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WRDW News 12 in Augusta has integrated the app, Periscope, into everyday news life. Through using Periscope, viewers get a “behind the scenes” look at what anchors, reporters, and producers do each day. The app sends a tweet from the user which, in most cases, is usually the anchor of the newscast. Our anchors switch off who gets to air their behind the scenes broadcast each day so only one phone is being used at the desk. Once the tweet is sent out, a producer or web manager will retweet it through the station Twitter account to send it out to followers there as well. This gets the message out to a wide audience. Some innovative examples of ways we’ve used Periscope include interviewing a Periscope viewer in Paris right after the attacks. Watch the interview here: https://youtu.be/UJGYnHDSBVI Another time we were able to split up a photographer and a reporter to let the photographer cover breaking news. It was unclear whether the crime scene was worth losing a valuable live shot over so the photographer went without the TVU and was able to pull of Periscope during the newscast to get us a look at the scene. Periscope is also something reporters have done to show an event they’re covering live and then tease to what they’ll be showing in the next newscast. One example, a reporter teased ahead to tornado and weather damage coverage by interviewing a man whose home was destroyed, and giving a live look at the damage in his home and along his street. Two periscopes from that day can be viewed here: https://www.youtube.com/watch?v=dqBxjgCU90I https://www.youtube.com/watch?v=fNenMf1ms2U Viewers on Periscope get to interact with our anchors and reporters and learn they are real people just like them. It brings the anchor desk to a personal level. Several local viewers are regulars, and enjoy watching their TV along with the behind the scenes Periscope. They will frequently ask follow up questions to news stories, which gives our anchors a chance to share more background on a story than can often fit in a 1:30 of news. It also allows anchors to point viewers to our web site for more information. Producers enjoy re-watching their newscast with all the verbal comments from the anchors and even Periscope viewers as they go through the show. It helps producers learn what anchors are thinking by getting the play-by-play right after something works or doesn’t work in order to make the newscast better each day. While Periscope viewers watch behind the scenes, they will often ask how they can watch our newscasts if they don’t live in the area. Anchors will tell them about our live stream on WRDW.com to compare behind the scenes with on-air. The analytics of our livestream have been included that show the increase since Periscope first launched back on March 26, 2015.

WRDW News 12 in Augusta has integrated the app, Periscope, into everyday news life ...8aa451dfffb75c741357-85fce7e0bdfa6cef45dd3e9f3ae6c20e.r58.cf… · 2016-03-03 · WRDW News 12

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Page 1: WRDW News 12 in Augusta has integrated the app, Periscope, into everyday news life ...8aa451dfffb75c741357-85fce7e0bdfa6cef45dd3e9f3ae6c20e.r58.cf… · 2016-03-03 · WRDW News 12

WRDW News 12 in Augusta has integrated the app, Periscope, into everyday news life. Through using Periscope, viewers get a “behind the scenes” look at what anchors, reporters, and producers do each day. The app sends a tweet from the user which, in most cases, is usually the anchor of the newscast. Our anchors switch off who gets to air their behind the scenes broadcast each day so only one phone is being used at the desk. Once the tweet is sent out, a producer or web manager will retweet it through the station Twitter account to send it out to followers there as well. This gets the message out to a wide audience. Some innovative examples of ways we’ve used Periscope include interviewing a Periscope viewer in Paris right after the attacks. Watch the interview here: https://youtu.be/UJGYnHDSBVI Another time we were able to split up a photographer and a reporter to let the photographer cover breaking news. It was unclear whether the crime scene was worth losing a valuable live shot over so the photographer went without the TVU and was able to pull of Periscope during the newscast to get us a look at the scene. Periscope is also something reporters have done to show an event they’re covering live and then tease to what they’ll be showing in the next newscast. One example, a reporter teased ahead to tornado and weather damage coverage by interviewing a man whose home was destroyed, and giving a live look at the damage in his home and along his street. Two periscopesfrom that day can be viewed here: https://www.youtube.com/watch?v=dqBxjgCU90I https://www.youtube.com/watch?v=fNenMf1ms2U Viewers on Periscope get to interact with our anchors and reporters and learn they are real people just like them. It brings the anchor desk to a personal level. Several local viewers are regulars, and enjoy watching their TV along with the behind the scenes Periscope. They will frequently ask follow up questions to news stories, which gives our anchors a chance to share more background on a story than can often fit in a 1:30 of news. It also allows anchors to point viewers to our web site for more information. Producers enjoy re-watching their newscast with all the verbal comments from the anchors and even Periscope viewers as they go through the show. It helps producers learn what anchors are thinking by getting the play-by-play right after something works or doesn’t work in order to make the newscast better each day. While Periscope viewers watch behind the scenes, they will often ask how they can watch our newscasts if they don’t live in the area. Anchors will tell them about our live stream on WRDW.com to compare behind the scenes with on-air. The analytics of our livestream have been included that show the increase since Periscope first launched back on March 26, 2015.

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In addition to the website and livestream, Periscope has given us a big boost on Twitter. Eveninganchors Richard Rogers and Laura Warren have been trending worldwide as newscasters with interesting content.

Laura Warren and Christie Ethridge have also been featured on Periscopestars.com. http://periscopestars.com/laura-warren/http://periscopestars.com/christie-ethridge/ Statistics in less than a year (since periscope went live March 26, 2015) for our anchor’s Facebook and Twitter accounts: Lindsay Tuman: 1,495,000 likes | 5,484 followersChristie Ethridge: 1,241,136 likes | 8,325 followersRichard Rogers: 2,371,260 likes | 19,957 followersLaura Warren: 4,260,411 likes | 13,757 followersMeredith Anderson: 1,160,841 likes | 4,391 followers Combined viewership of: 10,528,648 likes | 51,914 followers

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AnvatoVideos Details | 1023402

Anvato Analytics: Videos Details | 1023402

01/01/2014 - 02/23/2016

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AnvatoVideos Details | 1023402

Daily Videos Overview

Date Views Visits

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AnvatoVideos Details | 1023402

2014-03-04 0 45

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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AnvatoVideos Details | 1023402

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Top 1 Videos

Title Video ID ExternalID

Views Visits Uniques Playtimes 0% PTs 25% PTs 50% PTs 75% PTs Full Plays Revenue Impressions

Pauses Seeks Shares Fullscreens

Bandwidth

Connection Errors

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Top 9 Sites

Site ID Views Visits Uniques Revenue Impressions Playtime Clicks

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386 2 6 0 9 1445 1

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Top 100 Keywords

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gia

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Top 100 Referrers

Referer Views Visits Revenue Impressions Playtime Clicks

235191 684074 0 7241 45201032 46

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l.facebook.com 0 266 0 0 0 0

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Locations

Location Code Views Visits Unique Visits Revenue Playtime

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AnvatoVideos Details | 1023402

Playthrough

% PT Amount

0% PT 60459

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AnvatoVideos Details | 1023402

31% PT 62693

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