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Wisconsin State of Mind:
A National Perception Study
WI is a Leader in… All Responses (N=2018)
• Parks and Recreation/Natural Resources
• Quality of Life
• Sense of Community
WI is a Leader in… Wisconsin Respondents (N=1336)
18-34 35+
Quality of life Parks/Rec./Natural Resources
Sense of Community Quality of life
Parks/Rec./Natural Resources Sense of community
WI is a Leader in… Out-of-State Respondents (N=682)
18-34 35+
Sense of community Parks/Rec./Natural Resources
Quality of life Sense of Community
Parks/Rec./Natural Resources Quality of life
Important in Selecting a Place to Live
All Responses
• Education
• Job Opportunities
• Crime/Safety
Important in Selecting a Place to Live Wisconsin Respondents
18-34 35+
Job opportunities Education
Education Job opportunities
Crime/safety Crime/safety
Important in Selecting a Place to Live Out-of-State Respondents
18-34 35+
Job opportunities Job opportunities
Wage/salary Crime/safety
Crime/safety Education
How Does WI Stack Up All Responses
What WI is best at… • Sports and Recreation
• Commute Time
• Crime/Safety
What WI needs work on… • Weather
• Social Tolerance/Diversity
• Job Opportunities
How Does WI Stack Up Wisconsin Respondents
18-34 35+ WI is best at… WI is best at…
Sports/rec. Commute time
Commute time Sports/rec.
Cost of living Crime/safety
Crime/safety Cost of living
Education Education
WI needs work on… WI needs work on… Weather Social tolerance/diversity
Social tolerance/diversity Weather
Job opportunities
How Does WI Stack Up Out-of-State Respondents
18-34 35+ WI is best at… WI is best at… Cost of living Sports/rec. Sports/rec. Commute time Crime/safety Cost of living Commute time Crime/safety Education Education
WI needs work on… WI needs work on… Weather Weather Social tolerance/diversity
Jobs in Wisconsin All Responses
Agriculture (83%)
Healthcare (77%)
Food Processing (74%)
---------------------
Technology (45%)
Jobs in Wisconsin Wisconsin Respondents
18-34 35+
Agriculture Healthcare
Healthcare Agriculture
Manufacturing Tourism
----------- -----------
Technology Technology
Jobs in Wisconsin Out-of-State Respondents
18-34 35+
Agriculture Agriculture
Food Processing Food processing
Manufacturing Health care
----------- -----------
Technology Technology
Positive Perceptions All Responses
• Outdoors/Natural Resources (76%)
• Cost of Living (41%)
• Education (37%)
• Sports/Recreation (37%)
Positive Perceptions Wisconsin Respondents
18-34 35+ Outdoors/Natural Resources Outdoors/Natural Resources
Cost of Living Quality Education
Sports/Recreation Sports/Recreation
Positive Perceptions Out-of-State Respondents
18-34 35+
Outdoors/Natural Resources Outdoors/Natural Resources Cost of living Cost of living
Sports/Recreation Sports/Recreation
Negative Perceptions All Responses
• Job opportunities (52%)
• Climate (48%)
• Social Tolerance/Diversity (46%)
• Wage Expectations (46%)
Negative Perceptions Wisconsin Respondents
18-34 35+
Job opportunities Job opportunities
Social Tolerance/Diversity Wage/Salary
Climate Social Tolerance/Diversity
Negative Perceptions Out-of-State Respondents
18-34 35+
Climate Climate
Job opportunity Job opportunity Social Tolerance/Diversity Wage/salary
What comes to mind when you think of Wisconsin?
Out of State In State
Cheese Beautiful
Cold Friendly
Packers Divided
Friendly Cold
Beautiful Cheese
Where would you relocate?
Out of State In State
California Minnesota
Colorado Colorado
Oregon Oregon
North Carolina Washington
Washington California
Wisconsin!
Survey Details The goal of this survey was to utilize social media to compile data on the perceptions of Wisconsin by people both in and
out of state. Technical assistance was provided by the Wisconsin Technology Council.
• 2,018 people were surveyed (1336 In State, 682 Out of State) • This survey was conducted over 4 months starting in September of 2015.
Questions? Visit www.futurewi.org or contact:
Jim Morgan
President, WMC Foundation
501 East Washington Avenue Madison, WI 53703 [email protected]
608.258.3400
