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XTRM Sports NetworkThe Most Powerful Network in Action Sports Reach the elusive action sports athletes and fans with targeted, consistent messages through a

multi- dimensional marketing attack. XTRM combines grass roots event marketing, online and email advertising, member only promotional

marketing and television broadcast reach with an incredibly engaging social platform built around action sports.

XTRM began as an athlete payment transaction system. Today, XTRM is a rapidly evolving multimedia, entertainment and social network. With a potent combination an industry

leading athlete sponsorship and payment system, over 200 action sport events per year, and a thriving online network of athletes, sponsors and

promoters, XTRM can customize any number of multimedia solutions for our advertisers.

XTRM reaches the core action sport enthusiasts and athletes at every touchpoint.

Reaching them where they live and breathe...online, at events and at retail. Turn the action sport audience into ambassadors for your

brand. Turn to XTRM to help you deliver...

• The young, passionate, active and influential action sport audience

• Delivery through the fastest growing social network, athlete sponsorship and payment system focused exclusively on action sports

• 100% trackable results means you ramp up

you revenue faster with data driving good decisions

• Unique reach. No one else in action sports

is engaging the audience this way.

One source that connects athletes and

fans with sponsors, events,

awards and promoters of action sports

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THE MARKET• Growth of action sports participation increased

31% (33 million)

• Action sports ranked higher than baseball, football and soccer

• 60 million teens that are action sport emulators

• Their appetite for media, entertainment and sports is ever increasing

SIZE MATTERS

• Fastest-growing age group: 20 million age 15-19 in US, over 60 million are between 10 and 24

• 21 million ages 8-14, with an average of over $2000 to spend each

SPENDING POWER

• Teens have enormous spending power: $124 billion in day to day spending, influencing $358 billion in family spending

• Tweens wield $43 billion in spending power annually and influence billions more

• Young people who play sports have more spending

power than those who do not play

• Among those young people who play sports, those who participate in action sports have the most spending power

TOTAL AUDIENCE

• Online uniques: 100,000 monthly

• Monthly visitors: 700,000

• Monthly page views: 7,000,000

• Over 200 events per year

• 125,000 member transactions annually

• Nationwide coverage with some international

• Total of $35 million in awards via the XTRM.com

payout system

XTRM MEMBERS

XTRM members are powerful, action-oriented consumers that carry influence over their families

and friends. They buy cars, beverages, clothing, personal care items, snack foods, video gaming, sports gear and much more. XTRM members are

deeply engaged on the site. With multiple logins per week, they are the ideal advocates for your brand.

INFLUENCER PROFILE:

• Online 15+ hours per week

• 23% see 3+ movies per month

• 60% have cell phones

• 18% have $100+ discretionary monthly spending

• But spending carefully, increased usage in coupons

The Action Sport AudienceSize and Influence

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The network consists of multiple properties within the industry all with sponsorship and advertising opportunities. We have worked with sponsors, promotors and niche players such as the AMA, Supermoto, Grand Prix and Supermoto Junkie.

Spending power of

$124 billion

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Reach the picky, brand loyal 18-35 year old action sports junkies where they live and breath...

Action sports are more than just a sport...they are a lifestyle. This drives their peer groups they belong to, the music they

listen to, the brands they identify with, the clothing they wear and the channels of communication they use.

This creates a unique sense of community for these individuals to identify with, as both an enthusiast and participant in action sports. A community that thrives within XTRM.com.

BASIC STATS:

75% male, 25% female14-28 years: average age range

50% live on their own

BEHAVIOR

90% watch action sports on TV

70% attend action sporting eventsNearly 100% are online55% are still in school

66% compete in action sports60% download music60% download movies

75% eat fast food75% drink cola beverages50% travel for competitionsOver 15 hours per week online

Over 15 hours per week watching TV

XTRM Member ProfileThe XTRM member is a young, influential, active and trendsetting individual

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XTRM is the HUB of

action sports

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These kids have been watching and emulating action sports since they learned how to ride a bike.

They have been raised with technology and social networking is second nature to them.

They spend a ton of time online, but balance it out with emulating sports.

These kids, while not totally new to action sports, have been emulating their favorite sports for a few years now. They track their favorite athletes and attend the big events. They are an educated bunch and use the Internet for gathering information and staying in touch with friends, relatives and their social networking friends.

They are technologically savvy. They have been raised on computers and much of what they own is digital. Video games, cell phones, cameras, MP3 players etc.

These kids, more than their older counterparts, are crossover athletes. They will skateboard and snowboard. BMX bike and motocross. And they are fans of multiple action sports and know all the big stars.

KEY STATSAge: 13-1899% use the internet95% go online at least once per week92% play video games80% will attend college88% own an MP3 player47% listen to music while playing sports

The High SchoolersSpend their free time emulating and watching action sports

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These college aged adults are not new to action sports nor to technology.

They are figuring out a way to incorporate action sports into their lives as adults.

They rely heavily on their friend network and technology to stay in touch.

In 2009, nearly 96% of college students (17.4 trillion) will go online at least once per month. They are the most digitally connected demographic group in the US. Social networking is an everyday activity for the majority (59%) of college students, and the percentage of students who use the networks daily has doubled in the past two years.

These networks provide an outlet for self expression and act as an extension of their personalities and social groups.

This group is the key driver of change. They brought social networking groups to the mainstream and now they are pushing on-demand video.

This group begins to balance internet usage for information as well as entertainment.

KEY STATS• Age: 18-24• They are more likely to own a laptop• Nearly 100% have mobile phones

• Nearly 100% online• 74% own a digital camera• 43% own a video camera• Watch online video• More likely to download podcasts

• Spend about 15 hours per week watching TV• Spend 16-19 hours per week online

The Young AdultsOlder, a bit wiser, and have more money to spend

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Theses are action sport old schoolers.They’ve been doing this since they were kids. And doing it when it was alternative.

They are getting older. They have kids and are raising their children in action sports.

Some of them have made it as a pro and are making plans for life after retirement. Those who never went pro still practice, make it to events and track their favorite athletes. They still live the action sport lifestyle. And they have the money to do so.

These guys have been around the block a time or two. They’ve been participating in action sports for as much as 20 years. They are a little older, wiser and have more going on in their lives than their younger counterparts.

They truly define the lifestyle. They are the innovators of action sports. They have helped make them what they are today.

The younger kids look to them for guidance on everything from tricks to fashion to brands they tout.

KEY STATS• Age: 25-44• They are more likely to be married• Some have children

• Represent more than 1/4 of the US male population• 95% have mobile phones• Nearly 100% are online daily• More likely to download a podcast• Seek a balance of work with action sports

• Travel over 50% of the year• Carry an average of 2 credit cards, 1.7 loyalty cards• Spend 15 hours per week watching TV• Spend nearly 20 hours online per week

The Old TimersToo old to be doing this stuff...

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Action Sports Event ConsolidationXTRM consolidates your marketing dollars across multiple action sports events, giving you the power of buying in bulk and having one point of contact for all of your action sport sponsorship.

XTRM touches many events and events series. A few examples include: • 2010 Supermoto Series• Road to Mammoth Mountains Motocross• Dodge Amateur National Motocross • Big 6 Off Road Grand Prix• National and regional MX Dirt Series/Events• National and regional Enduro/Hare Scrambles/Grand Prix/Desert events• Flat track & ATV series/events

Sponsorship opportunities exist for the 2010 season. Contact our sales department for more details. sales@xtrm.com, 866.367.9289

Advertising, Marketing & Sponsorship Opportunities

The XTRM ImpactXTRM grabs our audiences attention for our athlete sponsors, promoters, event sponsors and advertisers through a variety of advertising, marketing and sponsorship programs.

Obvious items such as sport gear and clothing can be promoted. But also leisure activities, entertainment, food and beverage, fashion, music, insurance, travel, and more. Each sport defines the action sport lifestyle and who the athletes are as individuals.

Options include targeted email, e-coupons and discounts, event and athlete sponsorship and online banners. If you are looking to promote a new brand or product line, XTRM also offers promotional marketing directly to our members through our award program.

Reach members when they are logged in, searching and sharing with their friends and family.

Each program is custom designed to meet your needs. Examples of packages include:

• Promotional advertising

• Automated online athlete sponsorship and performance payouts

• Targeted placements to an engaged athlete online network

• At event sponsorship married with XTRMs action sport member network, online, viral and email support

• Online advertising

• Tools for easy sharing and grabbing

ONLINE OPPORTUNITIESOur online marketing and advertising options deliver XTRM members in both our social website environment and outside our network via email

• Automated online athlete sponsorship• Promotional award advertising to

members via e-coupons and discounts move members to buy now

• Awards and performance payouts (contingency) reward the best performing athletes direct online

• Online banners via XTRMs action sport network

EVENT/SERIES SPONSOR Example • Presenting sponsor for a series or

multiple series/events• Naming entitlements• All on-video graphics (logo)• Onsite banner coverage at all events• 3,000,000 banner impressions on

XTRM.com, supermotojunkie.com• Featured sponsor on XTRM homepage

and internal member profile pages• Email marketing targeted to XTRMs

member base; target by sport, by demographic, by region, by event, etc.

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Each advertising program is custom designed to meet your advertising needs. Examples include:• Online advertising• Promotional advertising• Automated online athlete

sponsorship• Targeted placements to an

engaged athlete online network

• Tools for easy sharing and grabbing

• At event sponsorship married with XTRM member network, viral and email marketing support

Inventory/sponsorship is available for many 2010 action sport series and events. Contact your XTRM sales rep for details on how to maximize your sponsorship dollars.