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Workshops
Un effective way for making business in
tourism
Gilberto Zangari
A short presentation
• Gilberto Zangari
• Italian
• More than 20 years of experience on tourism
• Jobs: Consultant, Manager and University teacher
Business Meetings
• The business meetings in tourism have a strategic role.
• Trade fairs, workshops and road-shows are key moments of business development.
What’s a Tourist Workshop?
A business meeting between Tourist Demand Representatives
(TO, TA, Group organizers, etc)
and Tourist Service Suppliers
(Hotels, DMC, Carriers, etc)
Why Tourist Workshops?
• It’s the most effective way for meeting business counterparts: In about 12 hours of workshop it’s
possible to meet from 15 to 25 business partners;
The buyers attending for free;
The contact cost for the sellers lays between 50 – 100 euro.
Workshops perspectives• Because:
– Economic crisis which reduces the promotional budgets,
– The increasing costs for attending trade fairs,
• A relevant modification is in progress:
– Trade fairs are loosing,
– workshops and road-shows are fast growing.
• Workshops are fast growing even because are more and more effective.
Workshops perspectives
• At the beginning and until few years ago: buyers and sellers were placed in a same room and “Good Luck!”
• Now: meeting agenda;
• We (TTG Workshops): meeting agenda + workshop room management;
• The future: continuous workshops on online market place.
From the “Good Luck” to the Meeting Agenda
(the new workshop standard)
1. First stepa. It needs to collect preferences from buyers and
sellers,
b. buyers and sellers with nearest preferences are matched by a statistic algorithm.
2. Second stepa. Buyers and sellers check the matches and
express their preferences,
b. Taking into account of info of first and second step the meeting agenda is drawn.
Polish Market
• The increasing quality and size of the
polish tourist market pushes the
professionals operating in travel industry
to look for more professional business
instruments.
TTG Poland: the Workshop Activity
• TTG Poland implements tourist workshops and road-shows since 1993.
• since 2005 TTG Poland has strongly invested in workshop sector and now:
Our workshops are based on meeting agenda.
We manage the workshop room. We are planning to create a continuous
workshop on an online market place.
TTG Poland: the Workshop Department
1. A specialized international staff has been
created
2. A personalized and powerful software has
been implemented and continuously
developed
3. Strong partnerships has been established
4. A huge databank of potential buyers and
sellers continuously developed
