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Celebrating 10 years internetconference.com.au

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Page 1: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

1

Celebrating 10 yearsinternetconference.com.au

Page 2: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

2BRANDING WITH EMOTION | WWW.BELLMANAGENCY.COM.AU

It’s these exceptional beings whose mission in business enriches the human experience.

And that’s our mission too.

Page 3: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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Page 13

Page 15

Page 17

Page 3

Page 1

Program

Map

Key Speakers

Articles

About

Page 4: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

01

Abo

utCelebrating 10 years & Transforming Retail Together

The Internet Conference (formerly PeSA) was created out of a passion for the industry & the people who lead it.The rapid pace of change drives innovation, & our 10th year of holding this event provides the doorway to our evolution as a global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global.Our name change brings into line our sister event, Retail Global Las Vegas that is fast gaining recognition.Our goal is to remain Australia’s most trusted eCommerce conference to ensure value to the online retail community.We will continue to innovate & deliver information & access to industry leaders for all Australian businesses both, small & large.Special thanks go to our foundation partners eBay & Australia Post for supporting this event continuously over the past 10 years.We hope you will all join us for the next phase of this exciting eCommerce journey!

— PHIL LEAHY CEO, RETAIL GLOBAL

PHIL LEAHYCEO

HELENA STYLMAN

DIRECTOR

SAMANTHA CHARLTON

EVENTS MANAGER

EMMA SCULLION

EVENTS COORDINATOR

BRYAN FURTADO

EVENTS & MARKETING MANAGER

Page 5: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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GETTING THE MOST OUT OF THE INTERNET CONFERENCE 2016The Internet Conference up on the Gold Coast is celebrating its tenth year. & yes, I have been at every one! So when the IC team asked me to write a brief article on the tips & tricks of how to make best use of one’s time at the Internet Conference, I delved into my memory bank, with this summary list.

Prepare early by letting your network know you will be there. & in turn, keep your eyes peeled for those who are letting you know they will be going.

Reach out to the new. OK, I confess, I like to hang out with my besties, friends in the industry I have known & worked with for a long time. But try & challenge yourself to say hi to some new faces. Variety is the spice of life.

Plan your agenda – You can get some serious FOMO if you realize you missed a cracking keynote or stream. Spend some time before the event to put together your agenda of what you would like to go to.

But also be flexible enough to make the odd pivot to something that might have caught your eye once at the event.

Use the event hashtag #RetailglobalAU to be loud & proud.

Get lots of rest before the event & try & plan some rest time after. Look, this conference is about learning, but it is also very social. & after a long day at the conference, you want to continue the conversations into the wee hours.

Spend time in the Expo Hall. Lots of the retail experts are solution providers manning their stands in the expo hall. Make time to check them out. The days of ‘hard sell’ are over. (Except for Helena maybe). These are people who will share best practice, & sure, showcase their solutions. But we need them, & they need us.

Lastly, pluck up the courage to do some of the wild rides at the night of nights event right in Movie World!

— PAUL GREENBERG, FOUNDER/EXECUTIVE DIRECTOR OF NORA. (COME SAY HI!)

Page 6: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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8:30AM Registration OpensCollect your name badge from the registration desk

Near the main entrance to the Gold Coast Convention & Exhibition Centre.

9:45AM Pre-Conference Workshops Multiple Locations

2:30PM Exhibition Hall Opens Arena 2

3:30PM Official Conference Opening Arena 1B, Adam Burns

3:40PM Presentation By eBay

Marketplace ShoppingArena 1B, Tim Mackinnon

4:10PM Presentation By Australia Post

Ecommerce Delivery, Trends And Buying Patterns: Who's Shopping In The Suburbs, And How To Reach Them

Arena 1B, Ben Franzi

4:40PM The State Of Online Retail Arena 1B, Vicki Cantrel

5:30PM Welcome Drinks & Exhibition Exploration

Join us for drinks, canapes & networking with sellers, exhibitors & speakers! Runs until 7:15PM

Arena 2

Sponsored By Braintree Paypal

Day 1

For a more detailed run-down of our program, please visit our website.

( internetconference.com.au/program )

Page 7: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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7:30AM Registration OpensCollect your name badge from the registration desk

Near the main entrance to the Gold Coast Convention & Exhibition Centre.

8:30AM Welcome Address Arena 1B, Phil Leahy

8:45AM 10 Habits Of The Top 10 Arena 1B, Grant Arnott

9:15AM Epitch

Five companies have five minutes each to deliver a compelling pitch to the entire delegation, using the most imaginative means possible. The audience vote for their favorite.

Arena 1BCarlo Silva, 2nd Office Jonathan Pollard, Codisto Luke Condon, Toll Holdings LtdAaron Woolf, ReferboardMurdo Wallace, Dotmailer

10:00AM Morning Tea, Networking & Exhibition ExplorationEnjoy a morning snack & take some time to network with our exhibitors & other attendees.

Arena 2Sponsored By eStar

10:45AM Stream Session A

Marketplaces: The Multi-Currency Protection Racket Arena 1B Ground Floor, Rod Bland

Using Analytics & Insights To Accelerate Customer Growth & Acquisition

Meeting Room 6, Rose Yip

Driving Social Conversions For Retailers Meeting Room 9, Jason Kencevski, Yvonne Adele, Jane Lu, Sarah Timmerman

Digital International Business Expansion Meeting Room 7, Kate Morris

Media Buying Strategies For Online Retailers Meeting Room 8, Jim Banks

Master Store Fundamentals Meeting Room 5, To-Mai Cuny

11:30AM Stream Session B

5 Top Tips To Improve Web & Mobile Site Conversion Rates Arena 1B Ground FloorWayne Baskin

The Future Of Commerce: What It Looks Like & How To Succeed.

Meeting Room 6, Tyson Hackwood, Jason Stockton, Klas Beck, Andrew Waite

Advanced Tactics For Retailer Meeting Room 9, Lisa Powell, Julie Stevanja, Britney Muller, Trent Allan

Insights Into Mobile Conversion Meeting Room 7, Tim Ash

6 Steps To Create Business Success Through Engaged & Energised Employees

Meeting Room 8, Mark Lebusque

Maximise Your Visibility On eBay Meeting Room 5, Nathan Archie

Day 2

Page 8: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

12:15PM Stream Session C

Stacking Martech In Your Favour - A L'Oreal Case Study Arena 1B Ground Floor, Kane Murphy

Onsite Personalisation Best Practices Meeting Room 6, Osric Powell

How To Market To Millenials Meeting Room 9, Tom Walter, Jane Lu, Michelle Bourke, Tully Humphrey

What Email Marketing Should Look Like For Retail In 2016, Let's Automate

Meeting Room 7, Alita Harvey Rodriguez

Duplicate Content - The Biggest Digital Threat Meeting Room 8, Kate Morris

2016’s eBay Product Launches Meeting Room 5, Fiona Lim

1:00PM Lunch, Networking & Exhibition ExplorationEnjoy a hot buffet lunch & take some time to network with our exhibitors & other attendees.

Arena 2Sponsored By Star Track Australia Post.

2:00PM Stream Session D

Once A Humble Home Business, Now A Competitive Industry Leader

Arena 1B Ground Floor, David Lim

How Springfree Trampoline Transforms Into A Global Omnichannel Business Through Cloud

Meeting Room 6, Leanne Fretwell

The Force Awakens, The Future Of Retail & Customer Engagement

Meeting Room 9, John Lawson

Winning Corporate Culture: How To Foster An Inspiring Workplace

Meeting Room 7, Julie Stevanja

The Business Of Giving Back Meeting Room 8, Jeremy Meltzer

Inventory Insights Meeting Room 5, Peter Freestone

2:45PM Stream Session E

Future Of Search & Insights For Retailers Arena 1B Ground Floor, David Andrews

Faster, Smarter, Better: Set New ROI Goals For Your Email Marketing

Meeting Room 6, Tink Taylor

Ecommerce Red Oceans Differentiating Your Start Up In A Competitive Market

Meeting Room 9, Melody & Cameron Townsend

Disruption Of Minimum Exception Meeting Room 7, Jason Kencevski

Advanced Page Speed Optimization & Auditing Meeting Room 8, Cindy Krum

Integration & Automation – Partnering For Success On eBay Meeting Room 5, Cheryl Jones

3:30PM Afternoon Tea, Networking & Exhibition ExplorationEnjoy an afternoon snack & take some time to network with our exhibitors & other attendees.

Arena 2Sponsored By eStar

Day 2

Australia’s smarter, friendlier courier.

Learn more at www.zoom2u.com.au

Page 9: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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4:00PM Keynote Speaker

The Platinum Nuggets of EntrepreneurshipArena 1BTony Nash

4:45PM End Of Day 2

6:00PM 10th Anniversary Party & Gala Charity Dinner

For gala dinner ticket holders only: buses to Warner Bros. Movie World for our 10th Anniversary Party & Gala Charity dinner. Anyone who misses the bus will need to make their own way to Warner Bros. Movie World.

Buses will be picking up attendees in front of the Gold Coast Convention & Exhibition Centre entrance at 6PM sharp.Sponsored by Toll.

Day 2

Australia’s smarter, friendlier courier.

Learn more at www.zoom2u.com.au

Page 10: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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9:00AM The Morning After Arena 1B, Phil Leahy

9:15AM Power PanelA fireside discussion with top retail brands on current trends & issues in eCommerce

Arena 1B, Paul Greenberg, Vicki Cantrell, Jooman Park, Jon Bovard

10:00AM The Future Begins Now: The 10 Growth Areas Of The Metaspace Economy®

Arena 1B, Erica Orange, Jared Weiner

10:45AM Morning Tea, Networking & Exhibition ExplorationEnjoy a morning snack & take some time to network with our exhibitors & other attendees.

Arena 2Sponsored By eStar

11:15AM Stream Session A

eBay Store & Listing Review Panel #1 Arena 1B Ground Floor, Carolyn Breeze, John Lawson, Monica Catalinac, Abbas Tharkar

M2e Pro - Selling On eBay & Other Multi Channels - Made Easy

Meeting Room 6, Miles Clemans, Alex Podopryhora, Steffen Daleng

The Ultimate Paid Marketing AMA Meeting Room 9, Jim Banks, Shahid Awan, Michelle Bourke

New Site Migration. The Pitfalls & Perils Meeting Room 7, Jim Stewart

Roundtable Stream A Meeting Room 8, Osric Powell, Paul Greenberg, Nathan Huppatz, Sonia Tilley, Mark Lebusque

Who Are eBay Shoppers? Meeting Room 5, Tracy Hall

12:00PM Stream Session B

Website Review Panel - Enterprise Sites Arena 1B Ground Floor, Grant Arnott, Kate Morris, John Debrincat, Nathan Bush

16 Top Secret Marketing Tools For 2016. Meeting Room 6, Matt Davies

SEO 101 Business Owners Meeting Room 9, Jim Stewart

Harnessing The Power Of Citizen Marketing Through Technology

Meeting Room 7, Anthony Svirskis

Roundtable Stream B Meeting Room 8, Richard Thame, Rod Bland, Jim Banks, Miles Clemans, Paul Nieuwenhuys

Everything Shipping Meeting Room 5, Helen Cowan

12:45PM Lunch, Networking & Exhibition ExplorationEnjoy a hot buffet lunch & take some time to network with our exhibitors & other attendees.

Arena 2Sponsored By Star Track Australia Post

Day 3

Page 11: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

1:45PM Stream Session C

SEO & LPO Optimization Live Site Reviews Arena 1B Ground Floor, Tim Ash, Jason Mun, Shahid Awan, Jim Banks

Super Retail Secrets From SRG Meeting Room 6, Maranda De Pasquale

Google Analytics 101 Meeting Room 9, Nathan Huppatz

Changing The Game: Convert Once For Loyalty Meeting Room 7, Tim Clover

Roundtable Stream C Meeting Room 8, Katrina Kail, Steve Vallas, Mark Freidin, Rohan Lock, Couriers Please

Master The Fundamentals Meeting Room 5, Carolyn Breeze, Arani Satgunaseelan

2:30PM Stream Session D

eBay Store & Listing Review Panel #2 Arena 1B Ground Floor, Tim Davies, Neil Waterhouse, Miles Clemans, Olivera Caiafa

How Retailers Are Failing Australian Consumers. Meeting Room 6, Justin Williams & Katie Kinraid

How Social Channels Killed Communities & Why That's Great News

Meeting Room 9, Steve Vallas

Google Search Console Meeting Room 7, Jim Stewart

Roundtable Stream D Meeting Room 8, Shahid Awan, Tim Davies, Kate Morris, John Debrincat, Francine Eriera

Growth Levers Meeting Room 5, Carolyn Breeze, Arani Satgunaseelan

3:15PM Afternoon Tea, Networking & Exhibition ExplorationEnjoy an afternoon snack & take some time to network with our exhibitors & other attendees.

Arena 2Sponsored By eStar

Day 3

Page 12: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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3:45PM Stream Session E

Website Usability Review Panel Arena 1B Ground FloorJim Banks, Nathan Bush, Cindy Krum, Kate Morris

International Shipping Panel Meeting Room 6, Nathan Huppatz, Michael Paul, Robert Hango-Zada, Damien Sheehan, Chris Dobson

Google Updates How To Survive & Thrive Meeting Room 9, Jim Stewart

Top Tips For Content & eCommerce In 2016 Meeting Room 7, Shahid Awan

Roundtable Stream E Meeting Room 8, Neil Waterhouse, Alita Harvey Rodriguez, Monica Catalinac, Dean Salakas

Managing The Risks & Challenges Of Trading On eBay Meeting Room 5, Tim Davies

4:30PM Big Data Hack For All Businesses Arena 1B, Britney Muller

5:15PM Closing Remarks Arena 1B, Phil Leahy

5:30PM Networking DrinksRuns until 7:30pm

At The SofitelSponsored By Seko

Day 3

re

d

*So whedo all the goothings go?

Good360 takes brand new unsold goods from businesses and delivers them to chari-ties to help Australians in need. It makes giving easy and gets good things to people who need them most.

Get the good to help stretch your budgets and increase your impact. Visit good360.org.au and make good happen!

#makegoodhappen www.good360.org.au

Good360 takes brand new unsold goods from businesses and delivers them to charities to help Australians in need. It makes giving easy and gets good things to people who need them most.

Get the goods to help stretch your budgets and increase your impact. Visit good360.org.au and make good happen!

#makegoodhappen www.good360.org.au

Page 13: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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SPEND LESS TIME ON

GROWING

THE #1 CHOICE OF ONLINE SELLERS

YOUR BUSINESS

SHIPPING AND MORE TIME

IMPORT ORDERS PRINT & SHIP MANAGE ANYWHERE

VISIT AUSTRALIA POST AT BOOTH #34

FREE 30-Day Trial + 1 Extra Month*ShipStation.com.au/ic2016

*O�er expires 29/7/2016.

TO LEARN MORE ABOUT OUR PARTNERSHIP.

Page 14: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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CODISTOeBay Better

Diamond Exhibitors Platinum Exhibitor

Global Payment Partner Email PartnereCommerce Partner

Gold Exhibitors

Silver Exhibitors

Bronze Exhibitors

http://onlinemarketexperts.com/

Page 15: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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2nd

Major Media Sponsors

Partner Sponsors

eSolutions Lab

19 awards & counting…

Welcome DrinksSponsored by

Catering BreakSponsored by

Lunch BreakSponsored by

Networking DrinksSponsored by

E-COMMERCE & MARKETINGEMOTEDIGITAL.COM.AU

Magento Pavillion

Page 16: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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Site Map

“ The expo hall is your chance to meet with solution providers and industry experts. When you’re not attending sessions, you will get most out of your conference by talking with industry partners and other attendees. The expo hall is the engine room of the event”.

— SHAUN O’BRIEN, CEO SELBY ACOUSTICS

Page 17: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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MAGENTO PAVILLION

Magento

Dotmailer

Online Visions

Anchor

ShipIt

ESOLUTIONS LAB

Zoom2u

giftMobile

2nd Office

Fuse Retail

OpenTop (Referboard)

1 Emote Digital

3 Couriers Please Pty Ltd

4 Bigcommerce

5 Finch

6 Parcel People

7 Signet & Ranpak

9 Bing Microsoft

10 Barilliance

11 eCorner

16 eWAY

18 Neto

19 InxMail & Conn3cted

20 Swift Productions

22 Shippit

23 Convert Digital

24 Zip Money

25 dZine-Hub

26 StewArt Media

27 Braintree

28 M2E Pro & inDemand

29 Next Logistics

EXPO HALL

30 Internet Retailer

31 eBay

32 Webinterpret

33 ReadyToShip

34 StarTrack Australia Post

35 MeeMeep

36 DHL

37 3D Photomation

38 Toll

39 Pack & Send

40 Milk It Academy

41 ChannelAdvisor

42 Fastway Couriers

43 The Warranty Group

44 OME

45 WFDS

46 Codisto

47 OFX

48 Avery

49 Temando

50 NetSuite

Page 18: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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Aaron Woolf Referboard, Epitch

Adam Burns, MC

Alex Podopryhpra M2E Pro, Panel Anthony Svirskis Tribe, Stream

Arani Sutgetnaseelan eBay, EDU

Andrew Waite Convert Digital, PanelAlita Harvey Rodriguez Milk It Academy, WorkshopAbbas Tharkar dZine Hub, PanelBen Franzi Australia Post, Keynote

Britney Muller Pryde Marketing Inc., Keynote

Carlo Silva 2nd Office, Epitch

Carolyn Breeze eBay, EDU

Cindy Krum Mobilemoxie, Workshop & Breakout

Chris Dobson Next Logistics, PanelCheryl Jones eBay, EDU

Damien Sheehan DHL, PanelDavid Andrews Bing Microsoft, Breakout

David Lim Timberbits, Retail Case StudyDean Salakas, thepartypeople.com.au, Roundtable

Emily Grossman Mobilemoxie, Workshop, Breakout

Erica Orange The Future Hunters, Keynote

Fiona Lim eBay, EDU

Francine Eriera Temando, Stream Gabby Leibovich Catch Of The Day, Epitch

Grant Arnott Clickfrenzy, Breakout

Helen Cowan eBay, StreamJane Lu Showpo, PanelJared Wiener The Future Hunters, Keynote

Jason Stockton Emote Digital, PanelJason Kencevski Speed Master, ExpertJason Mun Bespoke Agency, PanelJeremy Meltzer i=Change, Stream

Jim Banks cheapflights.com, Breakout

Jim Stewart Stewart Media, WorkshopJon Bovard Cult Beauty, PanelJohn Debrincat Ecorner, Panel, Roundtable

John Lawson Colderice, WorkshopJohn Shore Ray White, AuctioneerJonathan Pollard Codisto, Epitch

Jooman Park eBay, PanelJulie Stevanja Stylerunner, PanelJustin Williams Meemeep, StreamKatie Kinraid Blackbay, Casestudy

Kate Morris Outspoken Media, Breakout

Kane Murphy L'Oreal, StreamKatrina Kail eResults Made Easy, Roundtable

Klas Beck Braintree, Stream Leanne Fretwell Springfree Trampoline, Casestudy

Lisa Powell Amblique, Panel

Speakers

Page 19: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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Luke Condon Toll, Epitch

Matt Davies Emote Digital, StreamMark Freidin Internetretailing, Roundtable

Mark Lancaster Temando, Casestudy, Roundtable

Mark Lebusque Mark Lebusque, Breakout

Maranda de Pasquale Super Retail Group, StreamMelody & Cameron Townsend Active Creatures, Case studyMichael Bonfils Sem International, Breakout

Michael Paul Pack & Send, PanelMichelle Bourke Artlivemedia, PanelMiles Clemans Indemand, Roundtable

Monica Catalinac Swift Productions, PanelMurdo Wallace Dotmailer, Epitch

Nathan Archie eBay, EDU

Nathan Bush Super Retail Group, PanelNathan Huppatz costumes.com.au, PanelNeil Waterhouse Author, Breakout, Roundtable

Olivera Caiafa Channeladvisor, PanelOsric Powell Barilliance, Breakout, Roundtable

Paul Greenberg Nora, Roundtable

Paul Nieuwenhuys, Shopgator, Roundtable

Peter Freestone eBay, EDU

Phil Leahy Internet Conference, ExpertRichard Thame Fastway Couriers, Roundtable

Rohan Lock Dotmailer, Roundtable

Robert Hango-Zada Shippit, PanelRod Bland Ram City, Breakout

Rose Yip Australia Post, StreamSarah Timmerman Beginning Boutique, StreamShahid Awan Wimdu, Breakout

Sonia Tilley Auspresso, Roundtable

Steffen Daleng The Co Op Bookstore, PanelSteve Vallas Chunky Media, StreamTaylor Boccardo Emote Digital, WorkshopTim Ash Sitetuners, WorkshopTim Clover Glow Feed, StreamTim Davies Zellis, Workshop, Stream, PanelTim Mackinnon eBay, Keynote

Tink Taylor Dotmailer, Breakout, Roundtable

Trent Allan Appliances Online, StreamTo-Mai Cuny eBay, EDU

Tom Walter Tumblr, PanelTony Nash Booktopia, Keynote

Tracy Hall eBay, EDU

Tully Humphrey Tully Lou, PanelTyson Hackwood Braintree, StreamVicki Cantrell NRF, Keynote

Wayne Baskin Booktopia, Breakout

Yvonne Adele yvonneadele.com, Panel

Page 20: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

QUIZ TIMEDo you know what these words mean?

1.

2.

4.

3.

10.

5.

6.

7.

8.

9.

17

AMA

DM

DAE

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IMO

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Page 21: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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Page 22: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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2016: THE YEAR OF INTEGRATION

JASON STOCKTON, DIRECTOR AT EMOTE, LEADER OF AUSTRALIA’S ONLY GOLD-TIER WOOCOMMERCE PARTNER & CHAMPION OF ALL THINGS ECOMMERCE.

From eCommerce, to warehouses, to retail shop fronts, it's time to get all your systems synchronised. Gone are the days of double entry & complicated back-ends. With a better foundation in place, you can spend more time on marketing & launching new products. After all, isn't that why we're in this game? We chatted with Jason Stockton from Emote, leader of Australia’s only gold-tier WooCommerce partner & champion of all things eCommerce, to learn a thing or two about integration.

Which key areas can be improved in the eCommerce & retail space?I think we all know shipping is a major pain point for retailers & customers alike. There have been stacks of solutions recently launched to remove headaches from shipping which can go a long way to improve the customer experience. I also usually see issues with order management, eCommerce & POS integration, & marketing such as loyalty programs & engagement.

Where might a retailer get into trouble when choosing their eCommerce infrastructure?I suppose there are two main areas really: one would be trying to find one system to do everything – it’s an expensive road. Thanks to cloud integration, there are hundreds of systems that talk to each other so you’re not stuck with one system for life; you can mix & match to find your perfect solution. The other one would be retailers trying to force systems to suit their processes, rather than altering process to suit the systems.

How do you suggest business approach integration if they’re new to it?Write up all your ‘must have’ features as well as your ‘nice to have’ features while being as flexible & creative as you can be – this will allow you to draw a map of each system you would like to put in place, & how each of them could work together to allow you to achieve your goals. Your agency will thank you for it!

Page 23: Celebrating 10 years · global business. We started as PeSA (Professional eBay Sellers Alliance), then The Internet Conference & now Retail Global. Our name change brings into line

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2016: THE YEAR OF INTEGRATION

“A TOP 10 MUST ATTEND CONFERENCE FOR 2016’’

CONNECTING THE WORLD OF ECOMMERCE> 500 + Attendees

> 50+ International & Local Speakers

> Over 50 Sessions of real-world actionable content to grow your online business

Speakers include:Dr Debra Jasper - Founder, Mindset Digital Jim Banks - Global Head of Biddable Media, Cheap Flights Tim Ash - Founder, SiteTuners Stacie Sefton - Founder, BHFO

+ $100 OFF TICKET PRICE Coupon Code: RG100 (Offer valid on all tickets)

$300 OFF EARLY BIRDOffer valid until June 15th 2016

September 20th - 22nd Rio Hotel & Casino, Las Vegas

ECOMMERCE CONFERENCE & EXHIBITION

Register online www.retailglobal.com

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