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FEBRUARY 13, 2020
Workshop:
Focus on the
Story
Room:
Chelsea
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#HungerConference
Food Bank For New York CityAssociate Director,
Mobilization & Policy
Nicholas Buess
PHOTO
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#HungerConference
3
A Theory of AdvocacyHow to Influence Change?
Vehicles for Change
Direct Service
Education
Self-Help
Advocacy
Direct Action
Advocacy
Administrative
Expertise
Community Leaders
Community
Member
Story Telling
Public Officials
General Public
Funders
Volunteers
Potential Partners
Action!
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#HungerConference
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A Theory of StoryHow to Inspire Action?
The Story of
Self
The Story
of Now
The Story
of Us
➢ “A story communicates fear, hope, and
anxiety, and because we can feel it, we
get the moral not just as a concept, but
as a teaching of our hearts. That’s the
power of story.”
➢“Storytelling may be what most
distinguishes social movements from
interest groups.”
- Marshall Ganz, Kennedy School of
Government at Harvard University
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#HungerConference
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What Is Public Narrative?Marshall Ganz: The Story of Self, Us
& Now
The Story of
SelfCall to
Leadership
The Story
of Now: Strategy
& Action
The Story of
Us
Shared Value
& Experience
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#HungerConference
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Thinking, Feeling, Doing
➢ “We are not thinking
machines. We are feeling
machines that think.”
- Neuroscientists Hannah
and Antonio Damasio
Transformative Learning
Head
Heart
Hand
•What? Who?
•The logic of the analysis that leads to the change.
•Why? Why Now?
•Connect values, goals and emotions to change.
•How? Where?
•Provide actionable solutions.
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#HungerConference
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A Theory of Change
➢ “Think of story as a
mnemonic device for
complex ideas.”
- Business & Psychology
author Annette Simmons
Use Each Piece for your Advantage
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#HungerConference
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Story StructureHow to Craft a Story?
Start with the
End in Mind:
what do you
want to ask?
The Opening:
set the stage,
establish the
stakes,
develop
curiosity
The Picture:
share details
that activate
the senses
The Struggle:
describe the
fight
The Discovery:
what key
understanding
is a surprise
The Button:
finish with a
hook
The Win:
introduce the
potential of
success if your
ask happens
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#HungerConference
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Phew, that’s a lot of TheoryPutting Theory to Work
Opening &
The PictureStruggle
Discovery &
The ButtonWin
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#HungerConference
Cienfuegos FoundationExecutive Director, and Founder
Bethania Perkins
PHOTO
https://cienfuegosfoundation.org/wp-content/uploads/2017/05/CF-ABC-Promo-Video-2.m4v
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#HungerConference
https://cienfuegosfoundation.org/wp-content/uploads/2017/05/CF-ABC-Promo-Video-2.m4v
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#HungerConference
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Learning to Tell Our Story
➢As a story teller, it’s ok to make mistakes. I’ve made a
few.
➢We tend to tell the story from our own perspective, but that
may not be
important to your audience.
➢It is important to develop a personal connection to the mission
of your
organization to your audience.
Bethania Perkins, Cienfuegos Foundation, Executive Director, and
Founder
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#HungerConference My Giving Story
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Learning to Tell Our Story
➢Your story doesn’t need to be perfect, but could be compelling
to
someone else.
➢Story telling is also about inviting someone to participate, to
envision their
participation and also to witness and be a part of your
service.
➢You also have to be part of the story, and believe in
yourself.
Bethania Perkins, Cienfuegos Foundation, Executive Director, and
Founder
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#HungerConference
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Learning to Tell Our StoryBethania Perkins, Cienfuegos
Foundation, Executive Director, and Founder
Social
Media
Earned
Media
WebsiteIn-person
meetings
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#HungerConference
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Crafting a Story for MediaEarned Media Can Help Tell Your
Story
Use your words, tone and body language to your advantage
Practice up to 5 key messages (don’t wing it)
Learn to control the interview
Maintain a relationship
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#HungerConference
Q&A
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FEBRUARY 13, 2020
Thank You!
Please fill out your
workshop survey
and return it to the
front table.
Workshop:
Focus on the Story
