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Presentation about project Centralab and pilot Eco-tourism (FOV).
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Seven Steps to Build up a Living lab: The LEADERS Approach
Ana Malešič, Andreja Pucihar, Mirjana Kljajić Borštnar, Gregor Lenart
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
About CentraLab project• Program: Central Europe - European Territorial
Cooperation Objective• Duration: 1.5.2011 – 30.4.2014• Lead Partner: E-zavod (SI)• Project Consortium: 10 Project partners from 8 EU
countries• Core Action: variety of 10 cross border pilot projects
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Project Parnters
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
The Main Activities
The main activities in the 36-month CentraLab workplan include:• A survey of the current potential for application of
the CentraLab approach.• A coordinated set of trans-national pilot projects that
build partnerships.• And co-design innovative approaches for ten issues
of shared concern.
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
The Main Activities Ten pilots:• Eco-tourism,• Energy, • Micro-SME Networks, • Media & Creativity, • Mobility, • Environment & Education, • Climate Change, • Waste Management, • Rural Development, • eHealth;
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
The Main Activities
• A strategic governance work package that defines a framework for multi-level Memoranda of Understanding building up to a Central European-wide charter for the long term governance of the CentraLab network.
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Main Strategic Outcomes
• The R&D roadmap identifying the innovative ICT service.
• The development policy implications.
• The governance models.
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Livinglab approach
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A Living Lab is an ecosystem for experimentation and co-creation with real users in real life environments
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Summary of the Steps
1. Localise and identify your stakeholders2. Establish a Living Lab PPP (Public Private Partnership) 3. Assess the relevance of „cross border“ issues
4. Deploy an ICT infrastructure
5. Establish a local and/or „cross border“ PPPP community (PPP+People)
6. Run one or more User Driven, Open Innovation pilots
7. Summarise and evaluate the results
Francesco Molinari 9
This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Eco-Tourism Pilot
Pilot Concept and Approach
The Eco-tourism pilot is hosted by University of Maribor, Faculty of Organizational Sciences, within its Living Lab environment.
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Eco-Tourism Pilot
Eco-tourism objectives of the pilot are:
• understand trends in the development of eco-tourism,
• development of tourism products & services with the help of user involvement,
• use of modern technologies.
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Funding Sources
• ERDF (85 %) - out of which for activities in 3rd Countries (ERDF)
• 15% - University of Maribor
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Added value
• Strengthen the supply of eco-tourism services.
• Extensive knowledge of products and services that are eco certificates.
• Identification of new tourism products and services in the region.
• Commitment to the implementation of environmentally friendly tourism activities.
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Organisation
• Content of applications will be visualized and supported by geolocation, maps and multimedia materials.
• Applications will be available via the Internet, mobile phones and also through innovative printed map products.
• The portal will be used as a tool for Living Lab operation.
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Current achievements
• Presentation of the first prototype itinerary: www.gis.si/turizem_zirovnica/
• Presentation of the pilot webpage: http://eco-tourism.centralivinglab.eu/
• Platform in first form
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This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF
www.centralivinglab.eu
Thanks for your attention.
http://www.centralivinglab.eu
[email protected] [email protected]@[email protected]
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