WP2 Information, awareness-raising and capitalisation

Green Partnerships Local Partnerships for Greener Cities and

Regions

WP2 Information, awareness-raising and capitalisation

Sergio Andreis Director

Rethymno, 09 April 2013

Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 2

Action 2.1 Common communication platform: communication plan, including common visual

project identity – website

Action 2.2 Communication materials: leaflet – newsletters – final publication – press releases –

articles – presentation in social media

Action 2.3 Awareness-raising and capitalisation: presentations of the project at existing events –

innovative promotional packages – May 2015 final transnational conference

The Green Partnerships WP 2 foresees


Action 2.1 Common communication platform – the common visual identity

Three proposals for the project logo: Colors may be modified / mixed according to the partners’

taste


to be combined with the MED programme one:


Make it known! Project Communication -MED Programme Information and Publicity Requirements

and Expectations - Version 2 – 27/03/2013 Article 69 of the European Council Regulation (EC) No 1083/2006 as well as the Commission Regulation (EC) No 1828/2006 include specific requirements as regards information and publicity activities. As project beneficiary you shall inform the general public about the assistance obtained from the ERDF and ensure that those who take part in the operation have been informed of that funding, too.

Obligatory use of illustrative elements Certain illustrative elements have to be used for all kind of published materials and/or activities addressed to the public. Please note that these obligations do not only relate to printed publications, but also to audio-visual, digital or electronic material (websites, web tools, videos, podcast etc.). You are also supposed to use these elements in the framework of events (e.g. on your PPT presentations, agendas, bags and other conference material). Please be aware that products or activities not taking into account these obligations

can be considered as ineligible! You are recommended to use the illustrative elements also for internal project

documents in order to draw all project partners’ attention to the obligatory use of those elements.


The following elements have to be used:

A. the emblem of the European Union, in accordance with the graphic standards, and reference to the European Union;

B. reference to the ERDF: “European Regional Development Fund”; C. a statement chosen by the managing authority, highlighting the added value of the intervention of the Community. The slogan chosen by the MED Porgramme is included in the MED logo (‘EUROPE IN THE MEDITERRANEAN – L’EUROPE EN

MEDITERRANEE’); D. the MED Programme logo (the version including the statement above).

Combined standard versions (including elements A + B + C + D) Two combined standard versions including all relevant elements can be

downloaded from the programme website. These versions are available in JPG and EPS versions. EPS versions are mostly used by professional illustrators and with

professional illustration programmes (thus they might not be readable on your computer), while JPGs can be used also for WORD, PPT, EXCEL and similar

standard programmes.


Horizontal combined version - Minimum size: 1,09cm x 5,5cm


Vertical combined version - Minimum size: 4,5cm x 2,7 cm

Please note as golden rule for the application that all text elements used in these combinations must be readable, therefore you should apply the

minimum size! In case this is not possible and individual solutions have to be found, please contact

the JTS Communication Unit.


MED Communication Handbook

The Communication Handbook is created to provide concrete information on communication strategies and activities to

communication responsible project partners. It is composed of several Factsheets ordered by analysis, tools and skills that can

be individually consulted once needed. Please note, that the Communication Handbook is constantly being updated with input and examples provided by project partners actively involved. For

the moment the Handbook is available in English only.

Download the handbook or individual chapters on:

http://www.programmemed.eu/index.php?id=15583&L=1


1.Introduction1.1. The Green partnerships aims and objectives1.2. The target groups1.3. The project’s activities1.4. The common visual identity

2. Ways, means and tools for effective communication at the project, partners and pilot area levels

2.1. The website and the links to the partners’ sites2.2. Leaflet2.3. Newsletters and mailing-lists2.4. Press releases2.5. Articles2.6. Presentation in social media: facebook, twitter, instagram, youtube, linkedin2.7. Presentations in existing events2.8. Innovative promotional packages2.9. Final transnational conference

3. WP2 contact persons within the project partners and internal communication guidelines

4.Who-does-what-by-when: task division among the partners

5. Outputs and follow-up

Proposed communication plan table of contents


Proposed site domain: www.greenpartnerships.eu

Home The Green Partnerships projectThe project WPs: 1, 2, 3, 4 and 5The project activities, materials and newsSustainable energy study casesThe MED programme

Data basePolicy issuesFinancial issuesResearchConferencesPublicationsLinksNewsletters

Search:inside this sitebeyond this site

Proposed website site-map


The partners’ areas • also in national languages and with national flags • with log-in and passwords

Slovene Chamber of Agriculture and Forestry – Institute of Agriculture and Forestry – Maribor, Slovenia

Energy Agency of Podravje, Slovenia

Lakatamia Municipality, Cyprus

GERES – Group for the Environment, Renewable Energy and Solidarity, France

Technical University of Creete, Greece

Kyoto Club, Italy

AREANATejo – Regional Energy and Environment Agency from north Alentejo, Portugal

Granollers City Council, Spain

Agricultural University of Tirana, Albania

HEIS - Hydro Engineering Institute Sarajevo, Bosnia and Herzegovina

Institute for Spacial Planning of the Koprivnica-Križevci County – Croatia

Institute for Strategic Studies and Prognoses - Montenegro


By April 30: • the partners provide written feedback to Kyoto Club on the communication plan• Kyoto Club sends to the partners the leaftlet draft – feedback deadline: May 15

By 31 May:• Kyoto Club circulates the communication plan • Kyoto Club prints the planned 1,000 copies of the leaflet• partners provide written feedback to Kyoto Club on the project website

Proposed WP2 2013 plan of activities


By June 30: • the project website is on-line • all partners present the project in social media

By October 15: Kyoto Club sends to the partners the Newsletter 1 draft – feedback deadline: October 25

By October 31: Kyoto Club:• circulates Newsletter 1• sends to the partners the draft innovative promotional package – feedback deadline: November 15

By November 30: the partners’ website sections in national languages are on-line


By December 15:• Kyoto Club prepares and sends to the partners theplanned 1,000 pieces of the innovative promotionalpackage• each partner prepares its own planned 100 pieces

By December 20, all partners:• circulate one press release • publish one article on the project• present Green partnerships within one existing event.


Proposed European networks to be involved in our info-sharing efforts

www.iclei-europe.org

www.climatealliance.org

http://sustainable-cities.eu/index.php

CIPRA - International Commission for the Protection of the Alps www.cipra.org/en

European Federation of Agencies and Regions for Energy and Environment

www.fedarene.org/index.php

http://www.iclei-europe.org/

http://sustainable-cities.eu/index.php

http://www.klimabuendnis.org/start.htm

http://www.fedarene.org/index.php


https://www.cdproject.net/en-US/Pages/cities-open-data.html

www.covenantofmayors.eu/index_en.html

www.transitionnetwork.org/

http://www.covenantofmayors.eu/index_en.html

https://www.transitionnetwork.org/


Our Green Partnerships communication staff

Clementina Taliento Website and press office

Leonardo Berlen

Website and Information

Marco Salvi

Web design & development


Thank you very much for your attention !

[email protected]

Documents

WP2 Information, awareness-raising and capitalisation