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L E T ’ S T A L K !
THE PROBLEM
Of the $16 million in revenue they made each year, less than 1.5% of that came from direct online sales. The footwear company relied heavily on wholesalers and re-sellers to drive business, and in turn sold the majority of their merchandise at half its retail value, which cut deep into their profit margins. The company had 30 years of experience successfully selling through resellers but they didn’t know how to sell directly to customers. Because they had no direct contact with them, they had limited product feedback, and couldn’t build a brand or effectively expand their market share. They had also invested in and hired online marketing companies over the years but ultimately those companies failed to provide results.
When the company approached us, we saw that the company sold an excellent product. They had great vision and huge potential. We also quickly realized that they needed to spend much more than $2,000 a month on online advertising to get where they wanted to be.
HOW DID THE PARTNERSHIP WORK?
1. We provided a dedicated team of marketing and technology experts. We leveraged our expertise of SEO, analytics, paid advertising, conversion rate optimization, web development, IT support, customer service, operations & management expertise, as well as a number of our other services to holistically help the company create a more competitive and effective web presence.
2. As an investor, we paid for all online marketing traffic, tools and initiatives. We paid for the design and production of a new website as well as all ads across Google, Facebook, Yahoo, and Bing. In the first 30 days alone, we invested more than $100,000.
As true partners working for the same rewards - sales and profits - we each leveraged our strengths to take the business to the next level. The company focused on doing what it did best - producing and manufacturing innovative, high-quality footwear, while we found and profitably brought them customers eager to buy.
THE RESULTS
In the first 10 days, we increased our partner’s direct website sales from $600 a day to $40,000 per day. 6 months later, they were selling $750,000 a month.
HOW DID WE DO IT?
Our objective was very clear: increase online sales, profits and brand awareness. We achieved this by doing three things: 1. WE GOT TO KNOW THEIR CUSTOMERS - INTIMATELY
To hone in on the target demographic, we conducted proprietary, in-depth customer research. We spent days examining Google Analytics, surveying existing customers, and pouring over Facebook pages to find out exactly who was buying and why. We analyzed our findings to identify similarities - hobbies, age, gender, lifestyle preferences and more. Then, we then took things a step further by examining their pertinent foot pain and relief issues, their related medical conditions, and what footwear features mattered most to them.
THE PARTNERSHIP
In June 2015, we partnered with a high-end orthopedic shoe company that designs and manufactures its own line of casual and formal footwear. The business has been around since the 1980s and distributes products to thousands of brick-and-mortar and online retailers.
THE SOLUTIONWe presented them with a strategic investment & marketing partnership in which we paid for all online marketing expenses necessary to grow their business. We would be compensated only on incremental sales, and we asked for no money upfront.
C A S E S T U D Y
HOW WE TOOK A COMPANY’S MONTHLY WEB SALES FROM $20K TO $500K IN 30 DAYS
(424) 239-9434
WWW.YAELCONSULTING.COM/PARTNERSHIP
INVESTMENTS@YAELCONS ULTING.COM
W H E R E A R E W E ?
5042 WILSHIRE BLVD #18350,
LOS ANGELES, CALIFORNIA 90036 USA
Partner With Us (424) 239-9434W E T R E A T Y O U R B U S I N E S S L I K E O U R O W N
WORK WITH US
At Yael Consulting, we’re passionate about building businesses – and are always on the lookout for companies with huge potential. If you have extraordinary products – and need kickass marketing and business expertise – we want to hear from you. If you have the will, tenacity, and ability to scale your business while doing right by your customers, a strategic partnership with us can take your company to the next level. Contact us at (424) 239-9434 or [email protected] and find out how we can grow together.
*Out of respect and confidentiality, we have intentionally left our partner anonymous. References are provided to potential partners in the late investment deal stage once an NDA is signed.
To significantly grow their business, we made our partner’s customer our customer. This meant understanding the business and customers at the core level.
This research helped us do more than find potential customers. It enabled us to create marketing strategies to bring customers to their website, en masse. 2. WE MAXIMIZED VISITOR VALUE BY IMPROVING SALE CONVERSIONS
Our customer research helped us create a website that was easy for customers to use, maximized the odds of a purchase, and captured potential customer email addresses.
Capturing email addresses allowed us to send educational and promotional newsletters, which converted prospects into first-time buyers and one-time purchasers into loyal, repeat customers.
We also constantly experimented with and implemented new strategies. When we brought in online chat support, we found that customers that engaged in chat were ten times more likely to buy than those who did not. When we helped implement an exchange program, return rates decreased by over 25%.. Along the way, we helped the company build a weekly newsletter that grew from 0 to 60,000 subscribers and organically increased their Facebook page likes by 1,000%. All this in turn established them as a trusted brand in customers’ eyes. 3. WE INVESTED WISELY AND DOUBLED DOWN QUICKLY
We started with a modest advertising budget of $300 per day. But when we saw our advertising was profitable, we doubled down on the budget until we were spending $10,000 per day within a week!
We then received a message from our partner, telling us to slow down the marketing.
They had run out of inventory to sell.
This all happened just 10 days after launch.
ONE YEAR LATER
We helped our partner establish a direct sales channel: they were no longer at the mercy of re-sellers. They proved that despite being in the business for over 30 years, there was still vastly untapped demand for their product. Our strategy and expertise positioned the business to become a strong online player in their market. In less than 12 months, we helped them increase online sales by 2,500% and capture substantial new market-share. Our partner previously lacked a direct connection to their customers. They now have direct access to continuous feedback. This has given them the power to immediately correct product issues, reduce product returns, and envision new product lines driven by real customer demands.
The additional cash-flow and greater profit margins has allowed the company to invest and grow like never before.
L E T ’ S T A L K !(424) 239-9434
WWW.YAELCONSULTING.COM/PARTNERSHIP
INVESTMENTS@YAELCONS ULTING.COM
W H E R E A R E W E ?
5042 WILSHIRE BLVD #18350,
LOS ANGELES, CALIFORNIA 90036 USA
Partner With Us (424) 239-9434W E T R E A T Y O U R B U S I N E S S L I K E O U R O W N
