864.355.2550; fineartscenter.net

Greenville Center for Creative Arts Anchoring Greenville’s visual arts community, the vibrant arts center offers public art classes, studio spaces, and exhibition space at the Brandon Mill in the Village of West Greenville.

25 Draper St. Suite A; 864.735.3948; artcentergreenville.org

Greenville County Museum of Art Among the country’s premier American art museums, GCMA features the world’s largest public collection of watercolors by Andrew Wyeth as well as a sig-nificant body of work by Jasper Johns.

420 College St.; 864.271.7570; gcma.org

Metropolitan Arts Council In addition to supporting a host of individual artists, arts organiza-tions, and art education programs in Greenville County, MAC main-tains a public gallery that show-cases the work of local artists.

16 Augusta St.; 864.467.3132; greenvillearts.com

Museum & Gallery at Bob Jones University Holding the third-largest collec-tion of sacred art in the world, the museum displays European art from the 13th through the 19th centuries, including paintings by Tintoretto, Botticelli, and Rubens.

1700 Wade Hampton Blvd.; 864.770.1331; bjumg.org

Sargent-Wilson Museum & Gallery at Heritage GreenThis satellite of the Museum & Gallery at Bob Jones University rotates special exhibits of paint-ings from the M&G’s collection. Currently on display through May 2017, “The Art of Sleuthing” investigates the mysterious side of the art world.

25 Heritage Green Pl.; 864.770.1331; bjumg.org

Thompson Gallery Located in the Roe Art Build-ing on the Furman University campus, this gallery showcases the works of Furman University students, faculty, and alumni, as well as nationally known artists.

3300 Poinsett Hwy.; 864.294.2074; furman.edu/academics/art/facilities

Visual Arts around the Region

The Arts Center of ClemsonThis nonprofit community center provides exceptional arts education and makes fine art accessible to the community of Clemson through a wide variety of studio programs, workshops, and arts-related events.

212 Butler St., Clemson; 864.633.5051; explorearts.org

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LISTINGS | Culture Guide

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Travelers Rest; 864.288.6470; greenvillerec.com/parks/poinsett-bridge

Suber’s Mill Built in 1908, this water-pow-ered gristmill still grinds corn into cornmeal, appearing much as it did a century ago. Watch the mill operate on Tuesday and Friday mornings.

2002 Suber Mill Rd., Greer; 864.877.5616; scmills.com/subers.php

Museums & Zoos

American Legion Post #3 Cecil B. Buchanan War Museum History of military bases both local and abroad, exhibits of actual uniforms from local units, WWII artifacts and weaponry, military awards, decorations, and souvenirs from foreign campaigns.

430 N Main St.; 864.271.8793; americanlegionmuseum.weebly.com

BMW Zentrum BMW’s crescent-shaped

visitor center reopened in October 2016 following a major overhaul. From the 1930 Dixi to the models produced at the Greer plant today, the com-pany’s heritage comes alive.

1400 Hwy. 101 S., Greer; 864.802.5300; bmwzentrum.com

The Children’s Museum of the Upstate This 79,000-square-foot Smithsonian-affiliated children’s museum boasts hands-on ex-hibits including a grocery store, a construction zone, and a TV studio where kids can dress up and star in their own shows.

300 College St.; 864.233.7755; tcmupstate.org

Greenville Cultural Exchange Center This African-American history museum and culture center is dedicated to the preservation of African-American history in the Greenville area.

700 Arlington Ave.; 864.232.9162; greenvilleculturalexchange.org

Greenville Zoo Accredited by the Association of Zoos and Aquariums, the Greenville Zoo encompasses

14 acres and some 80 species of animals within downtown’s Cleveland Park. New residents include Miles, a seven-year-old Masai giraffe.

150 Cleveland Park Dr.; 864.467.4300; greenvillezoo.com

History Museum of Travelers Rest – Supported by The Travelers Rest Historical Society Perched along the GHS Swamp Rabbit Trail, the museum displays artifacts and exhibits recounting the days when Travelers Rest was a stopping point for folks journeying across the mountains.

3 Edwards St., Travelers Rest; travelersresthistoricalsociety.org

Museum and Library of Confederate History Set in the Pettigru Street Historic District, this museum contains a large collection of Confederate relics and artifacts portraying life in the South during the Civil War years.

15 Boyce Ave.; 864.421.9039; confederatemuseumand library.org

LISTINGS | Culture Guide

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Hampton Inn Greenville/Travelers Rest T Near Furman University and Paris Mountain State Park, this Hampton Inn is just minutes away from downtown Greenville. It also borders the GHS Swamp Rabbit Trail, a popular 21-mile hiking and biking route. Guests can take advantage of a free hot break-fast, plus a fitness room, and outdoor pool.

593 Roe Center Ct.; 864.834.5550; greenvillesc.hamptoninn.com

Hilton Garden Inn Greenville W Located off I-85 and I-385, Hilton Garden Inn is adjacent to The Shops at Greenridge. Guests enjoy a 24-hour busi-ness center with free printing services, Wi-Fi access, a fitness center, and an outdoor saltwater pool. GSP Interna-tional Airport is mere minutes away via the Hilton’s compli-mentary airport shuttle.

108 Carolina Point Pkwy.; 864.284.0111; hiltongarden inn3.hilton.com

Hilton Greenville H The renovation of this award-winning Hilton, just a few miles from downtown Greenville, includes a new

restaurant, Bistro 45 Carolina Fresh. The Hilton also offers 14,000 square feet of meeting space, a 24-hour business center, an indoor pool and fitness center, and compli-mentary parking and shuttle to the airport.

45 W. Orchard Park Dr.; 864.232.4747; greenvillesc.hilton.com

Holiday Inn Express & Suites Downtown Greenville D Within walking distance of the city’s most popular restaurants, bars, and the Bon Secours Wellness Arena for concerts and sporting events, this hotel offers pleasant and comfortable rooms. Hotel parking is complimentary.

407 N. Main St.; 864.678.8000; hiexpress.com/greenvilledtwn

Home2 Suites by Hilton Greenville Airport P Consider this innovative all-suites hotel your home away from home while on a business trip or an extended stay in Greenville. Rooms come with a Serta Suite Dreams® mattress, a kitchen area, and a work desk with an ergonomic chair. The hotel is just four miles from GSP International Airport.

20 Beacon Dr.; 864.288.0000; home2suites3.hilton.com

Home2 Suites by Hilton Greenville Downtown D The first extended-stay hotel in downtown Greenville, the new Home2 Suites lies within walk-ing distance of the attractions of the city center. Feel at home in suites thoughtfully equipped with work desks and a kitchen with a dishwasher, microwave, and refrigerator. For recreation, check out the fitness room and saltwater pool.

350 N. Main St.; 864.626.3700; home2suites3.hilton.com

Hyatt Place Greenville/Haywood H Style and innovation combine at Hyatt Place to create a unique hotel experience. Over-sized rooms have separate living and sleeping areas, and guests are treated to snacks and beverages at any time in the 24-hour café. Each morning, the Hyatt’s Kitchen Skillet™ offers complimentary breakfast sandwiches and

other hot items.

40 W. Orchard Park Dr.; 864.232.3000; greenville.place.hyatt.com

Hyatt Regency Greenville D At the north end of Main Street downtown, this AAA Four Diamond Hotel has been transformed with a new outdoor plaza, Orb Lounge in the eight-story atrium lobby, 36,000 square feet of meeting space, and a farm-to-table restaurant called Roost. Guests have access to free airport transportation and the StayFit™ Gym.

220 N. Main St.; 864.235.1234; greenville.hyatt.com

Sleep Inn at TD Convention Center H The perfect place to stay for visitors attending events at the TD Convention Center, this Sleep Inn is minutes from downtown Greenville. Rea-sonably priced rooms come with a hot breakfast, a coffee maker, and a microwave and refrigerator. Passes to a local fitness center are also includ-ed in the rate.

231 N. Pleasantburg Dr.; 864.240.2006; greenvillesleepinn.com

We love having you here ™

Stay in natural splendor within reach of the city at the Hampton

Inn Greenville-Travelers Rest

Call 864-834-5550 to book your reservation today!

593 Roe Center Court Travelers Rest, SC 29690

Bright, Innovative and Modern, just like you!

Call 864-288-0000 to book your reservation today!

20 Beacon Drive, Greenville, SC 29615

Greenville Airport, South Carolina

Embassy Suites by Hilton Greenville Golf Resort & Conference Center

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Lodging Guide | LISTINGS

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TO ADVERTISE, CONTACT:

MARK B. JOHNSTON 864.679.1225 ANITA HARLEY 864.679.1205

OR EMAIL: ADS@VISITGREENVILLESC.COM