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“ The events in our lives happen in a sequence in time, but in their sequence to ourselves they find their own order...the continuous thread of revelation.”
—eudora welty
© 2009 by aveda corporation. all rights reserved. this text, or parts thereof, may not be reproduced in any form without permission.
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The Art and Science of Esthiology,
The Art and Science of Esthiology
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connect | perception
attend | check perception
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inform | expert knowledge
image | image
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refine | reflection
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aveda eye makeup removal technique
aveda eye makeup removal technique
aveda lip makeup removal technique
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connect | perception
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inform | expert knowledge
image | image
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practice | naming
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aveda pre-cleansing techniques
aveda cleanser application
aveda cleansing manipulations
aveda cleansing manipulation techniques
aveda cleansing manipulation techniques
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connect | perception
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inform | expert knowledge
image | image
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aromatic steam towel removal
cotton compress removal
filiform technique
cotton compress removal
filiform technique
filiform technique
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inform | expert knowledge
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aveda toners
toner spray method
cotton compress toning method
a. Just after you have performed the opening ritual
a. Gently glide your fingers over the tissue from side to side
Pre-cleansesensitive makeup
pressing it gently into the skin hydrateseven
a. See the cleansing product moving across the surface of the skin
a. Soften skin and open follicles
d. Feel soothing and relaxing to the guest
a. When the skin is excessively warm, red, and irritated
c. To effectively remove a treatment masque
a. Stimulates the nerve endings at the base of each hair follicle
d. Requires an electrical spray atomizer to be most effective
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The Art and Science of Esthiology,
The Art and Science of Esthiology
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skin state symptoms additional notes
skin state symptoms additional notes
response indicating sensitivityconsultation questions
skin disorders and conditions
condition symptoms and appearance causes
condition symptoms and appearance causes
condition symptoms and appearance causes
skin disease symptoms and appearance causes and other information
skin disease symptoms and appearance causes and other information
source: Milady’s Standard Textbook for Professional Estheticians, by Joel Gerson
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analysis inside the treatment room
infinity/air fire water/earth
the three ts
the three ts
successful skin analysis
successful skin analysis
cleansed hydrated
temperature tone texture
a lack of circulation
sun damage hormonal changes
sensitivity
lack of circulation
moisture
elasticity
consultation Aveda Skin Analysis
Always
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The Art and Science of Esthiology,
The Art and Science of Esthiology,
The Art and Science of Esthiology
facilitator
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connect | perception
attend | check perception
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inform | expert knowledge
image | image
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practice | naming
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refine | reflection
perform | new perception
skin refinement theory
desquamation
over-exfoliation
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connect | perception
attend | check perception
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inform | expert knowledge
image | image
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practice | naming
extend | act
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perform | new perception
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connect | perception
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inform | expert knowledge
image | image
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practice | naming
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perform | new perception
mechanical methods
biochemical methods
biochemical methods
biochemical methods
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inform | expert knowledge
image | image
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skin-balancing theory
skin-balancing theory
skin-balancing techniques
skin-balancing techniques
refinementhealthier
outermost layerpores
impurities
e. All of the above
five billiondesquamation basal
stratum corneumolder flatter
age
T
F
Thermalism
c. Enzymes
e Face scrubs
infinity/air fire water/earth
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The Art and Science of Esthiology,
Healing Massage Techniques,
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connect | perception
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science and the power of massage
Miami Herald
(source: schiffman, h.r., sensation and perception.
an integrated approach, new york: john wiley and sons, inc., 2001)
(Source: http://faculty.washington.edu/chudler/facts.html)
general and specific benefits of massage
general and specific benefits of massage
general and specific benefits of massage
general and specific benefits of massage
physiological and psychological benefits
physiological and psychological benefits
a. Colic
c. Asthmad. Anxiety in depressed peoplee. Immune function in HIV patients
g. Diabetesh. Migraines
blood circulation muscular tissuefluid (edema) lymphatic
system skin waste
blood pressureheart digestion
F
T
T
decrease children
b. Endorphinsc. Seratonia
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The Art and Science of Esthiology,
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the five elements
the five elements
the five elements
the five elements
the five elements
aveda elemental nature facial massage chart
infinity/air fire water/earth
B
A
E
C
D
Infinity
Air
Fire
Water
Earth
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The Art and Science of Esthiology,
The Art and Science of Esthiology
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skin and circulation
the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company.published by houghton mifflin company. all rights reserved
merriam-webster online
www.m-d.com
skin and circulation
skin conditions
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aveda detoxifying techniques
aveda detoxifying techniques
aveda detoxifying techniques
aveda detoxifying techniques
aveda detoxifying techniques
aveda detoxifying techniques
aveda detoxifying techniques
aveda detoxifying techniques
circulatorynutrients blood lymph
congested tissues
lymphatic systemheart
cells organs venouslymphatic
interstitium intercellular space
reabsorb
WaterWater/Earth
Water/EarthInfinity/Air
e. All of these skin conditions
f. All of these skin conditions
a. Blotchy or uneven skin toneb. Dehydration
d. Edemae. Keratinization
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The Art and Science of Esthiology,
The Art and Science of Esthiology
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swedish massage
positive effects
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
positive effects
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
when to choose the aveda relaxing massage
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
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face and neck muscles
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
aveda relaxing massage techniques
a. Dry, dull complexion
c. Sullen, mature, or dehydrated skin
e. Skin of a guest who is under emotional stress
TF
T
F
oxygen carbon dioxidenervous tones
c. With the balls of the fingertips pressed firmly on a pressure point, the esthetician contracts the muscles rapidly in the guest’s arms to “shake” the point of contact.
a. The amount of pressure, direction of movement, and the duration of each type of manipulation.
T
RestingOxygen/carbon dioxide exchange
Enhances respirationDiaphragm
EffleurageRelaxes nerve endings, calming
Pectoralis major, biceps, triceps, deltoids, trapezius, sternocleidomastoid
EffleurageIncreases range of motion, relaxes
Sternocleidomastoid, deltoid, bicep, tricep, trapezius
EffleurageIncreases range of motion, relaxes
Sternocleidomastoid, deltoid, bicep, tricep, trapezius
Circular frictionProvides deep muscular relaxation
Trapezius
Effleurage/circular frictionReleases muscular tension
Trapezius
EffleurageProvides transitional movement
KneadingStimulates circulation to ear region, a reflex zone for the
entire body
EffleurageIncreases circulation, relaxes décolleté region
Sternocleidomastoid, deltoids, pectoralis, platysma
Palm strokingBrings circulation to neck that has wrinkles, lifts a sagging
necklinePlatysma, sternocleidomastoid
PetrissageUplifts a sagging neckline
Platysma
EffleurageUplifts a sagging jaw line, improves lymphatic flow
Platysma, sternocleidomastoid
Circular frictionIncreases circulation to naso-labial folds, helps with deep lines
Mentalism, quadratus labia inferioris, orbicularis oris, buccinator
EffleurageBrings up circulation to mouth, helps with fine lines around the lips
Orbicularis oris, buccinator, masseter
EffleurageBrings up circulation to mouth, helps with fine lines around the lips
Orbicularis oris, buccinator, masseter
Effleurage, digital strokingLifts jaw line, increases circulation to forehead, helps
horizontal lining of foreheadPlatysma, mentalism, masseter, frontalis
Effleurage/Transitional movement with no pressureReleases mental and physical stress and tension on the forehead
Frontalis
Digital strokingHelps reduce edema in eye area by stimulating lymphatic flow,
increases blood flow to eye area which is helpful for fine lines around eyesOrbicularis oculi, corrugator, procerus
Friction (deep rubbing)Helps horizontal lining of forehead by bringing circulation to area
Frontalis, temporalis
EffleurageRelaxes
Frontalis
Digital strokingLifts and firms the jaw line
EffleurageRelax nerve endings, calms
Pectoralis major, biceps, triceps, deltoids, trapezius, sternocleidomastoid
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The Art and Science of Esthiology
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the energy system of the body
the chakra system
marma therapy
the chakras
the chakras
the chakras
the chakras
grounded
chakr a tm 1muladhara
Chakra 1 is the center where we ground ourselves and take care of our basic needs.
When the root chakra is balanced, one has good energy, a feeling of security and a healthy body awareness.
When the root chakra is imbalanced, one feels lethargy, resistance to change and the need to slow down.
Soy ink on xx% recycled paper. Please recycle where possible.
aroma
olibanum, organic patchouli and vetiver
location of root chakra
Base of spine, near tailbone
color element
Red Earth
a
nourished
chakr a tm 2svadhisthana
Chakra 2 is the center of vitality and sensation where we move beyond our basic needs into relationships with others.
When the pleasure chakra is balanced, one has stable energy, alertness, unblocked emotions and is connected to all five senses.
When the pleasure chakra is imbalanced, one feels repression and feels disconnected to the senses.
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aroma
Sandalwood, organic orange and geranium
location of pleasure chakra
Just below the navel
color element
Orange Water
a
intention
chakr a tm 3manipura
Chakra 3 is the center of motivatioin where we set our intentions and desires.
When the power chakra is balanced, one achieves goals, is self-confident and has strong motivation and direction.
When the power chakra is imbalanced, one feels mental blocks, nervousness and impatience.
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aroma
Fir needle and organic lavender and lemon
location of power chakra
The solar plexus
color element
Yellow Fire
a
harmony
chakr a tm 4anahata
Chakra 4 is the center of sympathy, empathy and love.
When the heart chakra is balanced, one feels love and connection to self and others.
When the heart chakra is imbalanced, one feels depression, loss of connection and lack of caring.
a
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aroma
Sandalwood and organic mandarin and palmarosa
location of heart chakra
Center of the chest
color element
Green Air
expressive
chakr a tm 5visuddha
Chakra 5 is the center of creativity, self-expression and communication.
When the throat chakra is balanced, one has inner trust, inner reliance and easily expresses their ideas and thoughts.
When the throat chakra is imbalanced, one feels selfish, has feelings of rejection and has difficulty in expressing oneself.
a
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aroma
Organic grapefruit, rosemary andylang ylang
location of throat chakra
The throat
color element
Light blue Infinity
insight
chakr a tm 6Ajna
Chakra 6 is the center of intuition, imagination and perception.
When the intuition chakra is balanced, one feels strong intuition, a connection to oneself and mentally fit.
When the intuition chakra is imbalanced, one has mental blocks, over-thinks things and lacks depth.
a
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aroma
Organic petit grain, orange and geranium
location of intuition chakra
Between the eyebrows
color element
Dark blue All elements
the chakras
wisdom
chakr a tm 7sahasrara
Chakra 7 is the center of connecting to something greater than oneself, and expressing wisdom and enlightenment.
When the crown chakra is balanced, one feels strong, unclouded and joy for life.
When the crown chakra is imbalanced, one feels loss of self, spiritual abandonment and lack of connection to the universe.
a
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aroma
Olibanum, angelica and elemi
location of crown chakra
Crown of the head
color element
Violet All elements
the chakras
the chakras
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aveda serenity massage techniques
Marma Ayurvedic107
equilibrium health
Serenity yogamarma
nervous
b Crown, hand, heart, navel, foot, eyebrow
top of head
between breasts, below sternum, where rib cage ends
lower abdomen, four inches below the navel
center of the palms
center of the soles
between the eyebrows
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acupressure theory
historical background
wordnet® 1.6, © 2003 princeton university
the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
principle of living energy
the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
the meridian system
the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
the meridian system
the meridian system
the meridian system
the meridian system
the meridian system
the meridian system
the meridian system
a healthy balance
.
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freeing chi
the american heritage® dictionary of the english language, fourth edition copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
local effects
reflexive effects
face/body
relationships
webster’s revised unabridged dictionary, © 1996, 1998 micra, inc.
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the impact of intention
webster’s revised unabridged dictionary, © 1996, 1998 micra, inc.
locating pressure points
activating pressure points: basic timing
aveda activation techniques
counter clockwisethree
energizes and stimulatesmaintaining
clockwisethree
calms and sedatesmaintaining
threepulse
aveda activation techniques
aveda activation techniques
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aveda full spectrum: master body series
12 1 2
1 1
7
3
10 8
11
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aveda full spectrum: master body series
1 1
aveda full spectrum: master body series
7
3 45
2
6
aveda full spectrum: master body series
10 9 8
12 1 2
aveda elemental nature facial series
1
2
45
3
6
10 98
7
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aveda elemental nature facial series
1
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aveda elemental nature facial series
aveda elemental nature facial series
1
3
6
10
12
7
4
9
11 11
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8
5
2
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It is believed that tension concentrates around acupressure points and causes or discomfort. An acupressure practitioner’s sensitive touch, as well as the increased circulation of blood and chi, causes muscles to relax. Then, the body makes an adjustment toward a balanced energy state. Neurochemicals known as are released when the
points are activated through human touch and pressure, and they have a effect in the affected area.
T
T
T
chi
a.
c.d.
associated organ.
a.
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The Art and Science of Esthiology
The Art and Science of Esthiology
Tappan’s Handbook of Healing Massage Techniques
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the lymphatic system
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
webster’s revised unabridged dictionary, © 1996, 1998 micra, inc
key biological elements
key biological elements
key biological elements
how the cycle works
how the cycle works
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aveda massage benefits
the american heritage® dictionary of the english language, fourth edition. copyright© 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
wordnet ® 1.6, © 1997 princeton university. all rights reserved.
when to choose the aveda massage
Superficial lymph drainage pathways determine the direction of lymphatic facilitation applications.
additional information
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the pumping/stretching skin technique
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
aveda massage techniques
Aveda Massagethe lymphatic system
wastes toxins
a. It increases blood supply to the entire head area.b. It relieves stress and allows a guest to experience relaxation and
deep rest.c. It allows skin rejuvenation to occur.
b. It’s ideal for guests with skin conditions that can improve with increased lymphatic flow: acne, rosacea, congestion, oil-prone skin, dull complexion, sallow skin, and edema.
a. Since it is a one-way system, stimulating in the opposite direction will do no good.
b. To mimic the movement of the lymphatic vessel.
b. Hands should be perpendicular (at 90 degrees) to thelymphatic flow.
c. You must work an area four to five times.
Balance the skin and apply a warm, customized massage blend to the face and neck.
Resting positionUpper body hugHalf upper body hug—right side and left sideTrapezius friction—movement #1Trapezius friction—movement #2
To help drainage of the lymph.
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The Art and Science of Esthiology
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aveda whole body approach
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
reflexive effects
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aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
33
1
2
aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
aveda hand-and-arm massage techniques
33
1
2
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image | image
facilitator
practice | naming
extend | act
facilitator
refine | reflection
perform | new perception
benefits of scalp massage
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
positioning the scalp massage
aveda scalp massage techniques
aveda scalp massage techniques
aveda scalp massage techniques
aveda scalp massage techniques
aveda scalp massage techniques
aveda scalp massage techniques
facilitator
connect | perception
attend | check perception
facilitator
inform | expert knowledge
image | image
facilitator
practice | naming
extend | act
facilitator
refine | reflection
perform | new perception
benefits of foot massage
the american heritage® dictionary of the english language, fourth edition. copyright © 2000 by houghton mifflin company. published by houghton mifflin company. all rights reserved.
positioning the foot massage
aveda foot massage techniques
aveda foot massage techniques
aveda foot massage techniques
aveda foot massage techniques
aveda foot massage techniques
33
1
2
33
1
2
aveda foot massage techniques
aveda foot massage techniques
aveda foot massage techniques
aveda foot massage techniques
facilitator
connect | perception
attend | check perception
facilitator
inform | expert knowledge
image | image
facilitator
practice | naming
extend | act
facilitator
refine | reflection
perform | new perception
aveda back massage techniques
RT
LFT
aveda back massage techniques
aveda back massage techniques
aveda back massage techniques
aveda back massage techniques
aveda back massage techniques
aveda back massage techniques
aveda back massage techniques
RT
LFT
RT
LFT
RT
LFT
activate pressure pointsmeridians
reflexive effect
balance
a. While the refinement formula or treatment masque is working on the skin.
scalp
pressure point massage
positively
15
renewal
e. All of the above
a. Work the feet to help improve circulation. b. Relax the guest. c. Increase the energy flow to the entire body.
c. Keeps the guest from falling asleep.
facilitator
facilitator
The Art and Science of Esthiology,
The Art and Science of Esthiology,
The Art and Science of Esthiology
facilitator
facilitator
connect | perception
attend | check perception
facilitator
inform | expert knowledge
image | image
facilitator
practice | naming
extend | act
facilitator
refine | reflection
perform | new perception
masque therapy and techniques
masque therapy and techniques
facilitator
connect | perception
attend | check perception
facilitator
inform | expert knowledge
image | image
facilitator
practice | naming
extend | act
facilitator
refine | reflection
perform | new perception
treatment application techniques
infinity/air
infinity/air
fire
fire
water/earth
water/earth
infinity/air
infinity/air
fire
fire
water/earth
water/earth
Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.
Customize:Customize:
Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.
Customize:Customize:
Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.
Option: customize with 1-2 drops of an Aveda Singular Note or 1 drop of an Aveda Pure Essence.
Customize:
Customize:
Option:
Customize:
Body:
Face:
Body:
Face:
Body:
Face:
Body:
Face:
Body:
Face:
Body:
Face:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Retail:
Professional:
Customize:
Customize:
Customize:
Customize:
Customize:Option:
facilitator
facilitator
The Art and Science of Esthiology,
The Art and Science of Esthiology,
The Art and Science of Esthiology
facilitator
facilitator
connect | perception
attend | check perception
facilitator
inform | expert knowledge
image | image
facilitator
practice | naming
extend | act
facilitator
refine | reflection
perform | new perception
application techniques
infinity/air
infinity/air
fire
fire
water/earth
water/earth