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HFMA Gulf Coast 2019 Women’s Conference
Advancing Women in Healthcare Entrepreneurship
November 14, 2019
Featuring Ignite Healthcare Network’s Fire PitchBray, Stavins, Cunningham, Douglas
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Collette Delphine Wyatt – Coco Born October 4, 2019
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• Introductions• Overview• Objectives
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Ignite Healthcare Network
Mission
Ignite is a non-profit organization engaging dynamic executive-level women to build relationships, generate ideas, and
thoughts and solutions to impact the future of healthcare.
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Board of Directors
Kelli Newman, APR
President, Newman & Newman, Inc.
Patricia Gail Bray, PhD
Board Secretary
President, West Lake Health
Consulting, Director, BridgeUp
Ayse McCracken, CPA MBA
Founder, Board Chair
President, eNNOVATE Health
Ventures LLC
Cheryl Stavins, RN MSN FACHE
Board Vice Chair and Treasurer
President, CLS Consulting
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Steering Committee
Juliet Breeze, MD
CEO
Next Level Urgent
Care
Denise Castillo-Rhodes, CPA
EVP and CFO
Texas Medical Center
Amanda Ebbighausen
Bernal
Senior Manager
Accenture
Amanda Hammel
CIO
Memorial Hermann Health
System
Irene Helsinger, MBA
Managing Director, Board of
Directors Newport LLC
Susan Feigin Harris, JD
Partner
Morgan Lewis
Paule Anne Lewis
AVP
University of Houston,
College of Medicine
Chantell Preston
CEO
Facilities Management
Group
Barbara Vilutis
EVP
Amegy Bank
Sandy Wallis
Managing Director
HX Venture Fund
Elizabeth L. Travis, PhD
AVP, Women and Minority
Faculty Inclusion
MD Anderson
Myra Davis
Chief Information &
Innovation Officer
Texas Children’s Hospital
Karen Hill, MD
SVP, Medical Affairs
Community Health Choice
Elizabeth Hoff
Medical Device Executive
Executive Coach
Linda Jones
VP, Wilson-Jones Properties
Board Member, The
Menninger Clinic
Disruption Time
http://www.strategyfocusedhr.com/women-leaders-now-climb-corporate-ladder/
Fire Pitch Competition
INVEST IN WOMEN
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Adrianna Cantu CEO
Revealix Austin, TX 1st Place
revealix.com
Melissa Hannah Founder Mahmee
Los Angeles, CA 2nd Place
mahmee.com
Rong Xia Co-Founder
Raiing Medical Boston, MA
3rd Place raiing.com
Fire Pitch 2017 Winners
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Elizabeth Truong, MD Co-Founder & Chief Clinical
Officer Cloud 9 1st Place
cloud9psych.com
Mei Wang PhD Founder, InstaPath 2nd Place
instapathbio.com
Yael Katz, PhD Co-Founder BrainCheck
3rd Place braincheck.com
Fire Pitch 2018 Winners
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Igniting Opportunities Transforming Healthcare
Customers are interested in seeing as many innovative ideas as possible. These stakeholders value being at the front of the process.
Investors are interested in identifying investable companies.
Startups want exposure – pilots, investors, clients.
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2019 Customer-Partners
Customer-Partner Program
•Semi-finalist sends information about company to assigned Partner
•Dates/times for at least 5 meetings between 7/8/19 and 9/13/19 are agreed upon
Pre-Meeting
•Validate the problem
•Show data that demonstrates size of market
•Describe solution to problem
•Compare product to competitors
•Define unique aspects of product
Meeting 1
Customer Discovery
•Provide evidence that the product works
•Illustrate how the solution matches the problem
•Discuss how the technology fits in the customer’s environment
•Describe the ease of use/user friendly aspects of the product
•Discuss any barriers to customer acceptance of product
Meeting 2
Customer Validation
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Customer-Partner Program
•Describe Business Model
•How does the product improve the process or experience
•Does the product decrease costs of care
•Discuss value for customer
•Determine if pricing fits customers business model/budget
Meeting 3
Customer Creation
•Describe the team’s technical ability to build a scalable product
•Describe the team’s business expertise to grow the company
•Describe the team’s clinical expertise to relate to customers
•Discuss the marketing plan and targeted customer base
•If appropriate to product, discuss how patient input has been achieved
•Demonstrate how data will be built to support product claims
Meeting 4
Customer Building
• Follow up on any questions raised by Partner
• Present pitch for competition
Meeting 5
Pitch Prep
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Customer-Partner Team Responsibilities
The goal of the Program is to reach a decision on whether you would recommend a buy/no buy for this company and to provide the company with feedback on what influenced that decision.
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Fire Pitch Advisors
Cheryl Stavins Kathryn Peek, PhD
Prizes
• $22,000 in cash awards from Ignite
• Investment Awards
– $50,000 from TMC Innovation Institute
– $150,000 from Halo Fund
– $200,000 from Houston Angel Network
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Survey Comments from Finalists• Ignite is transforming the character of “pitching” from
a “dog-eat-dog world where you have to prove yourself to me” into an ecosystem based on creating genuine value, for patients, investors, and the healthcare system overall
• A truly amazing experience. A pitch event like no other. You have assembled an incredibly supportive network and are using your firepower to accelerate companies beyond a typical accelerator via the customer partner process and advisory team
• Hands down the best competition experience I’ve had.
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Jen DouglasCFO
Ria HealthUSA
1st Place Riahealth.com
Carolyn Mee Founder and CEO
Sound Scouts New South Wales, Australia
2nd Place Soundscouts.com
Mylea Charvat, PhD Co-Founder and CEO
SavonixSan Francisco, CA
3rd Place Savonix.com
Fire Pitch 2019 Winners
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2019 Customer-Partner HighlightThe Menninger Clinic
Stephanie Cunningham, MBA
Jonathan Stevens, MD, MPH
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- Will celebrate 100 year anniversary in 2025- Provides behavioral healthcare, including specialty
behavioral health inpatient psychiatric assessment and treatment programs, community integration programs and outpatient care
- Offers unique programs that care for patients that have not been able to achieve recovery in more traditional treatment settings
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Why Ignite?- Expanded network
Why FirePitch?- Exposure to innovation
Why be a Customer Partner?- Opportunity to collaborate with innovators in
early stages development and provide customer perspective
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Why RiaHealth?-Technology platform that overcomes barriers to treatment, such as cost and distance
-Harm reduction approach to alcohol-use disorder
-Multi-disciplinary team treatment with peer support component
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Customer Partner Program - Buy or No Buy?-Structure allowed for objective and efficient assessment of company
-Buy decision!-Exploring future opportunities to collaborate with Ria
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Ria HealthPhysician-Managed Telehealth
Program to Treat Alcohol Use
Disorder
ONLY 4% Get Treatment
Alcohol Use Disorder (AUD)20M
1 in 10 Adults
PROBLEM DRINKING EPIDEMIC
U.S. ECONOMIC IMPACT
$27B HEALTH SYSTEM IMPACTAlcohol is the Root Cause of Many Comorbidities
BARRIERS PREVENT PEOPLE FROM GETTING HELP
RIA PROGRAM
RIA MEMBER JOURNEY
Medical assessment & initiation
Coaching assessment & initiation
Daily evidence based care using objective blood alcohol concentration (BAC) measures
Engagement for incremental behavioral change
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RIA HELPS MEMBERS ACHIEVE BETTER HEALTH
>75%AVERAGE
REDUCTION IN 12 MONTHS
RIA HELPS MEMBERS REDUCE DRINKING
BREAKTHROUGH RETENTION
LEADERSHIP TEAM
START-UP LESSONS LEARNED
Team, Team, Team
Identify a Problem Worth Solving
Customer Experience
Passion & Persistence
Incremental Change – Improve a Little Bit Every Day
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Your ImpactThe ~200-Year Present
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Thank you!
