XXIV KARAT BOTTLE DEPLETION PROGRAM

CELEBRITY HOST GUEST PERFORMANCE

RED CARPET MEDIA/PRESS

EVENT OVERVIEW

Stormy is an Atlanta socialite that has an enormous impact in the Atlanta market. Debuting singles, Have a Good Time, featuring artist Tiko Pink, First Class On A Spaceship, and Sidechick. Guests will enjoy infectious cocktails, Giftbags, and much more! • 10 – 1AM CONSUMER ENGAGEMENT

• 1AM – 3AM AFTER PARTY W/LIVE GUEST/CELEBRITY

PROMOTIONAL/MEDIA EVENT COMPONENTS

Featured Product Placement #1 Urban Radio Staion V103 • Stormy has weekly commercial radio

flights (These flights can include the sponsor as presented by)

StormyATL Online • Integration into the

www.stormyatl.com and agency www.RESETatl.com microsite through the following segments:

• Sponsor banner/button • Photo galleries

• Inclusion in Social Media campaign to over 500K followers

• Inclusion in Press Release • Inclusion in Email Blast campaign to

5,800

Stormy Mobile • Text alerts run weekly prior to

event(s) • Social Media Co-Branded Ads to

500k+ followers

10 x 10 Red carpet interactive area with Step and Repeat Sampling/consumer data acquisition “Meet and Greet” with Celebrity hosts/artists (1) :15 Second commercial (1) :60 Second commercial (10) :10 Second mentions and acknowledgements Print Ads • Stormy will place (3) co-branded

posters throughout the venue • Stormy will place (30) co-branded table

tops throughout on every table and bar Promo Models • (4) Models will be sampling and passing

out branded promotional materials

PROMOTIONAL/MEDIA EVENT COMPONENTS

Program Costs

We will target 10 new/active accounts per month. Each venue will purchase the product promotion (purchase 2 cases, $680.00 get 6 bottles free) with expectation that we will service the venue with promotional event(s). We will guarantee a (1) case depletion strategy valued at $500.00 adjusted for venue profit during the XXIV KARAT launch event(s), plus promotional costs per event per venue WIN-WIN-WIN.

Additional costs for the event activation include sponsor premiums, literature, custom interactive area development, shipping, dedicated signage, public relations support, media buys and cost associated with obtaining vehicles and their placement at the venue.