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NETWORK LIFE
As we kick off 2014 …
Stephane Faggianelli is promoted to take on the broader role of regional president in our Europe/Middle East & Africa (EMEA) region.
Warm welcome to Martin Conneen who joins us as regional president for Wunderman APAC.
New regional leadership “As 2014 begins, I want to take this opportunity to extend my heartfelt greetings for the season and appreciate you all for our accomplishments and achievements in the last few years. We have grown exponentially in terms of our size and structure, with 2013 witnessing a global change in the way we position ourselves. As we continue to invest in success, we aim to further solidify our offering to a new generation of marketers and their need for real-time consumer conversations. The emphasis has and should continue to be on our clients in order to show the Wunderman difference in digital, data & CRM. The recent changes in the regional team are steps towards strengthening our organization while not losing focus on growth and ambition. Nimesh Desai, Michel Mommejat and Krishnan Menon have been given new mandates to support us in making this happen. Bryce Whitwam in Shanghai has also been given an extended role to ensure we pool our capabilities together to bring world-class, creative ideas to completion. Remember the network is paramount. We may be best in our respective markets but we are better together. And that drive is what will take us to the top. As I pass the baton on to Martin Conneen and the regional team, I would like to thank one and all for your support and dedication to achieve what we have today. Here’s to an even better and bigger 2014!
- Stephane Faggianelli
NETWORK LIFE
Shout out loud – Short summary of Communications in 2013
NETWORK LIFE
Sigi Awards 2013/2014 – Final Lap We ring in the New Year knowing there are hundreds of great creative campaigns done on behalf of our clients that have a good chance of winning at the coveted Sigi Awards. The entry deadline looms and completed entries would need to be submitted by the end of the day January 29th, Wednesday.
WPP Atticus Awards – Last call for entries!
Chris Jones and Vince Ota, executive creative director at Wunderman China Group and Wunderman International Japan respectively, have kindly extended their expertise to assist with the submissions. For more tips and expert review prior to submission, feel free to reach out to Ravleen Kaur for further details.
Open exclusively to professionals working in WPP companies, winners share up to $55,000 in cash prizes for original published thinking. Entry is free and the deadline for submission is 31 January 2014, Friday. Go to inside.wpp.com/InsideWPP/Marketing/Atticus/ to download an entry form.
Latest The Wire – WPP Newspaper out now
Check out the latest issue of WPP's award-winning global newspaper online - keep up with what's hot and happening around the WPP world and beyond. The newspaper is published for 170,000 WPP folks around the world. Issue 50 – Q1 2014 can be viewed at https://wire.wpp.com/issue50/
NETWORK LIFE
Wunderman China Group gets a website makeover Check out their new website at http://www.wunderman.com.cn/
Wunderman Singapore launches Microsoft’s National App - Real Impact
National App - Real Impact is an Global Desktop App for Microsoft employees in the 4 listed countries and is available on the Windows Store for Windows 8 devices only. http://apps.microsoft.com/windows/en-sg/app/c0736f3d-6a4e-4454-800c-7c0d0eebf289
Creative: Keith Tan, William Arya and Cyndy Messah Technology: Emil Purugganan, Phyo Zin Wai and Saiful Halim Production: Manoj Nair, Jessen Tan and Darren Tan Account Manager: Rheena Khera
Objective: Wunderman Singapore was tasked to build Windows 8 desktop App for Microsoft APAC – Citizenship Asia Pacific team. Real Impact Malaysia was launched on 6th January 2014 and Singapore, Indonesia and Philippines will follow.
Microsoft employees can now have first-hand information on how Microsoft supports the Government and Economic transformation in their respective countries’ National Plan; hence ‘Real Impact’. This is the first Windows 8 App and will be a walking presentation to government bodies, external vendors, partners, businesses as well as useful for internal sharing.
CREATIVE SPOTLIGHT
Meet January’s Creative of the Month: Raymond Murphy
“From no age at all I could pick up a pencil and draw, but a special thanks goes to a Belfast upbringing for instilling an awareness of identity, association and community. I worked in illustration and graphic design in various jobs, but it wasn’t until I eventually left Ireland altogether and experienced a non-English-speaking environment in Japan, that the significance of language, and its expression, revealed itself. The fact that both the visual and the spoken, together, give form to culture and strengthens community has huge emotional resonance with me and has continued to be a cornerstone element in my creative approach ever since.
Ray’s Pick of the Month
Wunderman Indonesia has it for me in spades this month. They are taking advantage of great local character to capitalize on global assets to build rich experiences that have authentic appeal and foster real engagement. First place goes to the work for Nokia Lumia 1020. Getting the product endorsed by domestic talent in a way that is approachable and in the hands of the target is something that can normally prove difficult. However, here it’s easy to get in and play with the celebrities’ photos to your heart’s content, and then get that all important share. All the while it extolls the virtues of the product, with a ream of videos and photography, all of which are of the same authentic, no mess, universal tone and manner.
My name is Raymond Murphy and I’m an art director at
Wunderman International Tokyo. Right – let’s get to the
work!”
CREATIVE SPOTLIGHT
Work on Ford’s all-new Ecosport Discovery also stands out thanks to its youthful art and copy. Everything is driven from the verb and does well to project the concept of action. Getting to know your own city is a great way to celebrate local character, and touches a nerve with those who want to express something about where they’re from. Let’s face it, who doesn’t? I particularly like the graphics and typography thanks to their simplicity and consistency.
Definitely a worthy mention for the work behind Microsoft Office 365. It’s fairly normal to see promotional work geared toward students, however it makes all the difference that Microsoft are offering an internship. This real offering screams authenticity to the target audience, and by leveraging the social media fan-base to create conversation around 365 invests in the long-term, for the product and for the appeal of the company in general – well done!
Wunderman Indonesia’s work to introduce the new Ford line-up: B515 Ecosport Discovery
“More good work from
Wunderman Indonesia”
NEW BUSINESS
Huge congratulations to the following teams on the following new business wins -
Wunderman Shanghai: OnStar (CRM)
Wunderman Shanghai: Cloud Health (Branding/Logo Design)
Wunderman International Japan: Global Logistics Properties (Digital and SEO site rebuild/CMS)
Wunderman Taiwan: LINE (Online/Offline program)
*The above information is for internal communications only; it should not be communicated externally (especially to the Press) unless approved by Wunderman APAC team.
AWARDS
AGENDA Hong Kong has done an amazing jobs at the awards front! Congratulations to the team on winning a total of 16 awards in the month of December alone. HK4As Kam Fan Awards 2013: Wyeth’s Two Thoughts One Goal
Silver, Media Single - Best use of Digital Media Bronze, Media Campaign - Best use of Digital Media Bronze, Media Campaign - Best use of Social Media Merit, Media Single - Best use of Social Media
Nike’s M vs W
Bronze, Media Single - Best use of Social Media Merit, Best Use of Digital Technology & Innovation Merit, Media Single - Best use of Digital Media
Nikon’s ‘I am the City Explorer’ Merit, Website/ Mini-site (Campaign sites)
Mob-Ex Awards 2013: 7-Eleven’s Monster University
Gold, Best Viral Marketing Gold, Best Mobile Site
Starbucks’ My Starbucks Rewards Silver, Best CRM & Loyalty Programme
Communicator Awards 2013: Microsoft’s Simply Faster Trilogy, Award of Excellence (Online Video - Innovative/Experimental) Starbucks’ My Perfect Summer Friends, Award of Distinction (Online Advertising & Marketing) Starbucks’ Reunion for Joy, Award of Distinction (Online Advertising & Marketing - Game or
Application) Darlie’s Shine Your Day, Award of Distinction (Online Advertising & Marketing - Game or Application) Colgate’s Refreshing Tea Garden, Award of Distinction (Mobile Sites: Health & Wellness)
Laura Cheng, HR director at Wunderman China Group, wins the first ever Greater China Agency of The Year for Talent Management Person award, sponsored by Campaign Magazine. Laura prevailed over a field of nominees from China and Hong Kong to win it all. Yee Poh Ling, senior vice president, Global HR APAC, Wunderman Asia Pacific was also a runner-up for APAC Talent Management Person of the Year.
AWARDS
MOVERS & SHAKERS
Bryce Whitwam has been elevated to lead all Wunderman network companies/subsidiaries in Shanghai. Huge congratulations on the well deserved promotion! Full announcement on www.wunderman.com
CONNECT & SHARE
Creative Deep Dive Next session will feature the winners of 2013 Q4 creative review and will be held in the month of February. Stay tuned to the details reaching your inbox!
Digital Deep Dive January ’14 – The new year kicks off with an exciting session by Komli Media. Twitter has partnered with Komli to manage all Southeast Asia sales and help to develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. The deck can be accessed on the Loop. If you wish to recommend any speaker or partner or have suggestions, please feel free to contact Ravleen Kaur, regional network coordinator.
Planning and Analytics Ring January ’14 – Upcoming session will feature Peter Emmanuel Juan, social media manager at Wunderman International Philippines and will be held in February. If you wish to recommend a planner/strategist/personnel from the Wunderman network, please feel free to contact Andrew Ong, regional knowledge coordinator.
IN THE PRESS
In December 2013 and November 2014, Wunderman has had extensive coverage on the following: • New regional leadership - Martin Conneen takes the reigns of Wunderman APAC as
president. Full press release on Wunderman APAC Blog. • Wunderman APAC powers up regional team. Full press release on Wunderman APAC Blog. • Bryce Whitwam promoted to managing director for all Wunderman network companies in
Shanghai. Full press release on Wunderman APAC Blog. • Bryce Whitwam writes an editorial piece for Campaign Asia – Death of creative digital
agency. • Chris Jones speaks with Creative Interviews .
The full APAC press review can be found on The Loop.
Source: The Drum Source: Mumbrella Asia Source: Campaign Asia
2013 Milestones for Zed Graduate and Zed Academy
TALENT PROGRAM UPDATES
For ZED Academy, APAC as a whole was able to over-achieve targets set in 2013 by 26%. Some key markets that have gone beyond expectations include Singapore, Philippines, Thailand and China that went trail-blazing all the way! For ZED Graduate, APAC was not able to achieve meet target in 2013 to take advantage of EDB funding. Some challenges faced were a slower US economy and demand in China for rare- data analytics skills that are tough to find in Singapore. In the upcoming months of 2014, markets are encouraged to give stronger consideration to hiring fresh graduates from Singapore. HR will continue to push in every market and seek your support in doing so.
Target Actual Target Actual
Country Z Academy Z Academy Z Graduate Z Graduate
Australia 6 6 Beijing 4 5 1
Guangzhou 2 7 Hong Kong 4 1 1 Indonesia 4 1
Japan 5 2 2 1
Korea 2 1 2 Malaysia 2 1
India (New Delhi) 4 2
Philippines 5 7 1
Shanghai 18 39 1 Singapore 10 14 4 10
Taiwan 2 Thailand 5 7 Vietnam 1
Total 74 93 12 11
(+3 in US&UK)
SNAPSHOTS
Wunderman APAC offices ring in Christmas and the new year …
Wunderman Shanghai
AGENDA Hong Kong
Bryce Whitwam, Sunny Hermano and Chris Jones distribute Christmas goodies as the office Santa Claus!
Comwerks & Wunderman Singapore
December birthday babies
Picking out lucky draw winners!
SNAPSHOTS
Wunderman China Group wishes clients a ‘kick-ass’ Year of the Horse!
Wunderman in China developed a little souvenir for our clients - Rattle-drum. The hand-shaped strings will pat the drum which looks like a horse’s ass. It’s a play on a Chinese phrase to “kick ass” - slap the horse. Great idea, Team China!
KNOWLEDGE & INTELLIGENCE
10 Trends that will Shape our World in 2014 and Beyond They are: IMMERSIVE EXPERIENCES: Entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers’ imagination and attention. DO YOU SPEAK VISUAL?: We’re shifting to a visual vocabulary that relies on photos, emojis, video snippets and other imagery, largely supplanting the need for text. “Visual” is a new lingo that needs to be mastered. THE AGE OF IMPATIENCE: With the mainstreaming of the on-demand economy and our always-on culture, consumer expectations for speed and ease are rising exponentially. As businesses respond in kind, making the availability of their products and services more instant, impatience and impulsiveness will only continue to increase. MOBILE AS A GATEWAY TO OPPORTUNITY: In emerging markets, the mobile device is coming to represent a gateway to opportunity – helping people change their lives by giving them access to financial systems, new business tools, better health care, education and more. TELEPATHIC TECHNOLOGY: Thanks to the rise of brain-computer interfaces and emotion recognition technology, brands are getting more adept at understanding consumers’ minds and moods, and reacting accordingly in a very personalized way. THE END OF ANONYMITY: Thanks to an array of new technologies and a growing drive to collect personal data, it’s becoming nearly impossible to remain unobserved and untracked by corporations and governments. As anonymity becomes more elusive, expect pushback from consumers and a growing paranoia around technologies and services that affect privacy.
In their ninth annual forecast, JWTIntelligence shares 10 key trends that will drive consumer mind-set and behavior for 2014 and beyond. These trends examine how consumers are both welcoming and resisting technology’s growing omnipresence and a result of quantitative and desk research conducted throughout the year.
KNOWLEDGE & INTELLIGENCE
RAGING AGAINST THE MACHINE: As we move further into the digital age, we’re starting to both fear and resent technology, fretting about what’s been lost in our embrace of unprecedented change. We’ll put a higher value on all things that feel essentially human and seriously question (while not entirely resisting) technology’s siren call. REMIXING TRADITION: With social norms quickly changing and a new anything-goes attitude, people are mashing up cherished traditions with decidedly new ideas, creating their own recipes for what feels right. PROUDLY IMPERFECT: Imperfection and even outright ugliness – the quirky, the messy and the clearly flawed – are taking on new appeal in a world that’s become all too polished or mass-produced. The imperfect is coming to feel more authentic, and also more comforting and meaningful. MINDFUL LIVING: Consumers are developing a quasi-Zen desire to experience everything in a more present, conscious way. Once the domain of the spiritual set, mindful living is filtering into the mainstream, with more people drawn to the idea of shutting out distractions and focusing on the moment. Watch the video or the condensed report on slideshare. The full report can be purchased and download “10 Trends for 2014 and Beyond”. For more information, contact Andrew Ong, regional knowledge coordinator.
Curious?
Read the December issue of APAC
Digital Trends for inspiration.
KNOWLEDGE & INTELLIGENCE
Global Intelligence Dossier of the Month: Millennials For more information and assistance, please contact Andrew Ong, regional knowledge coordinator. If you have any news or suggestions, please contact: Ravleen Kaur or Michel Mommejat.
