www.adtecinc.com

Digital $ignage“$ign of the times”

Digital $ignage“$ign of the times”

Bob Derryberry

Western Regional

Sales Manager

Bob Derryberry

Western Regional

Sales Manager

www.adtecinc.com

Who do you want to reachand why?

Who do you want to reachand why?

• Point-of-purchase customer visibility• Specifically target audience demographics • Display informational services of your company• Raise brand and product awareness with customers • Narrowcast to a select audiences • Generate $$$ ad revenue

• Point-of-purchase customer visibility• Specifically target audience demographics • Display informational services of your company• Raise brand and product awareness with customers • Narrowcast to a select audiences • Generate $$$ ad revenue

www.adtecinc.com

Traditional signageAd & informational services

Traditional signageAd & informational services

www.adtecinc.com

Digital Signage ApplicationsDigital Signage Applications• Retail / Malls Decisionvision

• Hospitality/Casinos• Theme Parks• Museums/Aquariums• Airports• Cruise lines• Movie Theatres / Cinemas• Healthcare

• Retail / Malls Decisionvision

• Hospitality/Casinos• Theme Parks• Museums/Aquariums• Airports• Cruise lines• Movie Theatres / Cinemas• Healthcare

www.adtecinc.com

As consumer demographics change by store location and time of dayDigital signage give you the flexibility to target each audience individuallyat the right time, in the right place with the right message.

As consumer demographics change by store location and time of dayDigital signage give you the flexibility to target each audience individuallyat the right time, in the right place with the right message.

www.adtecinc.com

Types of ContentTypes of Content

• Slide presentations• Slides/Sound/ Animation• Internet info crawls over Video/Stills• Combination Slides/Video• Video /Audio/Crawls• Video/Audio with Ad Insertion

• Slide presentations• Slides/Sound/ Animation• Internet info crawls over Video/Stills• Combination Slides/Video• Video /Audio/Crawls• Video/Audio with Ad Insertion

www.adtecinc.com

Digital SignageComponents

Digital SignageComponents

• Advertising Sales• Content Creation & Management• Content Distribution

• Advertising Sales• Content Creation & Management• Content Distribution

www.adtecinc.com

So . . . . what's missing?

So . . . . what's missing?

www.adtecinc.com

Content ProvidersContent Providers

• Managed content & updates• In-house? • Outsourced?• Method for updates?• Turn-key solutions?

• Managed content & updates• In-house? • Outsourced?• Method for updates?• Turn-key solutions?

www.adtecinc.com

Content DeliveryContent Delivery• Content is output via:• DVD • Transfer to removable media• Hard drive for FTP / Mirror• Satellite distribution• Narrowcasting

• Content is output via:• DVD • Transfer to removable media• Hard drive for FTP / Mirror• Satellite distribution• Narrowcasting

www.adtecinc.com

What is Narrowcasting?What is Narrowcasting?

The transmission of audio

and/or video content to a

specific or series of playback

devices or . . .

Bulls Eye Advertising

The transmission of audio

and/or video content to a

specific or series of playback

devices or . . .

Bulls Eye Advertising

www.adtecinc.com

Narrowcast methodsNarrowcast methods

• Content transfer via DVD• Terrestrial (LAN-WAN, T-1,

802.11x)• Satellite (large amount of sites)

QPSK encapsulation. Security / Encryption available

• FTP / FCMP / Mirror• Live encode / decode stream

• Content transfer via DVD• Terrestrial (LAN-WAN, T-1,

802.11x)• Satellite (large amount of sites)

QPSK encapsulation. Security / Encryption available

• FTP / FCMP / Mirror• Live encode / decode stream

www.adtecinc.com

Networked system exampleNetworked system example

www.adtecinc.com

AdvantagesAdvantages

• Easy to update with timely information.• Automated / low maintenance.• Inter-active Options• Can update programming via

IP, DVD and satellite methods.• Target select customers at POD

• Easy to update with timely information.• Automated / low maintenance.• Inter-active Options• Can update programming via

IP, DVD and satellite methods.• Target select customers at POD

www.adtecinc.com

AdvantagesAdvantages• Effectively inform your clientele • Add customers at the point-of-

purchase • Raise brand and product awareness • Increase your ROI by narrowcasting to

select audiences• Engage customers with relevant and

timely programming

• Effectively inform your clientele • Add customers at the point-of-

purchase • Raise brand and product awareness • Increase your ROI by narrowcasting to

select audiences• Engage customers with relevant and

timely programming

www.adtecinc.com

Early adoptersEarly adopters

• Retail (Walmart - Victoria's Secret) • US Post Office - Government• Automobile manufacturers

Why?• Increase your ROI by narrowcasting to select• audience • Engage customers with relevant and timely

programming

• Retail (Walmart - Victoria's Secret) • US Post Office - Government• Automobile manufacturers

Why?• Increase your ROI by narrowcasting to select• audience • Engage customers with relevant and timely

programming

www.adtecinc.com

A/V Dealers, System IntegratorsDisplay & Hardware Manufacturers,Content Providers & Designerswill continue to grow themarket by working together

A/V Dealers, System IntegratorsDisplay & Hardware Manufacturers,Content Providers & Designerswill continue to grow themarket by working together

www.adtecinc.com

Thank you!

See your Sales Representative

for Digital $ignage $olutions

Thank you!

See your Sales Representative

for Digital $ignage $olutions