Business Designer Marketing Specialist

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TINA Yapeng ZHONG

I care about Culture and Communication2 year of academic focus : Intercultural design communication (Automobile)

I do Good at Strategic thinkingMarketing / Event marketing / Public Relations

Nissan motor/ Mercedes Benz / Ford motor / Ballantine's /

Yahoo! / DIsh TV (Taiwan)

Iʼm Passionate in Design and LiteratureDesign trend / Vintage cars

Contribute editor of online media about automobile culture, auto design, EU design trend and open innovation

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ABOUT ME

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Nissan Motor/ Mercedes Benz / Dish TV / Ballantineʼs / Yahoo! / Ford Motor

Taipei, Taiwan

WORKING EXPERIENCEMarketing Strategy / Sales

ManagementEvent Marketing / Public Relations

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NISSAN GT-R PRODUCT MANAGER

Marketing strategy / Sales management

Nissan premium line strategy planner

5GT-R MARKET POSITIONING

400��

200 hp!

400 hp!

600 hp!

G37!

RX8 !

350Z!EOS!9-3 Vector2.0!320Ci!

9-3 Aero 2.8 !SLK200!TT Coupe!CLK200!

335i Coupe!SC430!

330CI!330CI!

335i Convertible!SLK350!M Coupe!BOXSTER!

630i!Cayman!

M3!SLK55!650CI!

XK!

GRANTURISMO!M6!

CL500!GT3!

911 Turbo!

Ferrari!

Lamborghini!

900��

Streets

Racing

Pure & Luxurious

GTR!

���

���

SL55!

6NISSAN PREMIUM SPORTS

GT-­R Concept

Multi-­Performance  Supercar

The  only  Supercar  for  Anyone  Any  time  Any  where  by  NISSAN

370Z Concept

Lust  then  Love

AffordableDesign  inside  outFor  younger  generation  

NISSAN TECH CORE

Profit Source

Image Source

We beileve:  Innovate  customers’  values,  break  through  the  Euro  Sports  car,  create  excellent  performance  with  affordable  luxuries.  Inspire  p  eople  to  feel  and  drive  differently

Sal

es V

olum

n

Brand Image

Introducing exclusive users experience module of dealership and showroom 7

Launch event / Chief engineer Mizuno-san

Global standard SOP

BRAND EXPERIENCE

Exclusive showroom

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Co-branding with EA PC game Co-branding with National Geographic Channel

CO-BRANDING

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Marketing & Sales/ Strategic planning

NISSAN 370Z MARKETING MANAGER

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Co-branding with Armani Taiwan &101 fashion show 2009LAUNCH EVENT

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PR plan /Media strategyDISH TV TAIWAN PR PLANNER

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Full of energy

Engaged with

foreign Experience

2M+ yr income

Self-satisfaction & Showing off

Information consuming TA (35~50)

Inner

Outer

TA ANALYSIS

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TV interviewPR image focus

LAUNCH EVENT

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Event marketingBALLANTINEʼS TAIWAN EVENT PLANNER

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Venue display

Press conference

VENUE DESIGN

Venue display

Stage lighting design

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Event marketing / Communication strategy

MERCEDES BENZ TAIWAN EVENT PLANER

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Communication items

STRATEGIC COMMUNICATION DESIGN

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Automotive culture / Design thinking / Design trend

http://www.biosmonthly.com/

http://www.carstuff.com.tw/

http://www.autonet.com.tw/

ONLINE MEDIA CONTRIBUTE EDITOR

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“HEAD, HEART, and HANDS,creative dialogues for value.”