Working with The Space:Branding GuidelinesVERSION 2 .1

Introduction

Welcome to The Space. We’re delighted to be working with you. This brief guide is designed to help you credit The Space and our funders and supporters correctly.

The Space was established by the Arts Council England and the BBC. This means that all activity in England that The Space undertakes is funded by ACE and the BBC, including of course your commission or project with us. In Wales, Scotland and Northern Ireland, commissions are funded by the BBC and either Arts Council Wales, Creative Scotland or Arts Council Northern Ireland. Arts Council England helps fund core costs for The Space so contributes to these projects also.

We hope you agree with us about the importance of signifying to the public how the investment of public monies is supporting the arts. We’d also like to use the opportunity of branding and credits to thank the funders who actively support the projects we commission.

With that in mind, we’ve developed some simple guidelines for the use of The Space, Arts Council England and BBC branding on projects. There are also guidelines for projects commissioned in Wales, Scotland or Northern Ireland.

If you have any questions about the branding on your project, please do speak to the production team on 0121 663 1488 or email us on production@thespace.org.

Many thanks for helping us recognise our funders and supporters.

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Rambert: The CreationCOVER Slung Low: The Flood, Part One: From The Sea

Branding requirements

Each Space commissioned project must include as a minimum the following branding credits:

1. Our logo lockup of The Space, Arts Council England and BBC branding

2. In addition, for filmed projects, The Space ident OR logo at the beginning of the film, with the logo lockup of The Space, Arts Council England and BBC at the end of the film

3. Written credits for The Space, Arts Council England and the BBC if and where this is relevant, for example on a press release.

Examples of the Space logo and logo lockup are shown below.

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For projects commissioned in Wales, Scotland and Northern Ireland, the logo lockup will include either Arts Council Wales, Creative Scotland or Arts Council Northern Ireland branding rather than the Arts Council England logo and revised written credits will apply.

For wider initiatives or projects where funding from The Space, Arts Council England, the BBC and funding from Arts Council Wales, Creative Scotland or Arts Council Northern Ireland is included, we will work with you on a specific branding solution which incorporates the relevant funders.

On this page are examples of The Space logo, and the alternative lock- ups if your project is commissioned in Wales, Scotland or Northern Ireland.

Branding requirements (continued)

Guidance for projects commissioned in Wales, Scotland and Northern Ireland.

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Branding cases and guidance

We appreciate that each commission or project is different and so we have included the below guidelines for the most common types of projects and activities The Space commissions. However, if your project does not fall into one of these categories, or you wish to discuss the guidance and how it applies to your project, do ask the Space production team.

We are here to help.

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Artichoke: London 1666

Branding cases and guidance (continued)

1. Filmed content (‘the work’)All long form and short form filmed content; ‘the work’ (captured content, live steams and other filmed content which is the actual content of the piece)

• The Space asks for the inclusion of our ident at the front of the film, before the piece, wherever possible and the relevant lockup at the end of the piece

• If The Space ident is not possible, The Space logo at the front and logo lockup at the end of the piece, for example as an end card/part of the end credits

Note: consideration should also be given to how this is housed or presented on the platform where the work is to appear, for example in listings, The Space, ACE and BBC credits or relevant Nations’ credits should be included; the same approach should be taken for websites or other platforms where the work appears.

2. Filmed wraparound and promotional content, including trailers (all projects)As a minimum:

• The relevant logo lockup at the most appropriate place in the film (usually where the other logo credits are, for example at the front or end of the film)

If you would also like to include The Space ident or logo at the front of the film also, that is very welcome.

3. Interactive projects (any other projects) • If filmed content is included in ‘the work’

then the same guidelines apply i.e.

• The Space ident at the front of the film, before the piece, wherever possible and the relevant logo lockup at the end of the piece

• If The Space ident is not possible, The Space logo at the front and logo lockup at the end of the piece, for example as an end card/part of the end credits

• For websites, apps and work built on other platforms e.g. dedicated social media accounts for the project:

• The relevant logo-lockup in a prominent position

• Written credits should also be reviewed on platforms to ensure The Space, ACE and BBC are credited where appropriate

• For aural (radio or other sound) projects, crediting should be built into scripts where possible and/or into the surrounding platform and content where the work is housed.

In all of the above cases, The Space, ACE and BBC lock up should be used for projects commissioned in England. For projects commissioned in Wales, Scotland or Northern Ireland, the relevant logo lockup should be included. For projects with funding from different nations, we will work with you on a dedicated branding solution.

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Using the logo lockup for projects in England

All English projects should use this lockup in either black or white, ensuring high contrast with its background. This is a preconfigured graphic available in two versions:

Minimum size: HorizontalThe lockup can be used at sizes equal to or above:

• 70px in height for on-screen (use a PNG file)

• 15mm in height for print (use an EPS file).

Minimum size: StackedThe lockup can be used at sizes equal to or above:

• 220px in height for on-screen (use a PNG file)

• 46mm in height for print (use an EPS file).

Further sizing guidanceEnsure that your use of the lockup also satisfies the minimum sizing requirements of Arts Council England. Check the details at: http://www.artscouncil.org.uk/grantawardlogo#section-3

Exclusion zoneFor both versions, make sure that no other visual information encroaches into an area equal to the height of the BBC logo all around the lockup.

Horizontal Stacked

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Using the logo lockup for projects in Wales

All Welsh projects should also use this lockup. This is a preconfigured graphic which should not be changed. It can be used in black or white, ensuring high contrast with its background.

Minimum sizeThe lockup can be used at sizes equal to or above:

• 65px in height for on-screen (use a PNG file) • 12mm in height for print (use an EPS file).

Exclusion zoneMake sure that no other visual information encroaches into an area equal to the height of the BBC logo all around the lockup.

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Using the logo lockup for projects in Scotland

All Scottish projects should also use this lockup. This is a preconfigured graphic which should not be changed. It can be used in black or white, ensuring high contrast with its background.

Minimum sizeThe lockup can be used at sizes equal to or above:

• 70px in height for on-screen (use a PNG file) • 18mm in height for print (use an EPS file).

Further sizing guidanceEnsure that your use of the lockup also satisfies the minimum sizing requirements of Creative Scotland’s logo. Check the details at: http://www.creativescotland.com/resources/our-publications/funding-documents/logos/creative-scotland

Exclusion zoneMake sure that no other visual information encroaches into an area equal to the height of the BBC logo all around the lockup.

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Using the logo lockup for projects in Northern Ireland

All Northern Irish projects should also use this lockup. This is a preconfigured graphic which shouldn’t be changed. It can be used in black or white, ensuring high contrast with its background.

Minimum sizeThe lockup can be used at sizes equal to or above:

• 70px in height for on-screen (use a PNG file) • 18mm in height for print (use an EPS file).

Further sizing guidanceEnsure that your use of the lockup also satisfies the minimum sizing requirements of the Arts Council of Northern Ireland. Check the details at: http://artscouncil-ni.org/funding/logos-branding

Exclusion zoneMake sure that no other visual information encroaches into an area equal to the height of the BBC logo all around the lockup.

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Using The Space logo

The solid swoop logo should be used in either black or white, ensuring high contrast with its background. The logo looks like this:

Minimum sizeThe logo can be used at sizes equal to or above:

• Onscreen: 70px in height • Print: 12mm height (on A4), 18mm height (on A3 and above).

PositioningUse the bottom of the letter ‘h’ as a baseline when aligning the logo with other items horizontally. Allow the top of the swoop to be higher than other items in the same line. The logo is best used in a corner position.

Clear spaceUse either a black or white logo on a high-contrast background and provide clear space around the logo, using the outer area in the following example as an absolute minimum.

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Links and contact details

Logo files

The logo lockups for England – both EPS and PNG format – in both black and white:http://bit.ly/2nJwxi7

The logo lockup for Wales – both EPS and PNG format – in both black and white:http://bit.ly/2nC3yMQ

The logo lockup for Scotland – both EPS and PNG format – in both black and white:http://bit.ly/2nn4T9F

The logo lockup for Northern Ireland – both EPS and PNG format – in both black and white:http://bit.ly/2nnf5PE

The solid swoop logo – EPS and PNG format – in both black and white:http://bit.ly/2nJyEmd

The Space ident – with either a dark grey (preferred) or black background, at 1080p:http://bit.ly/2mQfuGr

Contact us

If you have any questions, please contact us at production@thespace.org or on 0121 663 1488

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