Writing A Business Plan

Lesson Goals:

• Entrepreneurs will learn:– The reasons for preparing a business plan– The components of a business plan– The format of a business plan

Writing A Business Plan

Writing A Business Plan

Marketing Research and Analysis

• Customers• Market Area• Market Size and Trends• Competition• Market Share and Sales

Writing A Business Plan

Marketing Plan• Overall Market Strategy• Pricing• Sales Tactics• Advertising and Promotion• Packaging• Publicity

Writing A Business Plan

Operating Plan

• Location• Facilities and Improvements• Strategies and Plans• Labor Force

Writing A Business Plan

Management Team

• Organization• Personnel• Management Compensation

and Ownership• Board of Directors

Writing A Business Plan

The Financial Plan

• The Cash Flow Worksheet• Sources and Uses of Funds• The Income Statement (Profit

and Loss Statement)

• The Balance Sheet

Writing A Business Plan

The Cash Flow Worksheet

• Sales• Cash Receipts• Disbursements• Net & Cumulative

Writing A Business Plan

Sources and Uses of Funds

• Sources of Funds• Uses of Funds• Cash Balance

Writing A Business Plan

The Income Statement

• Sales• Cost of Goods Sold• General & Administrative

Expenses• Net Income (pre-tax)• Taxes• Net Income (after-tax)

Writing A Business Plan

The Balance Sheet – Assets

Writing A Business Plan

The Balance Sheet – Liabilities

Writing A Business Plan

The Balance Sheet – Equity

• Equity• Total Liabilities and Equity

Writing A Business Plan