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Grand TraverseWOMAN
MEDIA KIT
JAN/FEB THE ❤ ISSUE 2019 Love Stories, Heart Health, Fitness and Nutrition Ad Reservations due: Dec. 3, Ad Copy due: Dec. 10
MAR/APRIL CAREER MOVES 2019 Millennials & Mentors, Small Business Know-How, Career Profiles Edition Ad Reservations due: Feb.4, Ad Copy due: Feb. 11
MAY/JUNE #MOMLIFE + KIDS 2019 SAHM & WAHM, Moms @ The Office Ad Reservations due: Apr. 8, Ad Copy due: Apr. 15
JULY/AUG HOME ISSUE 2019 DIY, Empty Nest, Realtors Showcase Edition Ad Reservations due: June 3, Ad Copy due: June 10
SEPT/OCT HEALTH ISSUE 2019 2nd Chances, Health Journeys, Positive Thinking, Health Profiles Edition Ad Reservations due: Aug. 12, Ad Copy due: Aug. 19
NOV/DEC LET IT SNOW! 2019 Holiday Traditions, Blended Families, Adventures, Gift Guide Edition Ad Reservations due: Oct. 7, Ad Copy due: Oct. 14
Build Your Business!
REACH THE TRAVERSE CITY WOMEN'S MARKET
Publishers & Twin SistersKandace Chapple & Kerry Winkler
2019
For more information go to www.grandtraversewoman.com or call/text 231.276.5105
northern michigan’s network for women
Grand TraverseWOMAN
northern michigan’s network for women
Grand TraverseWOMAN
northern michigan’s network for women
Grand TraverseWOMAN
northern michigan’s network for women
Grand TraverseWOMAN
NORT
HERN
ART P
HOTO
GRAP
HY
We are Kandace Chapple and Kerry Winkler, twin sisters andpublishers of GTWoman. This is our 15th year of publishing Northern Michigan’s magazine for women. We invite you to stay awhile, look around and get to know each other. The power of our magazine isbuilt with women and their natural inclination to gather, talk,share, and, as they say, build a village.
2019 GTWoman Media Kit
Welcome!
Publishers & Twin SistersKandace Chapple & Kerry Winkler
WHY MARKETSPECIFICALLY TO WOMEN?
• Women have a multiplier effect. Women serve many roles within their family as well as at the workplace. They purchase on behalf of these people as well. They are multiple markets in one.
• Women drive 85% of all consumer purchasing, through a combination of their buying power and influence.
• Women want more and demand more. For women, customer service makes the difference when comparing similar products on the market. When you meet the higher expectations of women, you’ve got yourself a long-term, loyal customer.
View our digital magazine ONLINE every issue! Ads linked to advertisers’ websites free of charge (as provided by advertisers).
Perk!
Readership & Distribution• The average GTWoman reader is: Female, age 25-49, household income of $75,000 working full-time, married with 1 to 2 children.
• GTWoman targets women who are decision-makers both at home and at work. Our readers range from fulltime CEOs to full-time Moms.
• We distribute 10,000 copies free on newsstands at 150 distribution points in 5 counties (Grand Traverse, Leelanau, Benzie, Antrim and Kalkaska), in addition to a strong subscription base.
• 2-month shelf life.
• Open rate for our GTWoman Enews is 5% higher than the industry average.
• GTWoman has 25,000+ pass-along readers.
• Facebook Followers: 4.7K
Go to www.grandtraversewoman.com for more informationor call/text 231.276.5105
Like us on Facebook!
WHY MAGAZINE ADVERTISING?
• 61% of readers take action after seeing a print magazine ad.
• Advertising in print yields greater increases in brand favorability and purchase intent than online or TV advertising.
• Print is best at increasingbrand awareness at all levelsof exposure.
2.15 x 5.801/8 VERT
4.50 x 2.851/8 HORZ
SHERRY GALBRAITHAccount Executive
DEB DENTAccount Executive
LORI MAKIAccount Executive
KERRY WINKLEROwner, Account Director
OUR AMAZING & AWESOME SALES STAFF (YOU'LL LOVE 'EM)
Ad Rates & Specs
FILES ACCEPTED:• PDF files, Mac or PC (all fonts embedded.) • Color graphics must be CMYK. • Ad sizes are in inches, width x height• Final trim size of publication: 10” x 13”• Ads can be submitted to: [email protected]
1/2 HORZ
9.125 x 5.801/2
VERT
4.50 x11.75
1/3
4.50 x 7.25
FULL PAGE
9.125 x 11.75
CENTERSPREAD19 x 11.75
FRONT COVER BANNER9.875 x 1.75
Rates effective January 2019. GTWoman is published bimonthly (6 issues/year). Rates are per issue.Rates listed for full color. 3x and 6x rate based on signed contract. Prices are NET.
Rates
Black & White pricing available upon request.
Cover/Premium Positions ................. 10+% Fee2-pg CENTERSPREAD ........................ $1299Business Profiles ............................... Starting at $699Inserts ................................................ Ask for QuoteDesign fee ......................................... Starting at $25
Full page color adNumber of Ads Booked 1x 3x 6x Rate $915 $875 $850
Front Cover Banner adNumber of Ads Booked 1x 3x 6x Rate $775 $650 $575
1/2 page color adNumber of Ads Booked 1x 3x 6x Rate $850 $725 $650
1/3 page color adNumber of Ads Booked 1x 3x 6x Rate $775 $650 $575
1/4 page color adNumber of Ads Booked 1x 3x 6x Rate $685 $585 $495
1/8 page color adNumber of Ads Booked 1x 3x 6x Rate $470 $370 $295
1/44.50 x 5.80
BESTSELLER!
Celebrating 15 years at Grand Traverse Woman!Grand Traverse Woman
LUNCHEONS140+ women at each luncheon.
Keynote Speaker.11 a.m.-1 p.m. at The Hagerty Center.
Vendor booths available.Tickets available online.
Overall vibe: Smart, funny, informative.Series Sponsorships available.
Grand Traverse WomanNETWORK NITES
140+ women attend.Different locations throughout TC.
Wine, heavy appetizers, speaker, prizes.Attendees can bring a prize to giveaway.
Tickets available online.Overall vibe: Get-together, laugh,
meet & make friends, make new contacts.Series Sponsorships available.Location Sponsors available.
Grand Traverse WomanCHIGAGO ROAD TRIP
Second weekend of November.200+ women attend (four motor coaches!)
2 nights, 3 days in downtown Chicago.Enjoy a Broadway Show, shenanigans
and motorcoachin'.No guys, unless they are driving the bus,hauling luggage or missing us from afar.
Overall vibe: All ages attend - mother/daughter combos, groups of girlfriends, BFFs galore.
Event Sponsorships available.
OTHER EVENTSAnnual Girls Night OutEvery fall, over 40 vendors, 150 attendees, music, entertainment, demosWine ToursHeld in spring, fall, or both, if we dare.Charity EventsWatch for GTWoman at area events! (Invariably dressed in pink, making everyone see double.)See Jane Lose ProgramEvery new year we sponsor 3 women on a health/weight lost journey! Apply, support, read in our pages.Sponsorships available.
SPONSORSHIPSYear-long series or one-time eventsPackages may include:• PR packages that include print, TV, radio, digital• Welcome/mic time at event• Relationship building all year long
Sponsorship Levels available: • Corporate Sponsor• Supporting Sponsor• Exhibitor (Luncheons and Girls Night Out)• Motor Coach Sponsor (Chicago/Wine Tour)• See Jane Lose Program• Girls Night Out location host• Network Nite location host
SOCIAL MEDIA PACKAGES• Enews 2,500 subscribers, Facebook 4.7K• Digital Press Releases $90 via GTWoman Enews• Enews Button Ad $150/month, 4 enews (wxh 3.96” x 2.78”, 72 dpi, RGB, .jpg)• GTWoman of the Month Button ad $175/month (top placement, 4 enews) • Enews Shout Out $90 for 1 enews (100 words and a logo/graphic)
For more information go to www.grandtraversewoman.com or call/text 231.276.5105
