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http://chrisvarnom.com/periscope-tutorial/
Periscope Tutorial With all the buzz surrounding Periscope, Twitters purchase back in April 2015, I thought it
would be a good idea to write a tutorial on Periscope.
Periscope is going to be huge. It’s already growing at an alarming rate and fast becoming the
video platform of choice for many online entrepreneurs. Since April the take up has been in
the millions, as at July 2015 there are over 7 million people using the platform and this trend
is not going to slow down anytime soon.
There have been so many early adopters to this new phenomenon and there was a lot of
buzz about it when I was at the Tropical Think Tank in May.
Some of the attendees and speakers have already jumped on it and are doing regular,
sometimes daily scopes to increase engagement with their audience and boost their
business.
Some notable users from the event that are taking Periscope by storm are Tanya Van
Rickley, The Merrymaker Sisters, Doug Morneau, Dan Norris, James Schramko, Matthew
Kimberley, Chris Ducker and soon, yours truly.
I have been playing around with it and getting to grips with it by doing private broadcasts.
So without further ado, let’s crack on…
So what is Periscope You’re probably thinking it’s something on a submarine. Well you’re right but the Periscope
I am referring to is very very different.
Periscope is a mobile live-streaming app that allows users to broadcast in real-time and
subsequently view “scopes” for up to 24 hours after the broadcast from around the world
and the beauty of it, it’s for free.
Anyone can stream a live video through their mobile device and viewers can watch these live
scopes on the app or the Periscope website.
Periscope joined Twitter in January of 2015 when they purchased it for $100 million and re-
launched Periscope in March for iOS. An Android app was released in late May.
So Why Get Started on Periscope? There are huge opportunities for business owners, marketers and other business
professionals with Periscope.
Periscope received over 1 million users in 10 days and as of July 2015 has over 7
million users
It is something new and exciting that allows for an instant connection with your
community as well as anyone on the app
With Periscope being relatively new, there is a greater opportunity for those that get
in at the start as many other social platforms are crowded with brands and
businesses
Viewers can watch and interact with you in real-time which means it allows you to
build a more personal connection.
Getting Set Up on Periscope 1. Go to the App Store or Google Play and download the app
2. Choose between connecting with your Twitter account or creating a brand new
account using a phone number. I think linking it with your Twitter account is the best
way forward as you should already have a recognized following
3. Choose your Periscope username carefully (yes, even those who sign-up using
Twitter can choose a name that is different from their Twitter handle), I recommend
grabbing your name before someone else does.
4. Then simply start following other Scopers, starting with me @ChrisVarnom
Before Your First Broadcast You need to be mindful that with all recorded scopes, viewers will only have 24 hours to
watch your scope before it is gone forever; however, you can have all your scopes
automatically saved to your mobile device by following these simple steps:
1. Click the People Icon
2. Click your profile icon
3. Click Settings
4. Make sure Autosave Broadcasts is toggled to the ‘on’ (green) position
Another option is to use the online Katch.me service. This awesome FREE service will record
your scope to the cloud. This is ideal if you don’t have enough memory in your mobile
device.
For the Katch.me service to work properly, you need to make sure that you broadcast your
stream out to Twitter at the beginning of your scope so they can katch you!
With either the saved scope in your mobile device or the ones saved on the Katch.me
service you can then upload your scopes to YouTube, repurposing your content.
How to Start a Scope
1. Click on the camera lens icon
This is the third icon from the left on iOS devices and red lens icon above the bottom
navigation bar on Android devices
2. Create a title for your scope
Some people use all caps in their title. I feel that it can be hard to read, so
capitalizing the 1st character of every word should be enough.
Tip: use emoji’s to make your title stand out
4. Create a private scope by clicking the lock icon and checking next to the follower(s) you
would like to privately scope
This feature is a brilliant idea if you want to test Periscope first by doing a few scopes to get
comfortable with how it works before you do your 1st live scope.
5. The third icon allows you to choose between allowing only your followers to comment
or allowing everyone to comment
I recommend allowing everyone to comment as you’re engaging with people outside of your
followers. However, you have to watch out for the trolls out there.
Trolls can be blocked by simply pressing their comment and selecting block, unfortunately
they can still comment on the current scope but not on any of your subsequent scopes.
6. You can also click the tweet icon on this screen and a link to your scope will be sent out
to the connected Twitter account
This is highly recommended as you are advertising to all your followers that you are
broadcasting on Periscope.
Also, this is exactly what you should do prior to the scope if you are using the Katch.me
service, as previously mentioned in this tutorial.
Once your followers start to watch your scope ask them to invite all their twitter and
periscope followers to watch your broadcast.
During the scope you should ask the viewers to follow you and they will be notified of all
your future scopes.
7. Once you’re ready, hit the ‘Start Broadcast’ button
How Long Should Your Scope Be? There is no limit on the length of time you can scope for; however, you don’t want them to
be too long.
Your scopes should be value-based and as long as you are providing value then a 10 to 15
minute scope is a good number to shoot for.
Keep in mind that your viewers don’t want to listen to a 9-minute intro so get right into your
topic after welcoming your viewers and introducing yourself.
How to Share Your Scope Make sure to click the tweet icon before starting your broadcast
Once your broadcast starts, the link and title of your scope is posted as a tweet on your
Twitter account. It will look similar to this:
How do I watch a Scope? 1. Click the TV to see which of your followers are currently live.
2. You can also see your followers’ most recent scopes (from the past 24 hours) in this
tab
3. Click the globe icon to see what scopes are live around the world. You can choose
between the map view and list view at the top
4. Once you find a scope that interests you simply click on it to open the scope.
How to Give Hearts and What They Mean When you are watching a live scope you’ll notice a whole rainbow of hearts floating up the
right side of your screen. These hearts correspond with whatever color your profile picture is
given for that particular scope (it will change for each one).
To add your own hearts you just tap on the screen! You can “show some love” if the
broadcaster is saying something that you like, gives a great tip, asks for hearts, etc.
These hearts are how Periscope ranks its top scopers. The more hearts = the higher up in the
leaderboard you get!
For some reason you are only allowed to give 500 hearts during a scoping session. However there is
a way that you can give a further 500 hearts by exiting out of the scope and then rejoining again.
You can do this as many times as you like during that live scope to give as much love as you like.
How to Comment on a Scope Commenting on a scope is as simple as clicking inside the ‘Say Something’ box and typing
your comment! Keep in mind you only have 72 characters to work with
If you want to respond to someone else’s comment, just tap on their comment and hit
‘Reply.’ You can also follow them by clicking on ‘View Profile’ and clicking ‘Follow.’
Something to keep in mind: some popular scopes will have tons of viewers and comments
won’t be available to you. When this happens you can choose to just watch the scope or
leave and come back every so often to hopefully get the ability to comment.
This seems to happen when there are around 300 viewers. The comments field will say
“Broadcast Full” when you are unable to post a comment.
How to Share a Scope as a Viewer This is the same for both iOS and Android devices.
1. Click on the number in the bottom right corner 2. Click ‘Share.’ You can choose to share on Twitter and/or share with your Periscope
followers
How to Follow People On iOS devices, click the icon of the three people in the bottom right corner of the navigation
bar. On Android devices this icon is at the top of the screen in your navigation bar.
From here you can sort through your Twitter followers that are on Periscope (if you have
connected with your Twitter account), search for people by name, or if you scroll down past
your Twitter followers you will find the ‘Most Loved’ scopers.
This icon is also where you can get to your profile by clicking the icon in the top right corner.
How to use Periscope for Business
Q&A Sessions There is no better forum for a Q&A session than a live broadcast that allows viewers to
engage with the speaker in real-time. Here are some Q&A ideas to use on Periscope:
1. Ask what new products/services your viewers would like
2. Ask what questions viewers have about a certain product/service/industry-related
topic, etc.
3. Ask for viewers’ thoughts on hot topics in your industry
Product Launches and Announcements People LOVE getting the inside scoop, especially if
they are the first to know about something new
With that said, you can do a live scope of a brand
new product or business announcement as your
official announcement. This is a GREAT way to get
more followers.
Behind-the-Scenes Look A great way to connect with your followers is to
show your everyday world. Do a quick scope as
you walk around the office and show people where
you spend your day. You could introduce your
viewers to your staff or show what your office or
work space looks like (yes, even if it’s messy!).
This might also be a good way to give a sneak peek
into new and exciting things that you have planned
but aren’t quite ready to reveal yet. Entice your
viewers with the behind-the-scenes look and get
them to come back for the full reveal later.
Live Tutorials and Product Demos If your product has steps or instructions then a live tutorial would be a great way to both
showcase your product as well as provide assistance to your customers who have purchased
it.
Tip: After your periscope is finished, upload it to YouTube and then you have a new tutorial
video!
Likewise, if your product has a lot of really cool features then make sure your followers know
all about them by going through each one live and letting viewers ask questions as you go.
Special Promo Code Sales and coupon codes have been proven to
be very effective in driving traffic not only to
your business but also to the social platform
you are sharing them on.
If you have a new line of dresses coming out
you could do a scope featuring the new
dresses and then give a promo code at the
end so viewers will be more likely to buy.
Provide Tips Tips are one of the topics most discussed on
Periscope…and for good reason! Giving just a
few tips live and engaging around those tips
provides a lot of value to your viewers.
These tips could be pulled from blog posts,
your own knowledge, a recent event, and so
much more. As long as you are providing value,
these tips are a great way to drive more traffic
to your business.
Share Live Events People are already taking picture after picture at live events, but what about live video? This
is similar to giving your followers a behind-the-scenes look except they are getting a sneak
peek into the event that you are attending.
Monetizing Your Scopes There are a number of different way to monetize a scope, I will go through a few to give you
some idea which should get your creative juices going.
1. ‘Tip Jar Method’ - This is ideal for a musician to ask the viewers to donate $10 to
play a tune and/or sing. To be able to accept payments you place your PayPal
payment address in your bio. Anything you put in your bio isn’t clickable but the
viewer could pay you directly and then make a request.
2. Sell Your Book - You can describe what your book is about and the issues that it
would solve the viewers. You could read a passage from it and then explain it in
more detail. Place your PayPal address in the bio and when the scope is complete
you can email the PDF directly to the customer.
3. Sell Your Courses - This is similar to the previous method but you are selling your
course. I am not sure if you could sell a $1,000 course, I guess it depends on how
well the viewers know you and your products but you could easily sell a $50 to $100
course.
4. Coaching Calls
5. Consulting
There are many ways that you could monetize a scope. So what are you waiting for get
scoping…