Www.ShoutStand.com ©2011 SEO & S OCIAL M EDIA L OCAL B USINESSES AND M ARKETERS

www.ShoutStand.com ©2011

SEO & SOCIAL MEDIA LOCAL BUSINESSES AND MARKETERS


SEO WEB PARTNER Our goal is to Give hands on, step-by-step instructions for marketers and business people. Explain how to: Increase sales and grow your customer list through effective Branding, SEO and Social Media. Obtain top placement on the top of Google search results. How to maximize your social media presence including Facebook, LinkedIn, Twitter, etc. Create effective Branding and Internet Marketing and Lead Generation strategies online


SEO WEB PARTNER SEO AND SOCIAL MEDIA; WHY?

Today I will provide you with a good understanding of: The benefits of a SEO optimized website What SEO is Keywords Local SEO vs. National SEO Facebook Fan Page LinkedIn Social Bookmarking


AGENDA

1. Benefits of a SEO optimized website2. Free SEO Tools3. SEO Basics4. Understanding Google5. Local Search Marketing vs. National Search6. Facebook Fan Pages7. LinkedIn8. Social Bookmarking


BENEFITS OF SEOLong-Term StandingsOnce your properly implemented SEO marketing strategy is in place, you can reap the benefits of the results for a long time. Saving you money and time as your website delivers you customers day in and day out without having to continue spending advertising dollars.

Beat Your Competition Optimized websites are the fastest, easiest way to beat your competition. Fact: Web users rarely search through pages and pages of search engine listings to find your business. Most people do not go past the second or possibly the third page.


BENEFITS OF SEOHigher SalesIt is simple math—the more people who come to your website, the more potential customers you attract. Don’t wait another moment to drive more traffic, increase sales, and improve your visual appearance.

Increase Visibility and Branding SEO works on both a local and a national scale—dominate your local market in Google Place, Bing, Yahoo Local or reach customers across the nation. Create an effective online brand that customers will recognize and become loyal too.


BENEFITS OF SEOYour Own 24-Hour Marketing Team A properly designed website that has a nice appearance and with proper SEO is like having a 24/7 sales and marketing team dedicated to your company.

Cost-Effective Marketing SEO is one of the most affordable and effective marketing strategies when properly implemented, when you work with the right professionals.


UNDERSTANDING GOOGLEGoogle Search Results Displayed• Based on Page Rank/Authority• Based on relative content & keywords• Based on geographic location (Local or National)

Google’s goal is to serve up business or websites that are in the local community. Why?

Because people like to do business with local businesses.


IT’S ALL ABOUT KEYWORDS

KEYWORDS ARE WHERE IT ALL BEGINS

KEYWORDS ARE THELIFEBLOOD OF YOUR WEBSITE

WITHOUT PROPER KEYWORDS, YOUR WEBSITEWILL NOT BE FOUND IN THE SEARCH RESULTS


SEO KEYWORDS

Keywords

Search Queries

YourWebsite

Search Results


KEYWORDSWhat are Keywords?Keywords are part of the information search engines use when they include your website in their search results.

Keywords can make or break your search engine ranking. Good ones can improve the ranking. Bad ones (or overuse) can cause your site to be banned for spamming.

Keywords are the words or phrases in the content of your website that someone is most likely to use when searching for your online business or website.


KEYWORDSWhich Keywords do I use? Where do you start?• Insurance• Home Insurance• House Insurance Phoenix, AZ • Home Owners Insurance• Cheap Home Insurance Phoenix• Cheap Home Owners Insurance• Cheap House Insurance Phoenix, AZ • Home Insurance Quote• Find Home Owners Insurance


#1 TOP SEO KEYWORD TOOLGoogle's Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal


GOOGLE ORGANIC RANKINGSGoogle is used by millions of people, your customers and prospects each day to… 84% of Americans Search before they Buy a Product or Service.• Search by keyword / keyword phrases results;• Browse organic “Free” and paid PPC “AdWords” results; • Locate products, services, companies or desired information

Let’s do some basic searches for home insurance.


GOOGLE ORGANIC FREE RESULTS

Why Google Organic search results are better than paid?• Free is good; you don't pay• It’s like having targeted free advertisement 24/7• They're upfront and center on search results• They are perceived as more credible than paid ads.• Builds loyalty and brand 24/7

Getting top placement on Google search can drastically increase brand loyalty, leads and sales.


TARGET LOCAL OR NATIONAL SEO?

One of the first things you will need to decide is are you targeting “National Search Results” or “Local Search Results”

This will depend on that type of company, product or services you have to offer.

All you need to figure out is “What do my customers search Google for”? This search terms will become your keywords.


LOCAL SEARCH MARKETINGIf you have a local company like a restaurant, plumbing or salon where you primarily target potential customers only in your local market place then you MUST target with “Local” in mind.

In a nutshell, local search is the Internet's version of the phonebook…Steroids!

The difference is that this phone book, the Internet version, is far more faster, more

dynamic, and far more intuitive.


EXAMPLE SEARCHESNational SearchGoogle search term: Plumber This search delivers plumber services, training, parts, directories of plumbers on a national basis. Google may deliver some local paid results, but typically not organic results.

Local Search TermGoogle search term: Phoenix Plumbers or Phoenix AZ PlumbersThis search would return plumbers located in the Phoenix, AZarea.

These are examples of local SEO keywords for a plumber in Dallas , TX: Dallas, TX Plumbers, Dallas Plumbers, Dallas Plumbing Services


THE POWER OF LOCAL SEO


SEO BASICSAs a marketer, business owner, marketing manager or even consumer’s it’s helpful to understand the basics of SEO.• How does SEO work• How to choose Keywords• How SEO applies to websites• Will help you in choosing a SEO consultant• Will help in evaluating marketing techniques• SEO is also the foundation to effective

Social Media strategies


SEO GOALThe goal of SEO is simple:• Top Placement on the 1st Page of Google Searches• Increase sales or desired marketing goal

Search Results:• Page 1, Position 1 (The Very Best)• Page 1 (Excellent)• Page 2 (Top of Page 2 Not Bad)• Page 3 and beyond (Worthless)


SEO KEYWORDS

Keywords

Search Queries

YourWebsite

Search Results


ON PAGE SEOOn page optimization deals with the content (contained within text based characters) on the pages of a website. All of the keywords that are being used to describe the website should exist at least once (and often more than once) somewhere within the text of the website.

There are four areas where keywords can be placed on a website:

Title Tag DescriptionMeta Tag Body Text


ON PAGE SEO• Site Title Tag - the most important tag on any given page; place the keyword / key phrase that you are targeting in this tag.• Meta Description - the meta description tag is typically a sentence or two of content which describes the content of the page.

• Meta Tag – the meta tag is typically your keywords.

• Body Text – Text on your website.


OFF PAGE SEOOff page optimization is the primary “KEY” in the ranking of a website with regards to a specific keywords.

The best way to describe off page optimization is that it is like a voting system.

In general, the more websites that link back to the site being optimized, the higher the search engine result.


OFF PAGE SEOOFF PAGE


SOCIAL MEDIA MAZE


WHAT IS ONLINE SOCIAL NETWORKING?

Social networking is defined as the… “Collection of individuals into specific groups for the purpose of sharing and exchanging information of mutual interest.”

Social networking can be done anywhere whether it is in person, on the phone or via the Internet.


WHY PEOPLE JOIN SOCIAL NETWORKS

There are many reasons why social networks are growing at such a rapid rate. Some of the most common are:• Keeping in touch with family, friends and classmates• Discussing movies, music and entertainment• Keeping in touch with business contacts• Researching a new job/career• Building Brand Awareness and Loyalty• Consumer research on products and services• Sales, Promotion, Affiliate Marketing


WHY PEOPLE JOIN SOCIAL NETWORKS


THE POWER OF FACEBOOK

ARE YOU LEVERAGING FACEBOOK?

IF NOT YOU ARE LOSING MONEY

DAILY!


TARGET FACEBOOK FOR YOUR BUSINESS

What exactly do you want to accomplish or target on Facebook?

What are the main objectives a business should have when they are marketing themselves on Facebook?


FACEBOOK FAN PAGES

Build Your Business Fan Page

The main aim for a business on Facebook is connecting. It doesn’t matter if it is new customers or current customers, the connection Facebook offers is the key.

Now it is time to take a look at one of the best steps a business can take to tap into the powers of Facebook. The business fan page.

A Fan Page is a Facebook utility that allows people to start pages dedicated to their business, or themselves.


WHY FACEBOOK FAN PAGESGetting Found (Inbound Marketing): The key to inbound marketing is positioning your business to be found by people. Facebook search is one of the most used search engines on the internet. You want to be a part of those search results.

Engaging Potential Leads: A regularly updated fan page* for your business will engage and inform potential leads and customers. Keep in constant contact with people who could potentially become customers.

Announcing Offers/Sales: Your fan page* will make it easy to announce sales and offers to an already captive audience.


WHY FACEBOOK FAN PAGES

Create a Community Around Your Business:. The members of your business fan page will act as this community. Your fan page will allow your customers to congregate in one central area. They can share recommendations, memories, testimonials and more. It gives you a chance to instantly address complaints or other issues.

Engaging Current Customers: Keep your current customers aware of all new offerings. Keep a running dialogue with people who could return and buy again.


MONETIZING FACEBOOK FAN PAGES


DID YOU KNOW THAT THE AVERAGE FACEBOOK FAN PAGE MEMBER IS WORTH $3.26 TO $3.50 PER MEMBER / PER YEAR TO YOU?


MONETIZE FACEBOOK FAN PAGES


DO THE MATH…

WHAT IF YOU HAD A FAN PAGE WITH 5,000 MEMBERS?THAT’S OVER $15,000 PER YEAR IN INCOME!

WHAT IF YOU HAD 2 OR 3 FAN PAGES WITH 5,000 EVEN 15,000 MEMBERS EACH?

ARE YOU GETTING THE PICTURE?


EVERY BUSINESS NEEDS A LINKEDIN PROFILE


LinkedIn Corporation® is a social site and it includes all the members from the Fortune 500 companies! This just goes to show you how much they value their LinkedIn Corporation® profiles.

As of March of 2011 LinkedIn Corporation® hit 100 million members!

That alone should be more than enough reason to make good use of your LinkedIn Corporation® profile.


ADDING YOUR COMPANY TO LINKEDIN DIRECTORY


This is a neat way to get your own company name listed in LinkedIn Corporation’s huge directory.

Simply click on the Add Company tab and fill out your details. The only requirement is that you are a current employee of this company.

This will provide you with more exposure for your company.


SOCIAL BOOKMARKING


Social bookmarking is similar to social networking. Social bookmarking websites allows members to share links to interesting stories spanning across almost any category imaginable.

While many social bookmarking sites are used to share entertainment and games, many business people are now using social bookmarking to research industry specific information as well as promoting their own content. The most common social bookmarking websites are:

http://digg.com/http://delicious.com/

http://www.reddit.comhttp://technorati.com

http://stumbleupon.com/

http://digg.com/

http://digg.com/

http://delicious.com/

http://www.reddit.com/

http://technorati.com/

http://stumbleupon.com/


WHO IS US WEB AUTHORITY?

Provider of: Local SEO & National SEO Services SEO Optimized Internet Marketing Software Branded SEO Optimized Websites Custom Facebook Fan Pages & Applications Internet Marketing, SEO & Social Media Training And Outsourcing and other services


WHO IS US WEB AUTHORITY?

Providing services on a global basis with hundreds of Certified Partners and Resellers around the globe.

Providing services for marketers and small to large businesses.


DELUXE: PACKAGE $1,877• Deluxe “Done-4-You” Turnkey Website

• Training Suite

Web 2.0 website Prospect Manager

Web 2.0 Blog Autoresponder / Newsletter

Facebook Fan Page App Website Analytics

Social Networking On-Page Optimization

Lead Capture Pages Content Network

Keyword Strategies Social Media - Bookmarking

Basic SEO Strategies Article Marketing

Blogging Press Releases

LinkedIn For Business Adv. Lead Generation

Twitter Marketing Tools


PREMIUM PACKAGE $3,577• PREMIUM “DONE-4-YOU” TURNKEY WEBSITE• PREMIUM “DONE-4-YOU” CUSTOM FACEBOOK FAN PAGE

• TRAINING SUITE

WEB 2.0 WEBSITE & BLOG

PROSPECT MANAGER AUTORESPONDER

FACEBOOK FAN PAGE APP

LEAD CAPTURE PAGES CONTENT NETWORK

ON-PAGE OPTIMIZATION

WEBSITE ANALYTICS SOCIAL NETWORKING

KEYWORD STRATEGIES SOCIAL BOOKMARKING BLOGGING

SEO STRATEGIES ARTICLE MARKETING VIDEO MARKETING

ADV. SEO STRATEGIES PRESS RELEASES FACEBOOK MARKETING

LOCAL SEO ADV. LEAD GENERATION LINKEDIN FOR BUSINESS

ONLINE BRANDING MARKETING TOOLS TWITTER FOR BUSINESS

MEMBERSHIP PROFITS VIRAL MARKETING GOOGLE ADWORDS PPC


FACEBOOK FAN PAGE PACKAGE• PREMIUM CUSTOM SEO OPTIMIZED FACEBOOK FAN PAGE $1,197 UP TO 5 PAGES OF CONTENT PLUS NON LIKED / LIKED PAGES WITH LINKS TO WEBSITE.

• SOCIAL TRAINING SUITE (INCLUDED)

FAN PAGE FAN PAGE BLOG AUTORESPONDER

LEAD CAPTURE PAGE PROSPECT MANAGER CONTENT NETWORK

ON-PAGE OPTIMIZATION

FAN PAGE ANALYTICS SOCIAL NETWORKING

FACEBOOK FOR BUSINESS

SOCIAL BOOKMARKING LINKEDIN FOR BUSINESS

FACEBOOK MARKETING ARTICLE MARKETING TWITTER FOR BUSINESS

VIDEO MARKETING PRESS RELEASE MARKETING

VIRAL MARKETING

©2011, www.ShoutStand.com

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Www.ShoutStand.com ©2011 SEO & S OCIAL M EDIA L OCAL B USINESSES AND M ARKETERS