Ignite PresentationCésar Wilkins Acosta

“Without a theory of social representation, we cannon

understand social construction.”- Serge Moscovici

Prof. Alex Rister

IntroBackground

“Technology is becoming an essential pieceof how society is currently represented.”

- Unknown

GEORG HEGEL

German Philosopher

Ideas and values are fashioned by the “Zeitgest”

Reconciliation of opposing views.

WERNERHEISENGBERGS

German Physicist

“Uncertainty Principle”

The observer affects the observed.

KENNETH GERGEN

American Psychologist

Writes social psychology as history

Marks the emergence of Social Constructivism

SERGE

MOSCOVICI

Srul Hersh Moskovitch

Survived Jewish, violent program of 194

Co-Founded European Lab. of Social Psychology

SOCIAL

▲REPRESENTATION

LEARNING = sMAOCIAL

C T I V I T Y

ED

IA

TE

D

HUMANINTERACTION

Capture People’s Voice

Individuals wrongly portrayed.

People’s opinion is constantly lost.

Sharing Ideas

Values become established

Merge Experiences

IGNITECOMMON SENSE

Molding common sense

Representations are there to set-up and

build a common ‘reality’.

“The goal is not to advance knowledge,

but to be in the know.”- Serge Moscovici

ReferencesBowman, J. (2010, January 1). It's only common

sense.. The New Criterion, pp. 62-66.

Retrieved March 4, 2013, from the

EBSCOhost database.

Moscovici, S., & Duveen, G. (2008).

Psychoanalysis: its image and its public.

Cambridge, UK: Polity.

history leps. (n.d.). Laboratoire européen de

psychologie sociale - LEPS. Retrieved

March 4, 2013, from http://www.leps.msh-

paris.fr/eng/history.htm

Thanks you...for your time.