Yahoo Conversion Optimizer

8/14/2019 Yahoo Conversion Optimizer

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Define Campaign Optimization Guidelines

When you’ve turned on campaign optimization, these settings guide how the optimizer sets bids and spends your campaign’s monthly budget in a way that best meets your

business goals and values. They also define default guidelines at the ad group level; thisway, when campaign optimization is turned off or unavailable for your account, you stillhave default guidelines for ad display optimization.

Before You Begin—Important Things to Know Types of Campaign Optimization Opening the "Define Campaign Optimization Guidelines" Page Optimizing a Campaign for a Business Objective Target

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Optimizing a Campaign for Conversion Funnel Events Specifying Default Guidelines for Ad Display Optimization Setting Bid Options Setting Budget Allowance Setting Importance Levels Specifying Conversion and Revenue Preferences

Before You Begin—Important Things to Know

Campaign optimization automatically helps maximize the effectiveness of yourspending based on the guidelines you provide here. The optimizer is designed to adjustbids and other campaign settings in a way that helps meet your specified businessvalues and performance goals, while also factoring in your campaign's historicalperformance and estimated future performance.

Campaign optimization only runs with Sponsored Search. You can define optimizationguidelines now, but the optimizer will not run until you turn on Sponsored Search for thecampaign.

The optimizer does not support Content Match. When campaign optimization is on, theoptimizer automatically turns Content Match off for all ad groups in the optimizedcampaign.

When campaign optimization is in progress, you cannot manually alter the match types(Advanced or Standard) that apply to ad groups and keywords in your campaign,unless you turn optimization off. The optimizer is designed to help pick the best matchtypes given your stated performance goals.

Ad groups default to the campaign settings you define in this page. This provides a fastway to define guidelines for both campaign optimization and ad display optimizationwithin each ad group. Then, depending on the optimization scenario you’ve set up foryour account and campaign, you can override selected settings at the ad group level onan individual basis.

Not every advertiser has campaign optimization enabled for their account. Thus, youmight not have access to some of the features described in this Help topic.

Types of Campaign OptimizationFor a given campaign, you can optimize your bids and budget expenditure using one ofthese methods:

Business Objective. The optimizer tries to reach a performance goal for yourcampaign without exceeding it. To define the goal, you need to select a metric (likecost-per-click or cost-per-acquisition) and set its target value.

Conversion Funnel. The optimizer tries to spend the campaign budget based on thepriorities you set for events in the conversion funnel (clicks, impressions, conversions,

revenue). For example, do you favor ad impressions more than clicks? Or, areconversions of greatest importance to you?

You can also specify other settings that guide how the optimizer tries to meet your goals.For example, you can specify ad placement preferences, bidding constraints, and more.To help you decide which optimization type to use, consider these scenarios:

If you want to...Use this

optimizationWhich allows you to...





















type...

Spend within a fixed budget aseffectively as possible based on

how you value events in theconversion funnel.

ConversionFunnel

Specify the relative importance of ad conversions, revenue, clicks,

and impressions to your business.

Spend within a fixed budget whilesatisfying a specific performance

requirement.

BusinessObjective

Define a specific measure of performance as your campaign

goal.

Spend as much as possible whilesatisfying a specific performance

requirement.

BusinessObjective

Define a specific measure of performance as your campaigngoal, and an unlimited budget

allowance.

Opening the Define Campaign Optimization Guidelines Page There are two ways to open the Define Campaign Optimization Guidelines page:

from the Campaign Settings page, or if your account supports campaign optimization, within the workflow to turn on

campaign optimization

To open the Define Campaign Optimization Guidelines page on demand

1. From the Campaigns tab, click the name of the campaign you’re interested in.2. Click the Campaign Settings link. This opens the Campaign Settings page.3. In the Campaign Optimization Guidelines panel, click Edit.

When you want to turn on campaign optimization (for an account that supports it)

1. From the Campaigns tab, click the name of the campaign you want to optimize.2. Under Campaign Performance, click Change to the right of the Campaign Optimization

label.3. If you see the Campaign Optimization Settings page, click Next: Budget and Schedule.

(If the campaign optimizer is running already, you won’t see this page.)4. If you’re turning on campaign optimization for the first time, select the Yes option under

Campaign Optimization, then define your monthly budget.5. Click Next: Set Optimization Guidelines.

Optimizing a Campaign for a Business Objective Target To optimize a campaign for a business objective target, you need to select one of the

following metrics and then set it equal to a target value:

Impressions, as measured by CPM—Cost per thousand (Mil) impressions Clicks, as measured by CPC—Cost per Click Conversions, as measured by CPA—Cost per Acquisition Revenue, as measured by ROAS—Return on Ad Spend



This is the performance goal the optimizer tries to reach for the campaign. For example,if you select Conversions and set the target to $18, it’s like saying you want to optimizeto a performance goal of CPA=$18.When Conversions and/or Revenue metrics are missing from the selection list This means either:

data collection tags are disabled for your account, or the analytics settings for optimization exclude one or both of these metrics

If you want to optimize for Conversions or Revenue, you must embed data collectiontags in your site’s web pages. These tags track events like conversion and revenuetransactions, which the optimizer uses to predict ad performance.To enable Conversion or Revenue as performance metrics Set up data collection tags as follows:

1. Enable and configure analytics for your account. From the Administration tab, clickAnalytics.

2. Use controls in the Analytics Settings page to copy and configure custom datacollection tags, then embed these tags into appropriate pages on your web site.

3. From the Optimization Settings tab in the Analytics page, select the appropriate optionto either include or exclude conversions or revenue for optimization.

Note: Expect some delay before the conversion and revenue metrics appear. Thesystem needs to acquire adequate data before it can optimize for these metrics.To optimize for a business objective target

1. If your account supports campaign optimization, make sure it is turned on. If not, followthe instructions in Opening the "Define Campaign Optimization Guidelines" Page.

2. In the Optimization Type field, select Business Objective.3. Define the optimization goal for your campaign. Choose your goal carefully. Please

note that if you change your goal once campaign optimization is in progress, theoptimizer needs to adjust to the change. If the change is significant - for example, youmake a large change to the target value or you switch to a different metric - it can takean extended period of time for the change to fully affect how your campaign isoptimized:

a. In the Business Objective Metric field, select the performance measure you want theoptimizer to use.

b. In the Business Objective Target Value field, set a value that reflects what you want theoptimizer to try to reach (but not exceed) for your chosen metric.

4. To let the optimizer spend above your campaign monthly budget while also trying tosatisfy your campaign optimization goal (specified in step 2), define Budget Allowance:

o To limit the amount of additional budget, select Percentage of Budget from thedropdown, then specify a percentage value where {Monthly Budget + (Monthly Budget *Percentage) = Budget Cap

o To allow for an unlimited budget, select No Limit from the dropdown.o Otherwise, select None from the dropdown. See Setting Budget Allowance to learn

more.If you want your ad placed with a given rank or higher, check the Preferred

Minimum Position box and enter the value for the lowest rank you want. For example, ifyou want your ad to appear as one of the top three listings in the results, specify 3.











Select the Bid Limit Headroom percentage, which defines the amount theoptimizer adds to a current bid to set an initial or revised bid limit. Do the following:

o If you’re running campaign optimization for the first time, select 10% or higher. Theoptimizer needs some amount of headroom to begin optimization.

o If you’ve been running campaign optimization and don’t want to reapply headroom,select Don’t Reapply. Otherwise, select 10% or higher to recalculate bid limits for ad

groups and keywords in the campaign.Optionally set Campaign Bid Limit. Keywords inherit this value unless their

current bids are higher. See Setting Bid Options to learn more.Click Save Changes.

Note: We recommend periodically reapplying headroom. This helps the optimizer do abetter job allocating the campaign budget in the most efficient way. See Setting BidOptions to learn more.

Optimizing a Campaign for Conversion Funnel EventsThe Conversion Funnel method allows you to profile the relative importance ofimpressions, clicks, conversions, or revenue to your business. You can do so usingeither of two modes:

Basic Mode, which allows you to set priorities in the conversion funnel using qualitativeimportance levels: High, Medium, Low, Not Important. Other settings include preferredad position in the results, conversion rates, revenue per conversion, and how muchyou’ll let the optimizer raise bids. Use this mode when you want to model your businesspriorities in a simple way.

Advanced Mode, which works like Basic Mode, also lets you set monetary values toestablish the importance of events in the conversion funnel. Use this mode when youwant to fine tune your business priorities.

To optimize for conversion funnel events using Basic Mode

1. If your account supports campaign optimization, make sure it is turned on. If not, followthe instructions in Opening the "Define Campaign Optimization Guidelines" Page.

2. In the Optimization Type field, select Conversion Funnel.3. In the Mode field, select Basic.4. For the Customer Seeing Your Ad (impressions) and the Customer Clicking Your Ad

(clicks) fields, select a level based on the relative importance of impression and clickevents to each other (and to conversion events, if relevant). See Setting ImportanceLevels to learn more.

5. If conversions or revenue is important to you, check the Optimize Based OnConversions or Revenue box, then do the following:

o If you're interested in number of conversions rather than revenue, select Conversions;

otherwise, select Revenue from Conversions.o Select an importance level relative to impression and click events.o Specify how the optimizer should calculate conversion and revenue; see Specifying

Conversion and Revenue Preferences.

Otherwise, leave the box unchecked.





























6. If you want your ad placed with a given rank or higher, check the Preferred MinimumPosition box and enter the value for the lowest rank you want. For example, if you wantyour ad to appear as one of the top three listings in the results, specify 3.

7. Select the Bid Limit Headroom percentage, which defines the amount the optimizeradds to a current bid to set an initial or revised bid limit. Do the following:

o If you’re running campaign optimization for the first time, select 10% or higher. The

optimizer needs some amount of headroom to begin optimization..o If you’ve been running campaign optimization and don’t want to reapply headroom,

select Don’t Reapply. Otherwise, select 10% or higher to recalculate bid limits based oncurrent bids.

Note: We recommend periodically reapplying headroom. This helps the optimizer do abetter job allocating the campaign budget in the most efficient way. See Setting BidOptions to learn more.

8. Optionally set Campaign Bid Limit. Keywords inherit this value unless their current bidsare higher. See Setting Bid Options to learn more.

Note: If you specify a campaign bid limit that is below the minimum bid required to keepany of the campaign’s Sponsored Search keywords or Content Match ad groups active,

then those keywords and ad groups will remain inactive and their ads will not bedisplayed.

9. Click Save Changes.

To optimize for conversion funnel events using Advanced Mode

1. In the Mode field, select Advanced.2. Follow steps 4-8 in the instructions for Basic Mode.. 3. In addition to qualitative importance levels (High, Medium, Low, Not Important), set a

monetary value for relative importance in the following fields:o Customer Seeing Your Ad (impressions)o Customer Clicking Your Ad (clicks)o If selected, either Conversions or Revenue from Conversions.

Set values in either of two ways:

o Manually enter values of your choosing.o Or, click Calculate Now to have the optimizer suggest values based on historical

performance.

See Setting Importance Levels for more ideas about how to set monetary values.

4. Click Save Changes.

Specifying Default Guidelines for Ad Display Optimization Ad display optimization uses the guidelines specified at the ad group level. However, bydefault, ad groups inherit the guidelines of their campaign. This means you can set adgroup optimization guidelines from this page even when your account does not supportcampaign optimization or when you’ve turned it off.What’s different when campaign optimization is turned off or disabled








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Settings for bid options, budget management, ad position, and advancedconversion/revenue preferences do not apply. Here’s what you can expect given theoptimization type you selected at the campaign level:

Business Objective method —ad groups automatically adopt campaign-level settings;you cannot customize any values at the ad group level

Conversion Funnel method —you can change the relative importance of funnelevents by means of qualitative levels (available in both Basic and Advanced mode) andmonetary values (available in Advanced mode only); see Setting Importance Levels tolearn more

If conversions and revenue settings are missing You are not currently tagging your web site or your account’s analytics settings havedisabled data collection. See the instructions for exposing conversions and revenuemetrics in Optimizing a Campaign for a Business Objective Target .To learn more about ad display optimization See Ad Group Optimization Guidelines.

Setting Bid Options Note: Bid settings apply only when campaign optimization is turned on. If you’re definingdefault guidelines for ad display optimization for ad groups only (campaign optimizationis turned off or unsupported), skip this section.The Bid Limit Headroom and Campaign Bid Limit settings help you control how theoptimizer manages bids. These campaign-level settings provide a fast way for you to setad group and keyword bid limits.

Bid Limit Headroom provides a way to set bid limits automatically based on current adgroup and keyword bids.

Campaign Bid Limit provides a way to set a common bid limit that ad groups andkeywords inherit.

Note: If you specify a campaign bid limit that is below the minimum bid required to keepany of the campaign’s Sponsored Search keywords or Content Match ad groups active,then those keywords and ad groups will remain inactive and their ads will not bedisplayed.You can also set custom bid limits for individual ad groups and keywords where needed.See Choosing the Campaign Bid Limit value to use which explains which bid limits takeprecedence when you specify limits at campaign, ad group, and keyword levels.Choosing the Bid Limit Headroom value to use Bid Limit Headroom is a setting that specifies the amount the campaign optimizer addsto a current bid to set an initial or revised bid limit. As you raise this value, you allow theoptimizer to bid higher on the keywords that perform best given your performance goal.That does not mean the optimizer will always bid higher. In some cases, lower bidsproduce a more efficient outcome.The incremental amount equals the specified percentage of the current bid. For example,if you specify a Bid Limit Headroom percentage of 20%, a keyword with a current bid ofUS$2.00 is given a bid limit of US$2.40.This calculation takes place for each bid in the campaign whenever you specify andsave a headroom percentage.

When… Use Bid Limit Headroom this way…

Turning on campaignoptimization for the first time.

Set the headroom value to 10% or higher. We recommend 30%.




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If you want the optimizer to have more latitude, specifya higher percentage.

Campaign optimization is inprogress.

To test for performance improvements, reapply a smallheadroom percentage over time.

Or, if you want to retain the bid limits the optimizercalculated initially, specify Don't Reapply.

Choosing the Campaign Bid Limit value to use Campaign Bid Limit is an optional setting that specifies the maximum price you arewilling to pay for clicks in your campaign. However, this setting does not affect custombids greater than the Campaign Bid Limit. It only applies to ad groups and keywords thathave a {current bid + Bid Limit Headroom increment} value that's less than theCampaign Bid Limit.Table 3.

If you want to… Do this…

Let the campaignoptimizer adjust all bids

with maximumflexibility.

Set Campaign Bid Limit greater than the value of your {highestbid + Bid Limit Headroom increment}. This way, the Campaign

Bid Limit applies to all ad groups and keywords.

Manage bid limitsindividually for

expensive keywords.

Set Campaign Bid Limit to a value that's lower than the bids forthe set of keywords you want to manage yourself. The optimizer

will use your custom bid limits for these. The Campaign BidLimit will apply to all other keywords with bids below this

value.

Manage bid limits atthe ad group andkeyword levels.

Uncheck the Campaign Bid Limit box. This setting will have noeffect. You can manage bid limits as you do for unoptimized

campaigns.

Setting Budget AllowanceNote: The Budget Allowance setting only applies when campaign optimization is turnedon and you’ve selected the Business Objective method of optimization. If you’re definingdefault guidelines for ad display optimization at the ad group level only (campaignoptimization is turned off or unsupported), skip this section.By specifying a budget allowance, you give the campaign optimizer permission to spendmore than your monthly budget as long as the campaign meets its performance goal.This does not mean the optimizer will always spend higher. In some campaigns,spending the monthly budget, or spending a higher amount that's still below your budget

cap, may produce the best results.We recommend setting a budget allowance for most campaigns. This improves thecampaign optimizer's chance of finding a more efficient way to spend your budget. Forbest results, consider the following:

Define a realistic monthly budget together with a budget allowance. If you have a fixed spending cap, set your monthly budget slightly lower than the

maximum spend, and set budget allowance for the difference.



Do not set an extremely low monthly budget to allow for a very large budget allowance.This causes the optimizer to start with an unusually low spend rate. Thus, it can take avery long time (sometimes weeks) to adjust spend to a realistic rate.

Choose your monthly budget carefully. If you make an adjustment to your budget oncecampaign optimization has started, the optimizer needs to adjust to the change. If thechange is significant, it can take an extended period of time for the change to fully

affect how your campaign is optimized.

Setting Importance Levels Note: Importance levels apply to campaign (and ad display) optimization using theConversion Funnel method only. They do not apply to the Business Objective method.To judge how to specify the importance levels (High, Medium, Low, Not Important) forevents in the conversion funnel (impression, click, conversion, revenue):

Consider the value of having your ad displayed and compare it to the value of havingyour ad clicked. Which is more important to your business?

Then, consider the importance of the number of conversions or amount of revenuecompared to impressions and clicks.

These settings are relative to each other. For example, if in Basic Mode you set all yourpreferences to Not Important, the campaign optimizer produces the same result as itwould had you defined all preferences as High. Assign priorities keeping this in mind:

For events you value equally, assign the same importance level. When you value events differently, assign different levels accordingly.

To help you decide how to set importance levels, consider these scenarios:

If you want to… Consider importance level settings like this…

Emphasize namerecognition (branding).

Set the value of the Customer Seeing Your Ad to High. Set the value of the Customer Clicking Your Ad to Low. Exclude having conversions factor in. Either uncheck the

Optimize Based on Conversions box or set importance to NotImportant.

Generate leads (traffic)to your web site.

Set the value of the Customer Seeing Your Ad to Low. Set the value of the Customer Clicking Your Ad to High.

Check the Optimize Based on Conversions or Revenue box,select Conversions (the default), then set importance to Low.

Generate a large numberof conversions.

Set the value of the Customer Seeing Your Ad to NotImportant.

Set the value of the Customer Clicking Your Ad to Low.Check the Optimize Based on Conversions or Revenue box,

select Conversions (the default), then set importance to High.

Maximize revenue. Set the value of the Customer Seeing Your Ad to Not



Important. Set the value of the Customer Clicking Your Ad to Low.

Check the Optimize Based on Conversions or Revenue box,select Revenue from Conversions, then set importance to High.

Advanced Mode In addition to the qualitative importance levels provided in Basic Mode, you can usemonetary values to quantify relative importance of impressions, clicks, conversions, andrevenue to your business. This lets you fine tune the campaign by providing thecampaign optimizer with a more detailed profile of your business values.For example, you could specify $0.05, $2.00, and $5.00 as how you value impressions,clicks, and conversions, respectively. Because the optimizer is interested in relativevalues, this specification:

Impressions Clicks Conversions

Relative Value $0.05 $2.00 $5.00

Impressions Clicks ConversionsRelative Value $0.10 $4.00 $10.00

The optimizer will yield the same results for both of these.You can set monetary values two ways, either manually or automatically.If you manually set values, think about each event in the conversion funnel this way:

For this

eventSet the value based on…

Impression

One of the following:

The value of a click divided by the number of impressions that would

provide the same value to your business. For example, if a click is worth$2.00 and you value 100 ad impressions as much as one click, then the

value of an impression is $0.02. A baseline value like $0.01.

Click


The most you are willing to pay in advertising costs to acquire a click event. The value of a customer lead.

The most you're willing to pay to get a customer visit to your web site.

Conversion


The most you are willing to pay in advertising costs to acquire a conversionevent.

The margin you make on a conversion.



RevenueThe minimum return on ad spend you need for the campaign to be

successful.

If you're not sure what values to start with, consider letting the campaign optimizerinitialize values for you based on historical performance of your campaign. In the Tip box,click Calculate Now, then adjust the initial values according to your business values.

Specifying Conversion and Revenue Preferences Note: Conversion and revenue preferences only apply when campaign optimization isturned on and you’ve selected the Conversion Funnel method of optimization. If you’redefining default guidelines for ad display optimization at the ad group level only(campaign optimization is turned off or unsupported), skip this section.When you optimize for conversions or revenue, the campaign optimizer needscorresponding conversion and revenue rate information either of these ways:

Have the rates calculated automatically based on your campaign's historic performance.Use this method whenever you embed data collection tags in your web pages andactivate analytics tags for your account.

Manually enter rates. Use this method when historic data is unavailable (your web

pages are not tagged), or when you want to incorporate the effect of things like offlineconversions or lifetime value.

To specify conversion preferences Do one of the following:

If you've embedded data collection tags in your web pages and want the optimizer toautomatically calculate conversion rates, select Use Conversions Recorded byAnalytics Tags.

If you prefer to enter your own conversion rate, select Enter a Conversion Rate toCalculate Conversions, then fill in a percentage value for the Average Conversion Rate.

Important: When you specify a value for Average Conversion Rate, all of yourcampaign's ad groups inherit this setting. This means all your ad groups will have anidentical conversion rate value unless you set custom values for individual ad groups. Ifany of your ad groups generate conversions at rates different from the campaign default,set custom rates for those specific ad groups. By providing accurate performancecharacteristics for each ad group in your campaign, the optimizer can do a better jobmaximizing your return on investment.To specify revenue preferences

1. Set conversion preferences. Follow instructions in To specify conversion preferences. 2. Do one of the following:o If you've embedded data collection tags in your web pages and want the optimizer to

automatically calculate revenue rates, select Use Revenue Recorded by Analytics Tags.o If you prefer to enter your own revenue rate, select Enter Revenue per Conversion to

Calculate Revenue, then fill in a monetary value for the Average Revenue perConversion.

Important: When you specify a value for Average Revenue per Conversion, all of yourcampaign's ad groups inherit this setting. This means all your ad groups will haveidentical revenue rate values unless you set custom values for individual ad groups. If







any of your ad groups generate revenue at rates different from the campaign default, setcustom rates for those specific ad groups. By providing accurate performancecharacteristics for each ad group in your campaign, the optimizer can do a better jobmaximizing your return on investment.

Ad Group Optimization Guidelines

Use the Ad Group Optimization Guidelines page to override campaign optimizationguidelines for a specific ad group. Ad group-level settings also apply to ad displayoptimization.

About Optimization Guidelines for Ad Groups About Ad Display Optimization Opening the "Define Ad Group Optimization Guidelines" Page Customizing Ad Group Optimization Guidelines

About Optimization Guidelines for Ad Groups These settings define at the ad group level how you want to optimize:

campaigns (when campaign optimization is turned on), and ads (when ad display optimization is turned on)

The settings only apply to ad groups that have Sponsored Search turned on.By default, ad groups inherit the optimization guidelines you define for their campaign.This provides a fast way for you to set optimization settings for all of the ad groups inyour campaign.If you want to apply different guidelines to an ad group, use the Ad Group OptimizationGuidelines page to set custom values. The values you can customize depend on the:

analytics settings you’ve enabled for optimization, and optimization type (Business Objective or Conversion Funnel) you established at the

campaign level.

About Ad Display Optimization

Ad display optimization helps find the top-performing ads in your ad group based on theoptimization guidelines you provide.When the optimizer determines that an ad performssignificantly below other ads in the group, it automatically deactivates the ad so it won’tdisplay. Only your best ads will display, thus improving the overall performance of yourad group.What happens during ad deactivation Underperforming ads that you wrote yourself are turned off, but retained with youraccount. Underperforming ads you created using the Ad Generator are deleted.Prerequisites for ad display optimization

The ad group must contain more than one ad. Ad display optimization must be turned on. There are two ways to do this:o For multiple ad groups at a time; learn how in Campaign Details. o For a single ad group; learn how in Ad Group Settings and Ad Group General

Information. Ad groups must employ the Sponsored Search tactic; Content Match is not supported.

Initial guidelines for unoptimized campaigns If campaign optimization is not available for your account, or you are not runningcampaign optimization, you can still optimize ad display in each ad group. Guidelinesinitialize to the:

Business Objective optimization type, and the

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Business Objective Metric for the event at the deepest level of the conversion funnelthat’s supported by your account.

What applies to your account depends on how you’ve configured analytics settings. Here’s how it works: Table 1.

If analyticsare…

And you’ve selected this analyticssetting for optimization…

The business metric foroptimization is this…

Disabled — Clicks

EnabledDon’t Use Conversion and Revenue

Data… Clicks

Enabled Allow Conversion Data to be Used… Conversions

EnabledAllow Conversion and Revenue Data to

be Used… Revenue

Opening the "Ad Group Optimization Guidelines" Page To open the Ad Group Optimization Guidelines page

1. In the campaigns list on the Campaigns tab, click the name of a campaign that containsthe ad group you are interested in.

2. Click the name of the ad group. The Ad Group page opens.3. Click the Ad Group Settings link. This opens the Ad Group Settings page.4. In the Ad Group Optimization Guidelines panel, click Edit.

What you see depends on the optimization type you picked at the campaign level andhow you set up optimization for your account.

Customizing Ad Group Optimization Guidelines To set custom optimization guidelines for a specific ad group

1. If there is an editable field you want to change, do one of the following:o To apply the campaign-level value to this ad group, select Use Campaign Setting.o

To customize the setting for this ad group, select the option to specify a custom value,then enter what you want to use.2. Repeat step 1 for as many guidelines as you want to customize.3. When finished, click Save Changes.

To change default optimization guidelines at the ad group level Make optimization guidelines changes at the campaign level. These will apply to all adgroups in the campaign. Learn how in Define Campaign Optimization Guidelines. If you want to change the optimization type You need to make the change for all of the ad groups in the campaign by changing theoptimization type at the campaign level. Learn how in Define Campaign OptimizationGuidelines.

To learn more about optimization guidelines, see Define Campaign Optimization Guidelines.






















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Yahoo Conversion Optimizer