Winning With eBay Promoted Listings

Kathy TerrillI Love To Be Selling

Promoted Listings is eBay's paid search service. It is run by eBay Advertising. Above standard sellers qualify to participate. Using Promoted Listings boosts qualified single and multi quantity listings in eBay search.

On numerous occasions I have spent time with the Promoted Listings Team. I have presented with eBay staff on this topic.

Here are my TOP tips to maximize your sales using eBay’s Promoted Listings!

To Start: Creating a Campaign CHOOSE : You can put all your listings in one promotion BUT it makes it harder for you to sort the data.The tighter you categorize your Campaign the simpler it will be for YOU. eBay's Promoted Listings Team has a great video on setting up your Promoted Listing Campaign: https://youtu.be/yXhhoCPRE1U

Next Step - Name : When setting up your Campaigns in Promoted Listings, NAME THEM.

This helps you know what the Campaign is all about. For instance label your campaign Men’s Shirts, Women’s Clothing, Collectibles etc

You can easily change the name of the Campaign. Just click the name and edit. eBay recommends not setting an end date.

RATE : Choosing and using eBay’s Suggested Rate is recommended for successful Promoted Listings Campaigns. Also, you can select to go above or below the “Suggested Ad” rate. Going below gets you less exposure. Experiment and see what works for you. END IT : To delete a Campaign, it has to have an end date. If your Campaign has no end date, which is recommended, edit it and then add an end date. Once the end date passes, then you can edit and delete it.

Running a Winning Promoted Listings Campaign! TIME TO LOVE YOUR DASHBOARD : In a conversation I had with the Promoted Listings team, they said the Suggested Rate changes regularly. This occurs as sellers create and edit campaigns impacting rates. For this reason it is smart to check your Promoted Listings Dashboard and Campaigns Rates WEEKLY.

Has the rate changed?

Is the Suggested Rate higher or lower than the last time you looked? Want to adjust your rate? Simply click EDIT on your Campaign and re-click apply Suggested Rate. Note: Suggested Rates typically go up during peak shopping seasons

Reminder you can edit and go lower than Suggested Rate or higher. As always test and see what gets YOU the best results.

COOL STUFF : Let’s talk your Promoted Listings Dashboard. The numbers you see across the top of your dashboard are for ALL your Promoted Listings Campaigns.

You can filter by each individual Campaign.You’ll get numbers for that Individual Campaign of Impressions, Clicks, and Solds! You can even customize the date range you search.

If you filter using SOLD, you see what date(s) items sold.

This is SUPER helpful if you’re running a sale or social media campaign. Using Promoted Listings and social media draws customers to your products!

Facebook has MILLIONS of daily users. An optimized Facebook Business Page gives you access to these potential customers.

Use my The Ultimate Guide To A Facebook Business Page For Sellers Mini Course, to expertly set up and MAXIMIZE your page quickly for SALES. Click HERE for yours.

Promoted Listings combined with an optimized Facebook Business Page gives you a 1-2 punch to ignite your eBay sales!

SHOW ME THE MONEY : Look at SOLDS in your Promoted Listings Dashboard. Again you can checks solds overall and my each Campaign you set up.

As you analyze your SOLDS, note the number of Impressions (views), and clicks an item gets before it is sold!

Compare the Impressions received from Promoted Listings vs Organic Search.

HELP FOR STALE/ INEFFECTIVE CAMPAIGNS: Promoted listings typically work best for items with identifying numbers. This includes model numbers, barcodes, MPN’s etc

This does not mean Promotions Manager won’t work for long tail or collectible or vintage items that lack identifier numbers.

If after 30-60 days you see impressions with few clicks and sales, check the following. 1- Is your price competitive? 2- Is your listing keyword rich? 3- Are you using all the relevant item specifics? 4- Are you in the right eBay listing category?

Check your promoted listings dashboard.

5- Does your first picture (often called the hero image) POP! Does it cry “Click me?!” The majority of shoppers are on mobile. A clear, crisp, click worthy first image draws clicks and buys from eBay’s mobile shoppers.

6- There is some anecdotal evidence that ending stale Campaigns and creating a new Campaign can get results. This is NOT a magic pill. It works for some sellers. Realize eBay’s algorithms will recognize your “new” campaign and its listings. If your items were not getting clicks before, a new Campaign is not a sure fire magic fix. Review 1-5.

You can Promote a listing all you want, but if the listing isn’t “click worthy” rarely will you get a sale. It’s not the fault of Promoted Listings, it’s your listing.

BONUS: In Active Listings, or in the eBay listing flow you may see your listing(s) as Recommended for Promoted Listings. eBay is letting you know there is a demand for this kind of item. eBay has historic sales data for this kind, style, product/brand. By Promoting it with Promoted Listings you can accelerate your sale(s) of this product.

Check Suggested Rates regularly. Keep a close eye on impressions, clicks and sales to know quickly what listings need an edit or change to get results.

Enjoy the sales increase Promoted Listings Done right brings!

Add a maximized Facebook Business page with The Ultimate Guide To A Facebook Business Page For Sellers Mini Course and you are on your way to maximizing your eBay sales!

A Little Bit About the Author

Kathy Terrill is a New York-based professional actress who has

more than 25 years of experience in brick-and-mortar retail and

over 6 years as an on-air product presenter for QVC, the shopping

channel.

Kathy started her eBay selling in small way. Kathy sold items from

her Manhattan NYC apartment while caring for sick family

members. Kathy’s eBay business has grown and she is now an

eBay influencer and Top Rated seller.

Kathy is on Facebook as the founder for the seller groups eBay

Stores Nothing but eBay Stores which has over 5300 global

members, eBay Selling Basics Nothing but eBay Basics, and Online

Selling Nothing but Online Selling. Catch Kathy’s popular podcast -

Kathy Terrill I Love To Be Selling and her YouTube channel.

Kathy is an in demand speaker and private sales coach. She enjoys

sharing her expertise at eBay and ecommerce events all across the

US. She has appeared as small business expert on NY1 and Fox

News.

Kathy loves to help sellers of all levels increase sales with practical

tips she gleans from her extensive retail experience.

The author is not an employee of eBay Inc. or Etsy or any of its

affiliated companies. Views expressed in this publication are the

author’s own, and do not reflect the views of Etsy or eBay Inc., its

employees, affiliates, or indeed anyone else.