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www.rosenfeldmedia.com
The version of this talk that Victor wants me to give
Lou Rosenfeld, PublisherRosenfeld Media
IA Summit 2007 :: March 26, 2007
www.rosenfeldmedia.com
What I’m Doing
Rosenfeld Media (rosenfeldmedia.com): Publisher of short, practical UX books
Eating our own dog food (using UX methods to develop UX products)
About to sign book #5
www.rosenfeldmedia.com
Why’d I start a new company? Personal reasonsHelp! I’m becoming a
commodity!Rely on whom I know
as much as what I knowOther people’s problems
aren’t as interesting as your ownBetter UX => better worldSomeone’s going to do it; why not
me?
www.rosenfeldmedia.com
Why’d I start a new company? Business reasonsAll of us weary consultants want to
design and develop actual productsTemptation of entering a broken
industry with a potentially disruptive model
Build a company of long term, lasting value (i.e., backlist)
Build a company with an exit planCapitalism can actually be a good idea
www.rosenfeldmedia.com
Advice:Every problem is a design problemBe a consultant to yourself: ask
stupid, naïve, incisive questions…Why do books have to be designed the way they are?
We’re also pretty good at this, as well as doing research and finding answers…Hey, let’s user test book design!
www.rosenfeldmedia.com
Advice:Use your networkDon’t take your connections for
granted…Why can’t I have a kick-ass board?…Why can’t I rely on my network to: Determine books to publish? Develop book content? Market books?
www.rosenfeldmedia.com
Advice:Define “risk”What worries you most?And what does security mean to
you?
www.rosenfeldmedia.com
Advice:Take at least one stupid riskUX Zeitgeist: UX library/editorial
agenda “machine”Developed with community input
Just launched!I’ll demo it
at 2pm
www.rosenfeldmedia.com
Talk to me
Louis Rosenfeld, PublisherRosenfeld Media705 Carroll Street, #2LBrooklyn, NY 11215 USA+1.718.306.9396 voice+1.734.661.1655 [email protected]
