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Written Analysis of a CaseAntenor Cruz
AustriaRina Tan
Zanganeh
Summary of the SituationPeople have been looking for “greener” alternatives to remedy the plethora of our environmental problems, especially with the usage of plastic materials which causes pollution to water and land. With this, people around the world have discouraged the usage of plastic materials, especially the disposable ones.
Due to long chains of chemicals bonded together, it would take a long time for them to break down and for the chemicals to return to the ecosystem.
As our people are mindless about their trash, we would see a lot of plastic materials scattered around the city. That is why the authorities are now starting to be strict with garbage problems and are eagerly looking for effective ways to solve the waste problem.
The Idea: Biotensils
BioTensils solves the problem of plastic waste disposal but at the same time, giving its customers the ease and comfort of using plastic ware, without the uneasiness brought by the usage disposable plastic being harmful to the environment.
Plastic Cutlery After ~30days
After ~60days
What happens to BioTensils after being used and disposed of?
Plastic Polymers (-CH- chains)+ Additive
Water (H2O) +Carbon Dioxide (CO2)
+ Biomass
UV Light (from sunlight)
Oxygen (O2)
Main Reaction
How It Works: Oxo-biodegradable Additive
How It Works: Oxo-biodegradable Additive
Oxidation with Light and Oxygen
Biodegradation
With enzymes, bacteria, bio-assimilation
Figure 1: Bioerosion of peroxidized PE and the growth of Rhodococcus rhodochrous after one month Source: EPI-Global.com
What’s in it for me?
End ConsumersEnvironment
Food establishments
Manufacturer
• Biotensils degrades in less than 90 days• Alleviate waste problem
• Corporate social responsibility• Positive image
• Get to enjoy the benefits of a cleaner, greener environment
• We earn from making the world greener and cleaner one utensil at a time!
Wholesalers• High profit margins• Earn while helping the environment
What We Foresee
Next StepAllow us too:
1.Sponsor an outlet We’ll provide a one week supply of utensils to
any outlet of your choice.
2. Inform the Public Upon satisfactory reviews, we will inform the
public of your move towards greener and more sustainable measures.
3.Hold a Launching/Tie - Up Party
Thank you for giving Simple Solutions your time!