WOLLONGONG CENTRAL POP UP LEASING + ADVERTISING OPPORTUNITIES

POP UP

LEASING

Pop-up shops have proven to be a popular concept overseas over

recent years and is an emerging trend in Australia used to build

brand awareness, launch a new product or test a consumer market.

Wollongong Central has various pop-up leasing sites, located in

variety of key precincts across three buildings, providing you the

opportunity to show case your product or service.

Benefits of a pop-up store:

Access to a new audience: Pop-up space is a great way for you

to take a product from online to real world or beyond the

immediate catchment of your existing premises.

Test a business idea: Pop-up space is a great way to test your

product with less risk.

Expand your market: Pop-up space is a great way to promote

your brand name to a broader audience at mass, or target a

specific new audience.

Make your brand stand out at Wollongong Central

WOLLONGONG CENTRAL – HEART OF THE GONG

Wollongong Central is located in the heart of Wollongong and is the

only regional shopping centre located in its Main Trade Area. Servicing

the community since 1975, Wollongong Central is home to Myer,

Target, Coles, Rebel, JB Hi-Fi Home, Best & Less, Club Lime and over

220 leading specialty retailers.

In late 2014, GPT completed a $200 million expansion of Wollongong

Central, adding an additional 18,000sqm of new retail space over three

levels. Introducing 80 new retailers, the redefined retail mix within each

building and precinct showcases a dynamic range of great food-on-the-

go, café and street-front dining options, sought-after fashion,

contemporary home wares and cutting-edge technology from national

and local brands.

As well as retail space, the expansion also included 650 new car

spaces, bring the total to over 2,000 car spaces available in the CBD.

The expansion created a renewed social heart as well as a retail

destination that combines architecture, art and culture.

WHY

‘THE GONG’?

Wollongong is located just 90 minutes drive south of Sydney’s CBD. In 2015, there were

more than 12 million visitors to Wollongong Central and the future is looking even

brighter. Retail expenditure for the Total Trade Area is currently $3.3 billion per annum as

at June 2015. The Centre’s Total Trade Area is 291,556 and the Main Trade Area

population is estimated at 178,229, made up of 97,447 in the Primary Trade Area. There

are approximately 12,000 businesses located in the Wollongong CBD, employing up to

28,000 workers. A recent shift toward a more skilled and adaptable work force has seen

an increase in the white-collar worker.

The education sector is also growing at an impressive rate, with The University of

Wollongong internationally recognised and twice-named Australian University of the

Year. Also enhancing Wollongong’s growth is its rich sense of community and cultural

heritage, with more than 30 different cultures and 20 religious backgrounds calling the

area home.

OUR

MARKET

….AT A SNAP SHOT Families

Represent 52% of all Wollongong

Central customers.

CBD Workers 28,000 people work in the Wollongong CBD

across 12,000 businesses.

Students 26,000 students at the

University of Wollongong, with the vast majority residing in the primary

core trade area, resulting in a higher than average

Asian population.

Tourist Tourism is growing in the Illawarra with 1.1

million domestic overnight visitors to the region (+26.1%)

from 2014.

CUSTOMER SNAP SHOT

POP UP

LEASING

What you need to know:

Pop-up leasing periods can range from weekly through to

6-12 month bookings.

Pop-up leasing furniture is available should you require

additional merchandising and display assistance at no

additional charge, subject to availability. All clients utilising

our furniture must attach professionally printed signage

which fits the dimensions of the furniture. Exceptional

presentation standards are expected from all activations.

Please refer to our ‘Mall Merchandising Guidelines’ for

ideas and inspiration as to the design possibilities of your

pop-up as well as guidelines to work within.

Wollongong Central requires all tenants to provide a copy

of their Certificate of Currency to the value of $20 million.

SITE

INFORMATION

Site Dimensions (m)

Grade Power (Y/N)

Site 4 – opposite JB Hi-Fi Home

3.0 (L) x 2.0 (W) B Y

Site 5 – opposite Strandbags 4.0 (L) x 3.0 (W) A Y

Site 6 – opposite Sunglass Hut

4.0 (L) x 3.0 (W) A Y

Site 7 – Opposite KFC 4.0 (L) x 3.0 (W) A Y

Site 8 – Opposite Parma Café

5.0 (L) x 3.0 (W) A Y

Site 9 – Opposite Priceline 6.0 (L) x 3.0 (W) A+ Y

Site 10 – Opposite Nadia’s Café

2.0 (L) x 2.0 (W) B Y

Site 11 – Opposite Wanted Shoes

5.0 (L) x 2.0 (W) B N

Site 12 – Opposite MIMCO 5.0 (L) x 2.0 (W) B N

Site 13 – Opposite Country Road

4.0 (L) x 4.0 (W) B Y

Site 14 – Opposite Myer L3 3.0 (L) x 2.0 (W) B N

All prices listed are exclusive of GST, correct as at 1 January 2016, subject to change at the discretion of The GPT Group and may be subjected to seasonal loadings.

*Weekly rate applies to Monday-Sunday bookings only.

Anaconda Rebel

Site Dimensions (m)

Grade Power (Y/N)

Site 1 – Opposite Forever New (External)

6.0 (L) x 3.0 (W) A+ Y

Site 2 – Opposite Pandora 4.0 (L) x 2.0 (W) A+ Y

Site 15 – Opposite Reject Shop

4.0 (L) x 2.0 (W) C N

Site 16 – Opposite Myer L2 4.0 (L) x 2.0 (W) C N

Site 17 – Opposite Parliament

8.0 (L) x 2.0 (W) C Y

SITE

INFORMATION

ASK US About our

experiential site located in Crown

Street Mall

All prices listed are exclusive of GST, correct as at 1 January 2016, subject to change at the discretion of The GPT Group and may be subjected to seasonal loadings.

*Weekly rate applies to Monday-Sunday bookings only.

H&M

SITE

INFORMATION

Site Dimensions (m)

Grade Power (Y/N)

Site 3 – Opposite Chemist Warehouse

6.0 (L) x 4.0 (W) B Y

Site 18 – External Entrance Coles

2.0 (L) x 2.0 (W) B Y

Site 19 – Opposite My Supplements

4.0 (L) x 2.0 (W) B Y

Site 20 – Opposite Bannos Brownies

3.0 (L) x 2.0 (W) B Y

ASK US About our

experiential site located in Crown

Street Mall

All prices listed are exclusive of GST, correct as at 1 January 2016, subject to change at the discretion of The GPT Group and may be subjected to seasonal loadings.

*Weekly rate applies to Monday-Sunday bookings only.

Best & Less

Liquorland

MAXIMUM BRAND AWARNESS LET YOUR BRAND REACH ITS POTENTIAL AT WOLLONGONG CENTRAL

In-centre advertising is an excellent way to tap into the power

of the retail environment and promote brand awareness to a

captured audience. Wollongong Central has a number of

marketing platforms across the centre including vinyl decals,

banners, hoarding treatments and roaming/sampling

opportunities, perfect for any key seasonal or brand launch

campaigns.

Benefits to your brand:

Captured audience

Excellent brand reach

Strong sales potential

High traffic and exposure assets

Description Dimensions 2016 Market Rate Weekly Rate

Production and Install + GST (Guide only)

Experiential Varies POA NA

Entry Doors Varies $375- $1,375 $Production

Large format Atrium Banner

2500mm (L) x 4000mm (H) $850 $Production + $200 install

Escalator Panels (4 x panels)

Varies $675 $360

Void Balustrade Varies $1,000 $1,800

Glass Baffle Decal

Varies $675 $1,560

Roaming & Sampling

Not Applicable $550 per day Not Applicable

Experiential Varies POA Not Applicable

Car park boom gates

Large Banner: 2000mm (L) x 750mm (H) Small Banner: 850mm (L) x 550mm (H)

P1: $275 P2: $220 P3: $200

$Production + $100 install

Car park tickets (100,000 tickets allocated to one car park)

86.783mm (L) x 53.8mm (H) $650 (full cost until tickets all 100,000 tickets have taken)

$2,420 • 4 colours • 100,000 tickets

Rates

For reference: Packages available on request Loadings are applicable in peak

periods All spaces are subject to

availability All prices exclude production and

install

Madeline Cross Madeline.cross@gpt.com.au (02) 4254 8211 0427 169 408

CONTACT

For further information or to make a booking, please contact: