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This e-newsletter gives you a look at what's been happening at
WWF - our successes, learning experiences and what donors like you
ha
been up to.
lf your e-mail client does not display PandaMail correctly, you
can view it using your browserhere.
The pl ant bill board stands 60 feet tall and
measures 60 feet wide. On the ad, a Coke
bottle's silhouette is surrounded by a type of
Fukien tea plant, which absorbs air pollutants.
(Photo by Coca-Cola Philippines)
Coca-Cola and WWF unveil a living, breathing billboard
If you pass along Northbound EDSA-Forbes, you'll see the
country's first plant billboard. The a
represents a long-standing partnership between two international
organizations to make a positi
difference for the environment.
According to botanist Anthony Gao, each plant can absorb up to
13 pounds of carbon dioxide p
year. Says Gao, "This billboard helps alleviate air pollution
within its proximate areas as it can abso
up to 46,800 pounds of carbon dioxide from the atmosphere."
According to Coca-Cola, o
recyclable materials were used for the billboard: the plants are
housed in 3600 recycled bottle
designed to hold the plants securely and to allow the plants to
grow sideways. Holes were addedensure proper drainage and to hold
hydroponic drip-lines in place.
In order for the plants to get the necessary water and
nutrients, a drip irrigation system was ins talle
working on a schedule. This method saves water and fertilizer by
allowing water to slowly drip to t
roots of plants, and allows the plants to get what they need,
when they need it.
"We are proud to have brought to life the very first plant
billboard in the country. It is an em bodiment
our company's Live Positively commitment to making a positive
difference in the world
incorporating sus tainability into everything we do. With this ,
we hope to inspire Filipinos to join us
our journey, because we know that together, we can make a
positive impact," said Guillermo Apon
president of Coca-Cola Philippines.
"We're grateful for Coca-Cola Philippines' commitment to partner
with WWF, focusing on wat
stewardship and climate protection", said Lory Tan, vice-chair
and CEO of WWF. "Through the
partnerships, we will work to help Coca-Cola Philippines achieve
its Live Positively environmentargets and strive towards
environmental sus tainability in the Philippines."
(Photo by Coca-Cola Philippines)
Climate Change Adaptation Programme for
Island Garden City of Samal
Imagine the rhythmic lapping of waves on a powdered ivory
shoreline, punctuated by the occas ion
rustling of coconut fronds, given life by the sea breeze. The
Samal Island of today still boasts
unspoiled beaches, productive coral reefs and verdant forests.
As we face a climate-defined futur
however, the Samal Island of tomorrow may be a very different
place.
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Photo from samal.gov
Renowned not just for its unique name but for the extensive
wealth of its natural resources, t
Island Garden City of Samal (IGACOS) faces a promising future.
The ballooning population of Dav
City promises mi llions in revenues from tourism. Unfortunately,
destructive development, agricultu
runoff and climate change effects have already begun to assail
IGACOS' beaches, reefs and fores
negating its differential advantage as a tourism des
tination.
To address this, the World Wide Fund for Nature (WWF), European
Union (EU) and the loc
government of IGACOS are embarking on an ambitious four-year
program to build-up the resilien
of the region's coastal ecosystems while identifying and
reducing potential climate change-relat
vulnerabilities all to improve the lives and livelihoods of
native Samaleos.
The project aims to ens ure that effective climate change
adaptation strategies are developed and w
be implemented and that related adaptation strategies are
integrated into local planni
frameworks for associated coastal and island ecosystems by
empowered and resourc
stakeholders.
WWF-Philippines Vice-Chair and CEO Jose Ma. Lorenzo Tan says,
"The economic sufficiency a
stability of IGACOS is driven by its agriculture, fisheries and
tourism businesses. About 18,0
people alone are dependent on fishing for both subsistence and
livelihood. What happens to t
tourism sector when sea levels rise to reclaim IGACOS' ivory
beaches? Where will fisherfolk ca
their lines when coral reef productivity dwindles due to
bleaching or acidification?"
Concludes Tan, "IGACOS is barely a stone's throw away from the
coastline of Davao City. This is bo
boon and bane. By working with Samaleos to develop sustainable
sources of food, energy a
water, plus effective ways of adapting to climate change
effects, we may help protect the lives a
livelihoods of the 96,000 inhabitants of this island paradise.
More than just sustainability, our goal
to help IGACOS build its viability and competitiveness, as we
head toward a climate-defined future.
IGACOS Workshop June 15, 2011. (Photo by Ruel Pine)
The gentle Dugong i s planet Earth's only truly
herbivorous marine mammal. (Jurgen Freund)
Saving Mermaids in the Davao Gulf
Did You Know...Gentle Dugongs (Dugong dugon) gave rise to the
legendary Sirenas oMermaids of old mariners? YES! And they inhabit
shallow waters of the Indo
Pacific, wherever seagrass is most abundant. Sizeable he rds of
Dugong oncplied the Philippine archipelago until hunting and
habitat degradation reduceoverall numbers. Small pockets now hold
out in Southern Mindanao, Palawaand Isabela keeping seagrass
meadows cropped, healthy and productive.
Dugongs are classified by the IUCN as Vulnerable and are
protected under DENR Administrati
Order No. 55, Series of 1991. It is one of the flagship species
that the World Wide Fund for Natu
(WWF) protects in the Philippines.
Leading wireless services provider Smart Communications recently
partnered with WWF
encourage citizens to help save Dugongs and the o ther
charismatic creatures of the Davao Gulf. La
June, the wireless leader launched its Text-to-Donate service,
an SMS-based donation platform th
empowers over 46 Million Smart and Talk 'N Text subscribers to
easily contribute to WWF
biodiversi ty conservation programs via mobile phones.
Funds raised through this platform will be used by
WWF-Philippines in their efforts to rehabilitate a
preserve the Davao Gulf, which is a known habitat for Dugongs
.
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Once-sizeable herds of Dugongs once plied
the Phili ppine archipelago. (Jurgen Freund)
Smart and Talk 'N Text subscribers can make a one-time donation
for as low as five pesos or a
much as PHP1000. To donate, they only need to text WWF to 4483.
Valid values are 5, 10, 25, 5
100, 300, 500 and 1000. The donated amount wil l be deducted
from the subscriber's prepaid load
be billed to the account if user is a post-paid subscriber.
Smart Public Affairs Head Mon Isberto and WWF-Philippines
Vice-Chair and CEO Lory Tan during the
launching of the Text-to-Donate program designed to protect the
Dugongs of the Davao Gulf.
(Photo by Smart Communications)
- Solar race cars are out to prove that solar-
powered vehicles can have both the speed
and range to outdistance many others poweredsolely by fuel.
Shown here is SIKAT I, a
Filipino-made, second-generation solar car.
(Photo by The Phili ppine Solar Car Challenge
Society)
Sikat Ako update This October, the Philippines will be joining
the 23rd World Solar Challenge with its entry, SIKAT
Made by a team of De La Salle University (DLSU) engineering
students and faculty members, t
SIKAT II solar-powered car was made possible through the
Philippine Solar Challenge Society, In
(PSCSI) a non-stock, non-profit organization which aims to
promote the beneficial use of renewab
energy sources - including, but not limited to, solar power.
Four (4) WWF donors are now vying for a s lot to join the
Philippine Team through our Sikat Ako Don
Challenge, made pos sible by WWF's Chairman, Mr. Vincent
Perez.
Donor-challengers Rossini Conwi, Romy Sison, Catherine Tabal and
Erico Garcia submitted t
best donor s tories of all. The donor story amounts for 40% of
the challenger's total points. Romy a
Catherine are leading with 33 points, followed clos ely by Erico
at 32 points and then by Rossini at
points.
On to the next level of the donor challenge! Who will get the
mos t points in encouraging other frien
to help save the environment through wwf.org.ph/donate? Stay
tuned!
WWF Fundraiser Spotlight on Maymay Quinto
"Excuse me, two minutes for the environment?"
I have been usin this line for two-and-a-half ears now. I am a
WWF Fundraiser and I educate eve
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(Photo by WWF-Philippines)
single person I talk to on the field about the environment.
Whether they sign up to become
supporter or not, I make sure that they walk away knowing
something about it. They may go hom
and decide to have a look at the website, they may decide to
volunteer or make a donation in th
future.
I would say being a fundraiser has helped me become a better and
bigger person. It has taught m
PATIENCE in its truest sense. Rejections are EVERYWHERE, so the
toughest part is managing yo
emotions . I just always have this thought in m ind: At the end
of the day, I'm just trying to help save t
Earth, what can be more important than this? After all, we only
have one Earth, right?
We work in the rain and the s corching heat of the sun but
what's that when you think of the lives lo
during Typhoon Ondoy, food shortages, the destruction of species
and our future generations? I
nothing. What I get from this job outweighs all of the
rejections and difficulties I've ever faced. No o
can do this job jus t for the money. You have to be passionate
about it, I am and I love it.
Thanks to donors like you who stopped and listened to our
fundraisers the cheerful bunch in front of the
panda tarpaulin in underpasses, malls and selected event sites.
(Photo by Jun Bagaindoc)
WIN A DUGONG PLUSH TOY!Because we want to give our donors a
treat every once in a while, we figured you would love to g
one of those limited edition dugong toys. Follow these simple
steps and prepare to welcome
dugong right at your doorstep!
Using a SMART or TALK N' TEXT SIM card, text WWF 5 to 4483.
You will receive a mes sage from 4483.
Send your complete name and the trace number from that message
to
[email protected].
The first FIVE (5) donors to send in their names and trace
numbers shall receive limited
edition dugong plush toys. We will deliver the dugong toy to
your preferred mailing address .
Promo ends on August 15, 2011.
hy do you donate to WWF-Philippines? Send your stories and
experiences
[email protected] and you could be in our next newsletter!
We look forward to heari
from you!
Pandamail is the newsletter of WWF-Philippines
4/F, JBD Plaza Buil ding
65 Mi ndanao Avenue, Bagong Pag-asa
Quezon City 1105, Philippi nes
For comment s and suggestions:
Email: [email protected]
Phone: +63 2 895-6294
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2011 WWF-Philippines
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