Www.OrangeBeetle.com ALAN THE HAIRDRESSER! Even when life seems good … it drives you nuts, right?

www.OrangeBeetle.com

ALAN THE HAIRDRESSER!ALAN THE HAIRDRESSER!

Even when life seems good … it drives you nuts, right?


ANOTHER NUMBER… ME!ANOTHER NUMBER… ME!

• Human• Average• School failure• Change careers late• Family man• Bored• Tied down• In a rut• Making good money

• Hated routine• Being an employer• Long hours• Hassle• Taxman• Vatman• Business hassles• Crazy guy• Etc, etc, etc.


NO WAY… I NEED A CHANGE NO WAY… I NEED A CHANGE … DO YOU?… DO YOU?

• Where now?• How do I get there?• How do I take my first

step?• Make a start?• All too much for me?• INTERNET. INFO.

ME.

It takes one step but …

YOU HAVE TO TAKE IT!


OK … WHAT DO I SELL?OK … WHAT DO I SELL?

• What do I know?• How do I get there?• How do I take my first

step?• Make a start?• How?• How?• How?

MY RULES …only … ZERO negotiation.

It has to be under your rules!


NOTHING IS HARD ONLINE BUT EVERYTHING NOTHING IS HARD ONLINE BUT EVERYTHING IS HARD, RIGHT?IS HARD, RIGHT?

• Computing• Website• Emailing • Inbox• Outbox• Getting paid• Getting known• Automation• But …

“ here’s the TRUTH you’ll have to do something but

something can be easy”


HAIREE.COM IS BORN … MY FIRST HAIREE.COM IS BORN … MY FIRST WEBSITE.WEBSITE.

• Expert• Everything and

nothing• Rebel in the industry

of salesmen and giants

• NO ADS• Reveal all

“ get a voice or don’t get heard. Copy,

YES but be different”


WHERE AM I NOW. WHERE YOU WHERE AM I NOW. WHERE YOU COULD GO, JOIN MECOULD GO, JOIN ME

• Digital e-books• Low price, high price• Audio books• Front-end online• Back-end $167.00• Speaking invites

bladdey, bladdey, blah…

MY BEST DAY10 X $167.00

$1,670


HAIRDRESSER TO SIX FIGURE HAIRDRESSER TO SIX FIGURE COPYWRITERCOPYWRITER

• Transition• How• Then• Now• What next?

“Clients never wanted a haircut … it had to

be a look. Here’s what I do and what I

learnt … LISTEN UP!”


THE KEY ONLINE MIND THE KEY ONLINE MIND GAMESGAMES

• Think like your searcher

• Google like your searcher

• Develop habits like your searcher

• Become your searcher

If you don’t do that …

you’ll never sell a bean online believe

me!


COPY VISUALS AND COPY VISUALS AND STORYBOARDSSTORYBOARDS

• Words: not a beetle it’s a bug

• Buzz Words • In Sayings• Key Phrases• Images • Proofs

Give your targets what they see in their

minds…

words, pictures


GIVE YOUR VISITORS WHAT GIVE YOUR VISITORS WHAT THEY EXPECT … THEY EXPECT … IN SECONDSIN SECONDS

• Golf website: How to improve• Custom car website: How to

get the look.• Child rearing website: avoid

sleepless nights• Making money website: tell

me how much• Copywriting website: words

and plenty of them• Book website: find it fast, how

much, what's inside. price• Auction website: locate it.

Picture. Price. Delivery.

Over deliver on arrival and

YOU BECOME

“the expert”


ESSENTIAL “4” P P P P’SESSENTIAL “4” P P P P’S

• Perception is absolutely crucial

– Expert, amateur, guru, copycat … how do your prospect see you?

• Pull targets right in in– Headlines, sub-heads, lead paragraph, bullets, boxes, P.S.’s,

grabbers, graphics, photographs, links and more

• Prove without fail your cause and answer questions– Qualify, offer, flow, value, testimonials, guarantee, credibility,

samples, seals, size, proof and justify

• Push them to act– Trial closes, scarcity, bonuses, options, payments, forms, c


WHERE DO YOU STARTWHERE DO YOU START

• Build a mental picture• Research everything

you can• Find out discover• Become a detective• Ask Overture and

Google• See them in your

mind

Forums are the easiest and fastest place to discover

your targets “traits” and …

Buying habits!


YOUR WEB SALES COPYYOUR WEB SALES COPY

• Focused• Tool to get the job done• Purpose of the copy• Descriptive• Technical• Short and sexy• Snappy• Funny • Formal• Corporate• Boring exciting

“Just talk to me buddy in a voice I understand…

Give them what they want to hear not what you

want to hear!”


COPY: LONG vs. SHORTCOPY: LONG vs. SHORT

• Long copy will always out pull when targeted

• Long copy can fail miserably

• Short copy can out pull when targeted

• Short copy can fail miserably

The best way to find out is …

TEST


HOT AREA’SHOT AREA’S

• Headline• Subheads• Salutations• Table copy• Testimonials• Grabber headlines• Bullets

The best way to find out is …

TEST


PORTAL vs SALES LETTERPORTAL vs SALES LETTER

Portal website

Websites that sell multiple products.

You access each product from index page.

Each page beyond the portal should still be sales copy and looooong if needed.

Sales Letter Webpage

Long copy with NO LINKS apart from Buy Now or relevant issues.


TESTING & FORMATTINGTESTING & FORMATTING

• Layout• Copy• Format• Colours• Tables• Fonts• Pictures• Scripts• Signatures

NEVER assume your web page will pull

exactly the same as a super successful

website …

just cause it looks the same!

BIG MISTAKE!


CASE STUDY #1.CASE STUDY #1.Format to TargetFormat to Target

Long copy, short copy, sales letter portal.

• http://www.hairee.com/indexaug2004.htm

• http://www.hairee.com/indextabletest.htm

• http://www.hairee.com/index.htm

• http://www.hairee.com/columnbuilder2004x.htm

• http://www.orangebeetle.com

• Test included• Copy length• Layouts• Audio• Headlines• Colours• Pictures• Payment buttons

http://www.hairee.com/indexaug2004.htm

http://www.hairee.com/indextabletest.htm

http://www.hairee.com/index.htm

http://www.hairee.com/columnbuilder2004x.htm

http://www.orangebeetle.com/


TEST STUDY.TEST STUDY.ConclusionConclusion

Portal format and copy out-pulled.

Results below.

Testing gets results like these on the

left.

Digital ebooks at $167.00

3 sales last night.MATH: 3 X 167.00 3,506 PER WEEK


CASE STUDY.CASE STUDY.WHY THE DIFFERENCE?WHY THE DIFFERENCE?Market Testing.

• Personality types.• Habits.• Reading. • Actions.• Thoughts. • Fears. • Hopes. • Perceptions.• And more and more and

more ….

Sales

Targeted

Testing


CASE STUDY #1.CASE STUDY #1.Final Conclusion #2.Final Conclusion #2.

There are things online that work for everyone else but just will NOT work for you.

If You Want Your Inbox Like Mine

Testing Creates Successful Web

Business!

TEST.

TEST.

TEST.


RESPOND TO RESULTSRESPOND TO RESULTS

• Action• Try things for your

market• Get “IN” on it.• Measure• Reduce traffic• Increase traffic• New technology• Old technology

DO THIS

If it doesn’t work … drop it, move on and

forward.


BAG OF TRICKSBAG OF TRICKS

• Templates• Audience copy• Headlines, bullets etc• Scripts• Story telling• Factual• Direct• Don’t beat around• Hit em hard and fast• Get right to the point• Chat with them• Get them on your side• Offer hard to beat

• Templates• Audio• Pictures• Great copy• Proofs• CRM• Contact form on each page• ASK FOR THE SALE• ASK FOR THE SALE• ASK FOR THE SALE


YOU CAN DO THISYOU CAN DO THIS

• New website• Old website• New business• Old business

• Templates• Audio• Pictures• Great copy• Proofs• CRM• Contact form on each page• ASK FOR THE SALE• ASK FOR THE SALE• ASK FOR THE SALE


Would You Like CHEAP Advertising & Marketing

From two of the worlds highest demand copywriters?

Hire us for one sales letter or web page… JUST ONE, 5-10K

Work with us for one day


IF I CAN DO THIS ANYONE IF I CAN DO THIS ANYONE CANCAN

From … Stressed out hairdresser and salon owner and employer

Six Figure Copywriter and Web Marketer

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Www.OrangeBeetle.com ALAN THE HAIRDRESSER! Even when life seems good … it drives you nuts, right?