September October November TotalFlyering ₹ 101,798 ₹ 376,402 ₹ 188,201 ₹ 666,401Corporate ₹ 62,500 ₹ 150,000 ₹ 150,000 ₹ 362,500

Total ₹ 164,298 ₹ 526,402 ₹ 338,201 ₹ 1,028,901

Outlet Description Type September October# of Flyers Total Cost # of Flyers

Lokhandwala

Hand Distribution 7300 ₹ 5,840 7300Paper Insert 17200 ₹ 18,920 17200Hand Distribution 10950Paper Insert 25800Hand Distribution 8213Paper Insert 19350

BKC

Hand Distribution 2240 ₹ 1,792 2240Paper Insert 8960 ₹ 9,856 8960Hand Distribution 3360Paper Insert 13440Hand Distribution 2520Paper Insert 10080

Carter Road

Hand Distribution 3750 ₹ 3,000 3750Paper Insert 15000 ₹ 16,500 15000Hand Distribution 5625Paper Insert 22500Hand Distribution 4219Paper Insert 16875

Fort

Hand Distribution 5825 ₹ 4,660 5825Paper Insert 23300 ₹ 25,630 23300Hand Distribution 8738Paper Insert 34950Hand Distribution 6553Paper Insert 26213

Versova

Hand Distribution 3000 ₹ 2,400 3000Paper Insert 12000 ₹ 13,200 12000Hand Distribution 4500Paper Insert 18000Hand Distribution 3375Paper Insert 13500

R City

Hand Distribution 4000Paper Insert 16000Hand Distribution 3000Paper Insert 12000Hand Distribution 2250Paper Insert 9000

Total 98575 ₹ 101,798 403584

Flyering - Menu

Flyering - Curries

Flyering - CampaignsFlyering -

MenuFlyering - Curries

Flyering - CampaignsFlyering -

MenuFlyering - Curries

Flyering - CampaignsFlyering -

MenuFlyering - Curries

Flyering - CampaignsFlyering -

MenuFlyering - Curries

Flyering - CampaignsFlyering -

MenuFlyering - Curries

Flyering - Campaigns

Outlet Type September October November

Corporate

Zomato ₹ 40,000 ₹ 40,000

₹ 30,000 ₹ 30,000

₹ 17,500 ₹ 35,000 ₹ 35,000

₹ 45,000 ₹ 45,000 ₹ 45,000

Total ₹ 62,500 ₹ 150,000 ₹ 150,000

Social Media - Ads

Social Media Retainer

Branding/ Design

October NovemberTotal Cost # of Flyers Total Cost Assumptions

₹ 5,840 3650 ₹ 2,920 Hand Distribution 20%₹ 18,920 8600 ₹ 9,460 Flyering Insert 80%₹ 7,665 5475 ₹ 3,832 Curries 80% of Menu Flyering

₹ 25,800 12900 ₹ 12,900 Coupons 80*% of Curry Flyering₹ 4,928 4106 ₹ 2,464 November 50% of October Flyering

₹ 17,415 9675 ₹ 8,708 Type₹ 1,792 1120 ₹ 896 Menu Hand Distribution₹ 9,856 4480 ₹ 4,928 Paper Insert₹ 2,352 1680 ₹ 1,176 Curries Hand Distribution

₹ 13,440 6720 ₹ 6,720 Paper Insert₹ 1,512 1260 ₹ 756 Capaigns Hand Distribution₹ 9,072 5040 ₹ 4,536 Paper Insert₹ 3,000 1875 ₹ 1,500

₹ 16,500 7500 ₹ 8,250₹ 3,937 2813 ₹ 1,969

₹ 22,500 11250 ₹ 11,250₹ 2,531 2109 ₹ 1,266

₹ 15,188 8438 ₹ 7,594₹ 4,660 2913 ₹ 2,330

₹ 25,630 11650 ₹ 12,815₹ 6,116 4369 ₹ 3,058

₹ 34,950 17475 ₹ 17,475₹ 3,932 3277 ₹ 1,966

₹ 23,591 13106 ₹ 11,796₹ 2,400 1500 ₹ 1,200

₹ 13,200 6000 ₹ 6,600₹ 3,150 2250 ₹ 1,575

₹ 18,000 9000 ₹ 9,000₹ 2,025 1688 ₹ 1,013

₹ 12,150 6750 ₹ 6,075₹ 3,200 2000 ₹ 1,600

₹ 17,600 8000 ₹ 8,800₹ 2,100 1500 ₹ 1,050

₹ 12,000 6000 ₹ 6,000₹ 1,350 1125 ₹ 675₹ 8,100 4500 ₹ 4,050

₹ 376,402 201792 ₹ 188,201

Assumptions

80% of Menu Flyering80*% of Curry Flyering50% of October Flyering

Cost₹ 0.8₹ 1.1₹ 0.7₹ 1.0₹ 0.6₹ 0.9