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w.intoegypt.com

Business Start-up

Growth of e-commerce industry as of late 1999GOE initiatives to develop the IT industry

GOE initiatives to develop the travel industryRelatively small investment cost

Neglected domestic travel market

Mission & Business Divisions

To empower the travel industry and its suppliers in order to assist and promote the technological enhancement and development of the tourism sector and its services in Egypt.

Mission

Business DivisionsBusiness-to-Business (B2B)

Business-to-Consumer (B2C)

B2C & B2B Positioning

Positioning

B2B Division: intoegypt.com is a specialized developer of virtual and electronic products designed for the Egyptian travel industry. intoegypt.com, unlike competition, provides total travel marketing and sales solutions as opposed to individual products and services.

B2C Division: intoegypt.com is a booking engine that provides online travel planning services and reservation handling. intoegypt.com unlike competition provides a speedy added value service with a wide variety at less than market prices and quality data (content or information) to support the buyer’s decision-making.

Statistics

Field Year 2002 Q1 2003

Hits 7,812 2,473

Visits 198 73

Unique Visitors

59 27

Web Statistics (000)

Travel StatisticsField Year 2002 Q1 2003

Travelers 830 210

Room Nights 578 152

Travel SalesTravel Sales by Type

Diving & Safari1%

Rentals1%

Transfers & Tours2%

Accomodation69%

Aviation27%

Total Sales of EGP 656,329

Year 2002

Sales by Type

Other1%

Aviation16%

Accomodation83%

Total Sales of EGP 126,812

Travel Sales

Q1 2003

Top Brands

Le Meridien

Marriott Hotels & ResortsHilton Egypt

Abercrombie & Kent

Iberotel

Savoy

Intercontinental Hotels GroupAccor Hotels

Development Stages

Basic listing for properties & products

Established a booking engine

Introduced new services to the industry

Developed various products and services to

benefit both the traveler and the business

www.intoegypt.com Activities

For Travelers

For Businesses

Bi-Monthly Newsletters

Largest variety of hotels and holiday packages

Online existence with information and ratesBooking engine

Management System (Under testing)

Future Development

Online payment

Flight Booking

Outgoing Travel

Regional Expansion with our model

Incoming & Regional Travel

Challenges

Government Role

Private Sector Role

Obstacles

Conclusions