Q & A

Marketing, Advertising, & PR

On a Tight Budget

More?

www.EatMedia.com

The 2 Definitions of New Media ROI

Return On Investment and

Risk Of Inactivity

3 Forms of Media:OwnBuyEarn

2 Reasons to Participate:OpportunityObligation

1 Most Important:Content

It’s about the Story You Tell

The Right Tools

Gameplay

9

500 million users - Personal, Global50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.)

70 million members - Biz Brand/Updating150 industries | 200 countries | New member every second

55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors

2 billion viewed daily - Easy Everything24 hrs worth of video uploaded every minute

SoMe Numbers

#1 = Search =

Compare and Contrast

Twitter - Updates

- Follow/Followers

- Unfollow

- @Replies

- #Hashtag

- Direct Messaging (DM)

- Retweets (RT)

- Native Retweets

- Link Shortening

New Stuff … Like Group Buying

• Works best for Services

• “Sampling” not just discounting

• Demand Generation = exposure– Random, unqualified

• Demand Fulfillment = live– Local merchants compete

Context is King

Manage the right message at the right time

People want you Multi-channel. Multi-screen

1.Presence

2.Listening

3.Content

4.Community

5.Influencers

5 Phases of Engagement

Phase III:Subscribers

Phase II:Awareness

Phase IV:Participants

Phase V:Advocates

Phase I: Launch

Content Seeding

RSS Visit

CommentsQ&A

RatingPolls

Friending

Post

Profile

Ideashare

Photo/Video Upload

Bookmark/Digg

Publicize

Broadcast

Edit

Moderate

Evolve…

Dave Armano+

Thank You!

More?

www.EatMedia.com