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Telcos exposing APIs

Maria Cuevas

Future multimedia and mobility communications Lead - Research and Technology Strategy

BT Innovate & Design

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Agenda

Telco market landscape - UK

Telcos need new sources of revenue

Exploit and expose unique assets

Exploit third party assets and innovation

Explore new business models

Ribbit

Summary and conclusions

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Operator revenue growth is slowing down

Decline in fixed revenues .

Slower growth on mobile .

Voice revenues declining

Data revenues growing at a lower pace

Large infrastructure investment in fixed (ADSL+, cable and fibre) and radio (HSPA,

HSPA+, LTE) access networks

Telco market landscape UK

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Telcos need to find new sources of revenue

Expose own unique assets

Leverage third party assets

Explore new business models

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Telcos unique assets to expose

Customer data and relationships:

Identity, age, address, demographics

Call log history

Contacts, social graph

Billing relationship

Authentication

Location information

Customer community (residential and business)

Partner community (suppliers, OLOs, content providers)

Infrastructure:

Macro cellular radio, WiFi, DSL, fibre, cable

Backhaul and core transport networks (private and public)

Call control, number portability, interconnect and roaming agreements

Mobility management

Policy control

Data centres and storage

Resilience, assurance, overload control, network management

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Third party assets to exploit

Open APIs

Search, Blogging and Micro Blogging, Bookmarks, Calendar, Contact management, Socialnetworking, Events, Maps, Music, Video, Financial, Messaging, News, recommendations,references, Wiki.

Device APIs

Mobile Phones, Set Top Box, Media Phones, Home tablets, Home Hubs, Book Readers etc.

White labelling opportunities, partnerships and acquisitions

Innovation from Web 2.0

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New business models

Revenue-share

Open APIs, Application Stores, innovation labs and partnership ecosystems

Two-sided business models

Leverage relationships and customer community

Provide services to both upstream and downstream usersTelco becomes an enabling platform

Collect revenue from either or both sides

Freemium servicesBuilding the size of the community via a free service

Value-add features come as a subscription

Indirect value-add to other integration propositions/services

http://www.stlpartners.com/

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Exposing Telco assets:

Call Logs, Authentication, Call Management, Contact Management, Messaging

Exploiting third party assets

Innovation from developers ecosystem

Partnerships: Ribbit for Salesforce, Ribbit for Oracle, Ribbit for GoogleWave

Existing a new business models:

Pay per use of APIs, freemium, revenue share, wholesale products, whitelabelling opportunities

Upstream revenue for Application Service Providers

Ribbit is an open telephonyplatform that exposes traditionallyclosed telephony services to

developers, allowing them toincorporate rich communications

features into their applications

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The Platform

ConsumerExtensions

Ribbit forMobile

Ribbit for

Mobile

Dev. Services Reports QOS/ SLA Distribution Billing OSS/BSS

APIs Open APIs

Enterprise

Consumer, EnterpriseRibbit Apps + 3rd Party

Dev. Apps

Technology

PSTN VoIP VoIM

Ribbit SmartSwitch

Integrated Telephony /Communication Gateways

Browser

MSN,

GoogleTalkSkype

Flash

PhoneGateway

Ribbit Applications Developer Applications

SIP

PhonesDual-modeWi-Fi/MAX

Landline

Mobile

Ribbit forSalesforce

Ribbit for

Salesforce

ConsumerEnterprise

Sendtexter,

Rocketvoxetc.

Sendtexter,

Rocketvoxetc.

Sprout,ProletoNetsuite

etc.

Sprout,Proleto

Netsuiteetc.

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Summary Conclusions

Telco traditional revenues are slowing down, margins are decreasing

The need for additional sources of revenues is driving operators towards:

Exposing their own assets

Exploitation of third party assets

Exploring New business models

BTs recent acquisition of Ribbit is pursuing all of the above

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Offices worldwide

Telecommunications services described are subject to availability and may be modified from time to time.Services and equipment are provided subject to British Telecommunications plc's respective standard

conditions of contract. Nothing in this publication forms any part of any contract.

British Telecommunications plc 2006

Thank you