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www.annimac.com.au
WA Dept of Commerce DLT Session
The Future, Social Media & the Public Sector
Social Media Trends -
What the
3 May 2012 Perth Western Australia
Annimac / Anni Macbeth Futurist
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the future waits for no one
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Social Media :• Interactive• User generated content• Immediate • Mass access
Def: online & mobile tools enabling easy communication via internet to share info & resources
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Social Media
allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools.
Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan, Michael Haenlein 2010
Why Social Media for PS
from
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Power & Speed of Social Media : A Lesson
Dave Carroll vs United Airlines
protest song on YouTube :• 150 000 hits in 1 day• 500 000 hits in 3 days• 5 million hits in 4 wks
www.youtube.com/watch_popup?v=5YGc4zOqozo
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Exponential speed of change
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Unpredictable climate changes
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Population vs Resources
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Queue for petrol - California
Peak Oil Grounded – no fuel
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AustralAsian econ power bloc forming now
Global Financial Crisis
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Technology & human values
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Technology : driving all change
for example :
70 % of jobs in 2025
don’t exist now because
80 % of technology in 2025
not thought of yet
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Communicating now :
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Report : Social networking sites and our lives - How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies
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• 69% of women use social media sites (sms)
60% of men• 54% women use daily
42% men• 95% ages 12-17 now online
80% use sms• 83% ages 18 – 29 use sms
70% ages 30 – 49
51% ages 50 – 64
33% over age 65
Internet users & Social Media May 2011 USA
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Younger means faster
I’m never having kids. I hear they take nine months to download.
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Parallel
Universes
Younger
live
them
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Susie 10 is living in 4 or 5 worlds
simultaneously
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Only one world has limits & boundaries
Only one world separates play & work
Only one world has isms -
racism ageism sexism ethnicism tribalism
3 D reality.
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©2009 Annimac consultants www.annimac.com.au
• Passionate – value driven
• Team + personal
relationships
• Short term fast involvement
• Multi channel activities
• choices no spin
• very short term goals
• flexibility innovation
• real positive outcomes
Hot young PS employees
Need Want Comfort Zone
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Using S M successfully :
