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www.axis.com
Weak growth ended 2008January- December 2008
Ray Mauritsson, CEO & President
Fredrik Sjöstrand, CFO
www.axis.com
This is Axis
> Founded in 1984, 25 years ago
> IT company driving the network video market
> Worldwide presence in more than 20 countries,716 employees*
> Product areas:
– Network Video Solutions
– Network Print Servers
> Global partnerships through distributors, resellers and system integrators
> Listed on NASDAQ OMX, Stockholm under the ticker AXIS
* December, 31
www.axis.com
Today's agenda
> Financials
– Sales
– Operating expenses
– Currency effects
> Market & Product update
> Outlook
> Questions & Answers
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Sales January – December 2008
> Total sales
– 1 975 MSEK (1 671)
– Growth 18%
– Currency effects - 2 MSEK
> Video sales
– 1 885 MSEK (1 530)
– Growth 23%
– Growth 23% (local currency)
MSEK Growth
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Operating expenses, Q1, 2007- Q4, 2008
0102030405060708090
100110120
Sales & Marketing Administration Research & Development
MSEK
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MSEK Margin
EBIT and Gross margin*
> Gross margin*
– 53.8 % (55.2%)
> Operating margin
– 9.9% (21.8%)
> Profit margin
– 9.8% (21.8%)
*Q4 2008
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Sales in the product areas*
*Q4 2008
Print, Scan & others
Video
96% 4%
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AsiaEMEAAmericas
40% 49% 11%
Sales in the regions*
*Q4 2008
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Currency effects on total sales by region
MSEK
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Highlights, January – December 2008
> New product generation
– Innovative products with H.264
– ONVIF, Global industry standard for the interface of network video products
> Development of Partner program
– 24,000* Channel Partners, + 10,000
– 620 ADP (Applications Development) partners, +170
> Global expansion
– Opening of three new offices
– 716 employees, +152
> Successful customer installations– Especially high interest in city surveillance and
transportation
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Axis new product generation
> The new generation of Axis network video products are well received on the market.
> Including H.264 compression standard
> More cost-efficient system solutions
> Higher image quality and optimized video streams
> Higher performance and more intelligence
www.axis.com
AXIS Q1755
> Newly launched HDTV network camera– High image quality– Autofocus– Day & Night
> Strøget, pedestrian street in Copenhagen– Initiative from the police and
Copenhagen Community– Crime prevention & safe city
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Market shares for video surveillance equip. in 2007
Rank Supplier 2007
1 Pelco
2 Panasonic (PSS)
3 Bosch Security Systems
4 Honeywell
5 GE Security
6 Axis Communications
7 Tyco Fire & Security
8 Samsung Electronics
9 Dedicated Micros
10 CBC
Others
Source: IMS Research 2008
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Market shares for all cameras in 2007
Rank Supplier 2007
1 Panasonic (PSS)
2 Pelco
3 Axis Communications
4 Bosch Security Systems
5 Sony
6 Samsung Electronics
7 Samsung Techwin
8 Honeywell
9 GE Security
10 Tyco Fire & Security
Others
Source: IMS Research 2008
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Rank Supplier 2007 Share
1 Axis Communications 33,5%
2 Sony
3 Panasonic (PCC)
4 Mobotix
5 Panasonic (PSS)
6 D-Link
7 Bosch Security Systems
8 Vivotek
9 ACTi Corporation
10 DVTel
O Others
Market shares for network cameras in 2007
Source: IMS Research 2008
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The market situation today
Short term perspective
> Network video growth impacted by financial turmoil
> Difficult to predict the market development
> Continued expansion of the product portfolio and the partner program
Long term perspective
> Continued high growth potential for network video
> Axis’ goals remain unchanged
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What makes the difference
Focus Partner network Global reach
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Questions & Answers
Q&A
