www.sti-innsbruck.at © Copyright 2011 STI INNSBRUCK www.sti-innsbruck.at

Social Media Dashboard

www.sti-innsbruck.at

What are Social Media Dashboards?

• “... letting you update, monitor, manage and maintain several communication outlets at once.” [1]

• ... different from:– Customer Relationship Management Tools– Social Media Monitoring Tools

2

Social Media Dashboard Tools are ...

[1] http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/

www.sti-innsbruck.at

HootSuite – Social Media Dashboard

3

• Founded in November 2008

• Based in Vancouver, British Columbia (Canada)

• More than 3.700.000 users (as of mid-December 2011)

• Used by a couple of known brands:

• Basic (Free) and Pro ($5.99/month) Versions

Facts:

www.sti-innsbruck.at

HootSuite – Social Media Dashboard

4

• Multiple Networks

• Custom Analytics

• Team Collaboration

• Schedule Messages

• Mobile Apps

Main features:

Figure source: http://hootsuite.com/about

www.sti-innsbruck.at

HootSuite – Social Media Dashboard

5

1. Add support for Google+ social network

2. @tagging for Facebook statuses

3. Show number of retweets in statistics

4. I want to be able clear read tweets/status updates that I've already read..

5. the ability to remove "via HootSuite" link and logo from updates (facebook and twitter)

Five most wanted features (as of Dec 2012):