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8/2/2019 wud land 2
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BUSINESS PLAN
PROJECT:- WOODEN CURTAINS
PRESENTED TO:- SIR. AHMAD RANA
PRESENTED BY:- GROUP 1
WUD Land co.
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BUSINESS PLANExecutive summary
Business Idea:-
My business idea is to made the curtains which are
made by the wood and obviously it fulfills the criterion of uniqueness in thatway like .
Uniqueness:-
- First time it is made by wood.
- Riling through a wooden frame.
- Easy to clean with dusters etc.
Target Customers:-
1. For newly built house.
2. For dowry.
3. For renovation.
4. For Institutional buyer.
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oya y
-Concentrate on the values and it covers whole area of creativity
-Fulfills the need of upper class
-Improve the living standard of middle class families.
Maintain the loyalty of the customers by providing
- Good services
- Provide satisfaction
- give the sense of creativity
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Competitors:-There is no as such direct competitors to influence our
strategies because our product is unique and not already exist in the market.
additional stages development:-
our business require additional stages of development like introduce
-Display Glasses
-Fancy lights
-Different pattern of the curtains-Different designs
Investment require:250,000
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Pricing strategy
Pricing strategy is one of the most important area where we can distinguish
from the competitors so our cost of the one curtain is less than Rs.1000 so
price of the curtain is Rs.1500 to 1700 is acceptable.
Break up of cost:-
Normal window size 7*5 feet
Materials (per curtain) Rs.
Wood .700
Nails 20Cloths .75
(5 yards approx)
Glue.. ..50
Carpenter wage....200
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Business Description( product)
Function or feature
It include function like..
Easy to open
Easy to clean
Durable
Revenue model
We can generate cash from different sources..- Email (website)
-Trade associations
- Personal contacts
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PRODUCTION
Raw Material Requirement
Wood obtained from the forest is of prime quality. Therefore, it is recommendedto use dry wood from the forests for manufacturing of quality wooden curtains.
Wooden goods manufacturing units in Pakistan mostly use sheesham wood.
Other types of woods used
in manufacturing curtains are:
Teak wood
Walnut wood Keekar wood
substitute material like lasani, winboard are also used in the manufacturing of
Wooden curtains.
Sources of woodChanga manga,
Pakhowal,
Kundian
Chicha watni
Bahawalpur
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SWOT Analysis:
Strengths
Strong product Perception
High Quality product
solid technical Staff
Highly Qualified top Management
Weaknesses
Lack of Promotions
Opportunitiescapacity to capture market share
Threats
lack of technological infrastructure
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Market Size
Local wood goods demand is directly related to the population living in a
locality. Therefore, the demand for wooden curtains is higher in heavily
populated cities of Pakistan like Lahore, Multan, Karachi, Peshawar etc. &
developed cities like Islamabad.
The current market size in terms of the market share for our product is
Market share 30% (In Lahore because the morale in Lahore is extremely high
and people are willing to pay)
Market share 40 % (in Multan, Karachi, Peshawar)Market share 30% (In Islamabad )
Market share 20% (In other cities)
Marketing Plan
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BUSINESS SITUATION:
Distribution
Retailers
distributors
Dealers
Promotion
Posters
Broachers
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