World Group k i d s Corporation · Corporation Business Summary ... Kids CyberCash house ltd ... are real products and services, in a viable business model, showing

Kids World Group

Corporation

Business Summary

Issued June 2008

Dr. Norbert DruselFounder & CEO

Kids World Group CorporationBahnhofstrasse 52CH-8001 Zurich

Switzerland

This document containsstrictly confidential and proprietary information

belonging exclusively to Kids World Group Corporation.This is a business plan and does not imply an offering of securities.

kids world

group

3 4

Kids World Group

board of direCtors

Kids World Group

orGanisation Chart

Kids World Group Corporation Kids World Groupboard of directors

dr. norbert drusel, Chairman & Ceoeugen von boch, director

prof. dr. hugo C. Verhoeven, directorrené Kaufmann, director

dr. herbert litzenberger, director

Kids World GroupManagement team

Kids sporting international Management ltd

KWG foundation

Kids Virtual university llC

World Virtual business school ltd

Kids World trade Center ltd

Kids World financial services ltd

Kids CyberCash house ltd

Kids World entertainment ltd

Kids World health services ltd

Worldwide services for Kids unipessoal lda

KWG Credit union ekonomisk förening

finanzportal schweiz aG

dr. norbert druselChairman & Ceo

dr. herbert litzenbergerChief investment officer

rené KaufmannChief financial officer

dr. Christine ottoVice president Marketing

prof. dr. hugo C. VerhoevenMedical director

5 6

uniQue sellinG proposition

The USP of Kids World Group is that they will give something to the children of this world.

Children and young people

are going to be shareholders

of the Kids World Trade Center

just by buying the merchandise which is on offer

and receiving for every purchase of 100 digits

one free share of the Kids World Trade Center.

the Kids World Group is the only Organisation in the World which makes the children shareholders of the Kids World trade Center.

The Kids World trade Center will ultimately be owned by the children.

The children and young people will be allocated one share of the Kids World trade Center for every 100 digits they spend, buying goods which are available in the Kids World trade Center.

Research has shown that the children and young people know exactly what it means to own the Kids World trade Center and, of course, will the children be patronizing their “own” Kids World trade Center once it offers all the same merchandise as other stores.The first years. A passion for results. Those who contributed to the guidance of Kids World Group through the twenty five years of its remarkable history did so out of personal belief.

finanCe of CoMpanies

Our companies have authorised shares:

Company


Kids World Group Corporation






number

Cusip p6067l103isin VCp6067l1034

WKn de676464Valoren Ch1177217

Cusip p6068C102isin VCp6068C1026

WKn a0dlabValoren Ch2044693

Cusip p98883104isin VCp988831043

WKn a0dladValoren Ch2044709

Cusip p6068u102isin VCp6068u1024

WKn a0dlaCValoren Ch2044713


WKn a0dlafValoren Ch2044730

Cusip p6067V101isin VCp6067V1016

WKn a0dlaeValoren Ch2044736


WKn a0dlaaValoren Ch2044746

total nominal Capital

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

number of shares

50 million

50 million

50 million

50 million

50 million

50 million

50 million

7 8

Kids World Group

hoW it WorKs

Manufacturer

Kids World Group

funCtional orGanisation struCture

KWG Corporation


Kids Virtual university

llC

World Virtual business

school ltd

Kids World trade Center

ltd

Kids sporting international

Management ltd

Kids World health

services ltd


Kids World entertainment

ltd

Kids CyberCashhouse ltd

KWGfoundation

KWGfinancial

services ltd

KWG Credit union

ef

account CyberCash house ltd

Cy

ber C

ashr

eal Cash

Kid

family

Go

od

sr

eal

Cas

h

sh

ares

The children will be allocated one share for every 100 digits they spend.

KWG Credit union

ef

Kids World trade

Center ltd

9 10

Kids World Group

perforManCe statistiCs

Private Equity

Mezzanine financing

Summer 2008

USD 50m-100m

Early stage capital

USD 30m over 25 years

(Founder and Board of Directors)

IPO

January – February 2009

suMMary

We believe in the Kids World Group and think that is has very real potential and a very bright future. As a wise investment – and what could be wiser than investing into the future of our children.

Kids World Group provides a solution to many real problems experienced daily by many children, young people and even adults being ready, willing and able to spend money for the results. These are real products and services, in a viable business model, showing profits and credibility and an enormous customer base. Furthermore, it is an understandable service and product anyone can explain and refer to.

“The secret of business is to know something

that nobody else knows.”

Click here to read the complete business summary.

We are happy to provide any further information and answer any questions you may have.

please contact:

Kids World Group CorporationDr. Norbert Drusel President & CEOBahnhofstraße 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 6221Fax: +41 44 214 6519E-mail: [email protected]

to

day

kids world

group

Business Summary

Kids World Group

Corporation

Business Summary

Issued October 2007

Dr. Norbert DruselFounder & CEO

Kids World Group CorporationBahnhofstrasse 52CH-8001 Zurich

Switzerland

This document containsstrictly confidential and proprietary information

belonging exclusively to Kids World Group Corporation.This is a business plan and does not imply an offering of securities.

� �

Table of ContentKids World Group Organization ChartKids World Group Board of DirectorsFinance of CompaniesTable of CUSIP, ISIN, WKN, Valoren NumbersUnique Selling PropositionMembers of the Board Business SummaryKids World Group Corporation & Associated Companies Kids Sporting International Management Ltd KWG Foundation Kids Virtual University LLC World Virtual Business School Ltd Kids World Trade Center Ltd Kids World Financial Services Ltd Kids CyberCash House Ltd Kids World Entertainment Ltd Kids World Health Services Ltd Worldwide Services for Kids Unipessoal LDA KWG Credit Union Ekonomisk Förening Finanzportal Schweiz AGMarket OpportunityVision, Mission, Goals & ObjectivesCompany OverviewManagement & Office AddressesMarket AnalysisBusiness StrategyDemand / Revenue ModelProduct & Services StrategyCompetitionInternet StrategyMarketing Plan & StrategySWOT AnalysisFinancial PlanCapital RequirementsExit / Payback StrategySummarySupporting Documents

Children are our future

We thrive to make a better world for our children

A sage once said: just as the fig tastes of figslife has a taste of happiness

Children will always find a reason to take pleasure in it

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102103105

Table of Content

8 9

Kids World Group

board of direCtors

Kids World Group

orGanization Chart

Kids World Group Corporation Kids World Groupboard of directors

dr. norbert drusel, Chairman & Ceoeugen von boch, director

prof. dr. hugo C. Verhoeven, directorrené Kaufmann, director

dr. herbert litzenberger, director

Kids World GroupManagement team


KWG foundation











dr. norbert druselChairman & Ceo

dr. herbert litzenbergerChief investment officer

rené KaufmannChief financial officer

dr. Christine ottoVice president Marketing

prof. dr. hugo C. VerhoevenMedical director

10 11

uniQue sellinG proposition

The USP of Kids World Group is that they will give something to the children of this world.

Children and young people

are going to be shareholders

of the Kids World Trade Center

just by buying the merchandise which is on offer

and receiving for every purchase of 100 digits

one free share of the Kids World Trade Center.

the Kids World Group is the only Organisation in the World which makes the children shareholders of the Kids World trade Center.

The Kids World trade Center will ultimately be owned by the children.

The children and young people will be allocated one share of the Kids World trade Center for every 100 digits they spend, buying goods which are available in the Kids World trade Center.

Research has shown that the children and young people know exactly what it means to own the Kids World trade Center and, of course, will the children be patronizing their “own” Kids World trade Center once it offers all the same merchandise as other stores.The first years. A passion for results. Those who contributed to the guidance of Kids World Group through the twenty five years of its remarkable history did so out of personal belief.

finanCe of CoMpanies

Our companies have authorised shares:

Company








number

Cusip p6067l103isin VCp6067l1034

WKn de676464Valoren Ch1177217

Cusip p6068C102isin VCp6068C1026

WKn a0dlabValoren Ch2044693


WKn a0dladValoren Ch2044709

Cusip p6068u102isin VCp6068u1024

WKn a0dlaCValoren Ch2044713


WKn a0dlafValoren Ch2044730

Cusip p6067V101isin VCp6067V1016

WKn a0dlaeValoren Ch2044736


WKn a0dlaaValoren Ch2044746

total Capital

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

usd 5,000,000.-

number of shares

50 million

50 million

50 million

50 million

50 million

50 million

50 million

price p. share

usd 6.35 G6.975 b

usd6.74 G6.994 b

usd 6.18 G6.483 b

usd 6.03 G6.776 b

usd 6.13 G6.835 b

usd 6.26 G6.875 b

usd 6.49 G6.766 b

12 13

”Success is a piece of mind” – the result of self-satisfaction in the knowledge that one has done all in one’s power, to become the best it is possible for one to ever become.

We believe we have discovered the scene in which effort appears graceful and the improbable seems possible. The campus is a voyage of discovery for every child through the world of languages, of music, of the theatre, of painting and of sport. The echo will still resound in old age. What would childhood be without dreams?

The stipendium… From the experience of the past and observation of the present, conclusions have been drawn for the future. We must not leave the furtherance of talent to chance. Everyone should have the chance to become that for which he was given the abilities at birth.

Man’s true wealth in this world is contained in the good that he creates.

Founder Norbert Drusel established his first campus in 1973. All those who supported his work shared a common belief – the education of every child is a perfect interplay of sport, music, painting, theatre, and language.

Time in this case is not an enemy but a friend. We have enough time. Time for perfection and to do it properly – in order to maintain those standards which have long since become legendary throughout the entire world. All these years success has been loyal to Kids World Group because the belief and the dedication of the staff and the children rekindled the fire.

the main focus of Kids World Group is…

the art of taking a bearing on essentials,

of keeping things in perspective,

of giving things support,

of simplifying the complicated,

of stabilizing the unstable,

of preserving the transitory.

Children of our future… we are constantly making plans. We analyse what is past, we make programs for the future. And yet, we still do not always succeed in perceiving the detail and wonder that surround us in the present with absolute clarity: to enjoy the messages conveyed to us by our senses and to live each day – every day – to the full.

The deep sense of success… In a world in which the winner means everything and the loser nothing it is easy to draw false conclusions. The right way is to couple success with effort and forward development and not with the gains of external competition. In a word the answer is “challenge”.

14 15


& Associated Companies

Overall Brand Communication – The Royal Road to the Consumer: The consumer – especially the young consumer has enhanced himself in rocket-speed. He is now mature, critical and demanding not only in respect of quality of goods and services but also in respect of the quality of his very own experiences.

The young person wants relevance, attitude and entertainment! Kids World Group Corporation and their daughter companies are able to provide just that.

Young people change and modify requirements and with that they change specifications. Kids World Group Corporation is, due to their structure, able to meet these expectations as well.

Kids World Group Corporation provides a pool of interestto young people through the daughter companies.


Provides sport facilities and IT technology campuses all over the world.

KWG Foundation

Promotes social change through project work that focuses on ensuring society’s long-term viability.


Here the children can get first experiences of university campuses.

World Virtual Business school ltd

This part of the group caters for post graduate students and college students who have not been accepted to a major college due to oversubscription of the courses.

MeMBers oF the Board

Act of Establishment 1998

Business Summary

dr. norbert drusel, Chairman & Ceo

Dr. Norbert Drusel is founder, Chairman & CEO of the Kids World Group. Dr. Norbert Drusel is a sport professional and has worked in professional tennis for over twenty years in playing, coaching, equipment design and business development. He has a number of registered patents in sports equipment.

eugen von Boch, Member of the Board

Eugen von Boch was born into the Villeroy & Boch dynasty. After his studies in Business Administration he joined the family company, where he is now Co-Chairman, responsible for the commercial aspect of the company.

prof. dr. hugo C. Verhoeven, Member of the Board

Prof. Dr. Hugo C. Verhoeven is a well known and acclaimed specialist in reproductive medicine and in aging of the male. He is a member of various societies in Europe and the USA. He is now practicing in private praxis in Germany and Dubai.

rené Kaufmann, Member of the Board, Cio

René Kaufmann was Managing Director SVCCAG (Swiss Venture Capital Center AG) and now works as a private consultant.

dr. herbert litzenberger, Member of the Board, CFo

Dr. Herbert Litzenberger has an education in banking and stock exchange trading. He has worked for several well-known banking institutes in Germany, Switzerland and Japan. He now works as a private consultant in risk-controlling, securities- and market-research.

16 17

Your financial commitment to Kids World Group Corporation guarantees long term, stable and effective publicity. The positive – relation between the sponsored and the sponsor results from the age and the natural radiance of the children. Nobody can reach the target group of 3 -9 and 10 -18 year olds so directly and freshly.

At Kids World Group Corporation, sponsoring is also sport promotion in its purest and most unspoilt form. The sponsoring of children is a new field to be formed in the interest of your company and in accordance with the aims of Kids World Group Corporation. It is indisputable that the positive, engaged target group of busy, happy children guarantees a transfer of image. In the World Sponsor Forum and in the World Sponsor Club you are in the best company.

An another advantage is the additional publication of your own brand in connection with effective brand communication and marketing.

The future of strong brand names is client- and experience- and not product centered. Belief and sentiment and not product will paint the economic picture of the coming decades. Therefore brand-names have to position themselves plausible and authentic. In their own Corporate Atmosphere which explains itself in architecture, in service, merchandising, additional offers and their products. This is the Royal Discipline of marketing.

Here you can find all components of a holistic brand leadership. The future belongs to brands which are managed in a two or three dimensional way and express the lifestyle of the target group. With a strong mental concept which takes into account the multi-facetted way of the individual advertising campaigns and still talks with only one language.

How do you create Corporate Atmosphere? First of all in your mind. In the strategy. It is a giant leap in the right direction that the “new thinking of brands” puts emotions into the middle of their marketing and brand communication. Brands create an image through their identity. Brands provide security to buy quality. With a bit of luck they give us the security to find a piece of our reality in life.


Gives the children access to a vast Cyber Department Store.

Kids World Financial services ltd

Gives the children first insight to the financial world.


Provides the means for the children to pay for their entertainment.


Has the latest games, music and videos on hand.


Is able to provide health insurance policies, educational policies and a lot more.


Focus on enterprise, management consulting and business center services.

KWG Credit union ekonomisk Förening

Is the link between the real money world and the Cyber Cash House for the children.

Finanzportal schweiz aG is allowed to undertake and open branches and daughter-companies in the territory as well as abroad and participate in other companies in the territory and abroad; buy, manage and sell real estate and land.

Sport promotes friendship and business… With Kids World Group Corporation you have the opportunity to represent your company world-wide. The dreams of our children can be realised with the money of the “Global Player” in “big business”! You have the visions, the children have the dreams – and a much too small lobby.

18 19

In future the consumers will have a much bigger part and influence on the development of culture, mission, strategies of brands – something many cannot visualize at the moment.

Brands that have already credibility, integrity and authenticity do not have to fear the future and this condition.

The emotional experience and the deliberate consumers‘ affinity to brands has been reality a long time already, now it is imminent to develop interesting and dialog-oriented strategies for the future.

When do Kids Become Consumers?

Children have consumers clout before they can walk.

learning to Be Consumers.

Children are not born consumers; neither do they become consumers when they complete a certain level of school. But they are born to be consumers, at least in the United States, and they begin their consumership early in life. According to my ,research, the consumer embryo begins to develop during the first year of existence, at first slowly, then very rapidly until it becomes a bona fide functioning consumer at around 8 or 9 years of age. At about this point, children begin to absorp an enormous amount of additional consumer competencies as their reasoning powers develop at a higher plane. These consumer cadets, no doubt, learn more than half of their consumer attitudes and skills by the average age of 10. The median age of a child‘s first store visit is 2 months. By 18 months, many children recognize some products on the shelves of food stores that mom provides as rewards at home, usually sweets. Thus , a consumer is born and reaches functionality during approximately the first 100 months of life – a little over 8 years. Many foundations of consumer behavior learned in this early period will manifest themselves throughout a person‘s life.

lf marketers are to successfully target kids as consumers, when do they begin? At what age, what level of consumer competence, what level of financial status? The answer in general is that they should target the children when they begin to perform as members of any of the three markets – primary, influence, or future.

Brand communication is more than Corporate Identity. It is more than a logo, a claim, an annual report or an above or under the line campaign. Brand communication is character and personality and a permanent distinctive feature which helps to position brands. It is a matter of looks, vibrancy, taste, smell, color, texture, type, face; it is all about experience and feelings.

The consumer wants relevance, posture and entertainment! With these requirements he transforms the brand. He defines if the way of life the brands want to proclaim – really starts to exist in his world. The consumer wants to feel and to experience the brand. Special adventures are always added values which cannot be viewed singularly. They have always to be looked at as the whole brand. Never underestimate the consumer, because he can see-through a brand which does not mean business and sees if contact and communication really belong together.

Which Corporate Atmosphere is needed to create the trias of

information

inspiration

identification

Only when answering this question the starting point for the integration has been found. Nowadays brands are guided by personality and not by design. Design is a major component in the Corporate Atmosphere but does not have the strength to make a brand livable. The people who create brands nowadays deal with the values of people in a different way. The days of simple mainstream solutions have gone. Brands not only constitute of economical parts but also influence the values, perception, political fundamentals and cultures of our time.

Where lies now the biggest challenge? Is it the development of themes, dreams, worlds, images and ideas with what the consumer can be reached and moved emotionally? The demand for a more intensive approach especially in respect of young people is definitively there.Therefore Corporate Atmospheres have to be created for people and not for consumers.

20

Kids sportinG international

ManaGeMent ltd

22 23

The best learning age… should secure the acquisition of basic athletic techniques in the unrefined – and if possible even in the fine form – by means of varied and continued child-oriented, yet goal-oriented exercise.

Early schoolchild age – juniors – consists of the period from the beginning of school age �/7 to about age 10.

This age group is characterized by an initial, virtual impetuous movement behavior, which only toward the end of this phase is reduced to normality. An expression of this exuberant delight in movements is an enthusiastic interest in sports; for this reason the number of children joining a sports club is highest during this phase.

Due to the good physical prerequisites – the children are small, light and graceful and possess favorable strength-leverage ratios – as well as, in comparison to the previous age group, the better power of concentration, refined motor differentiation skill, and the more precise ability to take in information and assimilate it, the early schoolchild age represents an excellent learning age. The many-sided expansion of movement resources should, not consist of a qualitatively inferior “variety” of partly acquired movements, but rather movements skills which have been learned exactly. This means then that from the very beginning this excellent learning ability should be taken advantage of; special emphasis must be placed on observing that no improperly learned movements become automated – in order to avoid later retraining.

Kids sporting international Management ltd is business focused on developing high technology skills and life skills for youth between the ages of eight and eighteen. Kids sporting international Management ltd will manage campus facilities in various locations all over the world. These campuses will be learning centers where

Kids sportinG international

ManaGeMent ltd

The golden age of childhood… Preschool age – Bambini – consists of the period from about 3 to � years and is described as the “golden age of childhood”.

This age group is characterized by an extreme urge to move and to play, a distinct curiosity and craving for everything unknown – which is particularly obvious in the “questioning age” of 4/5-year olds, a delight in storytelling and an affective willingness to learn. A short concentration span – caused by a strong predominance of the cerebral drive processes in relation to the inhabitation processes – is the basis for the steady change in activity of this age group: The child participates in a variety of games which it varies and redesigns in diverse ways.

The thinking of a preschool child is intuitive, concrete, practical, closely connected to personal experience and is accompanied by highly un-reflected emotions. It develops under the influence of play and practical movement actions and movement experiences. This explains the fact that every limitation of play has a negative effect on the mental efficiency.

Entering kindergarten introduces the first separation process from the parent‘s home and leads to an expansion of the social area of learning. Motor skill plays a special role for the social interaction process. Whoever can run fast, catches a ball well or can climb skillfully enjoys great respect. A motor movement “expert” is a popular playing partner.

Motor skill provides a significant contribution to an increase in the ability to interact socially and the feeling of self-esteem. Athletic activity should be exclusively designed with emphasis on inclination and pleasure for entertainment purposes.

24 25

generating ability. There are no such facilities in many parts of the world and as such, Kids sporting international Management ltd will be filling an important niche.

youth will spend approx. half of their time in learning technology and IT skills and the other half on sports and cultural activities. The young people attending the campus will come from all over the world and will enjoy tailor-made learning and sports program.

The rapid expansion of information technologies has taken much of the world by surprise. Many people were unprepared for the significant impact that information technology will have on our daily lives. The most vulnerable to a knowledge gap are young people who will eventually graduate from schools, colleges, universities and will be expected to be able to function in the workplace with a dizzying array of software programs and devices. There is no single mean for learning about technology, however, one thing is clear: new facilities and methodologies are essential in order to give young people competency in the use of new technologies. This gap Kids sporting international Management ltd wants to fill. The company has developed a technology and sports campus concept for young people and plans to organize several campuses in the vicinity of major urban centers world-wide. The campuses will be located in rural or natural settings and will be equipped with the most up-to-date computer technology equipment together with modern sport facilities.

Young people between the age of 8 and 18 will reside on the campus and will benefit from a tailor-made program based on individual knowledge and skill.

Working closely together with schools and major corporate sponsors, young people will be richly rewarded with specialized knowledge and skills in these “one of a kind” facilities.

The Kids Sporting business model bridges “New Economy” and “Old Economy” business models. The technology and sports campus will generate a rapidly growing stream of technology business while at the same time offering investors the security of having a profitable business with the investment secured in fixed asset. The campuses are focused on a revenue stream out of an IT business base while having the financial stability of having real capital behind the business. This concept is unique in connection with the business model and revenue

2�

KWG foundation

28 29

We focus on areas where we have built compelling competence through years of experience. We work toward improved education, a just and efficient economic system, a preventative healthcare system, a vibrant civil society and greater international understanding.

The KWG foundation is independent and nonpartisan. We design, launch and run our own projects. As a learning organization, we aspire to excellence. As an independent force for reform, we aim at breaking down barriers that stand in the way of social progress.

We advocate for a healthcare system that can begin to respond effectively to the onset of health problems. Preventative care, health maintenance and effective treatment are all equally important goals in such a system. Independent quality assurance, transparency, incentive-based remuneration and individual involvement all guarantee a high level of quality, cost-effectiveness and an effective focus on the needs of patients. With an unimpeded flow of information to all participants, such a system makes it possible to coordinate treatment and reconcile patient autonomy and quality of care.

Bridging differences through music and cultural exchange. With its cultural projects, the KWG foundation works to promote music and cultural dialogue in business, politics and society at large at an international level. Its objectives are to promote sports, creativity, preserve cultural diversity and build bridges of understanding through cultural exchange.

KWG foundation

KWG foundation promotes social change through project work that focuses on ensuring society’s long-term viability.

Working with a wide range of partners, the foundation wants to identify social problems and challenges in time and develop exemplary solutions to address them.

We view ourselves as an initiator and driver of necessary reforms. We rely on knowledge and expertise to stimulate lively dialogue on the most pressing issues of our day and provide policymakers with new momentum.

The KWG foundations’ projects are guided by our firm belief that entrepreneurial thinking and action must play a key role in ensuring society’s long-term viability.

Our mission statement succinctly explains the KWG foundations’ strategic objectives and provides essential direction on how to implement them. Our mission describes a critical part of our corporate culture; in it, we set forth how the KWG foundation plans to operate and develop, now and in the future.

It thus serves as a tool for helping us to pursue our goal of working more effectively in tackling key societal problems, effecting change and implementing reforms.

The KWG foundation considers itself a learning organization in which leadership through partnership and a willingness to engage in internal and external dialogue play a vital role.

The KWG foundation is both a think tank and an agent for social change. As a private operating foundation, our primary goal is to make a meaningful and enduring contribution to the children of this world. We focus our activities on projects that can decisively influence a society’s long-term viability.

30

Kids Virtual uniVersitY llC

32 33

Kids Virtual university llC applies the same type of time management as traditional schools: Programs are divided into semesters, courses are taught in a weekly rhythm, homework assignment is given every week, etc.

The study program is mainly based on text documents, but multimedia technologies have become increasingly popular. The spectrum of teaching modes in virtual education includes courses based on hypertext, videos, audio, and animated materials.

Studying in Kids Virtual university llC is for young people who like technology. More virtual programs are provided in engineering and science than in arts. A Master of Business Information Technology program addresses students who will later use information technology to solve business problems.

Virtual programs are best suited for students who appreciate flexibility. “Study anywhere at any time” yet the flexibility may be restricted by schedules and submission deadlines. Students working full or part time, for example, can study in the evenings or the weekends, without having to go to a campus at specific class hours.

Have you ever spoken to a Nobel Prize winner? No, it is just not that easy to engage a Nobel Prize winner in a conversation. Kids Virtual university llC is fortunate to have won the interest of a few Nobel Prize Winners. They have agreed to be available for children and young people and try to answer the questions these kids may have.

Kids Virtual uniVersitY llC

The term “virtual university” characterizes an organization that provides higher education on the internet. The Kids Virtual university llC will combine university professors, universities, institutes and departments organized under a legal framework, yet named virtual because the courses appear only on the internet.

Kids Virtual university llC provides distant education over the internet, carried by a network of partners that act and interact on the internet, but on the other hand it exists as a civil law organization as well.

The attribute ”virtual” in virtual university has two dimensions. One is the organizational dimension, as expressed in terms like virtual organization and virtual enterprise. The other dimension refers to instructional media: “virtual” is used for a type of higher education where courses are delivered via internet. It should be noted that studying as mentioned above is far from being “virtual”. Students taking so-called virtual courses are doing “real” work to get their degrees, and educators preparing and teaching those courses spend plenty of “real” time in doing so.

Studying in Kids Virtual university llC is different from studying in a brick-and-mortar university. There are no buildings and no campus to go to because students study on the internet. In most cases, only a personal computer and an internet connection are needed. Through this connection students access the Kids Virtual university llC and then do the same as other students do: attend classes, solve exercises, discuss cases. Take tests, ask questions, etc. Likewise they communicate with lecturers, tutors, administrative staff, find out about study groups nearby, but this happens over the internet.

Kids Virtual university llC gives their students plenty of freedom to study whenever they want and as fast or as slowly as they want. This can be an advantage, but students may also feel left alone if they are not embedded in a supervised schedule. To avoid this effect,

34 35

What is love?

Dalai Lama – Peace Nobel Price 1989

Why do people start wars?Eli Wiesel – Peace Nobel Price 198�

Why do Mum and Dad have to work?Reinhard Selten – Economy Nobel Price 1994

Why do I get sick?George Vithoulkas – Alternative Nobel Price 199�

How does the telephone work?Gerd Bining – Physics Nobel Price 198�

Why are there boys and girls?Christiane Nüsslein – Medizin Nobel Price 1995

How long will the Earth turn around?Sheldon Glashow – Physics Nobel Price 1979

Why does 1+1=2?Enrico Bombieri – Fields Medal 1974

How do I become a Nobel Prize winner?Michail Gorbatschow – Peace Nobel Price 1990

Children ask – Nobel Prize winner answer

At Kids Virtual university llC some of the Nobel Prize winners are available for the children to answer the questions children and young people may have.

This offers a unique service to the children to enhance their knowledge in matters they would normally not have access to.

Children and also young people ask major questions en passant. Many adults would not even think about asking such a question.

Questions can include a lot of matters – some are set out below

Why is pudding soft and stone hard? Klaus von Klitzing – Physics Nobel Price 1985

What are politics? Shimon Peres – Peace Nobel Price 1994

Why do we need scientists? John C. Polanyi – Chemistry Nobel Price 198�

Why are there poor people and rich people? Daniel McFadden – Economy Nobel Price 2000

Why do we have to go to school? Kenzaburô Oe – Literature Nobel Price 1994

Why is the sky blue? Mario J. Molina – Chemistry Nobel Price 1995

3�


sChool ltd

38 39


sChool ltd

Start with the salient characteristics of a typical top-10 business school:

Geographically defined: Faculty and students live within 20 miles of the campus.

tough to get in: Admission requirements include an honor-student GPA and a ninetieth percentile score on the Graduate Management Admissions test – for starters. On average, fewer than one out of five applicants get accepted.

Classroom based: The typical format is one professor, 80 students, and a badly photocopied case.

few “stars”: Twenty percent of the faculty have world-class reputations as “gurus”, the rest do not. Stars earn as much as 90 percent of their income from outside teaching and consulting.

egalitarian pay structure: The salary differential between the “stars” ad newly hired assistant professors is typically no greater than three to one.

publish or perish: To get promoted, young faculty must publish within a narrowly defined “discipline”. Peers within that discipline review their research. Faculty are generally unwilling to participate in multidisciplinary research and teaching.

Young customers: For the core MBA program, customers are college graduates, roughly 25 years of age, with three or four years of working.

student numbers: Top business schools admit anywhere between a couple of hundred and around one thousand MBA students per year.

high tuition: Fees can amount to as much as USD20,000 per year and even more.

inflexible program of study: The MBA program comprises two years of intensive residential study with 20 classroom hours per week and classes offered at set times.

academic research: For faculty, the unstated goal is to publish “the maximum number of pages in journals read by the minimum number of people”. Most research never gets applied. Even the best faculty find it difficult to pry research money out of the dean.

The top 10 business schools in America turn out fewer than 7,500 MBA graduates a year. In a world of � billion people, what is the size of the unfilled demand for high-quality business education?

The vast majority of would-be business students is relegated to a second-class education or none whatsoever. As market economics take root in Eastern Europe, Asia, Latin America and the Indian subcontinent, the demand for management education will soar. Failure to meet this demand could slow the speed of economic development in some parts of the world. Is there room for a new business model in business education? Yeah, acres of room!

Imagine that Paul Allen, co-founder of Microsoft, or George Soros, the global financier, decides to establish a cyber management school – let us call it World Virtual business school. The first step is to skim two or three star professors from each of the 10 best business schools and 10 or so of the most cerebral partners in the leading consulting companies – the ones who have written groundbreaking books. Faculty are attracted to World Virtual business school by the chance to make a global difference in the quality of management – something that is difficult to do when your distribution channel is

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limited to a few hundred 27-year-olds each year. Faculty members are given equity in the new venture and a guaranteed income of USD1 million per year. The new venture can afford these salaries because it is built on a very different economic model than a physical business school is. Instead of putting one professor in front of 80 students, the World Virtual business school puts one professor in front of 100,000 students – through satellite broadcasts and webcasts. World Virtual business school also builds a network of local tutors around the world, affiliated with second-tier universities. These tutors meet occasionally with students and can facilitate online discussions of cases and lectures. Students can share insights in custom-designed chat rooms.

World Virtual business school admission requirements are unlike those of traditional business schools. To enroll, an applicant must simply submit three letters of recommendation from individuals outside his or her family. The first letter must describe some sort of “against the odds” accomplishment – perhaps overcoming drug addiction or helping to raise younger siblings after the death of a parent. The second letter must describe the applicant in a leadership role, however humble, and the third must outline a contribution the applicant has made to the community.

World Virtual business school costs are largely unrelated to the number of students it serves. Indeed, it wants as many “customers” as possible in order to better amortize its fixed investment in online courseware and faculty salaries. Though the entrance requirements appear to be “soft”, there is a demanding initial exam. Those who pass get a degree from World Virtual business school.

Those who do not get a certificate outlining their special educational accomplishments, World Virtual business school charges students a flat fee of USD2,000 per year, irrespective of how quickly they progress through the program. Dedicated students can finish the program in three years.

In some traditional business schools, students are given a limited number of “points” with which they can bid for admission to classes of the most popular teachers. There are no oversubscribed courses at

World Virtual business school. Every student learns from the best. The elite faculty supervises the development of internet-based curricula and delivers key lectures.

World Virtual business school abandons the traditional discipline based MBA program and opts for an issue-based curriculum instead. Courses include “Profiting from Strategic Alliances”, “Unleashing Innovation”, “Building Digital Strategies”, “Accessing Global Capital Markets”, “Inspiring a Gen-X Workforce”, and other cross-discipline issues.

With a 50 percent gross margin, World Virtual business school is able to build a first-rate research team around each faculty member. Freed from the burden of repetitive teaching, and with a cadre of first-rate researchers, faculty members dramatically raise their research output.

While World Virtual business school does not have a hundred-year history as a noble university, the chance to study with the world‘s best business minds attracts a flood of students. The collective “brand” of the faculty soon outshines the brand of any offline university.

World Virtual business school’s early success astonishes traditional business schools. Unlike first-generation distance learning programs pioneered by Duke University and other schools, World Virtual business school offers its students the very best faculty in the world, rather than those willing to live near some particular university. Business education begins to resemble investment banking and basketball, where the stars get paid star salaries. Traditional business schools that seek to emulate World Virtual business school find themselves caught in a thicket of intractable issues:

How do we sign up faculty from “competing” business schools?

How do we manage the tensions when one faculty member gets paid 10 or 20 times of what another faculty member gets paid?

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How do we pay star rates, given a brick-and-mortar overhead structure?

How do we blow up the functional chimneys that prevent us from building an issue based curriculum?

How do we justify high tuition fees when students can get the best faculty in the world for 90 percent less?

After three years of dithering and debate, Harvard, Wharton, Michigan, Northwestern, and the London Business School join forces and launch their own virtual Business School.

But internal squabbling and the challenge of managing a five-way alliance hamper their efforts. Oxford, Cambridge, and other universities still struggling to build old-economy business schools simply give up.

An-all-star-business-school in cyberspace. Will this new business model materialize? Without a doubt. New business models are more that disruptive technologies, they are completely novel business concepts. They are more than replacements for what already is. Instead, they open entirely new possibilities.

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Physical-world retailing is a cagey and ancient business that is already well served; and we do not have any ideas of how to build a physical world store experience that is meaningfully differentiated for our young customers. Today online commerce saves children and young people money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Kids World trade Center ltd uses the internet to create real value for its customers and, by doing so, hopes to create an enduring cyber departments store even in established and large markets.

We have a window of opportunities as larger players marshal the resources to pursue the online opportunity and as customers, new to purchasing online, are receptive to forming new relationships .The competitive landscape has continued to evolve at a fast pace. Our goal is to move quickly to solidify our position while we begin to pursue the online commerce opportunities in other areas.

Kids World trade Center ltd believe that the fundamental measure of success will be the shareholder value that will be created over the long term. The children purchasing from Kids World trade Center ltd will receive one share for each purchase of 100 digits. Evidently, the Kids World trade Center ltd is owned by the children patronizing the stores.


• Will make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations.

• Will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages.

• Will work hard to spend wisely and maintain a lean culture. We understand the importance of continually reinforcing cost-conscious culture.

• Will continue to solidify and extend their choice of products and other services.

• Believes there are significant opportunities to better serve our children overseas, such as reducing delivery times and better tailoring the customer‘s experience.

• Is certain that a big part of the challenge lies in prioritizing the investments.

Kids World trade Center ltd is a one-stop shop and is open 24 hours a day and 3�5 days a year. The children can use their accumulated credits from the Kids CyberCash house to pay for their purchase at the Kids World trade Center ltd

The young consumers will find great deals throughout the year and are able to look for gift ideas, compare prices and research products.

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Kids World finanCial

serViCes ltd

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Kids World finanCial

serViCes ltd

Kids World financial services ltd focuses on enterprise and management consulting, business center services, supplying Members of the Board of a company and undertaking the, with the appointment connected, work; providing agency trade services for food and non-food articles, industry, raw and finished material, textiles, art and furniture, sport and leisure articles, vehicles, IT- hard and -software, electric and electronic articles, articles for doctors and hospitals. Furthermore, Kids World financial services ltd focuses on procurement of financing and participations in other businesses, buying and administrating patents and licenses as well as the commercial activities connected thereto; providing agency services, dealing and arranging as well as administrating real estate¸ procurement and administration of general contracts as well as commission and compensation trades.

The intended purpose will be fulfilled mainly in Madeira. Nevertheless, Kids World financial services ltd is allowed to undertake and open branches and daughter-companies in the territory as well as abroad and participate in other companies in the territory and abroad; buy, manage and sell real estate and land.

successful Kids‘ products and services: satisfying Kids and their parents

In theory, if a business produces a product that satisfies the needs of a body of consumers, it will also satisfy its financial needs. Kids are unique as a market because they are parents‘ responsibility, so marketers have two sets of constituents to please. No big problem, really. It just takes well-thoughtout new product development strategies supported by good research.

Probably half of revenues in the toy industry are derived from licensed concepts. That is, of the toys made by Mattel, Hasbro, Applause and others, about half are based on concepts developed by

other firms for them, such as Disney, Warner and Saban. Most of the premium concepts offered to kids and families by fast-food chains are not developed by them or their agencies, but by the likes of – that is right – Disney, Warner and Saban.

McDonald‘s, for instance, recently made a ten-year deal with Disney for such concepts. Now, if I were McDonald‘s looking for a kids marketing partner, I could not do better than Disney, particularly if I did not want to create my own premiums. That is the point. Originality in product planning and development for the kids market seems minimal.

Businesses can pursue two new product development strate-gies – innovation and imitation. Either a business creates its own concepts (innovation) or it copies them (imitation) from its existing products or those of other companies. Today, imitation rules in the kids market.

Kids‘ meals do not have to be copies of adults‘ meals, and Barbie as a doctor does not have to become Barbie as a lawyer. For example, Mattel is beginning an online business through which children can design their own Barbie – color of skin, eyes, hair. While this custom manufacturing is more expensive, its success rate theoretically should be greater. Letting the child design the product is a step closer to innovation and a big step away from imitation.

Finally, products such as Barbie and McDonald‘s have intergenerational acceptance – grandparents, parents, and children all like them as products for children. They have become woven into the fabric of our culture. They are unusual and unusually successful, and appear to owe their success to truly satisfying both children and parents. Calling such items “products for kids” may not do them justice, but perhaps all the attempts to copy them do.

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Kids CYberCash house ltd

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Kids CYberCash house ltd

In the Kids CyberCash house ltd children do not operate with real money. By using virtual money children learn about the functions of the international monetary system of the banking- and stock exchange business.

the Market potential of the Kids Market

Kids: three-in-one Market

first, kids are a primary market. Kids aged 4 to 12 have an annual income of over USD27 billion, spend USD23 billion (virtually all discretionary), and save the rest. For example, they spend over USD7 billion/year of their own money on snacks, and nearly as much on play items.

second, kids are an influence market. Children as an influence market are currently responsible for around USD188 billion of parental spending annually. They directly influence over USD110 billion of food and beverage purchases by their parents.

third, kids are the future market. Kids are the future market for all goods and services that, if cultivated now, will provide a steady stream of new customers when reach market age for particular products and services. That is, they have all purchases ahead of them and eventually will buy all the toys, foods, stock bonds, airline tickets and cars - everything – offered by marketers. Thus, markets can and should begin to get involved with these customers now, while they are children.

Put them all together – primary, influence and future consu-mers – and children have more market potential than any other demographic group. This is no pondering; this is the thinking that underlies the success of such marketing gurus as McDonald‘s and Coca-Cola!

Kids enormous buying power did not just sprout with the sunshiny 1990s. Their income and spending, as well as their influence on parents, have been growing at a rate of 10 to 20 percent a year since the mid-1980s when various socia economic forces came together to affect them. This growth shows no significant abatine. 1 believe that by the year 2007 childrens‘ current USD 27+ billion will approach USD40 billion and their current USD187+ billion in direct influence will be well above USD 300 billion.

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Kids World entertainMent ltd

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Kids World entertainMent ltd

At Kids World entertainment ltd, we strive to enrich, empower and engage young children and teens worldwide by providing a reasonable platform where they can play and create, explore and discover, gather and interact.

Kids World entertainment ltd is content driven and leverages contemporary technology to allow users to express themselves through the creation of original content, interact with each other in the chatrooms and explore the digital world.

Kids World entertainment ltd allows users to create their own online profile where they can design backgrounds, upload pictures and videos. Make friends and interact with other members with similar interests. All content on profile pages is strictly monitored. However, we recommend that the children only upload things that they are willing to share with everyone.

The safety and security of our users at Kids World entertainment ltd are at the core of our mandate. Parents can have confidence that Kids World entertainment ltd is a safe, reliable online community providing an empowering user experience. All communications between our users, whether in chatrooms, on the boards or in their personal space are monitored by experienced personnel.

Kids World entertainment ltd has set up special guidelines for the children having in mind that the children want to have fun, but must be safe. These key phrases are:

• Keep your personal information to yourself, never give anyone online your last name, school, address etc.

• Be cautious of people who ask too many questions – especially if they will not stop, even if you have asked them to.

• If anyone asks things that make you uncomfortable stop talking to them and tell your parents or us.

• Do not register on any website or in a contest that requires to disclose personal information – ask for your parent’s permission first.

• Read the chat and bulletin board rules first before entering any chatroom.

• Talk to one of your parents before downloading anything from the internet.

• Do not believe everything you read, people do not always tell the truth about themselves.

• Never agree to meet an online “friend” face to face unless your parents know about it and say it is okay.

Kids World entertainment ltd offers users not only a multitude of possibilities to present oneself online, using personal nickpages, but also many ways to communicate with others, for example e-mail, guestbook entries, mobile using sms, chatrooms.

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Kids World health serViCes ltd

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Kids World health

serViCes ltd

Toward a Healthier World

Millions of people – most of them children – die each year in developing countries from diseases that are preventable and treatable. Moreover, research is tragically little done to prevent or cure some of the world’s biggest killers, such as malaria and tuberculosis.

We are guided by the belief that all lives, no matter where they are lived, have equal value. The mission of our Kids World health services ltd is to encourage the development of lifesaving medical advances and to help to ensure they reach the children who are disproportionately high affected.

Delivering Help to Children in Need

New tools and strategies can improve global health only if they reach the children who need them. Then, they must be distributed efficiently and used effectively.

If the focus for educators and schools and preschool is learning and education then the focus for Kids World health services ltd is healthy children. Good health supports successful learning. Successful learning supports health. Education and health are inseparable. Worldwide as we promote health, we can see our significant investment in education yields the greatest benefits.

Health and learning are linked in many ways. The process of learning and the subsequent knowledge, skills, attitudes and behaviors that arise from it can positively impact on the health of individuals and communities. There is ample evidence to demonstrate that education is vital in achieving better health for children and adolescents. Schools have an interest in the health of their students because of its direct link to learning.

Evidence shows that health improves with increasing levels of educational achievement and there is a strong relationship between health, classroom performance, participation and student attitudes. The immediate and future health, development and wellbeing of children and young people are directly influenced by the school, community and family in which they live.

Better health supports better learning and success in school, which in turn is associated with future life success. Conversely, failure to successfully complete schooling increases the likelihood of poor employment prospects, low income, welfare dependency, delinquent behavior, drug abuse and crime.

School-based programs promoting better mental health have been linked to higher literacy rates and improved school retention rates. Better health, better learning and future life success have a compounding positive impact on individuals, families, communities and countries.

The World Bank has recognized that achieving improvements in young people’s health is dependent, in part, on literacy levels and in turn on access to educational opportunities. They recognize the strong relationship between the levels of education and the achievement of improved health and economic activity.

Health literacy is emerging as a pathway between education and health as it develops cognitive and social skills which motivate individuals and communities to access, understand and use information to promote and maintain good health. Skills include those that demonstrate the political feasibility and organisational possibilities of various forms of action to address social, economic and environmental determinants of health.

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Through our partnerships Kids World health services ltd contributes to health literacy.

Educators focus on building the skills and knowledge of their students to develop health behaviors that lead to positive health outcomes throughout their lives. Health workers can support educators by providing health information and resources for health promotion activities that support healthy behavior.

Knowledge of the state of health and wellbeing of children and young people will assist Kids World health services ltd to anticipate and meet the needs of school and preschools. Local knowledge, research and evidence can lead to greater gains.

��

WorldWide serViCes for

Kids unipessoal lda

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WorldWide ServiceS for

KidS UnipeSSoal lda

Worldwide Services for Kids Unipessoal lda focus on enterprise and management consulting, business center services, supplying Members of the Board of a company and undertaking with the appointment connected, work; providing agency trade services for food and non-food articles, industry, raw and finished material, textiles, art and furniture, sport and leisure articles, vehicles, IT- hard and software, electric and electronic articles, articles for doctors and hospitals.

Furthermore, Worldwide Services for Kids Unipessoal lda focus on procurement of financing and participations in other businesses, buying and administrating patents and licenses as well as the commercial activities connected thereto; providing agency services, dealing and arranging as well as administrating real estate¸ procurement and administration of general contracts as well as commission and compensation trades.

The intended purpose will be fulfilled mainly in Madeira. Nevertheless, Worldwide Services for Kids Unipessoal lda are allowed to undertake and open branches and daughter-companies in the territory as well as abroad and participate in other companies in the territory and abroad; buy, manage and sell real estate and land.

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KWG Credit union eKonoMisK

fÖreninG

72 73

KWG Credit union eKonoMisK

fÖreninG

KWG Credit union ekonomisk förening imaging a global financial firm with a heart and soul of a two-person organization. A wealth management company sits down with the kids to understand their needs and goals.

Worldwide Market potential of Kids

The world population overall is substantially younger than that of the U.S. Children under age 15 account for about 32 percent of the world population, compared with 22 percent in the U.S. Including the 59.4 million children in the U.S., that is nearly 2 billion children, according to Population Reference Bureau estimates. The 4 to14 urban population of the world amounts to around �2� million – more than 14 times the youth population in the U.S. The economic impact of China‘s urban children is substantial and, based on my best estimate, growing at least 10 percent a year. Using some household expenditures obtained from the Beijing Statistical Bureau, we can get some idea of Chinese children‘s market potential in U.S. dollars. For example, children aged 4 to 12 in only the big cities of China conservatively influence USD44.8 billion of annual food purchases; USD4.1 billion in childrens‘ clothing purchases; USD2.7 billion for school supplies, not including text books or computers; and USD 2.7 billion for toys. In addition, these children annually spend USD � billion of their own.

If western marketers can persuade Chinese children to spend much of their savings on high-ticket items such as computer software and athletic shoes, as they do in the U.S., this USD� billion could easily double. China is so huge that it has roughly 28 million births each year – approximately the total population of Canada. lt is reasonable to

assume that the economic prowess of Chinese children will reach that of U.S. children by 2010. 1 started out looking at children as a world market using the standard People x Dollars = Markets approach.

Combined with their personal spending, it appears that the worlds‘ urban children have a current market potential as primary and influence markets of almost USD1.9 trillion (USD190 billion times ten). The future of the kids market is the world – a daunting but exciting prospect.

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finanzportal sChWeiz aG

7� 77

finanzportal sChWeiz aG

finanzportal schweiz aG focuses on enterprise and management consulting, business center services, supplying Members of the Board of a company and undertaking the, with the appointment connected, work; providing agency trade services for food and non-food articles, industry, raw and finished material, textiles, art and furniture, sport and leisure articles, vehicles, IT- hard and software, electric and electronic articles, articles for doctors and hospitals.

Furthermore, finanzportal schweiz aG focuses on procure-ment of financing and participations in other businesses, buying and administrating patents and licenses as well as the commercial activities connected thereto; providing agency services, dealing and arranging as well as administrating real estate¸ procurement and administration of general contracts as well as commission and compensation trades.

The intended purpose will be fulfilled mainly in Switzerland. Nevertheless, finanzportal schweiz aG is allowed to undertake and open branches and daughter-companies in the territory as well as abroad and participate in other companies in the territory and abroad; buy, manage and sell real estate and land.

MarKet opportunitY

Our market consists of five (5) billion children all over the world. Their demand for various sports facilities, education, trade offers, health services and entertainment is growing at a steady pace.

Children need access to facilities and supplies, teaching and educational offer that have been provided only to a limited number of children so far. In the foreseeable future this market is set to grow substantially. For example, if one child only spends an average of USD10.00 a year the market is already huge.

The strong correlation between sport facilities and sport services, as well as merchandise influence the sales at the Kids World trade Center to our advantage.

Many potential customers, i.e. children, are immediately and economically accessible through our extensive database and various communication channels.

Having a web presence is very important because all of our facilities and services are accessible via the internet. The companys’ websites serve as an information, communication tool more than anything. The children as well as the donors can view their accounts via special access codes.

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Vision, Mission, Goals &

objeCtiVes

Our vision and mission is to make the world a better place for our children by providing them with the means and possibilities to change their expectations and experience and help to create a bag full of opportunities for them.

Building part time campuses all over the world and provide many children with the opportunity to excel in sports, languages, theatre and education.


Provides a pool of interest to young people, through the daughter companies, namely.


Provides sport facilities and IT technology campuses all over the world.


Gives the children access to a vast Cyber Department Store.


Has the latest games, music and videos on hand.


Provides the means for the children to pay for their entertainment.


Is the link between the real money world and the Cyber Cash House for the children.


Gives the children first insight to the financial world.


Is able to provide health insurance policies, educational policies and a lot more.


Here the children can get first experiences of university campuses.


This part of the group caters for post graduate students and college students who have not been accepted to a major college due to oversubscription of the courses.

Our goals are to be the leading source of anything connected to children in the world. We are focused on developing high technology skills and life skills for youth between the ages of eight and eighteen. We will manage campus facilities in various locations all over the world.

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These campuses will be learning centers where youth will spend approx. half of their time in learning technology and IT skills and the other half on sports and cultural activities. The young people attending the campus will come from all over the world and will enjoy tailor-made learning and sports program.

We feel confident that our stated goals can be reached based on the experience of our management team in environments where they managed substantial growth.

At this time, our objective is to secure a prominent market position. Our research indicates that we should be able to meet or exceed projected revenues within a year.

CoMpanY oVerVieW

After 30 years in the field of sports education all over the world Dr. Norbert Drusel began looking for people who shared his interest and could provide the necessary resources to further the dream of making a better world for the children. Having found many supporters who were likewise unhappy about the lack of resources for children and young people, Dr. Norbert Drusel started to build his Kids World Group.

With only few and more or less inadequate companies available to meet the needs of the children and young people the Kids World Group is poised to take a front-runner position in this market, with room to expand as the business grows to profitability.

Recent grows in the economic environment are creating a steadily increasing demand for the services offered by Kids World Group. We are excited to have this opportunity to apply our avocation and experience to meet the need of the children.

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ManaGeMent &

offiCe addresses

Like Starbuck’s coffee, where everyone must have “a passion for coffee and the coffee experience” at the Kids World Group, everyone we engage has a passion for children and young people.

Although no one has built a business exactly like Kids World Group before, we have assembled a team of persons, everyone an expert in his own field.

The team consists of persons at the front and some behind the scenes and all together will build this magnificent business into a real success story in the near future.

Switzerland, Zurich


Bahnhofstrasse 52

CH-8001 Zurich, Switzerland

Phone: +41 44 214 �221

Fax: +41 44 214 �519

E-mail: [email protected]


Management ltd

Bahnhofstrasse 52


Phone: +41 44 214 �371

Fax: +41 44 214 �519


KWG foundation

Bahnhofstrasse 52


Phone: +41 44 214 �598

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �398

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �702

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �251

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �380

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �2�1

Fax: +41 44 214 �519

E-mail:

[email protected]


Bahnhofstrasse 52


Phone: +41 44 214 �395

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �413

Fax: +41 44 214 �519



Bahnhofstrasse 52


Phone: +41 44 214 �221

Fax: +41 44 214 �519


KWG Credit union ekonomisk

förening

Bahnhofstrasse 52


Phone: +41 44 214 �498

Fax: +41 44 214 �519


84 85

Switzerland, Geneva


World trade Center ii

29 route de Pré-Bois

CH-1215 Geneva 15, Switzerland

Phone: +41 22 929 5748

Fax: +41 22 929 5�29


Germany

representative office


Management ltd

Königsallee 14

D-40212 Düsseldorf, Germany

Phone: +49 173 288 3337

Fax: +49 211 138 ��77


Sweden


World trade Center

Box 7039�

S-10724 Stockholm, Sweden

Phone: +4� 8 50�3 �249

Fax: +4� 8 50�3 �201


Portugal

Worldwide services for Kids unipessoal

lda

Travessa Arg

Chorao Ramalho No. 4 - Block 1 1.5D

PT-9000-709 Funchal, Madeira

Phone: +351 2912 11430

Fax: +351 2917 58101


MarKet analYsis

Our market consists of 2.5 billion children. Every day more “customers” are added.

A customer is the most important visitor on our premises.

He is not dependent on us. We are dependent on him.

He is not an interruption in our work.He is the purpose of it.

He is not an outsider in our business.He is a part of it.

We are not doing him a favor by serving him.He is doing us a favor by giving us an opportunity to do so.

Mahatma Ghandi

It is critical to communicate just who the customer is today, and who he or she will be five years from today. It is important to view even the small child as a valuable customer who will turn our belief into a success – it is therefore necessary to avoid being condescending and treat all children as valuable clients.

8� 87

business strateGY

Strategy is concerned with drafting the plan…shaping the individual campaigns and within these

deciding on the individual engagements

As the idea for this business grew out of our own dissatisfaction with available resources for the children and young people Kids World Group offers customers advantages that appealed first to us, then to those we interviewed in our research. We have developed a unique approach to this business, designed to satisfy our own wishes we would have had, and evolved to address other issues raised by the children and young people.

Kids World Group provides exclusive, value added services to the children of the world. To date, we have not encountered any other service combination offering similar added-value. Kids World Group fully intends to establish itself as the source of products and services for the children and young people in the world.

We have planned a carefully focused, targeted media blitz surrounding our services for the children and young people, working with kindergartens, schools and other youth institutions. Employing an advertising firm to create high levels of visibility, we will announce our initial media event and follow up with scheduled promotions to continue the establishment of our presence. We plan to add momentum with radio spots and TV coverage.

deMand / reVenue Model

Our revenue model has grown from the Kids World Group‘s initial focus on children and their needs and will expand to encompass multiple revenue sources supported by the expansion of our existing services.

there are many ways to reach the top of an oak tree;

a) start climbing,

b) sit on an acorn,

c) make friends with the big bird…

Strategic alliances – promotion & revenue sharing with related business

Because the marketplace is diverse and scattered all over the world Kids World Group will build new relationships and extend existing relationships with affiliates to reach more of the potential markets where these alliance companies have an established presence and credibility.

We are currently entering into negotiations of strategic alliances and joint marketing agreements with Amazon.com, Nike, EA Entertainment Group, just to name a few.

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produCt & serViCes strateGY

Proprietary information is available to investors upon signing of a Non-Disclosure Agreement.

Product Selection development criteria

Because marketing is a large expense and it is where much of our effort is applied, customer focus is a very important criteria. The idea is to keep the children and young people forever (once they will be adults and have children themselves), by continually offering them a valuable product and service, thereby diminishing our cost of reaching and appealing to them. Wise product selection is therefore critical for the success of the Kids World Group.

At Kids World Group we realize that development projects are growing steadily more expensive. To assure the best possible product and service decisions we must maintain our ability to adapt as the environment, market demand, our childrens’ needs, and our capabilities change. We also plan to continually develop new services and enhance existing services and products.

CoMpetition

Two campers are walking through the woods.They see a bear!

One takes off his backpack and starts to put onhis running shoes. The other asks,

“Do you really think you can outrun that bear?”“No”, he replied, “I just need to outrun you!”

At Kids World Group we never delude ourselves regarding competition. There is and always will be some form of competition. Because of this it is important to know our competitors. We will certainly keep an eye on our competitors and watch and keep track of what they are doing.

Even though there is no concept as complete as ours we will always look out for the copycat and be one, better two steps ahead.

Unique attributes of Kids World Group products and related services include purchases, cyber cash facilities, financial education, sports, and other educational services. The ability to what it can do is unique to our services and our research indicates that it is content and ease-of-use, kids and mom-appeal is superior to anything else on the market.

In all comparisons Kids World Groups‘ products and services provide more features and deliver superior performance compared with nearly all competitive products and services. In many instances, the number of differences is substantial.

Our market segment is not shared with any direct competitors.However, there might be indirect competition. We must convince our clients such as parents, children and young adults that using our product and services is their top priority.

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The distinctive competitive advantages that Kids World Group brings to this market are:

• Experience in this market.

• Sophistication in finance and distribution.

• Kids World Group enjoys a broader, more complete product and services line, enabling the children to purchase all from one source.

• Rather than being strictly regional Kids World Group will expand to markets all over the world.

• Kids World Group will work on a prepay basis, this allows us to fully control our finances at all times.

internet strateGY

The internet has played and will continue to play a major role in our business. Most of the services and products of the Kids World Group will only be offered via the internet.

The users will get secured customer numbers and with those all services and products will be accessible for the children, the young people, their parents and donors.

For online sales of various products Kids World Group is currently in the process of establishing a relationship with some outside vendors, to process orders and cyber-credit card verification (on prepaid cash card basis only) and also fulfill the orders.

The internet will be an important part of Kids World Group‘s future and it is important for us to gain in-depth experience with the medium to secure a further competitive advantage.

Kids World Group would need to establish methods to assure accurate accounting of pass-through sales and guaranteed payment to affiliated partners.

• The affiliated partners must be confident that they will be paid.

• Download and installation must be impenetrable to hackers.

• Credits must be verified on-the-fly before download.

At the end of each month Kids World Group receives comprehensive reports prepared by its web service provider. These reports show how many visitors came to the site, where they came from (links from search engines or alliance partners’ sites or straight to Kids World Group.com, which company sites were hit most often (stack-ranked highest to lowest) and total sales.

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Kids World Group plans to consult webmaster services first and later plan – if it will be feasible – hire a full-time internet Marketing Manager. This person will handle most graphical and content changes. Banner advertising will be tested.

Kids World Group‘s privacy / securities strategy includes:

Multiple firewall protection with password-protected access to portioned sections of each subscriber’s (children and young people) files, with 100 % subscriber control of subscriber-designated access by authorized viewers /collaborators.

Publication and promotion of Kids World Group Privacy and Security Policies, including Kids World Groups‘ positions on information collection and sharing; information security and protection; e-mail privacy and online surveys; the use of cookies; anonymous browsing; children’s online privacy protection; website links; future changes to privacy policies, etc. will all be available on the site.

Product Feature

Performance

Reputation

Components

Delivery

Price

Installation

Terms

MarKetinG plan & strateGY

Marketing: How you can sell more stuff, more often,to more people, at higher prices.

Sergio Zyman, former VP of Marketing, Coca Cola

Our marketing strategy is to enhance, promote and support the fact that our products and services are unique. As such, the target market segments for Kids World Group are children and young people. Repositioning the services as an exciting experience rather than a boring learning, playing, shopping feeling, is expected to generate interest and response among prospective customers that have not been reached before. We can reposition our competitors by capitalizing on our own singular flexibility position that only we can claim.

Our marketing will be centered round our established brand and market position. One Stop – One Shop – this will be our maxim for the children and young people. We will convert features into benefits for the children which will in turn have a positive effect on our balance sheet.

Benefit

Time saved

Prestige

Reduced cost

Leadership

Economy of use

Low operating cost

Affordable

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We will develop an advertising campaign built around our innovations and competitive advantages, beginning with a “who we are” statement and supporting it with ads and TV commercials that reinforce our message. The ads will convey the look and feel of a company dedicated to children and young individuals setting themselves apart from the rest.

Rational Reason to buy

Economy of purchase

Reputation / brand

Accurate performance

Simple construction

Ease of installation

Thorough research

Emotional Reason to buy

Smart move to purchase

Desire of prestige / recognition

Desire for perfection

Simple construction use

We can do this now

Made the right decision

sWot analYsis

politicalchanges

experienced &dedicated team

not enoughspecialized personnel

Createcampuses all

over the world

threatsstrenghts Weaknessoppor-tunities

Weatherconditions

Great knowledge in various fields

not enoughtime

Give childrenaccess to sport

& education

possiblecopycats

no such concept available

sponsorsports talents

encourage &sponsor bright

children

sWotanalysis

internalfacts

internalfacts

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finanCial plan

Our financial plan will not be a plan like you are used to. We have thought many times and spent endless hours on thinking of how we are going to compile a decent proposed balance sheet and an estimated profit sheet.

However, all of these numbers would be fiction and have no connection to experience. Therefore we have decided on doing something completely different.

Just imagine last year’s buying power of the children world-wide was a staggering amount of USD700 billion. Not including what parents are spending on summer camps for additional education and sports recreation for their children. If we only can get 1 % in the first years, this amounts already to 7 billion.

Please see below some supporting references. Kids represent an important demography to marketers because they have their own purchasing power, they influence their parents‘ buying decisions and they are the adult consumers of the future.

Parents today are willing to buy more for their kids because trends, such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.

Today‘s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. “Pester power” refers to children‘s ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.

“Brand marketing must begin with children. Even if a child does not buy the product, and will not for many years……

the marketing must begin in childhood”

James McNeal, The Kids market 1999

We have therefore listed our expenses for the next two years as well as the calculation for the Dubai Campus. This should give you more insight than fabricated numbers and expected profit sheets.

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Capital reQuireMents

The Kids World Group consists of various limited companies and a foundation. The President and CEO, Dr. Norbert Drusel, who contributed his intellectual property to the Kids World Group. The Kids World Group will be structured to enable a generous Incentive Stock Option Plan for associates, investors and directors.

The Kids World Group has been operating with limited staff and financial resources. With funds generated from operations and initial investors it has successfully funded extensive product and service development.

Through the years of development the Kids World Group has funded itself from internally generated cash and borrowings from the founders’ personal credit lines.

Development status has now passed and Kids World Group is now “ready for take-off”. To enable Kids World Group to bring all developments, ideas, services into the Kids World an initial equity investment is now sought.

The equity investment allows the company to build its management team, expand its operations and accelerate its sales and marketing activities. The Kids World Group expects an additional professional Venture Round in 2008 / 2009 to allow for further market expansion.

these initial funds will in general be used to

• Hire key management to oversee product and service development.

• Buy top ranking in search engines for select key words/phrases.

• Begin extensive PR campaign.

• Expand capability for seamless integration of the entire ‘suite’ of tools.

• Hire high valued teachers and professors, find associates for the schools.

Dr. Norbert Drusel, President of Kids World Group, will be happy to entertain any questions you may have and discuss the financial requirements in more detail personally.

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Campus building & 1st Year Cost euro usd

planninG & buildinG Cost

planning Cost 3.000.000 4,200,000

building Cost 35.000.000 49,000,000

liCense fee 2.000.000 2,800,000

MaintenanCe Cost

personnel object Management 1.200.000 1,680,000

personnel operations 15.000.000 21,000,000

Material 1.000.000 1,400,000

housing Cost 12.500.000 17,500,000

Management Cost 800.000 1,120,000

equipment Cost 980.000 1,372,000

building Maintenance 420.000 588,000

other Cost

advertising 250.000 350,000

Communication 50.000 70,000

Miscellaneous 15.000 21,000

CaMpus buildinG & 1st Year Cost 72.215.000 101,101,000

expected Cost 2008 euro usd

eXpeCted Cost

Management salaries 1.750.000 2,450,000

assistants 500.000 700,000

Management salaries 1.250.000 1,750,000

assistants 400.000 560,000

specialist salaries 900.000 1,260,000

Consulting Contracts 750.000 1,050,000

solicitor Cost 1.000.000 1,400,000

accounting Cost 500.000 700,000

office Cost

office Cost in zurich 280.000 392,000

office Cost in Geneva 30.000 42,000

office Cost in dusseldorf 15.000 21,000

office Cost in stockholm 55.000 77,000

office Cost in Madeira 25.000 35,000

office Cost in england 55.000 77,000

Communication Cost 200.000 280,000

internet time 6.000.000 8,400,000

travelling 100.000 140,000

Marketing 850.000 1,190,000

transportation / Car 50.000 70,000

insurance 80.000 112,000

Miscellaneous 20.000 28,000

Company annual fees 35.000 49,000

foundation annual fees 5.000 7,000

total eXpeCted Cost 2008 14.850.000 20,790,000

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eXit / paYbaCK strateGY

The market for the products of the Kids World Group is clearly giving us a prime opportunity to enter the kids and children’s market at various levels. The explosive growth for this market supports Kids World Group in reaching its profitability in a short period.

At every level of business development, we anticipate a significant jump in business value. Each milestone achieved will incrementally bump valuation. While we simultaneously track competitors, we also track possible acquirers. Some will want our intellectual property, others will want our distribution channels and customer base, others will see value in our strategic relationships.

Assuming that we can demonstrate our ability to scale quickly and economically, we believe that the Kids World Group will be a viable candidate for an IPO. However, given our marketplace and industry, the logical exit for investors will likely be through a future merger or acquisition.

suMMarY

Based on our research, our own personal experience, a careful scrutiny of the specific audience and area where we are focused, we are convinced that the market for the products and services of the Kids World Group will support the accomplishment of our goals and objectives.

We have built in specific means of measuring our effectiveness in our marketing efforts, engaged with strategic partners and secured co-marketing relationships to support our success. The market is still wide open over the next 10 to 20 years. We fully intend to be first and best in our class, establish and maintain the highest standards and position Kids World Group as the main focus of the children and young people.

Approaching our goals aggressively will allow us to build an even stronger position than indicated in this plan. Our most recent test marketing indicates that demand may be greater than originally projected. With careful monitoring, we will be prepared to respond immediately to such shifts in the market, and protect our market share and profitability.

As we expand our internet presence to encompass online sales with community features that will attract and hold loyal customers we expect to further strengthen our market position. We, at Kids World Group, are excited about the prospects of turning this business into a recognized contributor in our community, effectively meeting the needs of the children and young people, and growing with them as the market and their needs change.

We believe in the Kids World Group and think that is has very real potential and a very bright future. As a wise investment – and what could be wiser than investing into the future of our children.

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Kids World Group provides a solution to many real problems experienced daily by many children, young people and even adults being ready, willing and able to spend money for the results. These are real products and services, in a viable business model, showing profits and credibility and an enormous customer base. Furthermore, it is an understandable service and product anyone can explain and refer to – even at a cocktail party!

Children are our futureWe thrive to make a better world

for our children

When you do the common things in life in an uncommon way,

you will command the attention of the World

supportinG doCuMents

We enclose the following documents for your review.

Curriculum Vitae

Dr. Norbert Drusel

Eugen von Boch

Prof. Dr. Hugo C. Verhoeven

René Kaufmann

Dr. Herbert Litzenberger

Dr. Christine Otto

Certificate of Incorporation


Kids Sporting International Management Ltd

World Virtual Business School Ltd

Kids World Trade Center Ltd

Kids World Financial Services Ltd

Kids World Entertainment Ltd

Kids CyberCash House Ltd

Kids World Health Services Ltd

World Virtual University LLC

KWG Foundation

KWG Credit Union Ekonomisk Förening

Worldwide Services for Kids Unipessoal LDA

Finanzportal Schweiz AG

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Curriculum Vitae of Norbert Drusel

personal data

Dr. Norbert Drusel, born on 13th October 1948, German, single

education

Abitur (A-Levels)

Sport Academy of the West German Armed Forces, Officer College

University of Munich, Marburg, Siegen – Sport & Psychology

Tennis Professional of USPTR (US Professional Tennis Registry)

1994 Bachelor of Arts (Hons), Business Management & Administration

199� Master of Business Administration

1999 Doctor of Business Administration

language skills

Fluent in German and English

professional experience

2003 to date Kids World Group Corporation, Chairman of the Board

200� Establishment of KWG Credit Union Ekonomisk Förening , Sweden

200� Establishment of Worldwide Services for Kids Unipessoal LDA, Madeira

200� Establishment of Kids World Health Services Ltd, Saint Vincent

2005 Establishment of Finanzportal Schweiz AG, Switzerland

2004 Establishment of Kids CyberCash House Ltd, Saint Vincent

2004 Establishment of Kids World Financial Services Ltd, Saint Vincent

2004 Establishment of KWG Foundation, Saint Kitts

2003 Establishment of Kids Virtual University LLC, Delaware

2003 Establishment of Kids World Group Corporation, Saint Vincent

2003 Establishment of World Virtual Business School Ltd, Saint Vincent

2003 Establishment of Kids World Trade Center Ltd, Saint Vincent

2003 Establishment of Kids World Entertainment Ltd, Saint Vincent

1998 – 2003 Establishment and further development of Kids Sporting International Management Ltd, Saint Vincent

1992 – 1998 Practiced the “Campus Idea” with children in

• Hilton Head Island, Tennis University USA • Club zu Vahr, Bremen (with 1.�00 children)

1993 Inventor and sole owner of German registered Patent as well as the same patent right for European Countries, Japan and the USA

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1984 – 1992 Further development, expansion and application in 12 different kinds of sport – patent registration worldwide

1984 The sport field and sport equipment (such as children tennis court, children tennis racket, children tennis ball) went into practice tests at the

• American Youth Tennis League with 30.000 children under 9 years • Coca Cola Championship Myrtle Beach, South Carolina with 1.�00 children under 9 years

1980 Started to develop sport fields and sport equipment for children from the age of 3 to 10 years

1974 – 1980 International tennis training activities with

• Lennart Bergelin, Davis-Cup coach of Sweden and of Björn Borg • Harry Hopman, Davis-Cup coach of USA • Dennis Van der Meer, President of Van der Meer Tennis University, Hilton Head Island • Research project on the subject of Children Tennis in co-operation with Sport Psychologist Dr. James E. Loehr and Prof. Dr. Howard Prody

Contact details

Dr. Norbert DruselKids World Group CorporationBahnhofstrasse 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

Curriculum Vitae of Eugen von Boch

personal data

Eugen Alfred Leopold Pius Maria von Boch, born on 23rd January 1951, German, married

education

Abitur (A-Levels)

3 month internship, Deutsche Bank Saarbrücken

Studies of Business - and Management Economics

Bachelor of Business Administration

language skills

Fluent in German, English and French


2003 to date Kids World Group Corporation, Member of the Board

197� to date Villeroy & Boch, Member of the Board, Co-Chairman

Contact details

Eugen von BochKids World Group CorporationBahnhofstrasse 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

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Curriculum Vitae of Hugo C. Verhoeven

personal data

Prof. Dr. Hugo C. Verhoeven, born on �th March 1952, Mechelen,Belgium

education

Gynecology, 1983

Reproductive medicine, 199�

language skills

Fluent in German, French and English



1989 to date Private Praxis

1984 - 1989 Department of ObGyn, Benrath Hospital, Düsseldorf

1980 - 1984 Resident ObGyn, University Düsseldorf

1979 - 1980 Resident ObGyn, University of Leuven, Belgium M.D. University of Leuven, Belgium

Membership in Major medical societies

• American Society of Reproductive Medicine• European Society for Human Reproduction and Embryology

• American Association of Gynecological Laparoscopists• The International Society for Gynecologic Endoscopy• The European Society for Gynecologic Endoscopy• Arbeitsgemeinschaft gynäkologische und geburtshilfliche Endoskopie• Deutsch-Französiche Gesellschaft für Gynäkologie & Geburtshilfe • Deutsche Gesellschaft zum Studium der Fertilität• The Center for the Study of Multiple Birth• The International Society for the Study of the Aging Male• The European Fertility Association• The World Endometriosis Society

professional positions

Senior Partner at the Center for Reproductive Medicine, Düsseldorf

President of the European Fertility Association

publication and lectures

• Author/co-Author of approx. 10 original articles published in international journals• Many abstracts and syllabi for over 100 lectures and presentations worldwide• Reviewer of the International Journal of Gynecology and Obstetrics• Reviewer of the Journal of the American Association of Gynecologic Laparoscopists • Member of the editorial Advisory Board of the Obgyn.Net• European Director Reproductive Medicine and Endocrinology, ObGyn.net• Member of the Editorial Board of “GYNE”

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• Main investigator of major clinical studies, Phase III.Complete listing of publications and clinical studies available

Contact details

Prof. Dr. Hugo C. VerhoevenKids World Group CorporationBahnhofstrasse 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

Curriculum Vitae of René Kaufmann

personal data

René Kaufmann, born on �th November 1938, married, Swiss

education

Bank Training

Eidg. Dipl. Bookkeeper / Controller; higher compartment Examination

Business School including the coursesNational economy, industrial management, human being in the company, accounting as an information source, distribution, taxes, leadership of groups, organization, evaluation, insurance, reporting, budgeting & control, company & legislation, eco-nomy & politics

language skills

Fluent in German, French and English



1998 to date KBC Basel GmbH – Managing Director & Partner

199� - 1998 SVCCAG (Swiss Venture Capital Center AG), Basel – Managing Director

1987 - 199� CEO of the Stock Exchange Committee of Kanton Basel & the Market /Trading Information AG, Basel

198� - 1987 Kantonal Bank Bern – Branch Director

19�� - 1985 Basler Stückfärberei AG, Basel – Vice President

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Accounting & development Eastern European Markets

• Armaver AG, Gunzen • Hobas Engineering AG, Basel • Hobas Durotec AG, Basel & Klagenfurt(Austria)

19�2 - 19�� Basler Transport Insurance AG, Basel

19�1 - 19�2 Baloise Marine Insurance Co. Ltd, Sydney

1958 - 19�1 Société de Banque Suisse SA., Lausanne

Membership of professional bodies

• FDP, Basel• Chamber of Commerce, Basel• Basler Economist Association• Statistical and Economic Society• Lions Club Wartenberg, Basel• Basel Officer Society, Executive Board

Military

Major and Commander of a Basler Battalion

Contact details

René KaufmannKids World Group CorporationBahnhofstrasse 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

Curriculum Vitae of Herbert Litzenberger

personal data

Dr. Herbert Litzenberger, born on 30th April 19�1, German,married, 3 children

education

Secondary School for Economics

Vocational School for Economics

Correspondence course in Money- & Credit Business, Law, Tax, Bookkeeping & Bank Calculation

Seminars in Business Administration, EDP, Accounting, Organisa-tion & Personnel

University lectures of Mathematics, Psychology and Economics in the USA

1995 Bachelor of Arts (Hons), Business Management & Administration

1999 Master of Business Administration

2004 Doctor of Business Administration

language skills

Fluent in German and English, Good command of French and Italian, Basic knowledge in Spanish, Russian and Japanese

Key Qualifications

• FX-/money – market trader• Trading and settlements of securities and derivatives

11� 117

• Risk-controlling and securities- & market research• Credit risks and derivatives• Legal reporting (Grundsatz 1, �. KWG-Novelle incl. Basel

II + MAK)• EDP/IT (PC & Host; Unix; NT, Windows, SQL, MS Office

incl. VBA programming• Internet/Intranet e.g. WAN, LAN, WLAN, Bluetooth• Accounting (IAS, US-GAAP, HGB), Financial disclosure


2003 - to date Kids World Group Corporation – Member of the Board Pro consulting, Management Consultant, BHI Beratungs-, Handels- und Immobilien AG, CEO

2005 - 2007 Finanzportal Schweiz AG, Verwaltungsrat

2000 - 2003 Private Bank Frankfurt – Director, Head of IT

1999 - 2001 German and Vienna Stock Exchange – Project Member NEWEX Project

1992 to date nbc (Holding) SA Business Consulting & Investment Banking

1990 - 1992 Japanese Bank, Germany & Tokio – Manager, setting up new bank in Germany, building up a trading desk

1988 - 1990 Swiss Bank – Team Leader, Specialist for Far-East and derivatives (Japanese and non-German options)

1985 - 1987 Japanese Bank – Trader at the Frankfurt Stock Exchange (§11, 2 BörsO)

1984 - 1985 Corporate Bank, Mainz, Germany, Advisor in credits

1982 - 1984 Corporate Bank, Kirn, Germany, Education in all fields of a corporate bank

Contact details

Dr. Herbert LitzenbergerKids World Group CorporationBahnhofstrasse 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

118 119

1997-2002 Creative Director Event- and Media, e.g. for Accenture, Autostadt Wolfsburg, Axel Springer, Bertelsmann, Canon, Daimler Chrysler Bank, Deutsche Telekom, EXPO 2000, Mercedes-Benz, Mercedes-Benz Nutzfahrzeuge, Mobilcom, Samsung, Shell, Siemens, Volkswagen, WDR, SONY Center

since 1997 About 50 Imagevideos und business plays: concept, outline, book

1993-1997 Managing Associate of Aton Multivision GmbH

projects

SONY Pictures Movie- and Television Production GmbH, Cologne, (RTL), Geißendörfer Movie- and Television- Production, Cologne, UFA Berlin for Jörg Semsch Polyphon Movie- and Television, Company for Klaus André, Developing movie content for 3 TV-movies Lifetime Entertainment Düsseldorf for Harald Holzenleiter, Sat.1/Teamworx Berlin for Torsten Götz, ndF - neue deutsche Film-gesellschaft for Gerwin Dahm, Filmpool Cologne + Tim Greve Media for SAT1 Market Research

Contact details

Dr. Christine OttoKids Word Group CorporationBahnhofstrasse 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

Curriculum Vitae of Christine Otto

personal data

Dr. Christine Otto, born on 11th December 19�1, Frankfurt am Main, German

education

1981 -1982 Centro Lorenzo de Medici, Florenz, Italy

1983 -1992 University of Düsseldorf, German language, Romance

studies, Media sciences

1989 Graduation: Magister Artium

1992 Graduation: Dr. phil. (magna cum laude)

1993 - 2002 Creative Director Event- and Media, journalist, lecturer

2002 - 2003 Training as scriptwriter: Ars Dramatica

2004 Assistance in dramatization at Ars Dramatica

language skills

Fluent in German and English


2003 – to date Kids World Group Corporation – Management Team

2004 – 2007 Miscellaneous screenplays

2000 – 2004 Free-lance editorial journalist: Trade magazine Event Partner, Köln

2000-2003 Lecturer: Event – Media, Design Academy Berlin

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Table of Illustrations

4-5

21

27

31

37

45

49

53

57

�1

�7

71

75

Kids World Group Corporation, Detail of The creation of Adam (about 1511) by Michelangelo (1475-15�4)

Kids sporting international Management ltd, Vitruv-human (1490) by Leonardo da Vinci (1452-1519)

KWG foundation, Dancer adjusting her shoe (about 1880) by Edgar Degas (183-1917)

Kids Virtual university llC, Isaac Newton’s discovery of gravitation (Woolsthorpe, England, 1��5)

World Virtual business school ltd, Benjamin Franklin’s experience in electricity (1752)

Kids World trade Center ltd, Letting out the Greek of the Trojan horse and plunder of Troy (about 1200 B.C.)

Kids World financial services ltd, Peter Pan, Wendy and the elf Tinkerbell are flying over Neverland (1911),J.M. Barrie

Kids CyberCash house ltd, 2001: Odyssey in the aerospace (19�8), Stanley Kubrick

Kids World entertainment ltd, Mary Poppins (19�4)

Kids World health services ltd, Buddha’s experience of the big enlightenment (India, about 528)

World Wide services for Kids unipessoal lda, Discovery of America by Christoph Columbus (1492)

KWG Credit union ekonomisk förening, King Cheops construction of the big Cheops-pyramid (Egypt, 3rd Century B.C.)

finanzportal schweiz aG, William Tell famously shot the apple off his son‘s head, Swiss National Legend (about 1�th Century)

All illustrations by Jeffrey Metzner

134 135

We are happy to provide any further information and answer any questions you may have.

please contact:

Kids World Group CorporationDr. Norbert Drusel President & CEOBahnhofstraße 52CH-8001 Zurich, SwitzerlandPhone: +41 44 214 �221Fax: +41 44 214 �519E-mail: [email protected]

Copyright statement:

This business summary is strictly confidential and includes business secrets of the Kids World Group Corporation.

The content being images and/or text is copyright of the Kids World Group Corporation. All rights expressly reserved.

Any content of this business summary shall not be transferred, copied or reproduced in whole or in part in any manner or in or on any media to any person without the written consent of the Kids World Group Corporation.