WORDPRESS. WHEN YOU MEAN BUSINESSHow and why Wordpress can be the perfect platform for businesses.

About UsHaden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents.WWW.HADENINTERACTIVE.COMHaden InteractiveAddress: 1337 E. Ash, Fayetteville, ARPhone: 479.966.9761Email: info@hadeninteractive.com02

Our TeamJohn Doe06Several of us are here at WordCamp. Were happy to answer questions and we want to meet you.

Service ListSEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off-page actions like link-building, guest posting, and integrating social media and advertising.Search EngineOptimizationWeb design Web contentWordPress websitesSEO analysis and strategyWebsite optimizationBloggingLink buildingSocial media managementEmail marketingPPC04

Why WordPress ?SEO advantages plus easy updates so people find youLarge support community easy to hire or find answersLots of functionality at an economical price05

The Myth of WordPressYou can build your ideal website all by yourself!

:

Its Not True.15

WordPress is a Content Management System15

How to Get the Website You Want

If you cant do it all yourself, how can you make sure you get the website you want? 2 techniques and a secret weapon

Method 1: Hire Someone Whose Work You Like11Hire someone whose work you like and let them do their job.

Custom WordPress Sites Can Be as Varied as Any Sites

Method 2: Buy a Theme (and hire a designer)

This Is WordPress Out of the Box

Think of a Theme as a WireframeDont get distracted by ColorsPicturesTopics

Look at the boxes.

Use Notable09

The Secret Weapon: Pods

Pods in the Admin Area

Your Business Website: FrontHomepage that says who you are and what you doProducts and/or services pagesAbout Us and ContactAuthority pagesBlog

A Word about BlogsNot an obvious candidate for a blog!

Results in their first year:21.12% increase in traffic overall72.17% increase in organic search traffic 23.62% increase in unique visits to the Contact Us page40% increase in sales

Editorial calendar (EditFlow)Events (Events Manager)Project management (WP Project Management)Invoicing (WP Invoice)CRM (WP CRM)Web analytics (Google Analytics for WordPress)Finances (WP Finance)Downloads (Easy Digital Downloads)Staff information (Simple Staff List)

Your Business Website: Back 08Your WordPress site can probably do more for your business than you realize.

WP Project ManagerProjectsMilestones, To-do lists, message streamsLike Basecamp, but in your dashboard

Easy Digital Downloads, by Pippin WilliamsonEasy upload of all media typesSimple forms to fill inSales buttons if youre sellingCan also be patient forms, employee handbooks, credit terms for vendors, etc.

Edit FlowEditorial calendarAssignments for reporters, writers, editors, bloggers, photographers

How Safe Is It to Run Your Business from Your Dashboard?User roles control access.

Many tools add extra user roles.

Questions?@RebeccaHaden

Rebecca@HadenInteractive.com

Thank you for your attention !WWW.HADENINTERACTIVE.COM

Whats SEO?The time machine has two settings:Past rely on keyword density for your one keyword!Future-Dystopian- Google changes constantly for no reason, so why bother?Utopian- search engines are just like people now, so theres no need.*Im Rebecca Haden from Haden Interactive, a local WordPress shop*Heres our team wed love to meet you and were happy to answer questions.*SEO involves a lot of activities*So why care about SEO in the first place?Its how new customers, clients, donors, readers, etc. find youZMOT is when people now make their purchase decisionsHighest ROI, in case youre a business, but if youre not, it could be an investment of time

*Heres what people often think is the big advantage of WP*Make sure everyone knows what an algorithm is.IndexingNative WP search engine works the way they all used to work shows you the instances of the word from most recent.

*WP is a content management system, so you can easily change your pictures and words without changing the design. Thats why you can easily change the design without messing up the content and why you cant change the design from the CMS. Its like trying to move the furniture from the front yard. You need HTML, CSS, and maybe PHP to make the design do what you want. *Tell them clearly what you want.Trust them and dont micro-manage.Studies show that consumers trust a company more if they have a polished websites.

*There are lots of themes. Pick one that has all the boxes you want and say precisely what you want . **These were my results the three top choices showed up in local search in their ranked order, Ricks had two additional links, Bliss had one. *These were Rosies results all three top results showed up, in ranked order, but it looks different.*The ranks havent changed with the addition of the carousel to local results. *Rankings have changed, but also the way people use the internet has changed. *Ricks sells bread, but they dont show up here at all, even though we know theyre ranked #1.*4047 visits, 2612 keywords considering a few relatively popular terms and the not provided, thats almost a different search phrase for each visitor.*Ricks sells bread, but they dont show up here at all, even though we know theyre ranked #1.*