Workshop “Sucessful Inventor in 8 Steps”

• Description: this is a customized workshop customizável, applied in English, according with the target public goals. It has 80% of the practical activities. The workshop is one of the actions of the PROCITIES .

• Goals: promote the development of the skills of the participants to use the tool “Genome of Innovation” included at the EducaInnova methodology which is protect by copyright and sealed by IFIA. They will apply this tool to become able to transform creative ideas into a successful marketable products with more chances to be commercialized. These solutions included products, processes and know-how which offer solutions for technological and social problems.

• Target public: inventors, entrepeneurs, startups, students from 14 years old and professors of all areas.

• Workload: 4 horas.

• Applied methodology: Genome of Innovatiion. In the same way that the malformation or absence of one gene can cause diseases in the living being as Down, Albinism etc. in th process of innovation hapens the same: the absence or malformation of one the innovation “genes” can lead t to faillure.

• Deliveries: at the end of workshop the particpants will have created a company, the marketable solution as a real prototype, the “Personal and Invention Genome”, a marketing and commercialization strategy and will present it by performing a pitch.

• Speaker: Professor Marcelo Vivacqua – Award Inventor iin 13 international exhibitions, DS in Biotechnology, founder and President of ABIPIR, creator and coordinator of the InnovaCities Invention Fair and PROCITIES, member of the Executive Committee of IFIA, CEO of the Company EducaInnova Innovation Consultancy and author of the EducaInnova methodology.

www.ifia.com www.abipir.org.br

Organization

Workshop “Sucessful Inventor in 8 Steps” Genome of Innovation

Summarized content

Workshop Genome da Inovação Summarized content

1. People:

How to develop the leadership and emotional intelligence and Neuroplasticity and create an innovative team; smart time management, motivation, meritocracy. celebration etc. Development of the “Personal Genome”.

3. Protection

Protection of Intellectual property – Patent, Brand, Industrial design, Industrial secret, web domain and know - how.

4. Product

Price X value; development processes, marketing profile, creation and validation of the prototype (Business Experiment) and Minimum Viable Product (MVP); benchmarking etc.“Development of th “Genome of Product (invention)”.

5. Planning

Innovation Committee, short term goals definition, who are in charge, define the business model inside the “Invention Genome” etc.

6. Provision

The best strategies and tools to get money from investors, companies, 3F (family, friends and fool).

7. Promotion

Personal and Invention: Storytelling, exhibitions, free web marketing, videos, how to perform a “killer pitch”.

8. Performance

Evaluation of results of research and metrics (customer satisfaction etc.), efficacy product test, standartization, polishing and correction of the actions.

www.ifia.com - www.abipir.org.br

1-People 2- Perception 3-Protection 4- Product

5- Planning 6- Provison 7- Promotion 8- Performance

Workshop “Sucessful Inventor in 8 Steps” Genome of Innovation