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ISPO ACTION SPOrTSSUMMIT 2014

ISpo mUnIcH (January 26-29, 2014) presents a new summit in hall A1 (322) – the ISPO Action Sports Summit.The former Shop Summit will expand to include all action sports. The focus is on current issues affecting the whole action sports industry as well as on ISPO SErVICES.With the new Summit ISPO MUNICH offers a comprehensive selection for all retailers, representatives of the industry, media and athletes. It provides an interesting and, most of all, a helpful platform for all action sports.

Every hour upon the hour another free presentation on the topics of action sports and specialty retail will be held on the ISpo academY stage directly at the Summit booth. In addition, panel discussions make entertaining topics even more interesting. All speakers are available for Q&A sessions after the conclusion of their presentations at the booth.

Exhibit areas like tailgate munich powered by ISpo or ISpo Inspire surround the Summit and offer great opportunities for networking.

The redesigned bar with ample seating spaces invites you to hold meetings in neutral territory. This year, the Cafè offers a huge variety of drinks and small snacks from morning to night. At the bar & lounge area visitors can enjoy even more benefits: cellphone and laptop charging stations as well as complimentary WiFi for everyone.

ISPO Action Sports Summit

SUNDAY

Splitboards & Bindings Functionality & How to SellSelling splitboards and touring equipment is different from selling regular boards. Get useful information on selling this special equipment successfully with this workshop.Rasmus Ostergaard (Tailgate Munich powered by ISPO)

Freeskiing DemographicsFreeskiers have become a strong group of people on the mountain. But who exactly are they? What part of the society do they belong to? What buying behavior do they? How do they decide about getting new equipment? What is important for them? Those and more questions will be answered, based on a survey performed amongst freeskiers worldwide.Sebastian Huber (ISPO Freeski Summit)

Possibilities and boundaries of CSRPossibilities and boundaries of CSr in the action sports industry with best practice examples, difficulties, chances and perspectives.Key persons (industry projects/foundations) & Kim Scholze (Brands for Good)

Responsible produced productsStakeholder requirements and expectations towards responsible products.Anna Rodewald (Green room Voice)

10.00 Am

11.00 Am

12.00 Pm

01.00 Pm

Success in Stand-Up-PaddlingBackground information for retail, rental-, event- and fitness businesses.Horst Fürsattel (SUP by PADDLE EXPO)

Snowboarders – a dying breed!? How can retailers, industry and associations win new people to the sport?review of the panel discussion hosted by ISPO ACADEMY at the SHOPS 1ST TrY on this topic. On 12.01.2014, representatives from industry, retail, associations and initiators of existing youth projects discussed ideas and concepts to increase the popularity of snowboarding. Moderator Andi Spies summarizes the key points of the debate together.Andi Spies

Webbing your business with SlackliningHistory and future of Slacklining.Robert Kaeding (GIBBON CEO) & Andy Lewis (Mr. Slackline)

evening PROgRAmget together presented by iSPO inspireHave a drink or two at the bar and listen to the live music.

02.00 Pm

03.00 Pm

04.00 Pm

05.00 Pm

ISPO ACADEMY presentation schedule at the ISPO Action Sports Summit stage hall A1.322

MONDAY

Freerider are professional athlets and not crazy ski bumsFreeski pro Lorraine Huber gives a view behind the scenes of an freeride pro and its professional athlet life.Lorraine Huber (snow & safety Conference)

Your customer wants to join the Conversation. Crowdsourcing in Product DevelopmentCustomers increasingly wish to no longer be the final tail of a production process, but want to become involved in products’ and services’ development processes before their finalization. After all as users they know best what they expect from a product or service and how their specific needs should be fulfilled. Crowdsourcing is a valuable tool for companies from the outdoor industry looking to collaborate with their customers, in order to jointly develop even more successful products and services that reflect exactly what customers wish for.vincent Aydin (innosabi GmbH)

integration of sponsors via social media fanpages of professional athletesWhat are the opportunities and success factors to integrate sponsors via social media fanpages of professional athletes? An investigation on the facebook fanpages of the freeskier Bene Mayr and his sponsoring brand Schildkröt Fitness gives new insights.Adriane Kovacevic (MTS Sportartikel Vertriebs GmbH) & Katharina Schöttl

(Hochschule für angewandtes Management, Erding)

10.00 Am

11.00 Am

01.00 Pm

Skateboarding in China: Past, Present and FutureChina‘s first foreign skateboarder & founder of distribution company Wild rampage, Joe Eberling shares his insights on skateboard in China with 20 years‘ experiences in the market.Joe eberling

Development of the Snowboard and Retail market in ChinaSnowboard business in China keeps the 30% annual growth increase rate for continuous 5 years. Mr. Lai Gang, owner of X-WING Distribution and the largest retail store, introduces this rising market.mr. Lai (Beijing XWING)

Backcountry Snow Safety for SnowboardersWhen going to the backcountry it’s crucial to have the right equipment with you and to know how to use it. In this workshop you get all necessary information to have fun off-piste and stay safe.Rasmus Ostergaard (Tailgate Munich powered by ISPO)

evening PROgRAmmovie screening: OPenOPEN is the name and concept of the new Longboard Girls Crew film directed by Daniel Etura featuring a diverse group of female longboarders hailing from 11 different countries that got together in one of the most talked about yet fairly unknown places on Earth: Israel.mónica madenfrost (Longboard Girls Crew)

02.00 Pm

04.00 Pm

05.00 Pm

ISPO ACADEMY presentation schedule at the ISPO Action Sports Summit stage hall A1.322

TUESDAY

Webbing your business with SlackliningHistory and future of Slacklining.Robert Kaeding (GIBBON CEO) & Andy Lewis (Mr. Slackline)

euroSimA mountain Division Presentation- World Snowboard Day presentation and 2013 edition report- 2014 European On Snow Demo Tour report (Snow Avant Premiere, Shop First Try, Pro Shop Test)- project presentation for a collective social networks plat form for the Snowboard Community- 2013 European Snowboard Industry Market Survey sum mary, presented By EuroSIMA and SOUrCERémi Forsans (EuroSIMA Mountain Division Chairman)

Franck Laporte-Fauret (EuroSIMA Executive Director)

WSF Workshop – get more kids and girls on the snowboardsIn an exchanging dialogue with the snowboard industries, the World Snowboard Federation discusses existing and future recruiting projects for young people and especially girls in the National Snowboard Associations.The goal of the WSF workshop is to present different strategies on “how to attract young people, and girls in particular, to snowboarding”. The meeting should help sharing ideas and creating a communication platform where the different actors in the snowboard community can help each other with ideas and expertise.meini Trojer (World Snowboard Federation Vice-President)

10.00 Am

11.00 Am

12.00 Pm

Why support the Street Art /Board Culture Art Scene in an official way?Art has always been a strong way to touch the public and with street art we are facing the first artistic movement coming straight from the youth. If contemporary art took the lead of representation of this cultural scene, it would be a huge loss for the industry that’s supported this aesthetic since its origin.Jerome Catz (Spacejunk Art Centers)

The marketing strategy behind Stand-Up-PaddlingCelebrities on boards, SUP on TV, on the web and in all kinds of magazines, demo days, events, competition series – why it works and how businesses can benefit from it.Horst Fürsattel (SUP by PADDLE EXPO)

Possibilities for Retailers with responsible produced productsWhat information and help does retail need to grow the sales of responsibly produced products?Anna Rodewald (Green room Voice)

CSR CommunicationCSr Communication, short definition and ideas, possibilities for new ways of communication.Key persons (industry projects/foundations) & Kim Scholze (Brands for Good)

evening PROgRAmget together presented by iSPO inspireHave a drink or two at the bar and listen to the live music.

01.00 Pm

02.00 Pm

03.00 Pm

04.00 Pm

05.00 Pm

ISPO ACADEMY presentation schedule at the ISPO Action Sports Summit stage hall A1.322

WEDNESDAY

Traditional Weißwurst-Brunch

Turning OnSnow Demo investments into SalesAn introduction of the digital demo tracking system CANDY 1.1 and interesting demo figures from SHOPS 1st TrY 2014.The retailer on-snow test SHOPS 1st TrY inaugurated the digital demo tracking system CANDY 1.1, which not only facilitates complete control over rentals and returns of test gear for the companies, but also provides clients with insights on the products they tested by sending them respective information. At SHOPS 1st TrY retailers even had a chance to rate the products they tested. Muck Müller from Action Sports Agency munchie Konsilium, organizer of the event, presents the CANDY 1.1 technology, illustrates results and deduces important trends for retailers to bear in mind when ordering.muck müller (CEO munchie Konsilium)

10.30 Am

11.00 Am

iSPO Action Sports Summit partners:

- ISPO BEIJING

- ISPO OPEN INNOVATION

- ISPO Freeski Summit

- ISPO Inspire (Brands for Good & Green room Voice)

- SHOPS 1ST TrY

- Tailgate Munich powered by ISPO

- SUP by PADDLE EXPO

- ISPO Slackline Show presented by GIBBON

- Longboard Girls Crew

- Spacejunk Art Centers

- snow & safety Conference

- EuroSIMA

- World Snowboard Federation

ATRiUm

enTRAnCeWeST

A1.322